Tourism Policy Planning

Identification of Stakeholders and their Participation in Coron, Palawan,

Philippines

Members:

Colorado, Jon Nicole

Fantillo, Elisa-Mari

Matilla, Febe Nelle

Ong, Ernest Joseph

Quierez, Roda Camilla

Sardido, Ela

Professor:

Ms. Irene Gueco

➔ Employees ( Febe Nelle Matilla)

Employees are strongly influenced by the company's success or failure

because they have invested time, energy, and personal relationships in the

company (Maltby & Wilkinson, 1998). Even employees may have only a limited

participation in company decisions they can, however, have a direct impact on

the company. Employees generate revenue, and when they're treated well and

given the right resources, they can assist in reducing expenses while also

increasing sales and income. They are the company's soul. In addition to

carrying out its objective, it runs the company at all levels.

The tourism industry has one of the highest growth rates in the economy,

and employees play a significant role in it, so it will be a major internal

stakeholder in the reopening of tourism in Coron Palawan this pandemic. The

Coron local government unit (LGU) recently issued an executive order stating

that the tourist island will reopen for tourism activities on November 15, 2021.

The (DOT)-MIMAROPA held a quality assessment to assist tourism

establishments and industry employees in getting back on their feet as part of

Coron's preparations for its reopening (Dennise, 2021). Small and large

businesses in town will be engaged and operate again, and they will need to hire

an instrumental asset and someone who can manage to complete

responsibilities and tasks that result in goods or services for visitors or

customers. Employees are in charge of carrying out a company's objectives and

example, regardless of how much you believe in it, if you have an objective and

strategic plan that focuses on delivering excellent customer service, it will be the

employees themselves who will deliver this incredible customer service.

➔ Tourism Organization and Operators of Coron (Elisa-Mari Fantillo)

Because tourism has so many diverse components, there are many

different organizations participating in the operational logistics of tourism

management, especially in the tourism development of Coron, Palawan. Tourism

organizations are generally classified into three groups which are the private,

public, and voluntary travel and tourism organizations (Stainton, 2020).

In the private travel and tourism organizations, diversifying the variety of

products and services they offer can help them generate more money and profit.

To put it in another way, the more products/services they provide, the more

clients or tourists they might possibly attract. Some examples of these private

organizations are tour operators, travel agencies, transport and organization

hubs, tourist attractions, and accommodation providers. Private businesses often

have greater resources and time to devote to tourist development strategy. They

will spend time thinking analytically about the best ways to tourist development

and which paths would likely give the best economic consequences because

they are often money-oriented. The private sector's capacity to invest time and

money in issues such as marketing and training is one of the most noteworthy

roles it plays in tourism planning and growth. This can serve to advertise the
location as a whole, as well as aid to up-skill local workers. Private tourist

organizations may operate as a local advocate for the town, providing local

residents a voice that might otherwise go unheard. This can also aid in the

creation of connections between business and society. According to the news

released by Rosemarie Marquez and Graham Dwyer (2019), The Asian

Development Bank (ADB) is collaborating with the Philippines' DOT to develop a

tourism development project that will ensure Coron, as well as El Nido, have a

sustainable environment. Also, as tourism players of Coron are now welcoming

back visitors, Calamian Travel and Tours, a DOT-Accredited travel agency, offers

tour packages with great deals and amazing tours for tourists who wish to visit

Coron amidst pandemic. This means, with the goal to develop Coron for a better

and unique brand for tourists in the new normal, we can see it as an opportunity

to gain more tourist arrivals for Coron with the help of the private tourism

organizations.

A public travel and tourist organization's principal goal is to provide

services to the general public. The government provides financing to public

organizations. A variety of factors, including a needs assessment and the

government budget, influence the amount of cash granted to a certain region.

Public travel and tourism organizations, unlike private businesses, are not

profit-driven. While many organizations must produce money to stay afloat, their

first concern is the quality of service they provide. This implies that consumer

prices may be maintained low. Some examples of these public organizations and

operators are tourist information centres, tourist board, tourist attractions, local
transport organization, regulatory bodies, and government bodies. The DOT

supports Coron, Palawan, to make greater efforts and take a more strategic and

innovative approach to exploring new opportunities for inclusive growth. This will

be done by enhancing community engagement in the full spectrum of tourism

circuit and development area infrastructure and services. This is according to the

National Tourism Development Plan 2016-2022 of DOT, which we can tell that

having the public tourism organization propose a plan that will enhance the

continuous development of Coron is a great advantage for us in pursuing a new

brand of the province. The five-year STDP initiative will focus on improving urban

infrastructure, ecosystems, and enterprise growth. Under the DOT's TouRIST

program, the DOT collaborated with the provincial government of Palawan, the

municipalities of Coron and El Nido, and the Asian Development Bank to ensure

the tourism resiliency of the country's top destinations. (Dennise, 2021).

A voluntary travel and tourism organization is one that does not make a

profit. Any profit earned is reinvested in the company rather than going to CEOs

or shareholders, as would be the case with a private travel and tourist company.

