Everest education societies

JIBRAN QUADRI INSTITUTE OF MANAGEMENT SCIENCE & RESEARCH

IN-PLANT TRAINING IN NIRLEP APPLIANCE LTD.

SUBMITED TO DR. BABASAHEB AMBEDKAR MARATHWADA UNIVERCITY AURANGABAD

SUBMITED BY GANESH DEVACHAND JANJAL MBA-3RD SEM. 2011-2012

Everest education societies

JIBRAN QUADRI INSTITUTE OF MANAGEMENT SCIENCE & RESEARCH

DECLARATION
I Ganesh Devachand Janjal hereby declare that, this in-plant training project report submitted by me is in the partial fulfillment of Master of Business Administration course is genuine work of mine. It has not been submitted either fully or partly to this or any other institute prior, in any other connection.

Ganesh D. Janjal M.B.A. 3rd SEM (Finance)

ACKNOLEDGEMENT

I express my special thanks to Mr. Birajdar sir director of Jibran Quadri institute of management science & research Aurangabad for his valuable guidance.

It is our pleasure to place on record our sincere gratitude towards my guide Mr.Pravin Bhalerao (HR manager) NIRLEP Appliance ltd. Who spent his precious time providing continuous ideas and expert guidance to my report work, it was his direction and encouragement at every movement and step that motivated us to steer the research work confidently and successfully.

Mr. Ganesh D. Janjal

CONTENT
Sr. 1) 2) 3) 4) 5) 6) 7) 8) 9) particular Introduction of in-plant Company profile Mission Visions Company philosophy SWOT analysis Company achievement Product type and information Department orientation A) Human resource department B) Purchase department C) Production department D) Marketing department E) Finance department F) Exim department 1o) 11) conclusion bibliography Page no. 1 5 9 10 11 12 13 14 19 21 27 31 36 40 43 44 45

INTRODUCTION OF IN-PLANT TRANING

INTRODUCTION:
Training and development of human resource has evoked a great deal of interest in recent years. Employees training attempts to improve skill or add to the existing level of knowledge so that employee is better to do his present job not seriously implemented. Employee training has become necessary and increasingly important as jobs have become more sophisticated and influenced by technology change. Every organization has needed to have well trained and experienced people to perform the activity that have to be done. As jobs have become more complex, importance of employee has increased.

WHAT IS IN-PLANT TRAINING?

The most widely used methods of training by the organization can be classified as either on-the-job or off-the-job training

1)

On-the-job training
The most widely used methods of training takes places on-the-job. On-the-job training places the employee in his actual work situation and makes his appearance to be immediately productive. It is learning by apprenticeship training, job instruction, coaching, understanding assignment.

2)

off-the-job training
Off-the-job covers numbers of techniques such as class room lecture, film, demonstration, case study and program instruction. In-plant training is on-the-job training method. In-plant training is intended to make candidate aware of work situation and prepare him to be productive.

OBJECTIVE OF IN-PLANT TRAINING

1. To understand the basic concept of in-plant training. 2. Gain the knowledge of in-plant training about companys structure, environment and organization. 3. To study company area, its working, network and product the market network & market also. 4. To study about the production department which is related companys product, quality & rate.

COMPANY PROFILE

COMPANY PROFILE
Company Nirlep was established in 1968 by a visionary businessman Mr.Nilkant Bhogale who used to have interest in trading laboratory and x-ray related equipments. The word Nirlep is an abbreviation that is a combination of two different words. Nir means No & Lep means coating. Thus, the word Nirlep is a symbol of a coating that does not allow the foodstuff to stick. It implies that the coating that Nirlep applies to the cookware doesnt allow the foodstuff to stick to the pots. This makes it easy to wash the cookwares, which is very important considered in using the pots. This was the period when stainless steel was not freely available in India it was only available on quota basis. As such there was a great deal of undersupply of laboratory related equipments in the Indian market. Mr. Bhogle who realized then, the necessity for an alternative to stainless steel equipments. & manufactured the utensils coated with polyterafluoroethylene (PTFE). He thus pioneered the concept of nonstick cookware in India. The first nirlep product was launched in Mumbai. It was a fry pan with code name F.P. 24. It was received with suspicion. It was not surprising because Indian housewife had never seen anything similar to it before. In the initial stages Nirlep had just one distributor in Mumbai. But today the Company is having a wide distribution network of about 85 distributors across the country coupled with a strong & dedicated field force to ensure sales and services at around 9000 retail outlets. Today, Company is a pioneer and leader with a market share of 35% in the non-stick cookware segment in the country. The Company exports its products to countries like Saudi Arabia, Dubai, Maldives & Sri Lanka. The Company is accredited with the quality Certification ISO 9001 : 2000 of AS/NZS.

