Assignment

Pasion, Iann Vanjett L.
BSBA – MM III – B
December 1, 2016
Types of E-Commerce
BUSINESS TO BUSINESS
1. Kissmetrics
With the tagline, “Google Analytics tells what’s going on, we tell you who it’s from,”Kissmetrics
is a great analytics tool because it helps marketers better understand their individual website
visitors and how they can better leverage that information for marketing purposes. It’s
essentially a blog dedicated to helping marketers better understand their craft. It offers solid
insights and tutorials on specific marketing tactics. A go-to resource.
2. Hubspot
Hubspot is suite of marketing software products. They help businesses of all sizes with creating
and optimizing their marketing funnels. From blogging, SEO, landing pages, analytics, and more,
this is an all-in-one tool for marketers. Similar to Kissmetrics, the Hubspot team has used
content marketing to its advantage and it has fueled their growth. Hubspot’s blog is the
cornerstone of its content production with a focus on helping marketers. If you do a search for
any online marketing tactic/tip in Google, you’re most likely see a Hubspot article as one of the
top results.
3. Contently
Its specialty in content marketing has resulted in rapid growth for Contently in recent years.
With its blog, The Content Strategist, this company provides tips to help content marketers
improve. Posts are divided into categories, allowing readers to easily locate content specific to
social media, B2C, B2B, finance, retail, and more. Contently also does multi-part reports like its
five-part guide titled The Ultimate Content Strategist Playbook.
4. Optimizely
Through its intensive analytics, Optimizely gives marketers the information they need to make
better-informed decisions. Its blog is designed for those who are analytically minded, as well as
those who simply want to know more about the field of marketing analytics.
5. Baremetrics
Baremetrics is designed to provide advanced analytics for Stripe interactions. Through the
platform, businesses can keep track of monthly revenue, credit card declines, monthly churn,
and more. The Baremetrics blog is geared toward helping businesses improve customer
retention and increase earnings.
BUSINESS TO CONSUMER
1. Uber
Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through
our apps, we make cities more accessible, opening up more possibilities for riders and more
business for drivers. From our founding in 2009 to our launches in over 200 cities today, Uber's
rapidly expanding global presence continues to bring people and their cities closer.
2. Spotify
A music service that is helping to change the way listeners think about the concept of a personal
music collection. Spotify provides subscribers with access to a large music library, available on
PCs, smartphones, tablets and other home entertainment systems, without subscribers ever
owning a single track.
3. iZettle
iZettle, the social payments company, creates services for person-to-person and business-to-
consumer commerce. iZettle services are fantastically convenient and secure, simple to set up
and use, and make it easy for users to share purchases with friends. iZettle's first service
includes a free iPad, iPhone and iPod touch app and a mini chip-card reader that lets anyone
take payments anytime, anywhere. Founded in 2010 by a team of serial entrepreneurs, iZettle is
based in Stockholm.
4. Magic Leap
Magic Leap is developing a new mixed reality computing platform. Their technology makes it
possible to see virtual 3D objects as if they were part of the real world. Virtual objects won't
overlap with real-world ones, and will create virtual interactions with real things (like the virtual
reflections off a real table). These images will be projected onto the retina, creating the same
types of neurological effects as real life objects perceived around humans.
5. Alibaba
The first business of Alibaba Group, Alibaba.com (www.alibaba.com) is the leading platform for
global wholesale trade serving millions of buyers and suppliers around the world. Through
Alibaba.com, small businesses can sell their products to companies in other countries. Sellers on
Alibaba.com are typically manufacturers and distributors based in China and other
manufacturing countries such as India, Pakistan, the United States and Japan.
CONSUMER TO CONSUMER
1. Campus18.com
The website offers students, across India, the means to interact with one another. The website
includes the whole gamut of social networking features from profile creation, member search,
to blogs, discussion forums, rating/commenting system, internal messaging, audio/video
streaming etc.
2. Myauntyji.com
The website offers an online dating service wherein people can register with the website, for
free, to list their profiles and find partners. A subscription can be purchased in order to
communicate with other members. Tools such as instant messenger, an internal messaging
system etc can be used to by members to communicate with one another. Web based back-
office interfaces can be used by the administrator to manage and operate the dating services.
3. OLX
A consumer-to-consumer market with free classified ads. Ease of use and a convenient mobile
app makes it fast and free to post an ad or find what you are looking for.
4. Sell Dude
A free classified ads website for finding new & used items for sale. Its various categories include:
pets, automobiles, real estate, for-sale, jobs, services, learning & community.
5. Locanto
A free worldwide classifieds' website that helps users find local ads near them for jobs, housing,
dating and more. Present in over 60 countries with a dedicated Indian page.

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