P roject Team Members

P roject group: K

Roll No. Name of Team Members

1153091 Chhatbar Manali

1153099 Goswami Dharti

1153104 Kadivar Khushbu

1153105 Kapadia Jinali

1153107 Khemani Jeetendra

1153109 Makasana Darshita

1153122 Parekh Garvit

1153130 Prajapati Harsha

1153142 Savaliya Urvashi

1153153 Sharma Nidhi

1153156 Solanki Jayesh

1153160 Tank Dolly

I|P age
 INDEX
No. Particulars Page
No.
1. Introduction 1
 Feasibility Report 3
 Selection of project 5
 PEST analysis 7
Legal formalities
 Partnership deed 9
 GST registration 12
 Certificates 14
 ICICI bank loan certificate 17
2. Evaluation of Product 18
 Selection of product 19
 Specification 20
 Projected capacity of production & sales 22

3. Technical Feasibility-1 23
 Detailed production process 24
 Flowchart 29
 Plant & Machinery 30
 Waste Disposal 33
 Storage system 33
 Miscellaneous fixed asset 34
35
 Layout & space

4. Technical Feasibility-2 36
 Raw material 37
 Water 39
 Power 39

5. Market Feasibility 40
 Interpretation, analysis of customer survey 47
 Interpretation, analysis of retailer survey 58

6. Human Resource Feasibility 78

 Organization Structure & no. of personnel required 79
 Salary Structure 80
 Job Profile 80

7. Conclusion 88
8. Webography 89
9. Questionnaire for custome r 90
Questionnaire for retailer 92

II | P a g e
 CERTIFICATE

This is to certify that members of group “K” of Third-year M.B.A. of K.S School
of Business Management and Research have successfully completed their Project
work on aFeasibility study of “ELECTRIC WIRE” for the academic year 2017-
2018 and have duly submitted to the institute.

Project Guide :Prof. Ishita Sakariya

Date of submission: 12th December, 2017
Signature :

III | P a g e
 ACKNOWLEDGEMENT

 We are using this opportunity to express our gratitude to everyone who supported
us throughout the completion of the project. We are thankful for whomaspiring us
for guidance during this project work. We are sincerely grateful to all of them for
sharing truthful illuminating views on issues related to the project.

 We express our warm thanks to Prof. Ishita Sakariya for her support and
guidance at K.S.SCHOOL OF BUSINESS MANAGEMENT.

 We would also like to expand our deepest gratitude to all those who have directly
and indirectly guided us in writing this project.

 Especially, Our team members itself, have made valuable comment suggestions
on this proposal which gave us the inspiration to improve our project.

 We are also greatly indebted to the respondent and dealers for their co-operation
and support. Without their active participation, this feasibility project could not
have been completed successfully.

IV | P a g e
 PREFACE

 Feasibility reports address things like where and how the business will operate.
They provide in-depth details about the business to determine if and how it can
succeed, and serve as a valuable tool for developing winning business plans.

 This project studies and analyses various parameters of electric wire and whether
the venture shall be feasible or not.

 The project has been divided into three major branches of thefeasibility study,
namely, technical, human resource and marketing.

 Our team has made an all-out effort to present a comprehensive feasibility report
and depict the feasibility of the project.

 Valuable suggestions from the teachers and students are welcome for the
improvement of the project.

V|P age
 EXECUTIVE SUMMARY

 This project is a feasibility report of Electric Wire. The name of our partnership
firm has been decided as ‘FLEX CAB’ Legal, technical, human resource and
marketing feasibility have been covered in this project.

 Technical feasibility includes raw materials, machinery required for production

and the production process. These have been decided after visiting electric wire
company in Ahmadabad and conducting a small survey of dealers.

 Marketing feasibility covers the marketing mix for our firm, marketing strategy
adopted and the market research conducted for consumers and dealers of Electric
Wire. The analysis of these surveys show the demand for electric wire

 The workforce required by the firm is specified in human resource feasibility.

VI | P a g e
 Chapter:1
Introduction

1| P a g e
 PROJECT AT GLANCE

 PRODUCT: ELECTRIC WIRES

 NAME OF THE FIRM: FLEX CAB

 LOGO:

 PUNCHLINE: “THE WORLD GOES ROUND WITH CONNECTION”

 ADDRESS: PLOT NO,115, VATAVA GIDC,VATVA, AHMEDABAD

 CONSTITUTION: PARTNERSHIP FIRM

 STATUS OF FIRM: SMALL SCALE

 TOTAL COST OF PROJECT:Rs. 65,00,000

 E-mail id : [email protected]

 Telephone No.: 02772-276233

2| P a g e
 Feasibility Report

 A report which projects the viabilities of a venture with respect to different

dimensions is called feasibility report.”

 Technical feasibility:
 In this era of globalization, thecompany can’t survive without technology. Higher
productivity can come with theonly reduction in cost which in return comes out of
improved technology.
 Moreover, theonly adoption of any technology at one time can’t help the company
to survive any longer unless it does not implement it at right time and place. So, to
face themarket, thecompany has to upgrade their technology from time to time.

 Marketing feasibility:
 Just producing aproduct is not the ultimate end but rather a beginning. It must be
readily accepted and respected by the market.
 Marketing feasibility includes determining the proper market for the product and
the different ways for the promotion of the product.
 It includes market research, market segmentation, customer relationship and all
other factors related to the market.

3| P a g e
 Financial feasibility:
 Finance is the heart or the center point, which should be given the most important
because, without it, the unit cannot survive.
 So before incurring the cost of the project, any entrepreneur has to find out the
ways raising funds. And for that the cost is estimated and by that financial
feasibility is checked.
 Here all the expenses which are going to incur in the establishment process and all
the cost of purchasing machinery, raw materials etc., are taken into consideration.

 Human Resource feasibility:

 The modern corporate world says, “Retain your employees; you will not have to
retain your customers.”
 Human beings are the only living asset in an organization, so it should be handled
very systematically.
 It involves the decisions relating to recruitment, selection, training, and
development etc. in a fruitful manner.

4| P a g e
 SELECTION OF PRODUCT:

 Sustainable development in wire industry

 Sustainable development for the wireindustry: The Indian Electrical industry has
grown enormously over the years. The growth of the industry is mainly dependent
on the level of economic and development activities being undertaken in the
country.
 The recent movements of urbanization, smart infrastructure development,
construction projects, and power projects attribute to rapid growth in wires and
cables industry. With India's power industry growing at a brisk phase, following a
rise in the demand for energy, new energy avenues like renewable energy are
coming up.

1. The product has continuous demand in the market.

2. The requirementof human/labor I’d less compare to other industry.
3. Growth in the industry/ business is high cause it will have ahuge demand in
the future.
4. The production process is simple
5. It is a green zone production process
6. For an understanding of external & internal environment prevailing in the
electric wire industry.

5| P a g e
 SWOT Analysis

Strength Weakness

- Geographically diversified - Political instability

- Wide product breadth - Volatile foreign currency
- Lean& efficient exchange
- Operation - Fluctuation of copper price in
- Marketing commodity market
- Finance - Excessive debt dependency
- Over dependency on one key
supplier
- Experience & local market
Opportunity Threats

- Expansion into emerging - Volatile commodity market

markets. - Stringent regulation
- Strong growth & government - Litigation
support of alternative energy - High competition in the
subsidy. industry.
- Demand for electric wire will be
high in future because of
urbanization development.