The company is having dedicated employee strength of about 225. The company is having six manufacturing plants out of which three are devoted to the cookware business; namely Nirlep Appliance Ltd. Amulet industries pvt. Ltd., & Bhogle coating Pvt. Ltd. The company has also undertaken several turnkey projects for setting up manufacturing plants for the non-stick cookware in middle east & Africa. The other three plants are located in waluj industrial area, Aurangabad namely marathwada auto compo Pvt ltd., umasons auto compo pvt ltd., and umasons steelfab pvt ltd. One & half year back the company entered into a strategic technology tie-up with smaltriva, an Italian company which is a world leader in industrial bake ware coatings. The industrial bake ware coating system (called the SBS coating) denotes the most advanced non-stick coating systems used by the most important food & bakery industries in the world. The SBS coatings systems can be applied only by the most experienced licensed applicators & Nirlep is proud to be one among them. The companys fully integrated manufacturing setup for non-stick cookware manufactures high quality kitchenware such a non-stick fry pans, Tawas, Kadhais, Appam Chatty, Appa Patra, Sandwich makers, Pots & more. The Company strongly believes in three basic tenets Integrity in business, Quality & Fair Price. In Integrity in all business transactions. In building Quality in everything company is involved with. In charging Fair Price to companys customers. In Long Term Relationship with companys customers, business associates, suppliers & employers. In emphasizing as much on the Qualitative aspects of Growth as on the quantitative.

The company is woned by technocrat engineers who are deeply involved in day to day operation of the organization and have a wide knowledge in manufacturing nonstick.

The company is having the current capacity of manufacturing of 1.2 millions kitchenware pans every year and now poised to have ambitious growth plan of achieving the target of 1.8millions kitchenware pans. The management is taking conscious effort to invest heavily not only in technological advancement but in its human capital as well. A dedicated & focused effort of all the employees will make this successful.

NIRLEP CORPORAT PROFILE

BOARD OF DIRECTORS
MUKUND N. BHOGALE, M.D RAMCHANDRAN N. BHOGALE, Director NITYANAND J. BHOGALE, Director VINAYAK M. JOGLEKAR, Director MUKESH SEHGAL, Director SANJAY P. SATHE, Director

BANKERS
BANK OF MAHARASTRA (KRANTI CHOWK BRANCH) J.M. GANDHI BUILDING, ADALAT ROAD, AURANGABAD

AUDITORS
S.V. GOGATE & COMPANY CHARTERED ACCOUNTANTS, MUMBAI

REGISTERED OFFICE
B-5, MIDC, STATION ROAD, AURANGABAD-431005

FACTORY
B-6/B-7,MIDC, STATION ROAD, AURANGABAD-431005

MISSION
DISCIPLINE:
In NIRLEP discipline has been given utmost importance. In the organization all the employees and management follows discipline regarding their worked. The workers follow disciple regarding the production and other activities.

Quality:
Quality in the production and the product is given prime importance in the

MBIL.

The company maintains top most quality of production and packaging materials which gives total satisfaction to its customers.

Productivity
Production of the product which will cope up with the demand is the aim of the organization. To match the demand and the supply for the product they follow the different management policies.

Vision
To move beyond boundaries To continually challenge & overcome limitation encountered in the self &company growth and mainly focus on innovation. To begin something in an organization, first step is that people must come together and coming together is the beginning of moving beyond boundaries and continually taking challenges. After the beginning stage secondly we have to remain together for the long span of time which leads organization or the grope of people to overcome the limitation encountered in self and company growth. Success of the organization lies in the hard working of people people together in the organization. The business can reach to the immense height if all the people in the organization work together and form their heart for the organization.

COMPANY PHILOSOPHY
Long term sustainable growth is possible only if the business is conducted strictly within flame work of law. Every individual if treated with dignity and respect can contribute to companys growth. Every individual wants to be successful without any compromise honesty and integrity. A fair and transparent work environment creates a dedicated work force. Only knowledge and innovation can add real value and lead to sustainable projects. Strength of character lies on being polite and firm not in being abusive and aggressive. The real cost of your strength of character is being fair and good always. Goodness born of weakness is not permanent.

