Chapter 1

Introduction

The power to bring about change. The power to get thing going. The power to innovate. The
power to take on any challenge. The power to see the larger picture without missing out on the
details. The power to marshal our energies together to make things happen. The power to do.
Factors that add muscle to our claim and strengthen our hands to take on any turnkey project
anywhere in the world and deliver result. C.R.I. project provides complete solution in areas we
have proven expertise- water supply, waste water treatment, irrigation , agriculture, mining,
power, building services & green energy apart from civil constructions. We have the experience
and the expertise to back our efforts and the combined strength of a group that is one of the
leading names in providing pumping solution worldwide.Powered by technology and the spirit of
innovation, C.R.I. has always set the benchmark when it comes to quality and performance.
C.R.I. has what it takes experience, expertise, commitment and a clear vision to be a precursor of
change, an innovator of new technologies and a standard bearer for quality.

Today, C.R.I. is a multi-winged organization that produces different varieties of pumps and
motors that are engineered to be perfection. The name C.R.I. itself encapsulates the company
ethos : ” Commitment, Reliability, Innovation ” and it has now become a household name
associated with pumping solutions.

LATEST PRODUCTS

Multi Stage Self Priming Mono Sets are uniquely designed to operate direction suction through
pipe line and helps to lift water for High head applications.

Quick suction lifting characteristics

Low temperature rise ensures increasing the life of motor

Low Noise level with smooth running

Double Shielded Ball bearing, no need of external Lubrications

Specially designed mesh is provided in pump to avoid entry foreign particles

OBJECTIVES OF THE STUDY

 To know about the organization strategy.

 To analyze the performance of C.R.I PUMPS.
 To make suitable suggestions based upon the observations of the study.
 To familiarize with the environment of the organization.
 To bridge the gap between theoretical knowledge and practical knowledge.
 CHAPTER 2

COMPANY PROFILE

C.R.I. – the name itself encapsulates the company’s ethos: “Commitment, Reliability,
Innovation”.

Being a global player in the pump industry, C.R.I. has evolved as a leader in fluid
management systems with strong presence in Pumps, Valves, Pipes, IoT Drives &
Controls, Wires & cables, Solar Systems and Motors. C.R.I has over 6000 products
catering to the flow management needs across various industries like Solar, Waste Water,
Building, Pharma, Oil & Gas, Chemical, Power, Machine tool, Paper & Pulp, Mining,
Process Industries, Agriculture, Residential, Community water supply, Food & Beverage
applications. The company has conquered the global market by extending to over 120
countries with 11 wholly owned subsidiaries. Today, C.R.I. is a brand that the world
trusts when it comes to Fluid Management Solutions.

UNIQUE FEATURES OF C.R.I.

• More than 5 decades of engineering expertise.

• A formidable Global Player with 6000 products sold through 20000 outlets over 120 countries.

• One among the few leaders in the Industry to produce 100% stainless steel pumps.

• Total production area over 3 lakh square metre, fully equipped with state-of-the-art machinery
and adapting latest manufacturing processes and techniques.

• Products are with international quality certifications … CE, UR, UL, TSE, NSF, INMETRO,
EIL, IBR, API, PED, ISI, ISO 9001, ISO 14001 and OHSAS 18001.

• Winner of EEPC (Engineering Export Promotion Council) India Award for 14 times.
• Winner of National Energy Conservation Award for 3 years.

• Strong R & D wing “Fludyn Advanced Technology Centre” recognized by Ministry of Science
& Technology, equipped with the latest development tools & softwares.

• Fully mechanized and automated Foundry with state-of-the-art technology.

• Strong R & D wing “Fludyn Advanced Technology Centre” recognized by Ministry of Science
& Technology, equipped with the latest development tools & softwares.

• Fully mechanized and automated Foundry with state-of-the-art technology.

VISION,MISSION & VALUES

To be the industry Leader providing best in class fluid

management solutions to individual and institutional customers
and societies in our chosen markets. We will achieve this through our dedicated efforts to
enhance the welfare of all our stakeholders and by living by our
values of COMMITMENT, RELIABILITY and INNOVATION.

RESEARCH AND DEVELOPMENT

C.R.I.’s global research centre, “Fludyn Advanced Technology Centre” which has more than 100
engineers working with the latest design tools, software and a state-of-the-art prototyping and
testing facilities. The R & D team always stays in tune with the changing scenario and seldom
fails in coming up with outstanding solutions every time. Our R & D wing has been recognized
by the Ministry of Science & Technology, Governement of India.

CORPORATE SOCILA RESPONSIBILITY POLICY

 1st focus area will be towards implementing health safety and environmentin manufrating
process and products.
  2nd focus area will be striving to take remedial measures to reverse the process of
depletion of ground water for which usage of the company’s products are one of the
factors.
 3rd focus ares will be constribution toimprove educational standards.
 4th focus area will be towards contributing to increasing the agricultural productivity.

