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    Mba 09 41 Strategic Management - Syllabus

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    Vinooj Viswanathan
    The document outlines the syllabus for an MBA course in strategic management. It is divided into 5 topics that will be covered over 40 total hours. Topic 1 introduces concepts of strategy, the strategy formation process, and corporate governance. Topic 2 discusses competitive advantage, Porter's five forces model, and resources and capabilities. Topic 3 covers various strategic alternatives and types of business-level and corporate strategies. Topic 4 is about implementing and evaluating strategies. Topic 5 addresses managing technology, innovation, and strategies for non-profits and the internet economy. References for further reading are also included.

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    Mba 09 41 Strategic Management - Syllabus

    Uploaded by

    Vinooj Viswanathan
    687 views2 pages
    The document outlines the syllabus for an MBA course in strategic management. It is divided into 5 topics that will be covered over 40 total hours. Topic 1 introduces concepts of strategy, the strategy formation process, and corporate governance. Topic 2 discusses competitive advantage, Porter's five forces model, and resources and capabilities. Topic 3 covers various strategic alternatives and types of business-level and corporate strategies. Topic 4 is about implementing and evaluating strategies. Topic 5 addresses managing technology, innovation, and strategies for non-profits and the internet economy. References for further reading are also included.

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    The document outlines the syllabus for an MBA course in strategic management. It is divided into 5 topics that will be covered over 40 total hours. Topic 1 introduces concepts of strategy, the strategy formation process, and corporate governance. Topic 2 discusses competitive advantage, Porter's five forces model, and resources and capabilities. Topic 3 covers various strategic alternatives and types of business-level and corporate strategies. Topic 4 is about implementing and evaluating strategies. Topic 5 addresses managing technology, innovation, and strategies for non-profits and the internet economy. References for further reading are also included.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    687 views2 pages

    Mba 09 41 Strategic Management - Syllabus

    Uploaded by

    Vinooj Viswanathan
    The document outlines the syllabus for an MBA course in strategic management. It is divided into 5 topics that will be covered over 40 total hours. Topic 1 introduces concepts of strategy, the strategy formation process, and corporate governance. Topic 2 discusses competitive advantage, Porter's five forces model, and resources and capabilities. Topic 3 covers various strategic alternatives and types of business-level and corporate strategies. Topic 4 is about implementing and evaluating strategies. Topic 5 addresses managing technology, innovation, and strategies for non-profits and the internet economy. References for further reading are also included.

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    of 2

    MBA 09 41 STRATEGIC MANAGEMENT

    Syllabus
    S.No Topics No of
    hours

    1 STRATEGY AND PROCESS


    Introduction- Concept of Strategy
    Strategy Formation Process 8
    Stakeholders in Business – Vision, Mission and Purpose
    Business Definition, Objectives and Goals
    Corporate Governance and Social Responsibility.

    2 COMPETITIVE ADVANTAGE
    External Environment - Porter’s Five Forces Model
    Strategic Groups Competitive Changes during Industry evolution
    Globalisation and Industry Structure
    National Context and Competitive advantage resources
    Capabilities and competencies–core competencies 8
    Generic Building Blocks of Competitive Advantage
    Distinctive Competencies
    Resources and Capabilities durability of competitive Advantage
    Avoiding failures and sustaining competitive advantage

    STRATEGIES
    3 The generic strategic alternatives – Stability, Expansion,Retrenchment
    and Combination strategies
    Competitive based strategies-Low cost, Best cost different ion
    - Niche low differention
    8
    Business level strategy- Strategy in the Global Environment
    Corporate Strategy-Vertical Integration-Diversification and
    Strategic Alliances
    Building and Restructuring the corporation- Strategic analysis
    and choice
    Environmental Threat and Opportunity Profile (ETOP) -
    Organizational Capability Profile - Strategic Advantage Profile
    Corporate Portfolio Analysis - SWOT Analysis - GAP Analysis
    Mc Kinsey's 7s Framework - GE 9 Cell Model - Distinctive
    competitiveness - Selection of matrix - Balance Score Card

    4 STRATEGY IMPLEMENTATION & EVALUATION


    The implementation process 8
    Resource allocation, Designing organisational structure
    Designing Strategic Control Systems
    Matching structure and control to strategy
    Implementing Strategic change-Politics-Power and Conflict-
    Techniques of strategic evaluation & control
    5 OTHER STRATEGIC ISSUES 8
    Managing Technology and Innovation
    Strategic issues for Non Profit organizations
    New Business Models and strategies for Internet Economy

    Total 40

    References

    Charles W.L.Hill & Gareth R.Jones, Strategic Management Theory, An Integrated


    approach, Biztantra, 2009
    Kazmi, Strategic Management & Business Policy, Tata McGraw Hill, 2009
    Fred R.David, Strategic management, Prentice Hall of India, 2009
    Thomas L. Wheelen, J.David Hunger and Krish Rangarajan, Concepts in Strategic
    Management and Business policy, Pearson Education, 2010
    Mathur, Text book of Strategic Management, Macmillan, 2009
    Michael A.Hitt Robert E.Hoskisson R.Duane Ireland Management of StrategyConcepts
    and Cases, Cengage Learning 2010
    John A Pearce Richard B Robinsonm Strategic Management Tata McGraw- Hill, 2009
    Ramaswamy, Namakumari, Strategic Planning- Formulation of Corporate Strategy, 2009
    Francis Cherunilam Strategic Management Himalaya Publishing House, 2009
    Upendra Kachru Strategic Management Excel Books 2009
    Parasuram, Fundamentals of Strategic Management, Wiley,2010
    Colin White, Strategic Management, Ane books, 2009

    Jeyaratnam, Strategic Management, Himalaya Publishing House, 2009

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