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    Unit Test 6: Answer All Thirty Questions. There Is One Mark Per Question

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    Danilo Liebert
    This document contains a 30 question unit test reviewing vocabulary related to advertising media and methods. The test covers terms like sponsorship, word of mouth marketing, direct mail, leafleting, celebrity endorsements, billboards, slogans, television commercials, events, and poster campaigns. It also contains a language review section testing use of articles and two presentation outline sections testing use of common presentation phrases. The test is meant to be completed individually and contains a mix of fill-in-the-blank and matching questions.

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    Unit Test 6: Answer All Thirty Questions. There Is One Mark Per Question

    Uploaded by

    Danilo Liebert
    221 views3 pages
    This document contains a 30 question unit test reviewing vocabulary related to advertising media and methods. The test covers terms like sponsorship, word of mouth marketing, direct mail, leafleting, celebrity endorsements, billboards, slogans, television commercials, events, and poster campaigns. It also contains a language review section testing use of articles and two presentation outline sections testing use of common presentation phrases. The test is meant to be completed individually and contains a mix of fill-in-the-blank and matching questions.

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    Test_6

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    This document contains a 30 question unit test reviewing vocabulary related to advertising media and methods. The test covers terms like sponsorship, word of mouth marketing, direct mail, leafleting, celebrity endorsements, billboards, slogans, television commercials, events, and poster campaigns. It also contains a language review section testing use of articles and two presentation outline sections testing use of common presentation phrases. The test is meant to be completed individually and contains a mix of fill-in-the-blank and matching questions.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    221 views3 pages

    Unit Test 6: Answer All Thirty Questions. There Is One Mark Per Question

    Uploaded by

    Danilo Liebert
    This document contains a 30 question unit test reviewing vocabulary related to advertising media and methods. The test covers terms like sponsorship, word of mouth marketing, direct mail, leafleting, celebrity endorsements, billboards, slogans, television commercials, events, and poster campaigns. It also contains a language review section testing use of articles and two presentation outline sections testing use of common presentation phrases. The test is meant to be completed individually and contains a mix of fill-in-the-blank and matching questions.

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    © All Rights Reserved
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    Name_______________________________________ Class______________________________

    Unit Test 6
    Answer all thirty questions. There is one mark per question.

    VOCABULARY: ADVERTISING MEDIA AND METHODS

    1 Complete the missing words in these sentences. The first letter is given.

    1 Because tobacco companies can’t advertise on TV, they use s________________


    at sporting events such as Formula 1 to publicise their products.

    2 W______ o______ m_________ tends to be the most effective form of


    advertising because you trust the opinion of the person who tells you.

    3 I receive so many f________ s_________, I never need to buy the product!

    4 I’m always getting l___________ through my door for pizza delivery or personal
    loans.

    5 Sports men and woman are often used for celebrity e______________.

    6 I usually can’t read what’s on a b_____________ unless the traffic isn’t moving.

    7 They have a really short and memorable s_____________ on their adverts.

    8 Television c_____________ seem to get louder and longer!

    9 I think the e_____________ in Milan would be a good event to launch our new
    spring range.

    10 The new p___________ campaign on the buses and underground is really


    imaginative.
    2 Complete these ‘attention-grabbing’ word partnerships with one part of the
    body.

    11 _______________ catching

    12 _______________ watering

    13 _______________ teasing

    LANGUAGE REVIEW: ARTICLES

    3 Read about an advertising agency. One article is missing in each line. Write it
    in as shown in the first example.

    the___________________________

    Our advertising agency was set up in the nineteen eighties

    ______________________________

    (14) when companies were spending fortune on publicity

    (15) campaigns and when advertising budget might equal

    (16) twenty per cent of even smallest company’s annual turnover.

    (17) We began by targeting some of larger companies but discovered

    (18) that this market was saturated. Instead there were lot of

    (19) small businesses which had never considered benefits

    (20) of using the Internet, for example, as advertising tool.


    SKILLS: STARTING PRESENTATIONS

    4 Complete these two presentations with phrases a-j. One presentation is more
    formal than the other.

    a Right, let’s get started.

    b morning

    c Feel free

    d Could I have your attention please?

    e to see you

    f I’d like to welcome you

    g please don’t hesitate to interrupt me

    h to outline

    i Thanks for coming

    j tell you

    PRESENTATION 1:

    (21)___________________ Good (22)_______________ everyone. On behalf of


    everyone here (23) _______________ to our company. This morning we’d like (24)
    _______________ the concept we’ve developed for the campaign. We’ll be looking
    at the types of media we intend to use and finally I’ll talk you through the schedule
    for the launch. If you have any questions, (25) _______________.

    PRESENTATION 2:

    (26) _______________. Good (27) _______________all. (28) _______________.


    This morning I’ll (29) _______________ about the new concept and also about the
    types of media we’ll use. We’ll finish by looking at the schedule. (30)
    _______________ to ask any questions you want.

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