SYSTEM AND PROCESSES:

 all operations to be recorded and transacted on computer based information management

system [CBIMS]
 all transactions to be recorded and supporting documents should be preserved for atleast
8years.
 The accounting job shall be done by exclusive accounting personnel.

CSR initiative with a mission to provide quality healthcare at an affordable

cost:
C.R.I Charitable trust in association with C.R.I pumps as part of its CSR initiative and with
a mission to provide quality healthcare at an affordable cost has inaugurated C.R.I Trust
Healthcare a state-of-the-art medical centre at Saravanampatti, Coimbatore.
SFASFASEFD
The project has now completed 5 months and till date has offered treatment to over 27,000
patients.
The centre has provided Hi-tech and quality Medical service at low prices and this has greatly
benefitted the deserving and downtrodden

To cater to a wider spectrum of patients, doctors from many specializations like Cardiology,
Gynaecology, Paediatrics, Physiotherapy, Dermatology, Ophthalmology, ENT, Urology and
dentistry, have been enrolled

The diagnostics department is equipped with state-of-the-art X-ray, OPG, ECG, TMT, ECHO
& lab services. Centre has the latest Ultrasound scan & Doppler machinewith qualified
Radiologist and full time experienced radiology technicians offering quality services
An optical centre within the building caters to all eye wear requirements of patients.

All the above services are made available to the needy on “not for profit basis”
There is a 24-hour pharmacy to take care of all the medicinal requirements of patients.
Opening of the government of India’s Pradhan Mantri Jan Aushadhi Kendra is expected to
benefit the poor people in the surrounding areas. Quality medicines will now be available to all
of them at minimal cost.
Based on a growing demand from the public CRI Healthcare has rolled out an effective and cost-
efficient Master Health Checkup (MHC) package which starts from Rs.1,700/-. It is available
on prior registration and on a first come first serve basis.
The centre will soon be adding C.T scan, dialysis and blood bank services.

CRI HealthCare envisage a general hospital with in-patient & surgical facilities in the near
future. This hospital will function on a non-profit basis for the benefit of people who cannot
afford expensive healthcare.

Please make use of the C.R.I Trust Healthcare facilities, Master Health Checkup Packages and
also share the availability of these services with your family members, relatives and friends

C.R.I. inaugurated a STEM LAB (science technology electronic & maths) at

govt high school saravanampatti:

As part of our unique CSR intervention in schools, CRI inaugurated a STEM LAB (Science
Technology Electronic & Maths) on 3rd March 2018 at Govt High School Saravanampatti which
is one of our adopted school under the School improvement programme of Govt of Tamilnadu in
association with Round Table, ladies Circle India & Big Bodhi at a cost outlay of Rs.3 lakh.
STEM lab is equipped with latest Robotic equipment’s which actively focusses on student-
centered learning environment as it enhances the understanding of Technology & design.
We are to convey that Govt High School, Saravanampatti is the only Govt School in Coimbatore
district to have a STEM lab for students. Apart from providing the required infrastructure &
equipment’s, we have also appointed a fulltime teacher to train students in robotics in a
systematicway.
In India by 2020, 6 of 10 jobs will be related to STEM and our STEM lab will give opportunity
to Govt School students to increase their problem solving ability, logical and critical thinking
skills and helps develop solutions for challenges and real world problems.

C.R.I. presents the prestigious “VELANMAL CHEMMAL” AWARD TO

THE OUTSTANDING FARMERS OF TAMILNADU:

C.R.I as part of its Corporate Social Responsibility has instituted an endowment at Tamilnadu
Agricultural University, Coimbatore (TNAU) and every year from the interest accrued from the
endowment we in association with TNAU present the prestigious “Velanmai Chemmal Award”
to 5 Outstanding Farmers in Tamilnadu who go above and beyond in their commitment with
innovative and best practices in agriculture.
This year “Velanmai Chemmal Award” were bestowed to the 5 winning farmers at the Farmers
day programme on 10th February 2018 at TNAU campus by Shri.R.Duraikannu, Minister of
Agriculture, Shri.S.P.Velumani, Minister for Municipal Administration & Rural development,
Dr.K.Ramasamy, Vice Chancellor, Tamilnadu Agricultural University, Shri.T.N.Hariharan,
I.A.S, District Collector, Coimbatore, Shri.Gagan Singh Bedi, I.A.S Commissioner –
Agricultural production & Principal secretary to Govt and Shri.R.Boopathy our Vice President-
Mktg in the presence of dignitaries from TNAU and Govt of Tamilnadu. Thousands of farmers
across Tamilnadu participated in this programme.