6| P a g e
 PEST Analysis

 A PEST Analysis is an analysis of the external macro environment that affects all
firms. PEST is an acronym for the political, Economical, Social & technology
factors of the external macro environment. Such external factors usually are
beyond the firm’s control & sometimes present themselves as treats.

1. Political factor
 Here government regulations and legal factors are assessed in terms of their ability
affect the business environment and trade markets. The main issues addressed in
this section include political stability, tax guidelines, trade regulations, safety
regulations and employment laws.
- Income tax act,1961
- Weights and measurement act,1976
- Hazardous substances rules,2011
- Environment protection act,1986
- Gujarat industrial act,2000

7| P a g e
 2. Economic factor

 Through this factor, business examines the economic issue that is bound to have an
impact on the company. This would include factors like inflation, interest rates,
economic growth, the unemployment rate and policies, and the business cycle
followed in the country.

3. Social factor

 With the social factor, a business can analyzesocio-economic environment of its

market via elements like customersdemographics, cultural limitations, lifestyle
attitude, and education. With these, a business can understand how customer needs
are shaped and what brings them to the market for a purchase.
- The consumer protection act,1986
- Value added tax,2004
- The water pollution& control of air pollution act,1974
- Factory act,1948
- Industrial dispute act, 1947
- The payment of gratuity act, 1972
- The payment of bonus act, 1965

4. Technological factors
 How technology can either positively or negatively impact the introduction of a
product or service into a marketplace is assessed here. These factors include
technological advancements lifestyle of technologies, the role of the internet and
the spending on technology research by the government.
 In our business technology change, day by day and for business. It is not possible
to do such heavy investment due to change in technology, therefore, theindustry
will follow the source technology with asource of changes.

8| P a g e
 Legal formalities

PARTNERSHIP DEED
The deed of partnership is made on [14, July 2017] between:
1. Prajapati Harsha, daughter of Mr. Bhupatbhai, residing at khodiyarnagar-382350
here in after referred to as the FIRST PARTNER.

2. Kapadia Jinali, daughter of Mr. Atulbhai, residing at Paldi, Ahmedabad-380007 as

the SECOND PARTNER

3. Khemani Jitendra, son of Mr. Dilipbhai, residing at Ghodasar, Ahmedabad, 380050

here in after referred as the THIRD PARTNER.

4. Parekh Garvit, son of Mr. Prakashbhai, residing at Gandhinagar here in after

referred as the FOURTH PARTNER.

 Whereas, the parties hereto have agreed to commence business in partnership and
it is expedient to have awritten instrument of partnership. Now,this partnership
deed witness as follows:

1. BUSINESS ACTIVITY
The parties hereto have mutually agreed to carry on the business of Manufacturing
of electric wire.

2. PLACE OF BUSINESS
The principal place of the partnership business will be situated at Plot No. 115,
Vatva GIDC,Vatva, Ahmedabad.

3. DURATION OF PARTNERSHIP
The duration of the partnership is at will.

9| P a g e
4. CAPITAL OF THE FIRM
Initially, the capital of the firm shall be Rs.65,00,000.
Each partner will bring 15,00,000 and take a loan from ICICI bank of 5,00,000.

5. PROFIT SHARING RATIO

The profit or loss of the firm shall be shared equally 1:1:1:1 among all the partners
and transferred to partner’s current account.

6. MANAGEMENT
The Prajapati Harsha and Parekh Garvit of the firm shall be Managing Partner and
he will look after all the day to day transaction of the firm and any legal activities
in the name of the firm and the remaining partners shall co-operate to do so.

7. OPERATION OF BANK ACCOUNTS

The firm shall open a current account in the name of FLEX CAB at any bank and
such account shall be operated by Kapadia Jinali and Khemani Jitendra jointly as
declared from time to time to the Banks.

8. BORROWING
The written consent of all Partners will be required for the partnership to avail
credit facilities from any financial institution of uptoRs. 50,000.

9. ACCOUNTS
The firms shall regularly maintain in the ordinary course of business, true and
correct accounts of all its transactions and also of all its assets and liabilities, the
property books of account, which shall ordinarily be kept at the firm’s place of
business. The accounting year shall be the financial year from 1st April onwards
and the balance sheet shall be properly audited and the same shall be signed by all
the Partners. Every Partner shall have access to the books and the right to verify
their correctness.

10 | P a g e
10. RETIREMENT

If any partner shall at anytime during the subsistence of the partnership, be

desirous of retiring from the firm, it shall be competent from his to do so, provided
he shall give at least one calendar month notice of his intention of doing so. The
remaining partner shall pay to the retiring partner or his legal representatives of the
deceased partner, the purchase money of his share in the assets of the firm.

11. DEATH OF PARTNER

In the event of the death of any partners, one of the legal representatives of the
deceased partner shall become the partner of the firm and in the event the legal
representative show their denial to point the firm, they shall be paid the part of the
part of the purchase amount calculated as on the date of the death of the partner.

12. ARBITRATION
Wheneverthere by any difference of opinion or any dispute between the partners
the partners shall refer the same to an arbitration of one person. The decision of the
arbitration so nominated shall be final and binding on all partners, such arbitration
proceedings shall be governed by Indian Arbitration Act, which is in force.

In witness whereof, this deed of partnership is signed sealed and delivered this
14,July2017 at Ahmedabad, Gujarat.

11 | P a g e
 GST registration:

 GST refers to Goods and Services Tax which subsumes all taxes such as Sales tax,
Service tax, Excise duty, etc. into GST.
 GST registration is required primarily if your annual sales are more than rs.20
lakh. Even if your sales are less than Rs.20 lakh, we voluntarily opt for GST
registration.
 We registered on GST Portal (www.gst.govt.in) and follow the procedure for
registration.
 Documents for GST registration:
1. PAN Card of Partners
2. Rent Agreement or Letter of consent, Bill of electricity.
3. Partnership Deed
4. Bank statement / Cancelled Cheque
5. Aadhaar Card of Owners / Directors / Partners

 GST Certificate of Registration is available below.

12 | P a g e
13 | P a g e
 Certificate of Registration
This is to certify that
Flex Cab
Address: 115, Vtava GIDC, Vatva, Ahmedabad, 382445
has been assessed and certified by Otabu Certification Limited as meeting the
requirements of
ISO 14001: 2015
Environment Management System
For the following activities:

Manufacturing of P.V.C. Wires

Date of Registration: 20 May2017 2nd Surveillance Due: 19 May2019

1st Surveillance Due: 19 may 2018 Recertification Due: 19 May 2020

Certificate No. 170520607

To Verify certificate please visit at www.otabucert.co.uk

Verify of this certificate is subject to annual surveillance audits done successfully.

Address: 48, 88-90 Hatton Garden, London EC1N 8PN, UK

14 | P a g e
 Certification of Registration
This is to certify that

FLEX CAB
Address 115, Vatava GIDC, Vatva, Ahmedabad , 382445
Has been assessed and certified by RSMS certifications as meeting the
requirements of
ISO 18001:2007/OHSAS

Occupational Health and Safety Assessment Series For the following activities
MANUFACTURING AND EXPORTER
ALL TYPE OF PVC WIRES
Date of Registration: 20May2017 2nd Surveillance Due: 19 May2019
1st Surveillance Due: 19 May2018 Recertification Due:19May2020
Certificate No: 1155150
To verify this certificate please visit at www.rsmscert.com

P-5/1, StreerNo-1,Jassisn Road, Surinder Parl Haibowal, Ludhiana, Punjab

141001. This certificate is valid for 3 years subject to annual Surveillance audit to
be done successfully.

15 | P a g e
 Certificate of Compliance
Manufacturer

Name: FLEX CAB

Address: 115, Vatava GIDC, Vatva, Ahmedabad, 382445

Product: PVC wires

The Certification body has performed an audit of the above product quality system covering the design,
manufacture and final inspection of the certified product. The quality system has been assessed, approved
and is subject to continuous surveillance according to Directive 2014/35/EU Low Voltage Directive.

