New Project
New Project
New Project
A Project Proposal
Submitted By
SAROJ KHADKA
T.U. regd. No.:7-2-0278-0977-2015
Pashupati Multiple Campus
Submitted To
The Faculty of Management
Tribhuwan University
Kathmandu
Kathmandu, Nepal
February 2019
Introduction
Although in 2011 only about 9.0% percent of Nepal’s population used the internet,
use of the internet in Nepal is growing rapidly. The total percentage of internet user
as of 2017 is an out 54%. This figure too increased in 2018.
People are now taking internet as the basic service of their life. This is the usual
feeling now in Nepal, as people in cities are mostly found to use internet each and
every moment. The data trend also shows the same. The no of internet users in
Nepal has increased rapidly in the last year. According to nkp, Nepal adds 2.25
million internet users in the last year.
This is the result of a competitive internet service provider (isp) market. Above
hundreds private isps offer internet access to businesses and consumers, through
few, loop networks, subisu, websurfer and mercantile, dominate the market with a
combined share of more than 70 percent. Cyber cafés are important sources of
internet access for nepali; the country is believed to have the highest concentration
of cybercafés in the world. Much of Nepal’s internet access is concentrated in the
more-developed Kathmandu valley region, as the mountainous terrain and low
income in remote regions of the country make access more difficult. However, one
effort to bring internet access to rural populations—the Nepal wireless networking
project—has already wirelessly connected seven remote mountain villages to the
internet, with plans to network twenty-one villages in all. With recent availability
of the state-owned Nepal telecom's nationwide WiMAX based wifi hotspot
services, the reach of internet has widen with marginal success.
Manufacturing industries has main functions of producing goods or the products.
But only producing is not all in all. Different aspects plays vital role for the
success. One is marketing or the marketing strategies of a particular firm.
Statement of problem
These days, we can see that various internet companies are in the state of
break down. This is due to absence of proper marketing policies. This is
not only reduces the sales but also reduces the firm’s profit. Profit is the life
blood of the organization, which means without profit a firm cannot run for long
time. Therefore, a firm should deeply consider while making marketing strategies.
Marketing helps in creating awareness among the customers, or any other interest
group. Therefore, marketing strategies of the concern internet company is the main
issue of the study. This research has specially focused on whether the firm’s
spending much of its resources and time on marketing of the services or not.
Objective of study
The main objective of this study is to give an insight about the marketing policies
or strategies of subisu cable net.
The specific objectives of this study are as follows:
To find out the promotional policies of Subisu Cable Net Pvt. Ltd.
To analyze the distribution policies of subisu.
To see the market policies of Subisu Cable Net Pvt. Ltd.
To suggest appropriate recommendation.
Importance of study
The distributor (new) would get the information about the criteria
of the firm for the distribution of the services.
The entire consumer can know the types of services provided by
Subisu Cable Net Pvt. Ltd. and the area of its availability.
Chapter I: introduction
The first chapter of this study includes general background, statement of problems,
objectives of the study, importance of the study, limitations of the study and
organization of the study.
Chapter II: Results and Analysis
The chapter deals with presentation of the data using appropriate tables and figures
and their interpretation.
This chapter includes the brief sketch of the study, conclusion and implications of
the study.
REFERENCES
https://nta.gov.np
http://www.subisu.net.np
Wikipedia