Creativity: Presented By: Zil Shah
Creativity: Presented By: Zil Shah
Creativity: Presented By: Zil Shah
Presented by:
Zil Shah.
DEFINITIONS OF CREATIVITY
• Creativity is a mental process involving the generations of new
ideas or concepts or new association between existing ideas or
concepts.
• “Any one can make the simple complicate. Creativity is making the
complicated simple” Charles Mingis.
OBJECTIVES OF CREATIVITY
• Productivity.
• Originality.
• Flexibility
The 10 Mental Blocks To
Creativity
Concepts are adapted from Van Oech’s book, A Whack On The Side Of The Head.
5. Play Is Creative.
6. Make Time To Think Creatively.
9. Creativity…How Ambiguous.
10 Is Creativity Wrong?
TWO PHASES OF CREATIVITY
phases of thinking:
Divergent thinking
Convergent thinking
DIVERGENT THINKING
• Is the ability to find many possible answers to a particular
problem. Guilford (1950).
• Brainstorming.
• Keeping A Journal,
Convergent
Using logic
Combining what normally “belongs” together
Being accurate
Finding the best answer
Playing by the rules
Divergent
Taking risks
Generating multiple answers
Looking from a new perspective
Combining what does not “normally” belong together
Changing what is known
Personality Assessment
Instruments Used in the
Field of Creativity
Adjective Checklist (ACL).
Khatena-Torrance Creative Perception
Inventory.
Kirton Adaptation Innovation Inventory (KAI).
Myers-Briggs Type Indicator.
Adjective Checklist