This certificate is issued under the following conditions:

1. It applies only to the quality system maintained in the manufacture of above reference models and it does
not substitute the design or type-examination procedures if required.
2. The certificate remains valid until the manufacturing conditions or the quality systems are changed.
3. The certificate validity is conditioned by positive results or surveillance audits.
4. After fulfilling the relevant EU legislation, the manufacturer shall affix to each device of the referenced
models.
5. The CE mark, as shown above, can be used, under the responsibility of the manufacturer, after completion
of an EC Declaration of conformity and compliance with all relevant EC Directives. The statement is
based on a single evaluation of one sample of theabove-mentioned product. It does not imply an
assessment of the wholeproduction.

Date of Initial Registration: 20 May 2017 2nd Surveillance Due: 19 May 2018
1st Surveillance Due: 19 May 2017 Recertification Due: 19 May 2020

Certificate No: 1682

To verify this certificate please visit at www.otabucert.co.uk

16 | P a g e
No.: BIC: ADV/3/180

Flex Cab Date: July 1, 2017

ADDRESS:Plot no. 115, Vatava GIDC, Vatva, Ahmedabad , 382445

Dear Sir,

Sub: Sanction of Credit

With reference to your application letter dated we are pleased to sanction the credit facilities on the
following terms and conditions:

1. Nature of facility: Term loan of Rs. 5,00,000

2. Purpose: For Mfg. of ELECTRIC WIRES

3. Rate of Interest:11 %

4. Period/ Repayment: 5 years of 1,00,000 Rs installment

Other terms and conditions:

a.) You will periodically submit the monthly statement of stock, sales, and purchase.

b.) You will submit a copy of the audited/unaudited Balance sheet, Trading amount and profit and loss
account within three months from the close of the accounting year.

c.) Bank will have the right to carry out aninspection of books of FLEX CAB and the charges thereof will
be born by you.

Even though the above-mentioned facility is granted to you for a period of months, the bank reserves the
right to recall the facility or alter the terms and conditions at any time during the currency of the facility.

Yours faithfully

Branch manager

ICICI Bank

17 | P a g e
 Chapter:2
Evaluation of the product

18 | P a g e
 SELECTION OF PRODUCT:

 Sustainable development in wire industry

 Sustainable development for the wireindustry: The Indian Electrical industry has
grown enormously over the years. The growth of the industry is mainly dependent
on the level of economic and development activities being undertaken in the
country.
 The recent movements of urbanization, smart infrastructure development,
construction projects, and power projects attribute to rapid growth in wires and
cables industry. With India's power industry growing at a brisk pace, following a
rise in the demand for energy, new energy avenues like renewable energy are
coming up.

1. The product has continuous demand in the market.

2. The requirementof human/labor I’d less compare to other industry.
3. Growth in the industry/ business is high cause it will have a huge demand
in the future.
4. The production process is simple
5. It is a green zone production process
6. For an understanding of external & internal environment prevailing in the
electric wire industry.

19 | P a g e
Product line

Housing
sector

Singlecore Multicore
wires wires

1.5 square 2.5 square Double coted

1 square mm
mm mm 4 square mm

 COLOUR:
Wire colors code in India:
 Red:
Red color indicates the secondary live wires in a 220-volt circuit, used in
some types of switch legs and in the interconnection between smoke
detectors that are hard-wire din the power system.

 Green:
Green colorsindicate the grounding of an electric circuit.

 Yellow and Blue :

Are also used to carry power but are not wiring the outlets for common plug-
in electrical devices.

 Black :
It is used for power in all circuits.

20 | P a g e
 Quality standard
The electric wire may be manufactured and checked according to IS 694, the
following testing facilities are required for getting ISI certificate mark and ISO
certification mark.

 Packaging design
For the safety of electric wire, we have developed as such packaging that does not
harm electric wire in any circumstances. For packaging,we develop types of
electric wire under the picture show that,

 Dimension :

As per IS:694, we are producing 90meter wire.

 Cost of Project:
NO. PARTICULAR COST(Rs.)
1. Registration cost 2,00,000
2. Machinery 22,93,000
3. Miscellaneous fixed asset 52,188
4. Plant & land 27,50,000
5. Power deposit 50,000
6. Advertisement 43,500
7. Salary(Monthly) 1,60,000
8. Miscellaneous expenses 5,000
9. Cash on hand 9,46,312
Total 65,00,000

21 | P a g e
  PROJECTED CAPACITY: ( Weekly basis )

Size of the wire Raw Material Qty. (kg.) Price(Rs.)

1 sq mm Copper 1.1kg 469
PVC 3.2kg 224

1.5 sq mm Copper 1.7kg 724

PVC 5.1kg 350

2.5 sq mm Copper 2.9kg 1235

PVC 8.3kg 581

4 sq mm Copper 4.58kg 1951

PVC 12.98kg 909

 Presumption:
 Working days of the factory in a week is 6 days.
 Here, we take 300 days working excluding 52 Sunday,13 holidays, Holi,
Janmashtami, 15th August, Diwali, Uttarayan, Eid, etc.
 Daily working hours is 6 hours including 1 hour break (45 minutes for lunch & 15
minutes for tea break)
 Land and building is proposed on rental basis.
 Labour wages mentioned are prevailing in the Vatva ,GIDC basis.
 We are producing wire as per customer order.
 We are using 25% machine capacity for production of wire at the initial stage.
 The basis for calculation of production capacity is on the single shift basis
working of 25 days in a month.
 There are so many local and branded competitors in this industry.
 We provide 45 days as a credit period to retailers.

22 | P a g e
 Chapter:3
Technical Feasibility - 1

23 | P a g e
 Detailed Production Process:

1. Copper reel:

 Copper reels are first set together according to therequirement of thesize of

thewire. Like 1 sq. mm = 14 reels, 1.5 sq. mm = 22 reels, 2.5 sq. mm = 36 reels,
etc.
 Copper wires are the thinnest like our hairs.

2. Bunching Machine:

 According to the requirements of the size of wire, copper reels are taken.
 All copper reels are bunched in bunching machine.

24 | P a g e
3. Mixer machine:

 There is mainly two mixer machine.

 For insulation on thewire, PVC Compound is used.
 PVC Compound is available in many colors like blue, black, orange, yellow, gray,
red, etc.
 Select one color of PVC compound and put it in the mixer machine.
 This mixer machine mix provides the heat to PVC compound at 60 degree Celsius.

4. Extruder:

 The extruder is the head of the process.

 In theextruder, two things come together which is copper reels and PVC
compound, and melted PVC compound is insulated on the copper wire.

25 | P a g e
5. Water tank:

 Further, the insulated copper wire goes through the water tank for cooling of wire.
 The length of the water tank is 18 feet. which follows according to IS standard.

6. Take up Machine:

 This machine is for taking up the wire size or in between the operator check the
required size of the wire by using amicrometer or digital meter.