AT NIRLEP WE BELIEVE
In integrity in all our business transaction. In building quality in everything we gate involved with.

In charging fair price to our customers, business associates, suppliers and employers.

In emphasizing as much on the qualitative aspects of growth as on the quantitative.

SWOT ANALYSIS NIRLEP APPLIANCE LTD.

Strength:
Experience Competitive Distribution network Established brand Good financial condition Innovation

Weakness:
Advertisement

Opportunity
New alliance to tackle competition Acquisition of regional competitors to tackle competition Innovative product launch

Threats Increased regional competitors Misconception about Teflon coating Competitors alliances

Achievements
Indias No.1 Nonstick cookware company 1. Nirlep is Indias Most Trusted Seller Of Home Appliance Brand. 2. Largest seller of Big DosaTawa. 3. NIRLEPS Cookers are Quality-Certified The bureaus Of Indian standard. [ISI] 4. Export is more than 6 corers 5. Received the highest customer satisfaction rating across the product categires. 6. Entered into contract with HPCL

PRODUCT TYPE & INFORMATION

1. Non-stick Cookware 2. Hard-Anodized Cookware 3. Enamelware 4. Pressure Cookers 5. Gas Lighters & Gas Tops 6. Select Snack maker

1. Non-stick Cookware:This is formed by applying Teflon coating on the base metal, which is aluminum. This is further classified into three major brands which of course are available in different size & specifications. These brands are as follows;

A) Nirlep Sakhi:
This is the lowest range brand out of three. This is concentrating mostly economy-class segment & is most popular owing to its value for money characteristic. The name Sakhi itself implies that this product is just like a friend of yours. It includes the following: Concave Tawa. Flat Tawa. Dura Pan. Kadhai. Appam Chatty.

B) Nirlep Select:
This is the medium-class product & is placed in a slightly higher price segment as compared to sakhi. It includes following

 Flat Griddle. Concave Griddle. Fry Pan with lid. Delta Pan. Multi-pan with lid. Multi-pot with lid. Kadhai. Handy Pan with lid. Griller. Sandwich toaster. Appa Patra.

C) Nirlep Vajra:This is by far the most premium range brand & is consequently placed in the highest price segment. The name vajra signifies the strength of coating applied as regard to its durability. The consumer can use steel spoons instead of wooden spoons without fear of damaging the coating. It includes the following: Fry pan without lid. Concave Tawa. Flat Griddle. Multi-Pan. Multi-Pot.

2. Hard Anodized cookware:This is the different types of coating as compared to the previous one. The coating is applied on the base metal by the Anodizing process. This gives a beautiful smooth-gray finish. It includes:

 Concave Tawa. Kadhai. Mini & deep Kadhai. Milk pan. Patila. Shallow Fry pan. Tadhka pan.

3) Enamelware:This is still another type of coating called Enamel. It is formed by Glass Impregnating on the base metal. It gives a very beautiful smooth finishing. The pots are also having beautiful patterns of graphics that make them even more good looking. These pots are cook n serve pots, which means that you can cook & also serve in them owing to their cooking ability & beauty. Due to such features this product is having a very high price-tag. It includes:-

Curry Pot. Handi Pot. Kadhai. Regency Pot.

4) Safe Cooker:These are the premium range of pressure cookers because of its attractive combination of shape, features &benefits. The unique belly shape makes very attractive cook &serve utility. The cookers are quality-certified by the Bureau of Indian Standards (popularly known as ISI). Recommended for use on gas stoves, kerosene stoves & electric plates. It includes: Select+ Safe Cooker Inner Lid & Select+ Safe Cooker Outer Lid.

5) Bhoomi :This is the special type of product that is recently born & is a superiorclass product. This product finds its origin in the ancient Indian culture & cooking habits. The word bhoomi signifies the soil and it means that this product is made from soil. This product is said to be close to nature. It has got some unique benefits. It retains important qualities of foodstuffs i.e., nutrition, minerals, etc. which were thought to be evaporated after cooking in ordinary pots. At the same time, it gives non-stick benefits after coating that is applied on it. This includes: Kadhai. Griddle. Fry pan. Tadka pan.