“Velanmai Chemmal Award” presented by C.R.I Pumps carries a Cash Award, Memento and a
certificate which were given to the 5 best Farmers who have innovated and developed best
agricultural practices in Tamilnadu.

UNIQUE PROJECT FOR THE FARMING COMMUNITY AT

KAREHALLI VILLAGE:

CRI implemented a unique project for the farming community at Karehalli village in the
Shimoga district of Karnataka. Please find below a brief report on the same.
About Karehalli village:
This is a small village located in the Soraba Tehsil of Shimoga district in Karnataka. It is situated
7Kms away from the Sub-district headquarter of Sorabha and 27km away from district
headquarter of Shimoga. This is a gram Panchayat having a population of around 2300 people.
The total geographical area of the village is 405 hectares. This is an agricultural based village
and most of them are farmers . Paddy is the principal crop extensively cultivated and the other
Crops are Sugarcane, Banana, Coconut etc.

Poor onset of monsoon lead to crop failures:

Due to poor onset of monsoon & rain, for the last 2 years there had been continuous crop failures
and farmers of this village were in pathetic condition and were finding it hard to pull on with
their day to day life . Even the big pond in the village, which was a good water source at one
stage became dry..

CSR initiative :
To address this crisis situation, in order to improve ground water level and to meet day to day
utility requirement of villagers, the Gram Sabha decided to pump water from the nearby River
Varada and store it in the lake amidst the village. It needed funds and with some local donors
like Dr.Viswanath Nadiger & Mr.Ramdas Kamat, they were able to mobilize some funds and
still they were short of funds.. at this time through Mr.C.H.Nadiger, Regional Director – EEPC,
Govt of India, who is a native of this village, approached our management through our exports
team to provide them necessary Pump set and pipe lines through our CSR arm.

Shri.G.Soundararajan, our Vice Chairman, ascertaining the crisis situation of the poor farmers
immediately approved this community development project under CSR grant. Our Hubli team
then, sprung in to action, they installed our High capacity submersible pump sets to pump water
from Varada river and also laid our RPVC pipelines to bring water to the lake in the village. It
was a challenging task for our team as the pipelines for a distance of approx 2.5 kms was a
sloppy road with ups and down…with sheer expertise and competence, we were able to complete
this project at the shortest possible time .

Through this initiative, daily 3 lakh litres of water is pumped from the “Varada” river and
supplied to the lake in the village…based on the need of farmers the water is sent to the farm
land through existing pipelines in the lake and the whole distribution of water among farmers is
monitored by a committee of members appointed by the villagers & the Gram Panchayat.

Dedication of the project to the Village:

This community project was dedicated to the villagers on 24th December 2017 at a function
organized by the villagers at Karehalli… Mr.Nagesh Joshi, our Branch Manager – Hubli &
Mr.S.Raja, from our CSR team attended the dedication programme . This event was attended by
elected members of the Panchayat, Govt officials and a large gathering of villagers of Karehalli
and nearby villages.

Mr.C.H.Nadiger, Regional Director – Engineering Export Promotion Council (EEPC), Govt of

India, thanked our Vice Chairman and the C.R.I management for supporting this community
project which will benefit thousands of farmers in the village to bring back their livelihood. He
also requested us to consider providing regular maintenance of this project to make it sustainable
in the long run.

Dr.Abdul Rawuf, one of the famous & leading Agriculturist in the state of Karnataka, during his
address lauded the efforts taken by our management in this project and told that he was amazed
by the water discharge from our pumps and also the technical expertise through which we had
laid down the 2.5km pipe line to bring water to the lake from river..

Dr.Mahanth Swamiji, of Samasthan Matt, Jade, blessed our team and during his address, he
appreciated the joint effort of the villagers, individual donors and corporate like us which has
made way to a novel project which will benefit thousands of farmers in the coming years..

C.R.I. SWACHHWARD:

As a part of CSR, CRI has adopted Corporation ward no.28, Saravanampatti and are working
towards to make it a model ward (Swachh ward) under Swachh Bharath mission. The primary
objective is to create a model Swachh ward by making it open defecation free, open dumping
free and open littering free ward. Swachh Ward is a joint initiative in which we along with
Coimbatore City Municipal Corporation, young social entrepreneurs, Community and
Educational institutions are going to work together to create a model ward in the area of general
sanitation and solid waste management and emulate the model for replication.
For open defecation free, we have extensively surveyed households and open defecation hot
spots. Based on that, we have constructed 100 individual Swachh Bharath Mission toilets in the
area of Saravanampatti.

To make the ward Open dumping and littering free, we have provided new segregation enabled
push carts and have developed 10 primary root maps for this purpose. Through this the waste
generated will be collected in three categories Unhygienic, dry waste and wet waste with the help
of Coimbatore City Municipality Workers.