26 | P a g e
7. Winder Machine:
 This machine gives the shape or wind in very well manner.
 And the wire is ready.

8. Testing of wire:
 This wire is tested in the testing lab by various testing machines.

Name of Test Machine Use of Machine

 HV DC Test Machine  Check the frequency of power
supply.
 HV AC Test  Check the strength of wire by
giving full voltage. If there is a
puncture in wire then this
machine stops and wire will fire.
 Edging machine  Check the PVC compound by
doing

27 | P a g e
9. Printing Machine:

 Now, on the wire, some necessary information is to be printed.

 Company name, CML number, size of the wire, voltage, IS & ISI standard.

10. Twisting Machine:

 All different colors wire are on the different bobbin.
 All those bobbins put in the twisting machine for twisting of wire and make one
wire and fill the drum and ready for dispatch.

28 | P a g e
 Flowchart:

Copper reel

Bunching Machine

Mixer Machine

Extuder

Water Tank

Take up Machine

Winder Machine

Coiling Machine

Packaging

29 | P a g e
 The requirement of Plant and Machinery:

1. Bunching Machine:

Use Cooper reels are bunched in bunching

machine
Quantity 1
Value 1,00,000Rs.
Supplier Name Seema Sales Corporation

2. Extruder:

Use PVC insulate on copper wire.

Quantity 1
Value 4,00,000Rs.
Supplier Name Seema Sales Corporation

3. Mixer Machine:

Use Gives heat to the PVC compound

Quantity 1
Value 50,000 Rs.
Supplier Name Seema Sales Corporation

4. Water Tank:

Use PVC insulated wire gets cool here.

Quantity 1
Value 1100000
Length 18 feet
Supplier Name Seema Sales Corporation

30 | P a g e
5. Take up Machine:

Use It takes the take up of therequired

size of thewire.
Quantity 1
Value 50,000 Rs.
Supplier Name Seema Sales Corporation

6. Wire Straitening Machine:

Use Straight the wire.

Quantity 1
Value 10,000 Rs.
Supplier Name Seema Sales Corporation

7. Coil winding & length measuring Machine:

Use Cut the wire according to 90 meters

Quantity 1
Value 30,000 Rs.
Supplier Name Seema Sales Corporation

8. Pay up Stand:

Use Heavy drum, put on this.

Quantity 1
Value 1,25,000rs.
Supplier Name Seema Sales Corporation

9. Printer Machine:

Use Company name, CML number, IS

standard, voltage, size of the wire.
Quantity 1
Value 75,000 Rs.
Supplier Name Seema Sales Corporation

31 | P a g e
10.Twisting Machine:

Use Twist more than 1 wire

Quantity 1
Value 3,51,000 Rs.
Supplier Name Seema Sales Corporation

 Testing Equipment

1. Continuous spark tester:

Use Test the leakage of electricity

Quantity 1
Value 15000Rs.
Supplier Name Seema Sales Corporation

2. Fire resistance testing:

Use Check the fire resistance

Quantity 1
Value 15000Rs.
Supplier Name Seema Sales Corporation

3. Micrometer:

Use Check size of the wire

Quantity 1
Value 2000Rs.
Supplier Name Seema Sales Corporation

32 | P a g e
4. HV Test set AC 0-10KV with misc. equipment:

Use Check the power supply

Quantity 1
Value 20000Rs.
Supplier Name Seema Sales Corporation

 The requirement of Utilities & Communication:

Communication Qty Amount Total

Amount
Telephone 2 699 1398
LG PC 2 4780 9560

Utilities Per month

amt.
Electricity 250 unit 7 Rs per 52500
per day unit

Transportation 2000

 The requirement for Drainage and Waste Disposal:

 Drainage is available in the factory.

 Hot melted PVC, if it's not properly insulated on thecopper wire then that PVC
consider as a waste. And that waste is sold to the Plastic Industry.

 The requirement of Material handling and storage system:

 We require copper reels for raw material and we order 500kg copper reels and
1000 tone PVC compound and we make electric wire as per order, according to
that we maintain the raw material.
 For this, we have one storage room.

33 | P a g e
 The requirement for Miscellaneous fixed assets :

1. Auxiliary Equipment

Equipment/ Quantity Value Total Amount

Particulars
Electrification & - - 10890
Installation
Philips Tublights 30 389 11670
Fans 7 1000 7000
Total 29560

2. Furniture & Office Equipment:

Particulars Quantity Value Total Amount

Office Table 2 2739 5478
Office Rolling 2 2775 5550
chairs
Cello Plastic 6 500 3000
Chairs
Sofa 1 5000 5000
Watercooler 1 2000 2000
Fire Extinguisher 1 1600 1600
Total 22628

3. Machinery & Equipment

Total machinery amount = Rs. 22,41,000

Testing Equipment = Rs. 52,000

4. Total Cost of Plant & Machine

Total machinery + Testing equipment + Miscellaneous expenses

= Rs. 22,41,000 + Rs. 52,000 + Rs. 52,188
= Rs. 23,45,188

34 | P a g e
 Layout and Space:

1. Space:

Land 2000sq meter

Office 200 sq meter
Production Area 1400 sq meter
Packaging Area 100 sq meter
Storage room 200 sq meter
Testing lab 60 sq mm
Washroom 40 sq meter

Layout
2000 sq. meter Total

Office
Production
200 sq. m.
1400 sq. m. Packaging

100 sq. m.

entry
Testing lab

Parking Washroom Storage

60 sq. m. 40 sq. m. 200 sq. m.

35 | P a g e
 Chapter:4
Technical Feasibility - 2

36 | P a g e
 Raw material
 Copper

 Copper used in the wire for the electricity supply.

 It is used as main raw material in the wire.
 Copper is a daily based commodity so that the price of the copper should be
fluctuating in the commodity market every day.
 Here we take copper Rs. 426 on 14 August,2017 as a base.
 It has emerged as the most used metal for making electrical wires due to the
following attributes that it possesses: excellent conductor of electricity. No other
metal can compete with it in terms of electric conductivity and copper does not
melt.
 The standarduse of copper is ISI & ISO.
 The PVC temperature for hitting 180-200 celsius.
 The main suppliers of granules are reliance.

37 | P a g e
 PVC compounds

 PVC compounds are thermoplastic material derived from processing

polyvinylchloride compositions.
 It is a petroleum product.
 PVC compounds are used as aninsulator in the wire.
 PVC compounds are packed in 25 kg bags or 715 kg and 1000 kg one-time big size
bags.
 PVC compounds are available in different colors like, blue, yellow, red or twisting.

Raw material used per month

No. Raw material Quantity Price Total price

1 Copper 1600kg Rs.426 Rs.6,81,600

2 PVC 6400kg Rs.70 Rs.4,48,000
compounds

38 | P a g e
 Power

 For the purpose of producing wire, the firm is using big machinery plant.
 In this plant the main sources of power are electricity.
 In the process of manufacturing the product, there are different stages and the need
for power also different.
 Consumption of electricity is Rs.60,000 per month approximately.
 Electricity for production process is provided by UGVCL (Uttar Gujarat Vidhyut
Company Ltd.).

 Water, Fuel, Repair, and Maintenance

 The firm follows high maintenance cost for manufacturing wires. The maintenance
charges of the firm are Rs.100,000 per month.
 It follows straight line method (SLM) for depreciation cost at 10%.
 Firm require their machines mostly 1 time in 10 years.
 There is no need for fuel as themachine works with electricity.
 The use of water is cooling of wires during themanufacturing process. Moreover,
the used water is again recycled and used further.