Charitable donations and government grants are common sources of funding for

non-profit travel and tourist organizations. They sometimes work as part of a

legacy. A volunteer travel and tourism organization's mission is to maintain or

safeguard specific parts of society or natural habitats. Examples of these are

some tourist attractions, charities, and pressure groups. The Coron Initiative

UNEP-APFED includes a showcase of Capacity building and training programs

for public and private stakeholders, host communities, and grassroots

Good Governance, Climate Change Mitigation, and Disaster Preparedness and

Management. LGUs are provided with Waste to Electricity projects to help them

organize their wastewater and generate renewable energy. Educational

programs are tailored to meet the needs of public and private stakeholders, local

government entities, commercial enterprises, and the general public.

➔ Government (Ernest Ong)

Government has a big part of the tourism industry. This stakeholder is

important because this will help the tourism industry of Coron, Palawan bounce

back. Amidst the pandemic, The tourism sector of Coron will launch a

Sustainable Tourism Development Project or STDP which will be supported by

the Department of Tourism or DOT for the recovery of the tourism in Coron. The

DOT has pledged to continue giving technical help to local governments and

tourist workers in the areas of product creation, marketing and promotions, and

capacity building. Coron takes itself in being practically COVID-free, which

attracts people who come to see the many stunning bleach white sand beaches,

massive limestone cliffs, endemic terrestrial animals, and a diverse marine

habitat. Kayangan Lake, the country's cleanest lake, is located here. Coron really

is standing up after everything happened with the help of the Government

(Department of Tourism, 2021).

➔ LGUs in charge of environment (Ela Sardido)

authority, infrastructure, policy, and planning. Measures to help its people to the

greatest extent possible LGUs play an important role in the development of a

community by serving as a link between the people and the government,

addressing community problems and concerns, enforcing policies, and exerting

influence over their residents. LGUs are offered Waste to Electricity projects to

help them manage their solid waste and generate renewable energy. Educational

programs are tailored to meet the needs of public and private stakeholders, local

government units, commercial businesses, and the general public. The Society

for Sustainable Tourism & Development, Inc. – SSTDI is a UNEP APFED

Showcase Program, the Philippines' first, that promotes and educates grassroots

public and private stakeholders in environmental conservation, sustainable

tourism development, and stewardship for Coron and Calamianes Island.

Coron Island was recently designated as a Man and Biosphere Reserve

by UNESCO, bringing it international recognition. While tourism expansion in the

country boosts economic activity, it also leads to a slew of infrastructural

improvements to accommodate the country's growing population. These activities

pose a threat to both coastal and upland areas, such as Northern Palawan,

which was once viewed as a resource-rich area by the population. Inter-island

transportation, rubbish dumping, commercial fishing, and tourism, on the other

hand, have had negative consequences. Ground-based activities like

deforestation, infrastructure development, waste water, and organic garbage

have a significant negative influence on the islands' marine and shore

in order to preserve natural cycles in marine and coastal ecosystems while also

reducing the effects of global climate change. The initiative aims to conserve the

Coron and Calamianes Islands as a tourist destination in an environmentally

responsible manner, while also assisting stakeholders in achieving efficiency and

cost savings in their business operations. The Coron Initiative will pave the way

for greater ecological integrity on the islands by safeguarding and conserving

biodiversity for future generations (About | The Coron Initiative, n.d.).

➔ Tourist (Nicole Colorado)

Travellers, including business travellers, and visitors to tourism

destinations, sites and attractions are perhaps the most important stakeholders.

Tourists visit attractions; spend money; and may promote the attractions through

word of mouth and social media if their experience is positive. If the experience is

not positive, tourists may not return to the attractions again, and may even

spread negative word of mouth.

➔ Utilities and Infrastructures (Camilla Quierez)

The social infrastructures and critical social services are essential factors

to consider when building the desired settlement pattern and hierarchy to

complement the town's overall physical and geographical expansion. As a

city's growing expansion, notably as an international tourism draw.

According to (Abrenica et al., 2017, #61) the Provincial Radio

Communication System, which is only used for transmitting local notices, it is

located on municipal land in Poblacion 2. Radyo Kasimanua, which sends health,

religious, and government announcements, and Radio Natin DZRH, which

promotes music, are the two radio stations in the municipality. In the city, Globe

Telecom Incorporated and Smart Communications both operate mobile sites.

They service 12,000 Smart consumers and 8,000 Globe customers.

In addition to the fishing sector, the town has substantial agricultural fields.

Coron has two water system frameworks, one in Barangay Borac and San

Nicolas, serving 338 hectares. After Super Storm Yolanda pulverized the first

location for exchange and commerce in 2013, the Open Showcase, which

comprises a dry and damp showcase, was moved to Poblacion 3, close to the

recovery zone. The standard government of Palawan points to developing a

lasting showcase at Poblacion 6 along the national thruway.

(n.d.). Coron Tour Packages | Calamian Islands Travel & Tours | Busuanga. Retrieved

November 28, 2021, from https://www.coron-travel.com/

(n.d.). The Coron Initiative | Sustainable Tourism Development and Stewarship for

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(2017). Municipality of Coron ECAN Resource Management Plan 2017-2022.

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tourism development to bounce back.

https://beta.tourism.gov.ph/news/dot-supports-corons-sustainable-tourism-develo

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