6) Gas Lighter & Gas Tops:Gas lighters are made up of electronic SS body fitted with imported peizo for long lasting one stroke performance. Gas tops are gold line black pearl series is of 2 types i.e.2&4 burner. Secondly, goldline oval gas tops are the latest range of LPG stoves to match your modern kitchen. They come with unmatched feature like orating nozzle & a sleek, rust-proof single piece body-formed beading to prevent injuries.

7) Select snack maker:Snack maker includes: Concave griddle. Delta pan. Flat Griddle. Griller. Sandwich toaster.

 Square Omel.

Wide range of NIRLEP Products.

Department orientation

Human resource department

HUMAN RESOURCE DEPARTMENT

Human resource department is about dealing with people . it is very important department. Human needed desire, expectation etc. are changing constantly because of the change in environment condition. This happens mainly because of the presence of these factors of influence heart, brain & mind. Human beings needed to be maintained at every cost. They are considered as through individuals which varied characteristics, attitude etc. Management is to MANAGE- MEN- TACTFULLY. Through there are other major organizational function such as financial management, production management, material & marketing management etc. it is undoubtedly clear that management of the human resources provides all other organizational function. The growth of any company depends upon the people working in it, and the HR decides this. It performs many functions & plays a vital role in the development of the industry. Apart from dealing with the people it works for job description, job specification, wages etc. in short human resources department is that part of the total management of an organization which specifically deals with human resources in respect of the following function:-

Manpower planning :
Manpower required carrying out different functions in any industry. And the HR department decides this manpower after discussion with all the departments of the company to find out the correct output is very complex and difficult task. So for this purpose HR should be very careful to carry out the detailed study of different models of job. This activity is called as job analysis. This job analysis is further sub-divided into job description and job specification.

Job description:

It includes the total job description i.e. how, why, where the job is going to be done. Thus, it gives the total information about job.

Job specification: It gives information of the skill required to do job, type of person i.e. technical or engineer or a management person. It is that right person for the right job. Recruitment and selection: The company makes its recruitments for the management staff through employment agencies, campus recruitments & internal sources. For candidates selected for Executive levels induction depends on the nature of the job. A new recruit is introduced & routed to all the departments, processes, functions and people in the plant. Also the new candidate is familiarized with the rules, regulations and policies of the company. Induction program is facilitated for the candidate. Later the new recruit is given a formal set of job responsibilities the function of recruitment of employees is done through: Newspaper Reference Consultancy Agencies Campus Interviews In this process, they maximize the number of eligible candidates and from them they select the most suitable candidate. After new recruitment their Orientation, induction program is too be done by HR department. After that job training of persons their performance management system (PMS) some training program is to be arranged for the person who got less number on the PMS scale to explore their hidden talent fully. Promotions, increments salary structure all are depend on the performance Appraisal only that decided by HR department.

 Induction The company has outstanding induction programme. Not only familiarity with function of departments & machines but also learning processes &operations. Also an induction CD is shown giving him an overview of the parent company and the plant. It is a three days program.

PERFORMANCE APPRAISAL: Performance appraisal is done annually with quarterly reviews. Selfappraisal method is used for appraising performance. The company does not offer a flexible pay package for the management staff. Promotions in the company are strictly based on the merit, and potential of the employee and no seniority factor is taken into consideration. 360 is mostly used.

INNOVATION:

Innovation and creativity at work place is reward through a letter of appreciation. A photograph along with his name and achievement is put up in the conference hall. This also becomes a basis for promotion. The company carries out career planning and succession planning for potential employees who are identified through performance appraisal. Recently three year back company has started Innovation scheme. There is award known as man of the innovation based on brining in maximum innovation & their implementation. For affiliating, this there is a committee for innovation assessment. Innovation and creativity of the individual becomes a basis for promotion as well. During promotion people within the plant are given preference over others.

Group Appraisal: An employee is appraised by a by a group of appraisers. this group consist of the immediate supervisor of the employee, to the supervisor who have close contract with the employees work, manager or head of the department and consultants. Manager may be the chairman of the group. The supervisor enlightens member about the job character, standard of performance etc. then the group appraise the performance of the employees, compares the actual performance with standards, suggests ways for improvements, etc.

Industrial Relation:

Here employees and workers play an important role in industrial relation. Relation with government is also good in this which helps the company to prosper. Government place a role mediators and tries to regulate the activities and behavior of both employees organization and employers. The implementation of goods HR policies results in good industrial realization.

No punishment is giving in nirlep to the employee for their wrong work or behavior.