 Machinery and Raw material Supplier

Particulars Suppler Name& Address

Machinery Supplier Mr. Pankaj Patel
Add.: Diamond Park, Naroda, Ah’d.
Raw material Supplier Mr. Ankit Jain
Add.: Changodar, Ahmedabad.

39 | P a g e
 Chapter:5
Marketing feasibility

40 | P a g e
 4-P's of Marketing

1. Product
 The product is an important part of a marketing mix. The product satisfied the
consumer needs. The product is one of the ways in which the company can
differentiate itself from its competitors. Our firm produces electric wires.

A. Product-level

41 | P a g e
1. Core Product
 The reason why the customer is buying the product for is the core benefit of the
product. In electric wires, the core product is that the wires help in electricity
supply.

2. Basic Product
 The basic product includes all the qualities of the product which renders the core
product. In our product, the basic benefits of the product are durability, Rustproof,
Leakage proof, etc.

3. Expected Product
 This is what isexpected of the customer when he buys the product, in our case the
expectations of thebuyer is more safety from fire resistance.

4. Augmented Product
 This refers to all the additional factors which set the product apart from the other
competitors in the market. For our cases, we are provided long-term benefit of the
product.

5. Potential Product
 These are the probable future changes which the product can take for benefitting
the customer more.
 Our products we provide double coated wires that is MASTER BATCH + PVC =
DOUBLE COTED.
 We further expand our business in cable industry.

42 | P a g e
B. Product classification

Consumer
product

Government Agriculture
services Classification product

Industrial
product

C. Branding and packaging

 Branding.
 Branding is the identification of the product. Our products will be sold under the
brand name of our firm named FLEXCAB.

 Packaging.
 Packaging is considered as a protection of product or nowadays it is also
considered as an identification of the product.

43 | P a g e
2. Place

 Our Production unit is situated in,

 Plot no. 115, Vatava GIDC, Vatva, Ahmedabad, 38244
 Telephone No.: 02772-276233
 The place can be defined as space which provides opportunities to firm for growth
and development.
 We choose our place in Ahmadabad at Vatva GIDC in Gujarat because all the
facilities are available.
 Manpower easily available at cheaper rate.
 All the Infrastructural facilities are available.
 For growth and development of industry state’s contribution is good.
 The Supply of Electricity is available at acontinuous level.

 The plant and office are stretched in theapproximate area of 2000 sq. meters.

44 | P a g e
 Distribution channel

Manufature Retailer Consumer

3. Price

 Price is an important variable in the marketing mix. Price means the amount of
money charged for the product or services or some of the money that consumers
exchange for the benefit of having or using the product or the services.
 In other words, price refers to the value that is charged for a product or a service.

 Cost structure of the firm

No. Size of the wires Price

(In 90 m coil)
1 mm Rs. 840
2 mm Rs .1,300
3 mm Rs .2,300
4 mm Rs. 3,798

4. Promotion
 Our next ‘P’ is apromotion. No company can win if its products and offerings
resemble every other product and offering. Promotion can be defined as “any act or
activity to inform the customers of the existence of product or service in order to
persuade them to buy.”
 Promotion helps in developingpersonal relationships with our client. It helps to
give the whole idea a professional look so as to win customers’ confidence in our
abilities to provide the product efficiently and effectively.

45 | P a g e
 Advertising

 Advertising is done through various media, the following are the media through
which advertising is done.
 Newspaper, ads are circulated in the various newspapers and the related costs are
as follows,
Newspapers Rate per ad. No of times. 2
Gujarat 14,500 2 29,000
samachar
Divyabhaskar 14,000 1 14,000
Sandesh 14,000 1 14,000

 Sales promotion

 Sales promotion is the process of persuading a potential customer to buy the

product. Sales promotion is designed to be used as a short-term tactic to boost
sales. It is amethod of building long-term customer loyalty. Sales promotion are
varied. Some sales promotion are aimed at theconsumer.

o Money of coupons
o Discount voucher
o Finance deal
o Free gift

 At the end of theyear providing some gifts to the salesperson.

 Sample size for marketing survey is taken 100 customers and 50 retailers.

46 | P a g e
 Marketing survey and analysis

 Survey of customers:

1. Gender:

Gender Respondent (%) Number

Male 44.6 44
Female 55.4 55
Total 100 100

Interpretation:

From the above chart, we interpret that female has filled up more questionnaire than
male.

47 | P a g e
2. Are you aware of wire which is used in your electricity connection?

Option Respondent (%) Number

Yes 54 54
No 46 46
Total 100 100

Interpretation:

From the above chart, we can conclude that the most of therespondent i.e. 54.3%
people are aware of wire which is used in electricity connection at their home.

48 | P a g e
3. Which brand of wire isused in your electricity connection?

Particular Brand Usage of branded electric Number

wire (%)
Polycab 28 15
RR cable 26 14
Finolex 14 8
Havells 32 17
Total 100 54

Interpretation:

From the above chart, we can see thatin most of the house havells wires are used for
the electricity connection. Thenfollowed by Polycab,RR cable, Finolex wires are
used in theelectrical connection.

49 | P a g e
4. Reason for choosing abrand.

Reason for choosing brand Respondent% Number

Brand status 18 10
Quality 64 34
Price 7 4
Availability 8 5
Others 2 1
Total 100 54

Others 2

Availability 8

Price 7

Quality 64

Brand status 18

0 10 20 30 40 50 60 70

Interpretation:

According to above chart, we can say that most of the customer choose the brand
because of they getting quality, thecustomerwants quality in thewire. Followed by
price, availability, brand’s status, and others.

50 | P a g e
5. Reference for choosing this brand.

Refernce Respondent% Number

Television 52 28
Hoardings 14 5
Word of 10 5
mouth
Internet 14 8
Newspaper 2 1
Others 8 4
Total 100 54

Interpretation:

From the above chart, we can say that television is the medium from 52%
customer gets the information. Followed by they get information from hoardings,
word of mouth advertisement,internet, newspaper, and others.

51 | P a g e
6. Which specification do you want in thewire?

Specifications in wire Respondent(%) Number

Fire Resistance 66 36
Better Quality 24 12
Low Price 8 4
Size 0 0
Others 2 2
Total 100 54

Interpretation :

From the above chart, we can conclude that 66% customers want specification in
fire resistance which means safety from thewire. 24% customers want better
quality from thewire. Very few customers are concerned with the low price of the
wire which is 8%.

52 | P a g e
7. From where do you purchase the wire?

Purchase of wire Respondent (%) Number

Direct Manufacturer 8 4
Retailer 70 38
Local Market 22 12
Online sources 0 0
Total 100 54

Interpretation:

From the above chart, we can say that most 70% customers purchase wire from
aretailer, 8% customers are purchase wire from thedirect manufacturer, 22%
customers are purchased from thelocal market.

53 | P a g e
8. Do you get any replacement policy from theseller?

Replacement Policy Respondent (%) Number

Yes 68 37
No 32 17
Total 100 54

Interpretation:

From the above chart, we can interpret that 68% customers get the benefit of
replacement policy and 32% customers are not getting the benefit of the
replacement policy because sellers supplier does not provide this kind of policy.

54 | P a g e
9. How much time period is allowed for replacement?

