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    Research Methods For Business 5 Ed: A Skill Building Approach

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    Herdin Dwiyantoro
    Research Methods for Business: A Skill Building Approach is a 468-page textbook by Uma Sekaran and Roger Bougie that provides an introduction to business research methods. The 5th edition maintains Uma Sekaran's accessible writing style while drawing on Roger Bougie's experience in the field to present an up-to-date guide. It features a new chapter on qualitative data analysis and substantially revised chapters on key research topics. Examples from Europe, Asia, and the US give students a comprehensive view of modern approaches.

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    Research Methods For Business 5 Ed: A Skill Building Approach

    Uploaded by

    Herdin Dwiyantoro
    125 views1 page
    Research Methods for Business: A Skill Building Approach is a 468-page textbook by Uma Sekaran and Roger Bougie that provides an introduction to business research methods. The 5th edition maintains Uma Sekaran's accessible writing style while drawing on Roger Bougie's experience in the field to present an up-to-date guide. It features a new chapter on qualitative data analysis and substantially revised chapters on key research topics. Examples from Europe, Asia, and the US give students a comprehensive view of modern approaches.

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    Research Methods for Business: A Skill Building Approach is a 468-page textbook by Uma Sekaran and Roger Bougie that provides an introduction to business research methods. The 5th edition maintains Uma Sekaran's accessible writing style while drawing on Roger Bougie's experience in the field to present an up-to-date guide. It features a new chapter on qualitative data analysis and substantially revised chapters on key research topics. Examples from Europe, Asia, and the US give students a comprehensive view of modern approaches.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    125 views1 page

    Research Methods For Business 5 Ed: A Skill Building Approach

    Uploaded by

    Herdin Dwiyantoro
    Research Methods for Business: A Skill Building Approach is a 468-page textbook by Uma Sekaran and Roger Bougie that provides an introduction to business research methods. The 5th edition maintains Uma Sekaran's accessible writing style while drawing on Roger Bougie's experience in the field to present an up-to-date guide. It features a new chapter on qualitative data analysis and substantially revised chapters on key research topics. Examples from Europe, Asia, and the US give students a comprehensive view of modern approaches.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    RESEARCH METHODS FOR BUSINESS 5th ed: A SKILL

    BUILDING APPROACH

    Details:

    • Paperback: xx + 468 pages


    • Author: Uma Sekaran and Roger Bougie
    • Publisher: Wiley
    • Language: English
    • ISBN: 978-0470744796
    • Product Dimensions: 23.5 x 19 x 2 cm

    Research Methods for Business: A Skill Building Approach,5th Edition is a concise


    and straightforward introduction for students to the world of business research. The
    skill building approach provides students with practical perspectives on how research
    can be applied in real business situations.

    Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie
    draws upon his extensive experience of the field to present an up-to-date guide on
    business research for the aspiring future manager.

    The fifth edition has a new chapter on qualitative data analysis, featuring a case study
    of the research process. The chapters on scientific investigation, the broad problem
    area and defining the problem statement, measurement of variables, experimental
    designs, sampling, and quantitative data analysis have all been substantially revised.
    Additional real-life cases have been included and examples are taken from Europe,
    Asia and the US to give students a comprehensive view of modern business research
    methods.

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