This document discusses the effectiveness of media advertising and marketing through television channels. It explains that television is a widely used advertising medium as companies can target specific shows and demographics. Advertisements typically run between 15-60 seconds, showing clips or monologues about upcoming programs. The airtime and network are usually displayed. Advertising on television allows demonstrating products and services to a wide audience through visual and audio means, requiring multiple exposures to influence consumer purchasing behavior. Television has long been an effective advertising medium for retailers.
This document discusses the effectiveness of media advertising and marketing through television channels. It explains that television is a widely used advertising medium as companies can target specific shows and demographics. Advertisements typically run between 15-60 seconds, showing clips or monologues about upcoming programs. The airtime and network are usually displayed. Advertising on television allows demonstrating products and services to a wide audience through visual and audio means, requiring multiple exposures to influence consumer purchasing behavior. Television has long been an effective advertising medium for retailers.
This document discusses the effectiveness of media advertising and marketing through television channels. It explains that television is a widely used advertising medium as companies can target specific shows and demographics. Advertisements typically run between 15-60 seconds, showing clips or monologues about upcoming programs. The airtime and network are usually displayed. Advertising on television allows demonstrating products and services to a wide audience through visual and audio means, requiring multiple exposures to influence consumer purchasing behavior. Television has long been an effective advertising medium for retailers.
This document discusses the effectiveness of media advertising and marketing through television channels. It explains that television is a widely used advertising medium as companies can target specific shows and demographics. Advertisements typically run between 15-60 seconds, showing clips or monologues about upcoming programs. The airtime and network are usually displayed. Advertising on television allows demonstrating products and services to a wide audience through visual and audio means, requiring multiple exposures to influence consumer purchasing behavior. Television has long been an effective advertising medium for retailers.
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Effectiveness of Media Advertisement and
Marketing A study with Flowers TV. (An Insight Media City company)
BY – RISHAL BIN SUBAIR
(170021080710) INTRODUCTION • WHAT IS MEDIA ADVERTISMENT AND MARKETING? - Televisions have become a very important tool to advertise for companies. Companies can target serials, reality shows, sports events, live events etc. Which are showcased on TV's and understand the demographics of the people watching the TV. TV channels are anyways classified as news, sports, knowledge, entertainment, movies, kids etc. This helps advertisers to pick and choose the channel. Thus, TV is one of the most widely used advertising media in the world. Advertising slots are sold by broadcasting companies and channels based in popularity of TV shows, TRPs etc. - Promotion typically run from 15 to 60 seconds, with 30-second spots being the most common, although some occasionally last run as little as five seconds or if 90 seconds. Most Promotion show select video or audio clips of scenes or segments from an upcoming program (such as a television or radio series, film or special). Some television Promotion (particularly for an upcoming television series) utilize a monologue format in which a star or host of the program breaks the fourth wall, which is often done in a humorous and/or parodical manner. Most radio Promotion utilize this format as well, with a host of the program discussing the show itself, though some feature audio clips from past editions of the radio broadcast. Broadcast television stations promote upcoming newscasts by featuring teases of select story packages to be featured in the broadcast, such as an investigative report or a special-interest feature segment. - The airdate and time of the program's broadcast as well as the name and/or logo of the station or network that the program will be broadcast on are displayed either at the end of or throughout the promo (in the latter case, the airtime and network/station may be displayed before it is mentioned verbally by the announcer). Until the mid-1980s on broadcast television stations, the text showing the date and time, along with the station logo were displayed on the bottom of the screen (unlike with broadcast and cable television, airtime information is not pre-displayed on Promotion for syndicated programs as syndicated programs are typically aired at different times depending on the market, and are instead inserted by the station itself); however, stations now posturize graphics over the tail end of a syndicated program Promotion where the program's logo is shown (many stations use this treatment on Promotion for programs airing on networks that the station maintains an affiliation, such as Flowers or show the latter portion of the promo within a box surrounded by the graphic.
• WHAT ARE THE ADVANTAGES OF ADVERTISING AND
PROMOTION IN A TV CHANNEL? Advertising on television allows you to show and tell a wide audience your business, product, or service. It allows you to demonstrate the benefits of ownership. You can show how your product or service works and how it’s packaged so prospective customers will know what to look for at the point of sale. In advertising, it often takes multiple touch points to effectively influence consumers’ purchasing behavior. Television advertising has been a popular medium for large retailers ever since the TV first began to appear in living rooms. With the arrival