Time period allowed for Respondent (%) Number

replacement
7 days 33 18
10 days 26 14
15 days 35 18
Others 6 4
Total 100 54

Others 6

15 days 35

10 days 26

7 days 33

0 5 10 15 20 25 30 35 40

Interpretation:

From the above chart, we can see that 35% customers get 15 days time period for
replacement purpose. Where else, 33% retailer provide 7 days time period for
areplacement from the customer and similarly 26% customers are getting 10 days
for areplacement from theseller.

55 | P a g e
10. Are you satisfied with wire used in your electricity connection?

Satisfaction Respondent (%) Number

Yes 88 48
No 12 6
Total 100 54

Interpretation:

From the above chart, we can say that more than 50% customers are fully satisfied
with the wire which is used in their electricalconnection. Where 12% customers are
not satisfied with the wire used in the electrical connection.

56 | P a g e
11. Would you like to switch over the brand?

Switch over brand Respondent (%) Number

Yes 18 10
No 50 27
Maybe 32 17
Total 100 54

Interpretation:

From the above chart, we can interpret that 50% customers are satisfied with the
wire and they don’t want to switch over the brand. While 18% customers want to
switch over the brand and 32% customer are not sure about switchoverthebrand.

57 | P a g e
 Survey of Retailer :

1. Since how long are you dealing with the electric wire?
Dealing with business Responses (%) Number
2 years 12 6
5 years 44 22
10 years 32 16
Others 12 6
Total 100 50

Others 12

10 years 32

5 years 44

2 years 12

0 10 20 30 40 50

Interpretation:
From the above chart, we can conclude that 44% retailers are dealing in electric
wire business at least for 5 years. 32% retailers are dealing with business last 10
years. Other retailers are dealing with the more than 20 years.

58 | P a g e
2. What type of electric wire do you deal with?
Type of electric wire Responses (%) Number
Local 8 4
Branded 56 28
Both 36 18
Total 100 50

Interpretation:
Here, we can say that the most of the retailers are selling branded electric wire.
And 36% of retailers are selling branded and local electric wire in their shop.Only
8% retailers who sell only local electric wire.

59 | P a g e
Dealing with Local Retailers:

1. Reason for dealing with alocal brand of electric wire.

Reason for dealing with Responses (%) Number

thelocal wire.
Low Price 36 8
Easily Available 59 13
Flexible 5 1
Total 100 22

Interpretation:
Here, from the above chart, we can say that Retailers deal with the local electric
wire because of easy availability. 36% retailer deal with local wire due to thelow
price.

60 | P a g e
2. From where do you come to know about the local brand of electric wire?
Reason for dealing with Responses (%) Number
thelocal wire.
Salesperson 77 17
Newspaper 23 5
Total 100 22

Interpretation:
Here we can say the from above chart, retailers come to know about the local
brand of electric wire from the salesperson. And 23% retailers come to know
through thenewspaper.

61 | P a g e
3. How much stock of electric wire do you prefer more?

Stock types of wire

1sq mm 1.5 sq mm 2.5 sqmm 4 sq mm
High 20 13
Neutral 10 10
Low 4

4 sq mm
types of wire

2.5 sqmm
Low
Neutral
1.5 sq mm High

1sq mm

0 5 10 15 20 25

Interpretation:
Here we can conclude that the most of the retailers keep the highest stock of 1 sq
mm & 1.5 sq mm wire. The neutral stock of 2.5 sq mm & 4 sq mm. Low stock of
4 sq mm wire the retailer keep.

62 | P a g e
4. Which size of wire more demanded in themarket?

demand types of wire

1sq 1.5 sq 2.5 4 sq
mm mm sqmm mm
High 20 15
Neutral 10
Low 5

5
4 sq mm
types of wire

2.5 sqmm 10
Low
Neutral
1.5 sq mm High
15

1sq mm
20

0 5 10 15 20 25

Interpretation:
From the above bar chart, we can say that according to retailer 1 sq mm & 1.5 sq
mm wire has more demand in themarket. As compared to these two remaining 2.5
sq mm & 4 sq mm has low demand in themarket.

63 | P a g e
5. Do you get any replacement policy from alocal dealer?

Replacement policy Responses (%) Number

Yes 77 17
No 23 5
Total 100 22

Interpretation:
From the above chart, we can say that the 77% retailers do not get the replacement
policy. Only 23% retailers get replacement policy from the local dealer.

64 | P a g e
6. If Yes, for how much time period do you get replacement policy?
Time period for Responses (%) Number
replacement policy
10 days 20 3
15 days 50 9
20 days 20 3
Others 10 2
Total 100 17

Interpretation:
Here we can say that the 50% retailers provide 15 days for replacement policy.20%
retailers provide 20days for areplacement policy.

65 | P a g e
7. Do you get any discount on bulk purchase?

Discount on bulk Responses (%) Number

purchase
Yes 59 13
No 41 9
Total 100 22

Interpretation:
Here we can say that the 59% retailers get adiscount on bulk purchase. And 41%
retailers not get adiscount on abulk purchase from alocal dealer.

66 | P a g e
8. If Yes, How much discount do you get?
Getting Discount on bulk Responses (%) Number
purchase
2% 29 4
5% 59 8
10% 12 1
Others - -
Total 100 13

Interpretation:
From the above chart, we can say that 59% get 5% discount on bulk purchase.29%
get 2% discount on bulk purchase. And 12% get 10% discount on bulk purchase.

67 | P a g e
Dealing with brand Retailers:

1. Which brand of electric wire do you deal with?

Branded wire Responses (%) Number
Polycab 16 5
Finolex 32 11
RR cables 16 6
Havells 10 3
All 16 5
Others 10 3
Total 100 33

Others 10

All 16

Havells 10

RR cables 16

Finolex 32

Polycab 16

0 5 10 15 20 25 30 35

Interpretation:
From the above chart, we can conclude that 32% Retailers deal with the Finolex
And following 16% retailers deal with Polycab and all brands. 10% retailer deals
with other brands like V-Guard,Corols,Gayatri Insulation.

68 | P a g e
2. Reason for dealing with branded electric wire.
Reason Responses (%) Number
Brand Status 30 10
Price 12 3
Quality 48 16
Packaging 5 2
Others 5 2
Total 100 33

Others 5

Packaging 5

Quality 48

Price 12

Brand Status 30

0 10 20 30 40 50 60

Interpretation:
Here we can conclude that retailers deal with thebrand of electric wire because of
brand provides quality with 48%. Some of the retailer deal with branded electric
wire due to thebrand status of the company. Few retailers deal due to theprice of
the wire. Other retailers deal because of easily available, guarantee, fire resistant.

69 | P a g e
3. From following sources, where do you purchase the electric wire?

Sources of purchase Responses (%) Number

Manufacturer 6 2
Wholesaler 46 15
Distributor 34 11
Others 14 5
Total 100 33

Others 14

Distributor 34

Wholesaler 46

Manufacturer 6

0 10 20 30 40 50

Interpretation:
From the above chart, we can say that 46% retailer purchase from awholesaler.
34% retailers purchase from distributors of thecompany. And 6% retailers purchase
from the direct manufacturer. Other 14% retailers purchase from the company,
contact with themain dealer.

