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    Zomato Brand Book

    Uploaded by

    Rohit Chandna
    The document provides branding guidelines for Zomato's logo and brand identity, including specifications for proper usage of the logo, approved colors, typefaces, as well as "do's and don'ts" for modifying the logo. It emphasizes maintaining the integrity of the logo and leaving sufficient white space around it when placing it on materials. The document aims to promote a consistent brand representation while still encouraging creativity.

    Copyright:

    © All Rights Reserved

    Zomato Brand Book

    Uploaded by

    Rohit Chandna
    2K views11 pages
    The document provides branding guidelines for Zomato's logo and brand identity, including specifications for proper usage of the logo, approved colors, typefaces, as well as "do's and don'ts" for modifying the logo. It emphasizes maintaining the integrity of the logo and leaving sufficient white space around it when placing it on materials. The document aims to promote a consistent brand representation while still encouraging creativity.

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    Zomato Brand Book

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    © © All Rights Reserved

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    The document provides branding guidelines for Zomato's logo and brand identity, including specifications for proper usage of the logo, approved colors, typefaces, as well as "do's and don'ts" for modifying the logo. It emphasizes maintaining the integrity of the logo and leaving sufficient white space around it when placing it on materials. The document aims to promote a consistent brand representation while still encouraging creativity.

    Copyright:

    © All Rights Reserved
    2K views11 pages

    Zomato Brand Book

    Uploaded by

    Rohit Chandna
    The document provides branding guidelines for Zomato's logo and brand identity, including specifications for proper usage of the logo, approved colors, typefaces, as well as "do's and don'ts" for modifying the logo. It emphasizes maintaining the integrity of the logo and leaving sufficient white space around it when placing it on materials. The document aims to promote a consistent brand representation while still encouraging creativity.

    Copyright:

    © All Rights Reserved
    You are on page 1of 11

    brand guide

    2019
    meet our logo
    well, it’s more than just a logo. it is our identity, and represents us in situations as wide
    as a sunday brunch spread. it symbolizes our love for (and obsession with) food, and
    those who share this passion.

    please make sure you’re using this version


    (performance improvements and bug fixes over the last version)
    “I think I need some space”
    please leave sufficient breathing space around the logo.

    Don’t alter, rotate, Don’t accessorize the logo Don’t anthropomorphize


    or modify the logo. with extra elements like speech bubbles. the logo.

    The rest of the artboard is all yours to get creative. We love creativity!
    colours
    our black turtleneck and jeans

    Cranberry red White


    #E23744 #FFFFFFF

    Text colour Black


    #FFFFFF #000000
    secondary units
    must be legible and maintain the integrity of its form

    Always leave sufficient relief area around the icon. The space between the icon and wordmark cannot be changed.
    The space between the wordmark and the secondary also needs to remain consistent.
    logo usage
    must be legible and maintain the integrity of its form

    There are two forms in which the Zomato logo can appear –
    with the wordmark inside a square, or a standalone wordmark.

    01. Logo with square 02. Standalone wordmark

    This unit serves as Zomato’s app This unit is the primary brand logo
    and website icon. and must be used across all brand
    assets including print, digital, and
    other offline media.
    logo do’s & dont’s
    While this section doesn’t cover every possible way the logo should
    not be used, it should help give you a pretty clear idea.

    Under no circumstances should you:

    do not rotate/tilt/flip the logo do not add gradients, shadows,


    outline or textures to the
    logo

    do not stretch the logo out do not use multiple logo units or
    of its proportions make a pattern out of them

    do not use the logo in colors


    other than the brand shades do not use our old logos in any
    of black, and white form of communication

    do not put the logo on a


    solid color background that
    interferes with the colors
    of the logo
    Metropolis is our
    primary typeface
    Metropolis is a clean, proportionate Metropolis is a free, modern and
    typeface that sits well with our geometrical sans serif font family.
    design language and works well for It’s licensed under SIL Open Font
    our non-English communication as License.
    well. All our brand stationery, social
    media, print and BTL collateral is set For transferable material such as
    in Metropolis. business presentations, we use our
    secondary typeface – Open Sans

    Aa
    (see next page).

    Metropolis Regular
    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    abcdefghijklmnopqrstuvwxyz
    0123456789

    Bb
    Metropolis Regular

    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    abcdefghijklmnopqrstuvwxyz
    0123456789
    Open Sans is our
    secondary typeface

    Ab
    Open Sans is our secondary
    typeface, which can be used for all
    presentations, business proposals,
    and training material.Open Sans is a
    free-to-use Google typeface with
    character support for a ton of
    languages. You can download and Open Sans Regular
    install it on any computer – a simple ABCDEFGHIJKLMNOPQRSTUVWXYZ
    Google search will help you find it :)
    abcdefghijklmnopqrstuvwxyz

    0123456789

    Ab Open Sans Bold

    ABCDEFGHIJKLMNOPQRSTUVWXYZ

    abcdefghijklmnopqrstuvwxyz

    0123456789
    brand colours

    Cranberry
    #E23744
    C 0 M 90 Y 75 K0

    Peppercorn Feta Tyrolean


    #2D2D2D
    #FFFFFF #F4F4F2
    C0 M0 Y10 K100
    C0 M0 Y0 K0 C3M3Y3K0
    well, that’s about it.
    we’re not asking for much. just a little respect for our
    logo (and a lot of love for our brand)

    have questions?
    hit us up [email protected]

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