INAUGURATION OF C.R.I SAROJINI CREATIVITY CENTRE:

As a part of our Corporate Social Responsibility Activity, CRI has initiated a Digital classroom
and a full-fledged Computer Centre in the name of “C.R.I SAROJINI CREATIVITY CENTRE”
at the newly built C.R.I Sarojini Mandapam by Shri K.Gopal Memorial Trust at
Thirukkanankudi village in Nagapattinam district of Tamilnadu.
The facility “C.R.I SAROJINI CREATIVITY CENTRE” was inaugurated by
Shri.D.Balasundaram, Trustee – Shri K.Gopal Memorial Trust in the presence of
Shri.C.Velumani, our Chairman on 15th July 2017 on the “ Education Development Day”
declared by our State Govt.

The Full-fledged computer lab was inaugurated by our Chairman Shri.C.Velumani, in the
presence of Shri.D.Balasundaram, dignitaries and local people.

ABOUT THIRUKANNANKUDI: Thirukannankudi is a small village located around 14 Kms

from Nagapattinam on the national highway to Thiruvarur. It is famous for Damodara Narayana
Perumal Temple & Sivan temple which is one of the 108 Divya Desam and is visited by Pilgrims
all over Tamilnadu. This is an agricultural based village and most of them are agricultural
labourer’s. The standard of living is poor and the livelihood nature gives them a meager income
and most of them are vulnerable to social, health and economic issues.
We have identified many unmet needs of this village in terms of social, economic and
educational aspects. To address the needs of these people, we have chalked out some right
development initiatives and ensured that these initiatives in longer run becomes sustainable and
reaches out to more number of people.
Please find below the list of developmental initiatives implemented in the first phase :

1.COMPUTER CENTER: “Thousands of students in rural India are deprived of the benefits of
modern technology, simply because they cannot afford and access to it and also miss the benefits
of computer education, which is a vital skill to shape their future. Taking this in to consideration,
we have initiated a full-fledged FREE COMPUTER LAB at C.R.I Sarojini Mandapam with 14
computers with LED screens, required hardware & software accessories, computer table, chairs,
LCD Projector, internet connectivity, round the clock power backup with UPS. We have also
engaged a qualified computer instructor who shall impart computer skills to students based on
the prescribed syllabus from 5th std to 8th std initially and later on, it will scaled up to other
classes.

2. DIGITAL CLASSROOM: As a first step towards development, we have initiated DIGITAL

CLASSROOM/ supplementary education (evening tuition) facility which will improve the
academic performance of the students studying from 5th std to 8th std as all the students are
studying in Govt Schools, supplementary education is highly vital for their development.

We have recruited highly qualified teachers who will impart quality education to these children
through latest audio visual equipment’s. We also have provided steel desk & benches for
students to sit, LCD Projector, teaching materials, adequate ventilation & lighting facility and all
the students are provided with an educational kit consisting of notebooks, books, geometry box,
water bottle & stationary items.

HARMONY PARK:

As a unique CSR initiative, C.R.I Pumps in association with Coimbatore City Municipal
Corporation have developed a beautiful park in the reserve park site of Chandra Gandhi Nagar
Peelamedu, Coimbatore. We have signed an MOU with Coimbatore City Municipal Corporation
to develop and further maintain it through the Residents welfare association.This park is
exclusively designed for elders and we have taken adequate steps to address the special needs of
elders. The park has been named “HARMONY PARK”.
Dr.K.Vijayakarthikeyan, I.A.S, Commissioner, Coimbatore City Municipal Corporation,
inaugurated the “HARMONY PARK” on 25th September 2017 at 8.30 AM in the presence of
Shri.C.Velumani, our Chairman, Shri.G.Selvaraj, our Joint Managing Director and Smt. Chithra
Selvaraj, our Director in a function organized at the park.
Shri.G.Selvaraj, our Joint Managing Director, who spearheaded the development of this unique
park, dedicated the “HARMONY PARK” for public use in the presence of
Dr.K.Vijayakarthikeyan, I.A.S, Commissioner, our Chairman, Members of Chandra Gandhi
Nagar Welfare association and public.

Dr.K.Vijayakarthikeyan, during his Chief Guest address lauded the efforts taken by C.R.I
Management in various CSR activities like construction of Toilets under Swachh Bharath
Mission, adoption of Corporation ward to emulate a model solid waste management system and
development of Park in reserve sites of Corporation…During his address he told that he was very
much impressed with the park design and conveyed his contentment that our management has
taken steps to make it elder friendly..

BRIEF ON “ HARMONY PARK”:

This park is developed in 25.5 cents of land, we have constructed the compound wall and
installed 2 gates one in the main and other at the backside. The entire park site was initially
cleared and later on leveling of ground, gravel filling and paver block for walker’s path was laid.