70 | P a g e
4. From where do you come to know about the brand of electric wire?
Knowledge of brand Responses (%) Number
Newspaper 6% 2
Advertising 14% 5
Salesperson 68% 22
Others 12% 4
Total 100 33

Others 12%

Salesperson 68%

Advertising 14%

Newspaper 6%

0% 10% 20% 30% 40% 50% 60% 70%

Interpretation:
Here we can conclude that the retailers come to know about the brand through
salesperson which is 68%. By 14% advertising,retailercomes to know about the
brand of electric wire. By newspaper, only 6% retailers get know about the brand
of wire.

71 | P a g e
5. From following thesize of the wire, how much stock of electric wire do you prefer
in theshop?

Stock Size of wire

1sq 1.5 sq 2.5 4 sq
mm mm sqmm mm
High 18 25
Neutral 17 21 25 10
Low 10 5

5
4 sq mm 10
Size of wire

10
2.5 sqmm 25
Low
Neutral
1.5 sq mm 21 High
25

1sq mm 17
18

0 5 10 15 20 25 30

Interpretation:
Here we conclude that retailers preferred to keep more stock of 1 sq mm & 1.5 sq
mm. The retailer also keeps neutral stock of above size of thewire. And low stock
preferred by the retailer is 4 sq mm wire.

72 | P a g e
6. Which size of wireis more demanded in themarket?

Demand types of wire

1sq 1.5 sq 2.5 sq 4 sq
mm mm mm mm
High 25 20
Neutral 16 15 10
Low 10 5

5
4 sq mm 10
Size of wire

10
2.5 sqmm 15
Low
Neutral
1.5 sq mm 16 High
20

1sq mm 20
25

0 5 10 15 20 25 30

Interpretation:
Here we can say that the according to retailer 1 sq mm & 1.5 sq mm wire is more
demanded in themarket. There is also neutral demand for theabove-mentioned size
of the wire. Lowdemand in market of 2.5 sq mm & 4 sq mm wire.

73 | P a g e
7. Do you get any replacement policy from aretailer who sells branded wire?
Replacement policy Responses (%) Number
Yes 74 24
No 26 9
Total 100 33

Interpretation:
Here we conclude that only 26% retailer gets the replacement policy from where
they purchase the wire. 74% retailer does not get the replacement policy.

74 | P a g e
8. If Yes, for hope much time period do you get replacement policy?

Replacement policy Responses (%) Number

10 days 10 2
15 days 79 19
20 days 11 3
Other - -
Total 100 24

Interpretation:
Here we can show that the 79% retailers who provide replacement policy they
provide 15 days of replacement policy. And following 10% retailers provide 10
days. 11% retailers provide 20 days of replacement policy.

75 | P a g e
9. Do you get any discount on bulk purchase?

Replacement policy Responses (%) Number

Yes 78 26
No 22 7
Total 100 33

Interpretation:
Here we can say that 78% of the retailers get the discount on bulk purchase. Only
22% retailer does not get the discount on bulk purchase.

76 | P a g e
10. If Yes, How much discount do you get?

Discount given Responses (%) Number

2% 18 5
5% 58 15
10% 10 3
Others 14 3
Total 100 26

Interpretation:
From the above chart, we can conclude that 58% retailer get 5% discount on bulk
purchase. 18% retailer get 2% discount on bulk purchase. 10% retailer get 10% on
discount on bulk purchase. Other 14% retailer get 20% discount on bulk purchase.
These discount rates differ because every retailer purchase adifferent type of wire
and according to that they get adiscount.

77 | P a g e
 Chapter:6
HR feasibility

78 | P a g e
Organization Structure

4 Partners

Production Marketing
Finance Dept. HR Dept.
Dept. Dept.

Production Marketing
Accountant C.A. HR Manager
Manager Manager

Assistant
Operator marketing
manger

6 Workers 4 Salesmen

79 | P a g e
 Salary structure:(Per month)

Salaried Number Per month Amount Total

Person (Rs.) (Rs) Amount
Manager 2 30,000 60,000 7,20,000
Operator 1 22,000 22,000 2,64,000
Unskilled 6 10,000 60,000 7,20,000
Worker
Accountant 1 20,000 20,000 2,40,000
C.A. 1 25,000 25,000 3,00,000
Watchman 1 6,000 6,000 72,000
Peon 2 7,000 14,000 1,68,000
Sweeper 2 5,000 10,000 1,20,000
Salesperson 4 15,000 60,000 7,20,000
Assistant 1 20,000 20,000 2,40,000
marketing
Manager
Total 1,60,000 2,92,000 35,64,000

 Job Analysis:
Job Specification:
1) Partners:-
2 partners are working and 2 are not working.
Knowledge  Knowledge of whole market scenario.
 Knowledge of each and every activity of
theorganization.

Skill  Good leadership skill.

 Good decision-making skill.

Ability  Ability to handle theuncertain situation.

 Ability to cope up with external hurdles.

80 | P a g e
2)Manager:-
As a production manager:-
Knowledge  Knowledge of each and every machinery, tools, and
equipment of theorganization.
 He must have a knowledge that how to maintain the
quality standards as per IS standard of wire.

Skill  Allocate work to workers based on their skills as

our organization has semi-skilled workers, he must
aware of activities isdone by them weekly.

Ability  Maintenance of machinery, tools, equipment.

 He can handle the operational activity.

 As a finance manager:-
Knowledge  Knowledge of taxation details and each and every
fund of the organization.
 Knowledge of fiscal policy, monetary policy, and
all financial updation.

Skill  To reduce the cost.

 To allocate funds among all the departments, that
there cannot be any surplus or deficit of money is
possible.

81 | P a g e
 As an HR manager:-
Knowledge  Knowledge of no. of workers working in the
organization, their requirements, their personal
details like home address, contact no. and make
sure that he should not have any criminal records.

Skill  Good communication skills.

 Problem-solving skill.
 Good leadership skill.

Ability  Ability to remove conflicts of the workers.

 Ability to work as a ‘grievance department’ to
solve problems and complaints of workers.

 As a Marketing manager:-

Knowledge  Knowledge of thewhole market and new marketing

strategies implemented in themarket.
 Knowledge of brings awareness of products among
customers.

Skill  Good communication skills.

 Good public skill and promotional skill.

Ability  Ability to build a rapport with outsiders and

marketing agencies.
 Ability to increase themorale of the salesmen to
achieve thedesired target.

82 | P a g e
3). Operator:
Knowledge  Knowledge of each and every worker’s activities.
 Knowledge of salesmen’s activities.
 Knowledge of operational activity.

Skill  To set a link between managers and workers.

 Transfer the information and problems from upward
to downward as well as downward to upward.

Ability  To control wastage of raw material.

 To solve conflicts of workers at theinitial stage.

4) Workers:-
Knowledge  Knowledge about safety measures of machinery.
 Awareness about their tasks and responsibilities.

Skill and Ability  To achieve the desired and standardized production.

 To maintain thequality of theproduct.
 To reduce wastage.
 Technical knowledge of all machinery.

5) Salesmen:-
Knowledge  Knowledge about theoverall detail of product like
price, features etc.
 Knowledge of target customers.

Skill  Good communication skill.

 Good promotional skill.
 Good convincing power.

Ability  To achieve thedesired target of thesale of

theproduct.

83 | P a g e
6).Assistant marketing manager:
Knowledge  Must have knowledge of bargaining
 Which kind of order he should
accept, he must know.
Skill  Good communication skill
Ability  Good convincing power

JOB DESCRIP TION:

1) Partner:
Qualification Post graduation.
Experience At least 5 years.
Report They are at the ultimate position so, they accept the report
of work of whole organizational members though they can
send notice, information, new rules, policies at downward
side.

