Scribd Logo
Upload

Welcome to Scribd!

  • 874 views

    IGCSE Business Studies Note Chapter 18

    Uploaded by

    emonimtiaz
    This document discusses different methods for presenting data and information from market research. It describes tables, bar charts, pictograms, pie charts, and line graphs as effective ways to display raw data in a more understandable form. It also mentions alternative presentation methods like tables, photographs, diagrams, and maps that can be used to illustrate points, show relationships, and clarify location-based information in coursework. The key message is that choosing the right presentation method is important to convert data into a format that is easier for others to understand and analyze.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    IGCSE Business Studies Note Chapter 18

    Uploaded by

    emonimtiaz
    874 views1 page
    This document discusses different methods for presenting data and information from market research. It describes tables, bar charts, pictograms, pie charts, and line graphs as effective ways to display raw data in a more understandable form. It also mentions alternative presentation methods like tables, photographs, diagrams, and maps that can be used to illustrate points, show relationships, and clarify location-based information in coursework. The key message is that choosing the right presentation method is important to convert data into a format that is easier for others to understand and analyze.

    Original Description:

    IGCSE Business Studies Note Chapter 18

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document discusses different methods for presenting data and information from market research. It describes tables, bar charts, pictograms, pie charts, and line graphs as effective ways to display raw data in a more understandable form. It also mentions alternative presentation methods like tables, photographs, diagrams, and maps that can be used to illustrate points, show relationships, and clarify location-based information in coursework. The key message is that choosing the right presentation method is important to convert data into a format that is easier for others to understand and analyze.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    874 views1 page

    IGCSE Business Studies Note Chapter 18

    Uploaded by

    emonimtiaz
    This document discusses different methods for presenting data and information from market research. It describes tables, bar charts, pictograms, pie charts, and line graphs as effective ways to display raw data in a more understandable form. It also mentions alternative presentation methods like tables, photographs, diagrams, and maps that can be used to illustrate points, show relationships, and clarify location-based information in coursework. The key message is that choosing the right presentation method is important to convert data into a format that is easier for others to understand and analyze.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    89

    Chapter 18: Presentation of information


    Presentation of data from market research
    Presentation of data is important because it converts raw data into a form that is easier
    to understand. Information can be displayed as:

    Table/tally chart:
    It is the most suitable method of presenting data when raw data is needed. However, it offers
    little more than that and the information should be converted into other forms if it needs to be
    understood or analysed carefully. It is sufficient for info that is brief or does not contain a lot of
    different things.

    Bar chart:
    Charts are a more meaningful and attractive way to present data. They are normally used
    to compare two or more sets of stats with each other.

    Pictogram:
    It is similar to a bar chart but uses symbols instead of columns. It becomes extremely effective if
    the data is short and simple.

    Pie chart:
    Pie charts are ways to show the proportion that each components take up compared to the total
    figure.

    Line graph:
    Graphs show the relationship between two variables. It can be drawn in a straight or curved
    line. It is usually to compare things with time and to identify trends.

    Alternative ways of presenting information for coursework

    Tables
    Tables could be also be used to present data in situations such as when people are interviewed on
    why they like a product and they are given multiple choices.

    Photographs
    Photos can be used to help illustrate your points or support your work. However, avoid adding
    them to your work just to make them more attractive.

    Diagrams
    Diagrams are used to simplify information. It can be used to show relationships of things which
    all leads to the same root, which is usually at the centre of the diagram. It can also be used to
    show variation, e.g. diagram for ways to save water with different ways to do so branching out
    from the centre of the diagram.

    Maps
    Maps are usually used to present location or transport routes, etc… They aim to make the
    information as clear as possible to the reader. This of course, only applies to certain types of
    information where words and numbers cannot express them.

    Wow, such a short chapter! Nevertheless, the information is still extremely important and has
    more uses to it than just in Business Studies. Good luck spicing up your reports with them!====

    You might also like