Walkers path for people to go for a walk has been laid in the best possible way and it doesn’t
have any steps from the entry to the exit…ramp has been provided from the road to pavered
area…planned to provide SS Steel Rails along the walkers path to make elders walk safe and
comfortable

o Walkers path is Wheel chair friendly

o Seating arrangements: Stone bench has been provided. These benches are
comfortable for elders to sit and stand. These stone benches are made of 3 line
dressing finish which will give a cool effect even during day time when people sit
on it.
 o We have provided trees near all the stone benches and these trees will provide
sufficient shade once they grow up
o Lighting facility: Provided solar lighting in the park which will give sufficient
light in the evening hours.

To make the park filled with greenery, 23 types of native saplings, flowering plants , various
types of creeper plants and trees have been planted .
Organization chart:

C.R.I PROJECT

strategic
C.R.I. PROJECT TEAM experts panel sub constracting
partners/JV/consortium

project leader consultants well drilling civil works

TNANU scientist (agri &

project coordinator electro machanical
water supply projects)

technical support retired water supply &

solar pumpling system
engineer irrigation engineers

logistics executive

financial advisor/C.A

legal advisor

manager trading goods

 Chapter 3

PRODUCTS PROFILE

AGRICULTURE PUMPS:

C.R.I. Agriculture pumpsets are the products of expertise gained from over five decades of
experience, endurance and workmanship. C.R.I. Products are engineered to perfection with
utmost care and stringent quality control at all stages to ensure a trouble free service. C.R.I.’s
unwavering determination has made us a strong presence across the country with 5000 plus
channel partners and more than 1500 service centers with readily available spares.

RESIDENTIAL PUMPS:

C.R.I. Agriculture & Residential pumpsets are the products of expertise gained from over five
decades of experience, endurance and workmanship. C.R.I. Products are engineered to perfection
with utmost care and stringent quality control at all stages to ensure a trouble free service.
C.R.I.’s unwavering determination has made us a strong presence across the country with 5000
plus channel partners and more than 1500 service centers with readily available spares.

BUILDING & COMMERCIAL SERVICES:

C.R.I. Building & Commercial Services pumpsets are the products of expertise gained from over
five decades of experience, endurance and workmanship. C.R.I. Products are engineered to
perfection with utmost care and stringent quality control at all stages to ensure a trouble free
service. C.R.I.‘s unwavering determination has made us a strong presence across the country
with 5000 plus channel partners and more than 1500 service centres with readily available
spares.

INDUSTRIAL PUMPS:

With an eye on the growing market for various types of pumps for different Industrial
applications, CRI has developed a wide range of Rugged, Reliable and Efficient Pumps for
different applications.
SOLAR SYSTEM:

C.R.I. Pumps, presents the range of C.R.I. Solar Systems which harnesses the power of sun and
effectively pumps out water for demanding applications like agricultural, farms, gardens,
drinking water, households, commercial & industrial, throughout the day, 300 days a year.

WIRES AND CABLES:

C.R.I. cables are manufactured to Indian standards that generally conforms to IS 694. High
Conductivity Annealed and Bunched flexible Copper conductors are made from electrolytic
bright copper twisted together and insulated with Double Layer Protection. It is made up of
special grade PVC Compound which gives high resistance in insulation

PIPES:

C.R.I.’s vast experience and successful track record in pump industry spanning over 5 decades
facilitates to foray into Pipe segment with its state-of-the-art manufacturing facility at
Ahmedabad & Hosur. The plants are manufacturing best quality uPVC & CPVC Plumbing pipes
and fittings, uPVC Column pipes, uPVC Pressure Pipes & Fittings, HDPE and SWR pipes. The
plants are empowered with fully automated machines that control the manufacturing process.

VALVES:

C.R.I. Valves is a part of C.R.I. Pumps, the Valves Division of C.R.I. is located in Coimbatore
and was incepted to meet the growing demand for quality valves that are suitable for multitude of
applications in the fluid control systems. We design, manufacture and supply valves in special
materials, such as Carbon Steel, Stainless Steel. Our valves are delivered worldwide and cater to
meet various customer demands including Power plants, Distillery, Paper and Pulp Industry,
Sugar Industry, HVAC, Water treatment plants, Construction Industry, Chemical and
Pharmaceutical Industries.
 CHAPTER 4

FUNCTIONAL DEPARTMENTS

4.1 FINANCE DEPARTMENT:

The activities expected from a finance department cover a wide range from
basicbookkeeping to providing information to assisting managers in making strategic decisions.
What to expect from your finance department will depend largely on factors such as how much
involvement the owner/manager has in the organization.