TRAINING:

To aid in the formulation of policy governing training of new employees. To provide for training in safety & company policies. To co-operate in the preparation of a special annual report for employee.

WAGES & OTHER INCENTIVES:

To collaborator with others or responsible for wage plan. To write job specification & evaluate all jobs. To participation in the formation of policies governing payment for suggestion, pension plans profit-sharing programs, mutual saving program, insurance, loan to employees. Mostly wages are decided on the bases of the employee performance, the persons punctuality in the company etc.

 Motivation:
The HR manager helps the various departmental managers to design a system of financial and non financial reward to motivate the employees. With the help of motivation moral improvement of the employees is increased and group motivation is also enhanced.

HR MANAGER
Mr . Pravin Bhalerao

Officer. Mr . Brahmangaonkar Officer

Executive officer
Mr. Prabhakar Jagtap

Mr. Vuraj Dange

PURCHASE DEPARTMENT

PURCHASE DEPARTMENT
Purchase department functions as windows to an organization. Purchasing department ensures that the right material, equipment and services are produced in the right quantity, from the right source, at the right time, and at a competitive price. Purchasing is mostly done as per requirement of the production department. Organization purchase materials from external sources as they do to not have the capability to manufacture them internally or because they are cheaper to purchase than to make. Purchasing refers to buying of a material or an item from a company or division that supplies material. The purchase department has to purchase the right material low cost, develop a networks of vendors, and provide necessary information about the new products, materials, and services to other departments. In NIRLEP purchasing is done in steps- first planning secondly indents and then purchasing. Purchasing is of row material Aluminum foil roles, machinery spares, and consumable goods. A proper capital investment is there for all these purpose. Purchasing department has to look over suppliers base, cost control, quality control and other services. Purchase department can control cost in row material purchase, labour payment etc. Purchasing cycle is followed in this department. This starts from-the items which are required are listed, then stock level is checked, if they are below minimum, consumption and lastly again the requirement. In NIRLEP purchasing of raw material is done from Aurangabad itself they follow centralized purchasing.

Functions of the purchase department: 1) Make or Buy strategy, KRSS function of purchasing cycle, 2) Buy right quality, at right time, time source, in right price, purchasing form overseas, purchasing price analysis, purchase of services, purchase of capital equity. 3) ERP support to purchase process, budgeting of purchase control. 4) Control packing cost, transportation, and disposal of scrap and surplus, value analysis. 5) Analysis supplier, market vendor development, supplier relation management, purchase polices. 6) Role of purchasing in inventory management, ABC analysis, push and pull system of material flow. 7) Negations skills, dos and donts of negotiations. 8) Next level purchasing, net auction, e-market place, e-procurement, suppliers web communication.

PURCHES MANAGER

Mr. Mahendra Deshpande

officer Mr. Prasad Mante

Officer Mr. Prasad Deshmukh

PRODUCTION DEPARTMENT

PRODUCTION DEPARTMENT
Nirlep non-stick cook ware is manufactured at silver light industries private ltd. Situated in Aurangabad. Plants make use of ultra sophisticated machines and technology, highly skilled professional and strength quality control system to manufacture Indias first non-stick cookware.

Raw material used in Nirlep is purchased from outside from some other company which is amulets industries private limited. The raw material which is purchased is virgin aluminum. Raw material is in the from of aluminum circles which are cut and rolled.

This aluminum sheets are passed on through different steps for making an utensil and the steps for this are as follows:

STEP 1: Quality control test no.1: In this step quality test of aluminum circles is done to ensure their different aspects such as their physical dimensions like diameter, thickness, etc. as per the standards required.

After all this aluminum circles are inspected for any surface defects and if there is any defect so such pieces.

STEP 2: Stamping: Here in this step aluminum circles are stamped with different things like brand name i.e. Nirlep then ISI mark is stamped, name of range i.e. Sakhi, Vajra, select, etc. then name like fry pan, kadhai; then thickness and batch number etc.

STEP 3:

Pressing: As the name suggests in this step the aluminum sheet is given the required shape.

STEP 4: Trimming: As per the name suggest trimming names cutting, so here the aluminum sheet is trimmed to make pan exactly of same height from all the sides.

STEP 5: Per-polishing: In this step outer surface of an utensil is polished to make it suitable for painting.

STEP 6: Welding: In this step studs or bolts as per required are welded on an utensil to make it convenient to join the handle to an utensil.

