Community Involvement in The Beach Tourism Industry in The Province of Batangas, Philippines
Community Involvement in The Beach Tourism Industry in The Province of Batangas, Philippines
Community Involvement in The Beach Tourism Industry in The Province of Batangas, Philippines
Abstract— This study looked into the extent of community their own country whereas in international tourism, the
involvement in the beach tourism industry in the Province barriers exist in travelling destinations beyond national
of Batangas, Philippines in the specific areas of peace boundaries where both has incoming and outgoing
and security, marketing and promotion and implications on a country's balance of payments. Today,
environmental protection. tourism is not only a concept of enjoyment or travelling
The descriptive method of research was utilized or passing the holidays, but also a means of development
using a self-constructed questionnaire in order to gather for developed, developing and underdeveloped countries.
the data needed for the study. The research settled on Tourism brings in large amounts of income into a local
restricting the paper sample size to 400 respondents as economy in the form of payment for goods and services
based from a matrix which showed the actual number of needed by tourists, accounting for 30% of the world's
the participants, resort owners, resort managers, trade of services, and 6% of overall exports of goods and
domestic tourists and foreign visitors as well as the services. It also creates opportunities for employment in
residents of the municipalities under focus. Except for the the service sector of the economy associated with tourism.
Provincial Tourism officials and staff, all other The service industries which benefited from tourism
respondents were identified from the four selected include transportation services, such as airlines, cruise
municipalities of the Province of Batangas. ships, and taxicabs; hospitality services, such as
The results of the study revealed that Batangas, accommodations, including hotels and resorts; and
Philippines is a beach tourism haven which gives high entertainment venues, such as amusement parks, casinos,
regard to a quiet and peaceful community, is beaming shopping malls, music venues, and theatres. Undoubtedly,
with pride of the existence of such beach tourist tourism holds the promise of increased employment and
destinations in their respective localities and advocates income opportunities, particularly for Filipinos living in
the protection and preservation of the environment. the coastal and rural areas of the country. Yet, it is an
Keywords — beach tourism, peace and security, industry built upon the most fragile of natural and cultural
marketing and promotion, environmental protection, environments, where the most inconsequential and
resort owners and managers, Province of Batangas, innocent of human gestures can easily wreak havoc on the
Philippines. site’s resources. This is the challenge of sustainable
tourism development. Tourism is expected to become an
I. INTRODUCTION even more important weapon in the Philippines’
According to the Tourism Society and the United economic arsenal. However, both our tourist markets and
Nations World Tourism Organization Statistics the Philippine tourism industry itself have become more
Guidelines of 2010, tourism is the generic term used to aware of the negative environmental and social costs
cover both demand and supply that has been adopted in associated with tourism development. The country has
various forms and is used throughout the world. thus begun to recognize the need to adopt new
Tourism is one of the world's fastest growing industries as development approaches in order to come up with tourist
well as the major source of foreign exchange earnings and products that are environmentally sensitive and
employment for many developing countries. It is a leisure economically viable. (WTO, 2005)
activity which involved a discretional use of time and CALABARZON is one of the regions of the Philippines
money. Recreation is often the main purpose for and also part of the Metro Luzon Urban Beltway or
participation in tourism (Ghosh, 2001) either domestic or simply Luzon Urban Beltway. It is also designated as
international. In domestic tourism, people move within Region IV-A and its regional capital is Calamba City in
Table.1: Profile of the Beach Tourism Industry in Nasugbu 122, 483 140, 402 2.21%
Batangas in Terms of Years of Existence Lian 45, 943 50,155 1.97%
San Juan 94, 291 104, 589 2.18%
Municipality Years of Existence
Source: Philippine Statistics Authority, 2015
Mabini 101 As the presented data reflect, the Municipality of
Nasugbu 167 Nasugbu is the most populous in the NSO Census of
Lian 104 2010, NSO Census of 2015 and in the projected
San Juan 171 population NSO Census of 2016. It also has the highest
Source: MPDC Reports 2016, Municipalities of Mabini, projected growth rate of 2.21%. The Municipality of San
Nasugbu, Lian and San Juan Juan followed next. The least populous municipality
appears to be Mabini with a projected growth rate of
The presented data shows that San Juan is the 1.38% per year as compared with the second least
oldest of the four municipalities under scrutiny as it has populous Lian with a projected growth rate of 1.97% per
existed for one hundred seventy one (171) years, followed year.
by Nasugbu which has existed for one hundred sixty Geographical Dispersion
seven (167), third is Lian at one hundred four years (104) The accessibility of Batangas to all points of
and the Municipality of Mabini which age as a town is origin in the Southern Tagalog area made it a potential
one hundred one years (101). tourism hub for beach lovers and nature adventurers
Class seeking for thrilling engagements and activities. Mabini
The table below illustrates the profile of the sun can be accessed through the STAR Tollway and the
and beach tourism industry in Batangas in terms of SLEX pass through, Nasugbu can be reached th rough
classification. either the Batangas tollways or the pass through having
Cavie as a starting point. Lian on the other hand is just a
Table.2: Profile of the Beach Tourism Industry in good two or three kilometers away from Nasugbu while
Batangas in Terms of Classification San Juan which is on the Eastern part of the province of
Municipality Class Batangas can be accessed through Lipa City or Batangas
Mabini First class City. Truly, the municipalities under focus are accessible
to beach enthusiasts who may want to experience the
Nasugbu First class
beauty of the province.
Lian Third class
Sources of Livelihood
San Juan First class
The presented table below illustrates the sources
Source: MPDC Reports 2016, Municipalities of Mabini, of livelihood the residents of the areas under focus are
Nasugbu, Lian and San Juan engaged into.
REFERENCES
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[5] Local Government Units Annual Accomplishment
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[6] Local Government Units Annual Accomplishment
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[7] Local Government Units Annual Accomplishment
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[8] Local Government Units Annual Accomplishment
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[9] MPDC Reports, Municipality of Mabini
[10] MPDC Reports, Municipality of Lian
[11] MPDC Reports, Municipality of Nasugbu
[12] MPDC Reports, Municipality of San Juan
[13] Philippine Statistics Authority (PSA)
[14] Provincial Government Units of the Province of
Batangas.
[15] World Tourism Organization (WTO) (2005).
Yearbook of Tourism Statistics. Madrid