Major Advantages and Disadvantages of Television Advertising
Major Advantages and Disadvantages of Television Advertising
Major Advantages and Disadvantages of Television Advertising
Television advertising is a quick and effective way to broadcast your brand’s message. It can
reach up to 85% of adults in all age groups. Television advertising has a very powerful influence!
With over 1,500 television stations in the United States and countless others broadcasting around
the globe, a TV advertising agency will ensure your message is heard.
The first paid television advert was shown on July 1, 1941, on WNBT (now WNBC). Since then,
television advertising formats have undergone numerous changes. For instance, in the early 50s,
tv advertising companies used single-sponsor television programs to promote their brand. In the
1960s, commercial breaks became a regular part of the TV watching experience. During that
period, 9 minutes per hour were allotted for TV commercials. Today, this has increased to 19
minutes per hour. Even with several television viewing options such as on-demand and streaming,
the structure of commercials is the same.
What’s the difference? Some television stations and streaming services have included timers to
inform consumers when their program will resume. This feature increases the amount of brand
exposure during the advertisement break.
If you are considering running a television advertising campaign for your business, we
recommend carefully evaluating the advantages and disadvantages of this marketing channel
before you decide.
Are you planning to advertise during the Super Bowl? Be ready to pay more than $4 million! If you
plan to broadcast your ad on a national channel, then you can expect to pay around $120,000 for
a thirty-second spot.
Are you thinking about running a television ad campaign? Our television advertising agency in
Colorado can help. We can assist you with your local television advertising needs.