STEP 7: Decreasing: This step deals with removal of impurities like grease or coolant oil or any such impurity if present on an utensil is removed off utensil surface.

STEP 8: Quality control test no.2: In this test the confirmation of all the physical specification is done and utensil is tried to make as per its standard.

STEP 9: Coating: Here the coating of an utensil is done. Inner surface is spray painted with special type of primer and dried in air and then top coating is done with TEFFLON non-stick coat. Different thickness of coating is given tom different range of utensil. Select range has the overall thickness of coating between 28-35microns.

Savoy range has an added layer of a Ceramic Fiber Re-enforcement (CFR) which increases the thickness up to 40-45microns.

STEP 10: Baking: After coating utensils the coating should be firm so for that they are baked in oven at a temperature of 400* for about one and half an hour.

STEP 11: Quality control test no.3: In this step after coating has been completed again the utensil are inspected and if some error or defect occurs then the piece is removed.

STEP 12: Painting and screening: in this step outer surface of the utensil is again painted from outside to give it a good look and project it from flames and the painting is in the form of spray painting. Screen painting is also done on Savoy Range.

STEP 13: Base grooving and branding: In the step computers are connected with the machines. In this pans or the utensil are prepared to rotate on a high speed and computer governed machines groove the base. Similarly branding is also done.

STEP 14: Edge finishing: In this step edges of the utensils are checked for painting or coating depletion and as per required final touches are given to the utensil here accordingly.

STEP 15: Quality control test no.4: After edge finishing is completed utensils are thoroughly checked and cleaned and a final quality control list is conducted on utensils.

STEP 16: Packaging: In this the handles are field on the utensil or they are packed loose. Packing is done on conveyor belts by using specially designed trays and checked that all accessories are correctly packed. After that all the things are master packed and dispatched Nationwide.

Apart from these major steps more activities are done. They are: 1) After pressing, utensils are cleaned manually and make surface of utensil rough and remove grease. There are three different huge tanks which are field with two types of acids and an alkali solution and temperature and timer is set up as per required. From this the utensil is passed. 2) Finally there is a tank of de-mineralize water which is used for washing the utensils and then utensils are dried in oven type of tank. Tanks are attached with hot water generators to maintain the temperature of tanks. 3) Coating process includes two types of guns for coating the utensils which are placed at a distance to coat the inner and outer surfaces. First gun is used to coat the outer surface of the utensils i.e., TEFLON coating is done and second gun is used to coat the inner surface. 4) Importance is given to pollution control. The water used for cleaning the utensils gets polluted so it is operated in separate unit to fragment the polluted water and to make it more distilled and after this it is allowed to flow.

Manufacturing process:-

The manufacturer process of Nirlep Non-Stick cookware is as follow:-

Quality control test

Stamping

Pressing

Trimming

Prepolishing

Stud Welding

Degrasing

Quality of control test

Quality Coating Baking control test

Painting & screening

Base Grooving & banding

Edge finishing

Quality control test

Packaging

Production manager Mr. Shekhar Thosar.

Production supervisor Mr. Sachin borse

Packing supervisor Mr. VIvek Deshmukh

Marketing department

MARKETING DEPARTMENT
Marketing occupies an important position in the organization of a business unit. It is one of the most important line-activities of business operations. Marketing is comprehensive and it includes all recourses and a set of activities to direct and facility the follow of goods and services from producer to consumer in the process of distribution.

Marketing department aims to make selling superfluous and it makes clear that marketing is not equal to selling. Marketing just identifying the unfulfilled needs of customers and satisfy them. Marketing thinking start well before production commences and ends only after rendering after sales satisfaction. Marketing is the process of exchange involving two distinct aspect namely, mental and physical. NIRLEP deals with the traditional channel of distribution, that is, manufacturer consumer. distributer/carry forward agent dealer /retailer

Requirement of the product in the concerned contract is seen and then that number of products is made, billing is done of the product and then goods are dispatched to the malls.

Marketing segmentation of NIRLEP is basically heterogeneous to homogeneous.

The competitors NIRLEP are many, but some of them from the domestic market are NIRLEP appliance, PRISTAGE appliance, HAWKINS appliance, etc.

Importance 4Ps of NIRLEP

PRODUCT: most of the companies have a good range of products. In fact NIRLEP is having a more comprehensive range of products. It focuses on the product novelty and quality. Product of Nirlep has good features and also has good services.