At the base level, your finance department will be responsible for all the day to day
transactional accounting for the business. This will include the tracking of all transactions and
the management of any government reporting. In very small owner-managed businesses this role
is often filled by a family member with accounting experience. An outside accounting firm is
usually used for annual financial statements and returns. In larger organizations this role will
extend right through to preparing the financial statements with an external auditor engaged
for assurance purposes.

The finance department is also responsible for management of the organization’s cash flow
and ensuring there are enough funds available to meet the day to day payments. This area also
encompasses the credit and collections policies for the company’s customers, to ensure the
organization is paid on time, and that there is a payment policy for the company’s suppliers. In
most organizations there will be some form of forecast prepared on a regular basis to
systematically calculate the ongoing cash needs.

4.1.1 FINANCE DEPARTMENT FUNCTIONS:

 Salary disbursement with cash transaction

 Co-ordination with bankers
 Day to day cheque handling and payment to suppliers
 Cash voucher
 Payment vouchers
 Preparation of letter of credit
  Calculation of VAT-value added tax.
 Computation of CST-central sales tax

4.1.2 PREPARATION OF ACCOUNTS:

4.1.2.1 INTERNAL AUDITS:

Main purpose of prepare accounting statement is to as certain profit and loss during the
specified period and show the financial condition of the business. Accounting is the process of
recording, classifying summarizing and interpreting the financial information about the activities
of a concern. The various account records are useful for a concern to take intelligent financial
decision. The company maintains various books of accounts for recording financial transaction.
The book maintained by the company are listed below.

1.CASH BOOK

As the name suggest the purpose of this book is to record transaction-involving cash n day to
day basis at the end of every day. The balance is arrived to determine the clearing cash balance
of the day cash receipts and payments are recorded in the cash book.

2.BANK BOOK:

The objectives of this book is to record the receipts and payments made payments made
through bank cheques, drafts etc. cash deposited into bank are recorded on the debit side of the
book and payments made by way of cheques and drafts are recorded on the credit state of the
book.

3.SALES REGISTER:

A sales register is maintained by the company for recording every day sales to its customers.
This register contains party name, invoice no, date and amount of sales etc.
4.PURCHASE REGISTER:

The company also maintains the purchase register for recording both local and interstate
purchase. This register provided the list of suppliers of the company.

5.JOURNAL LEDGER:

There are some transactions, which could not be taken to either purchase or sales register.
These types of transactions are recorded in the journal register.

4.1.3 OTHER RECORDS MAINTAINED BY THE COMPANY ARE:

 Salary register
 Labours advance register
 ESI and PF records
 Employees welfare expenses
 Job cards and time input register

4.1.4 STRUCTURE OF FINANCE DEPARTMENT:

Finance
manager

CHART NO: 02

Accounts
manager

Assistant
Accounts
manager

Cashier
4.2 MARKETING DEPARTMENT:

Marketing means working with markets (i.e.) trying to potential exchanges for the purchase of
satisfying human needs and wants. Marketing may be defined as human activity directed at
satisfying needs and wants through exchange processes. Marketing in its broad meaning includes
the policy, techniques and methods necessary for selling and distribution. Without marketing
function, goods and services cannot be sold.

Marketing department is only income generating department, all other departments generate
payment or cost, it does not mean all other departments are burden to firm, every generating of
satisfied customer etc.

C.R.I. PUMPS PVT.LTD market their products it include motorpump spares parts, sales
manager is the head of the department. The brand name of C.R.I.PUMPS reduce their marketing
effort are follows direct and indirect sale to customer.

Marketing is the total commercial and support activities of any enterprises to effect sales of
company and products or services.

While fixing the rate of product , the marketing manager considers the following factors.

 The nature and extent of demand

 The long and short term costs of manufacturing and selling the product
 The competitive reaction
 The sales promotion strategies
 The channels of distribution
 Profit margin

In addition to that the following charges are:

 Lorry Freight
 Godown rent
 Insurance
 Brokerage
 Bank charges
  Basic excise duty
 Additional excise duty

4.2.1 OBJECTIVES OF MARKETING DEPARTMENT:

 Increasing purchase
 Creation of goodwill
 Cost reduction
 Price stability
 Profit through customer satisfaction
 Ensure growth
 Providing wide chose of goods
 Improving quality of life
 Retaining customers
 Achieving certain market share
 Reaching a certain level of sale
 Increasing sailing existing market
 Market development

4.2.3 SALE PROMOTION MEDIA OF PRINCE SINKS:

 Local television advertisement

 Local newspaper advertisement
 Outdoor advertisement
 Field executives
 Magazines advertisement

4.2.4 SALE PROMOTION IN PRINCE SINKS:

Sales promotion is a key element of marketing department. Its importance and objectives
are same than marketing department given below.

