Scribd Logo
Upload

Welcome to Scribd!

  • 135 views

    PPCmate Verified Audience Campaign Guide

    Uploaded by

    saimacat909
    This document provides instructions for setting up a Verified Audience campaign, which is a type of run-of-network advertising campaign. It outlines 15 steps for configuring basic and advanced campaign settings such as the destination URL, budget, filters, and whitelisting/blacklisting of sources and IPs. Applying available filters is recommended to reduce non-human traffic to under 5% according to Moat Analytics. Contact support with any additional questions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    PPCmate Verified Audience Campaign Guide

    Uploaded by

    saimacat909
    135 views6 pages
    This document provides instructions for setting up a Verified Audience campaign, which is a type of run-of-network advertising campaign. It outlines 15 steps for configuring basic and advanced campaign settings such as the destination URL, budget, filters, and whitelisting/blacklisting of sources and IPs. Applying available filters is recommended to reduce non-human traffic to under 5% according to Moat Analytics. Contact support with any additional questions.

    Original Description:

    ppc mate campaign guide

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document provides instructions for setting up a Verified Audience campaign, which is a type of run-of-network advertising campaign. It outlines 15 steps for configuring basic and advanced campaign settings such as the destination URL, budget, filters, and whitelisting/blacklisting of sources and IPs. Applying available filters is recommended to reduce non-human traffic to under 5% according to Moat Analytics. Contact support with any additional questions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    135 views6 pages

    PPCmate Verified Audience Campaign Guide

    Uploaded by

    saimacat909
    This document provides instructions for setting up a Verified Audience campaign, which is a type of run-of-network advertising campaign. It outlines 15 steps for configuring basic and advanced campaign settings such as the destination URL, budget, filters, and whitelisting/blacklisting of sources and IPs. Applying available filters is recommended to reduce non-human traffic to under 5% according to Moat Analytics. Contact support with any additional questions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6

    Verified Audience campaign setup guide

    Intro: Audience is run-of-network (RON) advertising. It is an online advertising method that


    is applied to a wide collection of websites without having advanced targeting options. It's
    used for an ad arbitrage and website engagement. It offers IAS, Forensiq and advanced in-
    house filters.

    Select option below in order to create Verified Audience campaign.


    Basic Settings

    1. Enter Destination URL that you would like to promote. Make sure format is correct
    (ex. https://ppcmate.com)
    2. Add Google Analytics tracking code, if you would like to track traffic coming
    specifically from platform. You can use available macros to display data in your
    analytics.
    3. Enter Max. cost per visit. Note: min CPC for Verified Audience - 0.001$.
    4. Enter your campaign Budget. Please note, min daily budget- 5$. You can set
    unlimited budget or daily spend.
    5. Select to Run my campaign continuously starting today or Set a start and end
    date.

    6. Select the Enable Geo targeting checkbox if you want to target specific regions.
    a. Start typing the name of the region you want to add in the Search box.
    b. Select the corresponding checkbox from the regions list.
    c. Select DMA targeting if needed.

    7. Enter your Campaign name.


    8. Select either or all Channels from the list.

    Click Create a campaign to create a new campaign. You can also enable additional settings
    by clicking advanced settings.
    Advanced Settings

    Please note that improper use of these settings may reduce the click volume significantly.

    8. Select Enable Optimization rules in order to set rules for filtering out sources that
    do not match your requirements and targeting only good performing ones.

    9. Select Source Sampling checkbox in order to test as many traffic sources as


    possible (We recommend to select about 200-300 clicks/source per either publisher’s
    ID, site ID, domain, etc.). This will help to test as many sources as possible, and
    target the best performing ones.
    10. Select Visits to choose the number of times your ad appears to the same visitor.
    11. Select Technology targeting checkbox if you want to target specific Browsers or
    OSes

    12. Select the Timetable checkbox if you need to specify certain hours or days when you
    want your ad to show.
    13. Specify the filters you want to use. Generally the more filters you enable, the lower
    click volume is.
    Tip: In order to maintain click volume, please increase the bid and/or increase the
    value in the Visits per user box.
    Tip: We also suggest increasing your campaign daily budget. In this case, our
    system will be sending more bids, which should help to increase click volume. You
    can enter your daily budget in the Budget box.

    Available Filters:

    Update: When creating a Verified Audience campaign, try enabling available filters. These
    filters are powerful tools against non-human traffic, and show good results < 5% IVT at Moat
    Analytics.
    14. Select the Sources and Domains whitelist/blacklist checkbox if you want to add
    specific sources or domains to the sources whitelist/blacklist. To track those you
    need to use certain macros mentioned above.

    !Please make sure you are entering data in whitelist/blacklist in a correct format. See above.
    15. Select the IP whitelist/blacklist checkbox if you want to add specific domains to the
    IP whitelist/blacklist.

    For additional information or questions, please contact us at [email protected]

    You might also like