PLACE:

NIRLEP has got good market coverage as far as Aurangabad

is concerned and abroad is concerned, which is more comprehensive than others. Other companies have a very little coverage. Transportation and distribution channel is also good. Price is tried to keep as per the consumers efficiency. Market

PRICE:

strategy is seen and also competitors price are seen while deciding the price for the products.

PROMOTION:

NIRLEP deals with the push and pull strategy. And also

has good relation with its customers.

Marketing Manager
MD.
Mr. Mukund N. Bhogale

GM. Sanjay Shindgikar

DM. Milind Shahane

DM. R. K. Jha

DM. Biju Nair

inst. Sales manager Ashish garde

Finance department

FINANCIAL DEPARTMENT
Finance is an agent that directs the flow of economic activity & facilities its smooth operations. The role that financial department. Plays today are concerned with the planning & effective utilization of the resources, as the resources is scared utilizing it properly is most important.

Account department is one of the major departments. Of any company, as it deals with all the incoming & outing flow of money. This department takes care of all money related deals, etc. from making companys yearly budge to give every employee its salary. It also takes interest in provident fund income tax etc. of each employee. It has to deal with other banks & general manager of other companies for money inflow or outflow details. This department also looks after whether the company is making profit or not & it has to concisely reports to other department about it so the company runs smoothly. Sources of funds for this company are banks, share holders, depositors. Taxation is there in this company in which tax deduction is there and source is income tax. C-from are used during the sales process.

Share of the company are issued in 3 waysAt per i.e. according to standard value, At premium i.e. more than standard value, At discount i.e. less standard value. This company deals with bank of Maharashtra for its finances.

OBJECTIVE OF FINANCE DEPARTMENT:

To achieve an adequate growth of profiles over a period of years with minimal year-by-year fluctuations. To maintain adequate cash to meet commitment when due and finance expansion were necessary, without relating to much a profitable spare cash at any one time. The department in which the company has made the investment should earn an adequate return on the investment allocated to them.

FUNCTIONS:a) Maintaining cash & bank transaction b) Payment of salary & wages c) Arrangement of proper working capital d) Making stationary payments e) Maintains of all bank accounts and their reconciliation f) Deposit of checks receive from customer g) Proper utilization of resources h) Wealth and profit maximization

Finance manager Mr. Pradeep Joshi

Officer Officer Mr. Atul Pathak Mr. Yogesh Karandikar

Officer Mr. Pradeep Holker

Exim department

EXPORT-IMPORT DEPARTMENT
The export-import policy plays a very important in directing, regulating and promoting the foreign trade. The Exim policy contains a bouquet of concessions for exporters, focusing sharply on special Economic zones, industrial clusters, infrastructural development, and reduction in transaction. For this department Export-import code certificate is required. This certificate is issued by Directors General Foreign trade (DGTF).This GDTF works under ministry of commerce.

For exporting and importing the following things is required-pan card, ISC certificate, bank of account dealing with foreign currency. They have tariff item code and are 8digits. Letter of credit and document through banks is used more in export.

NIRLEP exports finished products to different countries like Italy, Spain, Hongkong, Turkey, sri-lanka, Zambia. This company imports material for coating from china bengluru. Imported coating contains Teflon platinum coating which is required by foreign customers and this Teflon coating is imported from USA. Aluminum circles, sheets, in gusts are also imported. The export-import is done in this company through waterways.

In the 2008-2009the export turn-over more than 6 crocre.

CONCLUSION
NIRLEP appliance ltd. Is one of the leading companies in kitchen appliances? The company produces many appliances such as cookers, pans, gas stoves etc. this company has share in the market it is having good turn over and in an increasing manner. This company is having foreign trade also.

NIRLEP appliances Ltd. In Aurangabad is the only plant which is having production plant, all over India. The quality of the product is good and holds a good place in the market.

The company as having good human resource. The entire employees in the company are well trained and qualified in the work. All the departments are well established and fulfill the need of the employees. so the environment is very good.

It should keep hold of its price, because other brands in the market have Approximately less price than this, only Hawkins is a big player This company should also focus on promotion also, because all small players are not only keeping their price low but also giving discount.

There is not much difference between Nirlep and other competitors as far as advertising are concerned.No player in the market is adverting very prominently. so they must focus on some of these things.

BIBLIOGRAPHY
1) www.nirleponline.com

2) www.ciethr.com

3) www.google.com