20 Cold Calling Tips To Increase Your Sales Conversion

Topic: 20 cold calling tips to increase your sales conversion
Cold Calling is an essential part of sales business but if done without following these tips,
has the potential to become a nightmare for the customers. I have handled team whose
sole target has been to do cold calling so as to increase sales conversion and before I get
them started, I make sure they’re well prepared with all the knowledge and skills they need
to get the best results. Here are some of the best cold calling techniques for sales
conversion, which I am sharing with you:
1) Don’t start before researching
Beginning without researching is like jumping in a pool without learning how to swim –
Eventually, you will get tired and get drowned. Knowing your customer base, understanding
your markets and clients’ needs plays a huge role in your success.
2) Goal Matters
We know that you want to understand how to turn cold calls into booked meetings but,
Let’s be clear - You’re not going to close a deal through cold-calling. The best you can get
out of it would be a chance to pitch about your business to a potential client. So don’t get
too ahead of yourself and remember that your goal is to get your clients to give you a
chance to meet them.
3. Well begun is half done!
But at least it’s half done, isn’t it? A good opening line will never hurt and will in fact set the
tone for the rest of the conversation, if at all that happens. So work towards finding that
one strong opening line that’ll make your life easier.
4. Don’t over-do it
One day, one of my callers struck gold. He got the client hitched and a meeting seemed
inevitable but, instead of waiting it out and pitch during the meeting, if and when it
happened, he tried to push his luck and ended up losing the client.
5. Put focus on clients, not yourself

Instead of starting with ‘Hey, I represent XXX and we do YYY’, proceed with ‘Hey, we have a
ZZZ proposal for you’. Nobody is interested in what you do, all they care about is what is in it
for them. Give them that, or try starting with it.
6. What’s really in it for them?
Do you know the answer to this yourself? Do you? If yes, then half of your job is done.
Everyone wants to be on the right side of the deal and if you can convince them that they
are, then you’ve got a deal even before it happens.
7. Keep it Simple
As hard as cold calling sounds, it really isn’t so complicated. You don’t have go bang-bang
the moment someone picks up your call. Instead, start with a greeting and keep your pitch
simple, crisp and to the point.
8. Be Organised
Ever thought about a scenario, where you called a suitable client and you just forgot what
you wanted to ask or pitch. Would be embarrassing, right? Moreover, you lose a golden
chance to increase your conversion percentage. Follow a simple solution – Organize what
you want to ask, in which order, any follow up questions and have it in one place.
9. To ‘follow’ or to ‘Go with the flow’
One of the cold calling strategies people find confusing is to whether follow a script made
for you or chuck that piece of document and believe that you’ll be able to do without it
better. Choosing one boils down to your own belief and confidence as well as experience.
10. Practice!
Yes! This is essential for your better success%. Most of the people you see around you and
who are good at it didn’t just create magic in their first attempt. This, like every other
profession, requires a lot of effort and more importantly, practice.
11. Observe
There is always something that the others might be doing better and more effectively. You
can either observe and learn from them and save yourself precious time or, just dive into it
and fail from scratch. Which one seems more feasible, huh?
12. Analyse your progress
Most of the people who cold-call have two metrics to work on - # calls and % conversion.
One of the key reasons behind you being behind your target could be that you’re not just
making enough calls.
13. Or, maybe you’re, but…
While it’s good if you’re hard-working enough and reaching your goals of making minimum
number of calls, it’s the second metric which really matters. You can be forgiven if you’re
making less calls but getting good # conversions, but not getting enough deals and meetings
point towards your ineffectiveness.
14. Analyse the best times to call
Keep a track of all the calls you made, what time you made them and how long they lasted.
Each and every data is important and can give you great ideas, for example, calls made by
could have lasted longer when they were made in the evening than in the morning.
15. More analysis
It’s also possible that clients from different industry and markets have different availability
timings and that can again be learnt by collecting every single data and making the most of
it.
16. Just asking works too!
Making a cold call and being told that they’re busy shouldn’t have to be the end. Just asking
‘What’d be a good time to call you sir?’ can give you some unexpectedly good results.
17. Persistence is the key
They are two types of people: One, who accept ‘no’ as an answer and the others who don’t.
However irritating it looks from the outside, showing persistence through calling has been
known to produce better results than being a naïve idiot and accepting ‘no’ for an answer.
18. Power of social Media
Nothing sells like stories. A small clip of someone, who had the same problem as your
prospect, being benefitted by your product isn’t a secret anymore, it’s a mantra everyone
loves to use to influence.
19. Make Notes
All these cold calling tips to improve closing rate can and will work, and when it does, just
make sure you have all the details you need to close out the deal during your meeting. Note
down when and where the client will meet, what are his expectations and what you need to
do to avoid screwing up.
20. Nothing teaches you more than failure
While it is imminent that there will be more rejections than moments of success, it’s crucial
that you learn from each and every failure and take the learnings to boost your chances.
Failure without learnings is a waste of time and with it is as important as success.
These cold-calling tips for sales success in 2018 will be only effective if you follow them, not
just read them. There are no more bonus tips, we’ve shared everything you need to do.
Now go on, take your first step by making that call and thank us later.

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Topic: 20 cold calling tips to increase your sales conversion

1) Don’t start before researching

3. Well begun is half done!

5. Put focus on clients, not yourself

9. To ‘follow’ or to ‘Go with the flow’

12. Analyse your progress

13. Or, maybe you’re, but…

14. Analyse the best times to call

16. Just asking works too!

17. Persistence is the key

18. Power of social Media

19. Make Notes

20. Nothing teaches you more than failure

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