Lolita
Lolita
Lolita
'Oh no', was my first reaction when I was asked to read The Lolita Effect by M. Gigi Durham
PhD.
Subtitled The Media Sexualisation Of Young Girls And What We Can Do About It, I assumed it
would be another densely written, American, academic tome, blaming feminism for the
breakdown of moral order and urging us to lock up our daughters to preserve them from peril.
Thus, I was pleasantly surprised to find an author who writes like a normal human being, with
very little tendency to the worst excesses of the jargon of academia. She's a professor of mass
communication and media, and it shows in the lightness of touch she displays in her style.
Durham begins by declaring herself a 'pro-sex feminist' who's only too aware of the history of
the celebration of male and denigration of female sexual desire. Her aim is to free girls from the
pressures of a media that sells them a distorted view of their own desires and desirability.
She rightly picks on the usual suspects: Britney Spears as an underage girl in a fetish school
uniform, and songs that go 'Don't you wish your girlfriend was hot like me?'; supermarkets that
sell pole-dancing sets as toys for little girls; manufacturers that make girls' pants with the logo
'Who needs a credit card?'.
There's example after example of music, film, advertising, manufacturing and retail industries
that have long played with the Lolita Effect and have turned our girls into 'jail bait', 'prosti-tots'
or 'kinder-whores'.
Durham reminds us that Lolita in the original novel by Nabokov was not a consciously sexually
voracious child, but an ordinarily attractive 12-year-old girl, fascinated as all children are by the
mysteries of sex, who was used and abused by the novel's middle-aged protagonist Humbert
Humbert.
She likens this theme to the money-spinning and abusive marketing of anything from 'Little Miss
Naughty' underwear, 'Wink, Wink' or 'Eye Candy' T-shirts through to Paris Hilton, the Pussycat
Dolls and even the Spice Girls - and which, to my surprise, she points out, goes back a very long
way.
'The idea of the sexy little girl is a potent one in the adult imagination . our sex goddesses have
often been very young and it's striking that the role of child prostitute was the springboard for the
careers of many of them.
'In Polly Tix In Washington, a four-year-old Shirley Temple played a pint-sized prostitute.
Sashaying around in lacy lingerie and ropes of pearls, she announced: "Boss Flint- Eye sent me
over to entertain you, but I'm expensive!" '
Durham includes in her list the 14-year-old Jodie Foster in Taxi Driver, 12-year-old Brooke
Shields in Pretty Baby and 13-year-old Penelope Cruz in the French soap opera Serie Rose. More
than a mere passing trend, then.
Durham has two daughters of her own and is only too aware of the pressures on girls to conform
to what their peers are doing, and of their resistance to lectures from parents on the morality of
wearing fishnet stockings, 5in heels and an extended belt in place of a skirt. Sensibly, she
challenges the 'bizarre idea that it's immoral to talk about sex'..
Sex, as Durham convincingly describes, is part of their lives, and it's our job as adults to work
out how to help them negotiate this 'complicated and often treacherous terrain'.
She recommends that first we explain that emancipation is the opposite of the Lolita Effect. She
challenges the idea that girls have to wait to be chosen by a boy, and that boys choose only the
sexy siren. She asks us to help girls value themselves whether they conform to conventional
standards of beauty or not, and to demolish the idea that degradation and violence are part of
normal sexual experience.
And she wants boys included in her strategies for getting young people to talk about these issues,
and to analyse what they read and see in the media, even at a very young age.
The book is a call for the complex questions of power and gender to be included as a part of what
we now call sex education, and for us to offer girls the chance to achieve real empowerment and
emancipation for themselves. It's a tall order, but it's a start.
I would recommend the book to parents and teachers who want to help the youngsters in their
care grow up with a healthy and confident attitude to sex, and the critical faculties to make their
own wise choices.