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    12-17 Years Old 18-35 Years Old: Core Product Value 4 3 2 1

    Uploaded by

    Ethan Manuel Del Valle
    This document contains a customer value assessment survey for selected milk tea businesses in Tayabas City. The survey is divided into two parts: the first collects demographic information about respondents such as age, gender, and daily income/allowance. The second part contains statements to determine the marketability of milk tea shops based on their core product value, service value, and relationship value. Respondents are asked to rate how strongly they agree or disagree with statements in each category on a four-point scale. The survey aims to improve the marketability of milk tea businesses through understanding customer perceptions.

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    12-17 Years Old 18-35 Years Old: Core Product Value 4 3 2 1

    Uploaded by

    Ethan Manuel Del Valle
    194 views2 pages
    This document contains a customer value assessment survey for selected milk tea businesses in Tayabas City. The survey is divided into two parts: the first collects demographic information about respondents such as age, gender, and daily income/allowance. The second part contains statements to determine the marketability of milk tea shops based on their core product value, service value, and relationship value. Respondents are asked to rate how strongly they agree or disagree with statements in each category on a four-point scale. The survey aims to improve the marketability of milk tea businesses through understanding customer perceptions.

    Original Description:

    Milk Tea CVA

    Original Title

    Questionnaire

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    This document contains a customer value assessment survey for selected milk tea businesses in Tayabas City. The survey is divided into two parts: the first collects demographic information about respondents such as age, gender, and daily income/allowance. The second part contains statements to determine the marketability of milk tea shops based on their core product value, service value, and relationship value. Respondents are asked to rate how strongly they agree or disagree with statements in each category on a four-point scale. The survey aims to improve the marketability of milk tea businesses through understanding customer perceptions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    194 views2 pages

    12-17 Years Old 18-35 Years Old: Core Product Value 4 3 2 1

    Uploaded by

    Ethan Manuel Del Valle
    This document contains a customer value assessment survey for selected milk tea businesses in Tayabas City. The survey is divided into two parts: the first collects demographic information about respondents such as age, gender, and daily income/allowance. The second part contains statements to determine the marketability of milk tea shops based on their core product value, service value, and relationship value. Respondents are asked to rate how strongly they agree or disagree with statements in each category on a four-point scale. The survey aims to improve the marketability of milk tea businesses through understanding customer perceptions.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    CUSTOMER VALUE ASSESSMENT: IMPROVING THE MARKETABILITY OF SELECTED

    MILK TEA BUSINESSES IN TAYABAS CITY

    Part. I Respondents’ Demographic Profile

    NAME: (Optional) ____________________________

    Direction: Please check (/) the box that corresponds to your answer

    AGE: Under 12 years old 12-17 years old 18-35 years old

    36-55 years old Above 55 years old

    SEX: MALE FEMALE

    Daily Income/Allowance: 10-50 51-100 above 100

    Milk Tea Shop: __________________

    Part. II. Customer Value Assessment

    Direction: Listed below are the statements that were designed to determine the marketability of the
    selected milk tea business. You are requested to give your honest answer. Please read
    the statements carefully a check (/) the box that corresponds to your answer.

    Legend:
    4- Strongly Agree 3- Agree 2-Disagree 1-Strongly Disagree

    CORE PRODUCT VALUE 4 3 2 1


    1. The price of the milk tea product is affordable and suits my budget.
    2. The size of the milk product is appropriate to its price.
    3. The packaging of the milk tea product is highly attractive to the customers.
    4. The milk tea product has an excellent taste and neatly prepared.
    5. The milk tea shop offers a variety of milk tea flavours for customers to have
    more choices in buying milk tea.
    SERVICE VALUE
    1. The employees work efficiently especially on serving the customers.
    2. The server takes the customers’ order quickly.
    3. The employees serve the right orders to the customers.
    4. The servers can answer the customers’ questions about their products.
    5. The milk tea shop’s surrounding is always clean.
    RELATIONSHIP VALUE
    1. The employees are approachable and easy to communicate with.
    2. The servers are very considerate on quick-tempered customers.
    3. The servers inform the customers about the features of their milk tea
    product.
    4. The servers assist the customers whenever they have a follow up orders.
    5. The employees are polite to their customers in terms of verbal
    communication.

    Drizzle, W. (2017). Internal customer satisfaction. Retrieved on August 30, 2019, from
    http://kellymiller.co/customer-service-satisfaction-survey-template/

    Tai, B. (2019). Customer survey questionnaires for product. Retrieved on August 30, 2019, from
    http://bookmapper.info/templates/

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