Authority Authority to control the organization. Make a rules

regulation, plans, policies for theorganization.
Responsibility To get the maximum profit by making effective plans. To
handle and control whole organization from outside and
uncertain factor.

2) Production Manager:
Qualification MBA
Experience At least 3 years.
Report He has to report to the partners.
Objective To achieve standardized production.
Responsibility Maintain quality of production at least wastage.
Authority Authority to purchase more raw material or any production
material.

84 | P a g e
 3). HR manager
Qualification MBA in HR
Experience At theinitial stage of organization, we require 3 years of
experience of HR manager because workers are less.
Report To the partners. To recruit and dismiss specific no. of
workers.
Objective To control the grievance of the workers.
Responsibility To remove confusion and conflicts of the workers.
Authority To recruit and dismiss the workers.

4). Marketing manager

Qualification MBA in Marketing.

Experience At least 3 years.
Report To the partners.
Objective To promote the product to handle the overall salesmen.
They can recruit and dismiss the salesman.
Responsibility To have a detail of salesmen, to allocate the work among
salesman.
Authority To handle the outside scenario.

4). Operator
Qualification Graduate
Experience At least 2 years.
Report To the manager's department wise.
Objective To interact with workers.
Responsibility To work as a channel between managers and workers.
Authority To transmit the information. To control the workers.

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5). Worker
Training As per the experience, theorganization is recruiting the
human resource, they required very less training.

Bonus, incentive They mostly give abonus on thefestival and on some huge
order, if the standards are achieved they provide bonus by
2000 to 3000 Rs.

Safety of For employees they have a particular uniform and insurance

employees facility is also given to them if an accident occurs.

Services for The organization has a servant’s store where workers are
employees having shelter, they live with their family, and sanitation
facilities are also available.

6). Assistant marketing manager

Qualification MBA in Marketing

Experience Atleast 2 years
Report Report to the marketing manager
Objective To promote more and more to the target
consumer.
Responsibility To build awareness about our product
among the consumer.

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INCENTIVES

 The company provides following incentives :

1. Travelling facility for salespersons
2. Bonus 20% of salary
3. If salesperson completes 90% of the target, he would get 5% commission.
4. If salesperson completes 70% of the target, he would get 2% commission.
5. Group insurance for production workers.

 Research Limitation:

1. Most of the customers are not aware of the electric wire which is used in their
connection.

2. We had provided limited time period to complete the project.

3. A sample size of 100 consumersmight not represent the behavior of the whole
population as the sample size is insufficient.

4. A sample size of 50 retailers might not represent the demand of market of the
whole, so thesample is insufficient.

5. Because of Limited geographic reach, we had not covered more areas.

6. Lack of interest towards giving information about theelectric wire.

7. We had tried to overcome from above limitation and we complete our research.

8. Here we are concentrated only on housing sector wire.

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 Conclusion:
 Practical knowledge is as important as theoretical knowledge.

 This project report taught the importance of hard work,teamworkandenriched out

communication skills. While making this report we learned how to interact with
people, and how to maintain relationships with others.
In this memorable and great journey of theproject, we also want to thank our
faculty guide Prof. Ishita Sakariya, because of her personal interest in the project
and her guidelines we are able to present here a great project report.

 In this project “ELECTRIC WIRE”, we learned so many things like deciding cost,
how to establish firm, how to do business, suppliers of raw material and machinery
etc.

 While doing this project we had face many difficulties like, deciding cost, decide
logo, the layout of the firms, decide the price of the product, packaging design, do
a market survey etc. We overcome all the above-mentioned difficulties and try to
give our best.

 This project has worth to our project members because team members put their
great efforts in the project.

 From this project, we are able to enhance our knowledge.

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 WEBOGRAPHY

https://reg.gst.gov.in/registration/
https://www.legalraasta.com
https://www.zaubacorp.com/company/COPKAB-WIRES-CABLES-INDIA...

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QUESTIONNAIRE FOR CUSTOMER:

Name :
1. Gender
a. Male
b. Female
2.Do you know which brand of wire was used in your electricity connection?

a.Yes
b. No

For brand aware customer

1. Which brand of wire is used in your electricity connection?
a. Polycab
b. RR cable
c. Finolex
d. Havells

2. Reason for choosing the brand of wire?

a. Quality
b. Price
c. Availability
d. Others

3. Reference for choosing aparticular brand?

a. Television
b. Hoardings
c. Newspaper
d. Others

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4. Which specification do you want in thewire?
a. Fire resistance
b. Better Quality
c. Low Price
d. Size
e. Others

5. From where you buy electric wire?

a. Direct manufacturer
b. Retailer
c. Local Market
d. Others

6. Do you get any replacement policy from the seller?

a. Yes
b. No

7. If Yes, How much time is allowed

a. 7 Days
b. 10 Days
c. 15 Days
d. Others

8. Are you satisfied with the wire which is used in your electricity connection?
a. Yes
b. No

9. Would you like to switch over the brand?

a. Yes
b. No
c. Maybe

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 QUESTIONNAIRE FOR RETAILER:
1. Owner’s Name
2. Shop name
3. Area

Section A

1. Since how long are you dealing with electric wire?

a. 2 years
b. 5 years
c. 10years
d. Other

2. What type of electric wire do you deal with?

a. Local
b. Branded
c. Both
Section B- Local Retailer
1. Reason for dealing with the local brand of electric wire
a. Low price
b. Easy Availability
c. Flexible

2. From where do you come to know about the local brand of electric wire?
a. Salesperson
b. Newspaper
3. How much stock of electric wire do you prefer more?
a. 1 sq mm
b. 1.5 sq mm
c. 2.5 sq mm
d. 4 sq mm

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4. Which size of wire more demanded in themarket?
a. 1 sq mm
b. 1.5 sq mm
c. 2.5 sq mm
d. 4 sq mm

5. Do you get any replacement from alocal dealer?

a. Yes
b. No

6. If Yes, For how much time period do you get replacement policy?
a. 10 days
b. 15 days
c. 20 days
d. Others

7. Do you get any discount on bulk purchase?

a. Yes
b. No

8. If yes, How much discount do you get?

a. 2%
b. 5%
c. 10%
d. Others

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 Section C- Retailers of branded wire.

1. Which brand of electric wire do you deal with?

a. PolyCab
b. Finolex
c. cables
d. Havells
e. Others.
2. Reason for dealing with thebrand of electric wire.
a. Brand status
b. Price
c. Quality
d. Packaging
e. Quality
f. Others
3. From where do you come to know about the local brand of electric wire?
a. Manufacturer
b. Distributor
c. Wholesaler
d. Others

4. How much stock of electric wire do you prefer more?

a. 1 sq mm
b. 1.5 sq mm
c. 2.5 sq mm
d. 4 sq mm

5. Which size of wire more demanded in themarket?

a. 1 sq mm
b. 1.5 sq mm
c. 2.5 sq mm
d. 4 sq mm

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6. Do you get any replacement from alocal dealer?
a. Yes
b. No

7. If Yes, For how much time period do you get replacement policy?
a. 10 days
b. 15 days
c. 20 days
d. Others

8. Do you get any discount on bulk purchase?

a. Yes
b. No

9. If yes, How much discount do you get?

a. 2%
b. 5%
c. 10%
d. Others

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Thank you

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