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    Star Bright

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    Helios
    The document provides a proposal for relocating the corporate headquarters of Star Bright Satellite Radio. It analyzes three city options: Atlanta, GA; Dallas, TX; and Richmond, VA. Atlanta is the recommended first choice due to its business center location, excellent air transportation, proximity to company hospitals, educated workforce, and reasonable cost of living. Dallas is also a viable option for its central time zone, air transportation, proximity to hospitals, business climate, and corporate headquarters presence. Richmond offers a mid-Atlantic location, educated workforce, quality of life, and reasonable costs.

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    Star Bright

    Uploaded by

    Helios
    79 views4 pages
    The document provides a proposal for relocating the corporate headquarters of Star Bright Satellite Radio. It analyzes three city options: Atlanta, GA; Dallas, TX; and Richmond, VA. Atlanta is the recommended first choice due to its business center location, excellent air transportation, proximity to company hospitals, educated workforce, and reasonable cost of living. Dallas is also a viable option for its central time zone, air transportation, proximity to hospitals, business climate, and corporate headquarters presence. Richmond offers a mid-Atlantic location, educated workforce, quality of life, and reasonable costs.

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    Star bright

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    The document provides a proposal for relocating the corporate headquarters of Star Bright Satellite Radio. It analyzes three city options: Atlanta, GA; Dallas, TX; and Richmond, VA. Atlanta is the recommended first choice due to its business center location, excellent air transportation, proximity to company hospitals, educated workforce, and reasonable cost of living. Dallas is also a viable option for its central time zone, air transportation, proximity to hospitals, business climate, and corporate headquarters presence. Richmond offers a mid-Atlantic location, educated workforce, quality of life, and reasonable costs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    79 views4 pages

    Star Bright

    Uploaded by

    Helios
    The document provides a proposal for relocating the corporate headquarters of Star Bright Satellite Radio. It analyzes three city options: Atlanta, GA; Dallas, TX; and Richmond, VA. Atlanta is the recommended first choice due to its business center location, excellent air transportation, proximity to company hospitals, educated workforce, and reasonable cost of living. Dallas is also a viable option for its central time zone, air transportation, proximity to hospitals, business climate, and corporate headquarters presence. Richmond offers a mid-Atlantic location, educated workforce, quality of life, and reasonable costs.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    Star Bright Satellite Radio

    Corporate Headquarters
    Relocation Proposal
    21 April 20XX

    Prepared for: Miles Leighton, Chief Operations Officer


    Prepared by: Daniel Slade
    Montgomery, Slade, and Parker
    Description: This project proposal is intended to give a brief overview of the three best
    corporate headquarter relocation options for Star Bright Satellite Radio.
    Additional research data is available for review.
    Proposal Description
    Star Bright Satellite Radio is the nation’s leading satellite radio company looking to relocate their
    corporate headquarters in order to streamline operations. The current location in San Diego,
    CA, no longer fits their needs for space, location, budget and overall efficiency.

    The Strategy and Operations Team at Montgomery, Slade, and Parker has researched the
    issue thoroughly during the past six months and propose the following three cities in order of
    recommendation:
    Option 1
    Atlanta, GA
    This southeastern city is major business center and has excellent air transportation
    provided by an international airport. The city is located in close proximity to numerous
    company-owned hospitals, which makes it the first choice.

    The numerous universities in the region provide a large number of educated graduates
    each year in a wide variety of disciplines from engineering to the arts. The number of
    students seeking advanced degrees is also high.

    Atlanta maintains a robust economy with a high quality of life. People enjoy living in this
    city. The cost of living is reasonable and the cost of doing business is even lower. The
    city has ample office space available.

    The city enjoys an excellent telecommunications infrastructure and is home to many


    high-tech companies.

    Estimated Annual Cost for Option 1: $ 3 million

    Estimated Relocation Cost for Option 1: $ 4.5 million


    Option 2
    Dallas, TX
    Big D is located in the central time zone, which makes it an optimal location for reaching
    any part of the U.S. The international airport provides excellent air transportation. The
    Dallas location is in close proximity to some company-owned hospitals.

    The Texas climate is favorable year-round for business with few weather delays or
    closings. The city of Dallas has ample office space available in several key locations with
    competitive operating costs. Dallas is home to more corporate headquarters than any
    other city.

    Numerous colleges and universities in the area provide an abundance of educated


    workers. Citizens of Dallas enjoy a high quality of life with an abundance of
    entertainment options from professional sports to the arts.

    Estimated Annual Cost for Option 2: $ 2.5 million

    Estimated Relocation Cost for Option 2: $ 4 million


    Option 3
    Richmond, VA
    Richmond is two hours from Washington, DC. The mid-Atlantic location and excellent
    transportation options make it easy to access most of the U.S. This location is in close
    proximity to a good number of owned hospitals.

    Richmond citizens enjoy moderate weather and outstanding quality of life with many
    housing and entertainment options and minimal traffic congestion. The cost of living and
    doing business is reasonable.

    The city is known for having an educated workforce and many professional support
    services. The city is home to many banks and financial institutions.

    Estimated Annual Cost for Option 3: $ 3 million


    Estimated Relocation Cost for Option 3: $ 5 million

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