1 Marketing Mix - MMT
1 Marketing Mix - MMT
1 Marketing Mix - MMT
Product Design
Product Positioning
Product Name & Branding
Product Packaging & Branding
Product Line-Depth and Breadth
Level & Type of Customer servie
Product Warranty
Advertisements
Sales Promotion-Consumer,Trade,Trade shows
Promotion (Marketing Communications)
Sales Force
Public Relations
Direct Marketing (Mail,Catlog),Telemarketing
1.Supplier-Service Provider-Customer
2.processes,Functions and practices through which
customer will encounter
Process
Physical Evidance
Receipts of any kind
Incremental performance which will be visible after
service consumption
Physical Evidance
Online Service
(Website)
Air Tickets
Hotel Booking-
Car Bookings
Holiday Packages
Basic Products
Road Trips
Bus Tickets
Rail
B2B Local Agents
3000 Flight Tickets
Daily Target 300 Hotel Room Nights
50 Holiday Packages
?
Eg. Heritage
Heritage Vill
Rs.4008/-
Heritage Vill
(Per hotel N
ound Trip)
/-
MMT-15929/-
-Rs.637.16/-
e Jet-
https://www.makemytrip.com/
Promotion
Which tools will you use to communcate the product effectively?
What message will you communicate?
How much budget are you having for communication?
TV-
TV Commercial Time-20 Sec
Time- 06-12:00 pm 60%
RODP 40% 50% on
Beach TVC Week ends
Celebrity TVC
Viral Campaign
People
Total No.- 650
Telecallers-
Team of 650
Airlines
Car Rentals
Hotels
Process-B2C Model
Consumer
Physical Evidance
Offices in -20 Cities
Franchises-