 Immediate purchase
  To influence the customer for buying the product
 Make the efforts of whole sellers and sales personal more effective
 To attract new customer
 To meet competition
 To popularize the product so as to stimulate the demand

4.2.5 DISTRIBUTION CHANNEL:

Company

Agents

Customers Retailers

Customers

CHART NO: 03
4.2.6 AGENT:

Agent plays important role in the sale. First of all the target is fixed by taking into account the
current trend and previous year performance. Thus this target is divided between the agent by
studying expected business in different areas.

4.3 PURCHASE DEPARTMENT:

The purchase department occupies a vital and unique position in the organization of an
industrial concern, because purchase is one of the main functions in the success of modern
manufacturing concern.

4.3.1 IMPORTANCE OF PURCHASING:

Sales depend upon the purchase, under stiff competition, products will have to be sold at the
prevailing market price, and controlling cost will maximum the profit. Business profit depends
upon turnover of investment. The purchasing department get materials of good quality and
delivery schedules are to be maintained. The purchasing department comes in close contact with
many other companies and the general market in course of discharging its function.

4.3.2 DUTIES OF PURCHASE DEPARTMENT:

 To purchase department is responsible for all types of product purchasing and

contacts with outside suppliers.
 Selecting sources of supply for raw material and services to be maintained for this
purpose, going through supplier’s advertisements, pricelists and quotations.
 To prepare purchasing budget.
 To place and follow up a purchase orders.
 Maintain records of all purchases.
 To check whether it the material has been purchased at right time and at economical
rates.
 To market sure through inspection that kind of material has been purchased.
4.3.3 PURCHASE OF RAW MATERIALS:

The raw materials which are purchased by the company are

 Stainless steel coils

 Polishing brush
 Lubricating oil

 The purchase is purely based on demand and price condition authorized from head office.
 The company purchase their demanded raw materials only from the certain agencies as
directed by the head office
 The company doesn’t have any direct dealings and transactions with the suppliers
 The company, at present purchase their demanded raw materials from JOINDAL
STEELS .
 JINDAL STEELS at Chennai and Bangalore acts as a real time agents for this particular
company

Being a large scale sector, the company follows the bulk purchase that helps the company to
manufacture maximum outputs without any fluctuations.

4.3.4 DISTRIBUTION CHANNEL:

As mentioned, the agencies are the suppliers for the company whereas the company also
purchase their demanded raw materials from the other distributors and dealers who offer
stainless steel readily at lower price along with the good quality and credibility.

4.3.4.1 SUPPLIERS:

 As discussed, the company have no direct supplies. The company satisfies its purchase
through the concerned agents.
 The company also tends to practice the CHAIN MANAGEMENT that indirectly denotes
the distribution channel from the suppliers to the company via agencies
 DISTRIBUT PURCHASE
ION FROM
SUPPLIERS
AMONG SELECTIVE
AGENTS AGENTS

CHART NO: 04

4.4 HUMAN RESOURCE DEPARTMENT

4.4.1 HUMAN RESOURSE DEPARTMENT FUNCTIONS:

 Recruitment
 Attendance
 Payroll
 Statutory requirement
 Grievance
 Performance of management
C.R.I PUMPS INDUSTRIES group of companies recognize the importance and contribution
of its human resource for its growth and companies have been practicing methods and practices
for human resource development. With utmost respect to human values, company serve its
human resource with integrity, through avariety using appropriate training, motivation in of
service by techniques and employee welfare activities.
 This departments mission is to enable a cultural within the organization to attract and retain
the right personal and direct their efforts in the achievements of individual and organizational
goals. And it also provide help and support to employees, motivate and retain staff, strive to
create a distinguished climate for the individual growth of the employees.
Personnel Management may be defined as the planning organizing, directing and controlling
of the procurement, development, compensation, integration and maintenance of people for the
purpose of contributing to the organizational goals.

4.4.2 HR DEPARTMENTT DUTIES:

 Human resource managing
 Human resource planning
 Man power planning
 Selection
 Motivating
 Training
 Performance appraisal
 Promotion and transfer
 Compensation
 Grievance handling
 HR record keeping

4.4.3 MOTIVATION:
VALLI STEEL INDUSTRIES motivate staff through providing monitory and non-monitory
benefits and give annually best employee award each department.
Monitory and non-monitory benefits
 Salary
 Bonus
 DA
4.4.4 SELECTION OF EMPLOYEES:
 Based on the applicants experience and age limit they are selected.

4.4.5 TOTAL MAN POWER STRENGTH:

The current manpower strength of the mill is as follows:

 Total Number of persons working - 120 Members
 Total Number of staffs - 5 Members
(Including Fitters, supervisors and other staffs)
 Number of shifts - 1

4.4.6 WORKING HOURS:

 I shift - 9.00 AM to 5.00 PM
 Per shift working members is 16+4 (Supervisors, workers, labours).

4.4.7 WAGE SYSTEM:

 Monthly Wages

4.4.8 MAINTAINING OF RECORDS:

 Control of workers
 Prepare wages and salary records
 Maintain leave record
 Maintain stationary records
 Journal and ledger
4.4.8 OTHER FUNCTIONS:
 Health measures
 Welfare measures
 Safety measures

4.4.9 LIST OF HOLIDAYS:

The company holidays includes the national and general holidays. They are listed below.

4.4.10 NATIONAL HOLIDAYS:

 Republic day
 May day
 Independence day
 Gandhi jayanthi

4.4.11 GENERAL HOLIDAYS:

 Pongal holidays
 Deepavali
 Christmas
 Ayuthapooja

4.4.12 RETIREMENT:

 The company gives retirements to the labors who have completed 58 years of age.
4.5 PRODUCTION DEPARTMENT

Production capacity exceeding 1.5 million pumps and motors per annum. more than 1500
varieties of water lifting pumps &motors to choose from. Most of the components & accessories
(cables, pipes, winding wires etc) produced in-house for better, integrated qualities control
system.
4.5.1 Raw Material:

The sophisticated in-house steel & iron foundries are core strength and contribute immensely
to the quality of the products.

4.5.2 Manufacturing:

The various uses of product where manufacture in company are:

 Water supply
 Agriculture
 Mining
 Energy
WATER SUPPLY

Ground
water

river/spring
water
potable water
supply
desalintion

packaged
drinking water

well drilling
WATER ground water
technology
SUPPLY
fresh/waste
water
treatment
pressure
oil & gas
boosting

building
fire fighting
services

dewatering
AGRICULTURE

Ground
water

Irrigation river/spring
water

canal

palm
Agriculture
plantation

cultivation to
Rice
harvesting

Maize &
post harvest
wheat
MINING

RAW WATER

DEWATERING

WASTE WATER
WATER PUMPS
HANDLING

TREATED WATER

PROCESS WATER
MINING
SOILD
HANDLING SLURRY/GRAVEL
PUMPS

ACID & OTHER

PROCESS
CHEMICAL
WELL INJECTION
PROCESS PUMPS
LEACHING
PROCESS
RECIRCULATION
ENERGY

SOLAR LIGHTENING
SYSTEM

SOLAR

SOLAR PUMPING SYSTEM

WIND

GREEN ENERGY HYDROELECTRIC

BIO DIESEL

ENERGY
BIOMASS/GAS

DIESEL
GENERATOR(DIESEL/OIL
FIRED)
FUEL/COAL BASED
ENERGY

COAL FIRED
 CHAPTER 5

PROBLEM ANALYSIS

5.1 ANALYSIS OF PROBLEMS:

 CRI PUMPS Pvt. Ltd , is a largest manufacturer of iron & stel casting, valves, cables,
column pipes& control devices .

 It was analysed in the study that the organization has lack of labours in Production unit.

 As all the moulds are of heavy weight the loading of machine becomes highly complex.

 Lack of maintenance to the machinery.

 The company keeps Inventory, so that it affects the efficiency of supply chain.

 Lack of coordination in marketing team in terms of promoting the product.

 There is a better and good R & D Department in the company.

5.2 SUGGESTIONS TO THE PROBLEMS:

 By appointing few more labours in the Production unit , the productivity can be
increased.

 Being in the Era of Technology , the Automation system must be introduced as it

consumes less time in loading and thereby increase in production.

 The machines has to be maintained regularly as Total Preventive Maintenance, the

maintenance has to take care of this issue..

 The good production company has Zero Inventory Level in it, so the stocks should be
disposed every day.

 The product has to be promoted in such a way that it can stand in any market.As the
competitors are increasing the R&D should put more effort in product development and
design
  CHAPTER 6

CONCLUSION

The Industrial Training Research at C.R.I PUMPS SALES BRANCH for a period of 10 days
is very useful where I could able to gain lots of information about motor spares, pipes in the
industry.

I came to know that the performance of the organization goes on at increasing rate because of
the efficient management and effective decision-making. They have not faced any problem in the
sales area because the quality of the product is very high. The management maintains good
relationship with workers and makes them happy and satisfied by means of monetary and other
benefits.

The factory is using machines for quality control. So that they can lay for their production
more efficiently and increase their sales. Lastly, I would like to conclude that factory is
performing efficiently because of good administration and sound policies followed.
BIBILOGRAPHY

1. Mr.VELUSAMY P, “ Production and Operations Management”- PHI publication.

2. PHILIP KOTLER, “Marketing Management”, custom edition, prenticehall Inc,

2002
3. PRASANNA CHANDRA, “Financial Management”, Tata McGraw- Hill New
Delhi, (1994)
4. RAO VSP, “Human Resource Management” , Excel Books, 2000.