Chapter - 4 Communication Skills
Chapter - 4 Communication Skills
Chapter - 4 Communication Skills
COMMUNICATION SKILLS
CORPORATE COMMUNICATION
FEATURES OF COMMUNICATION
OBJECTIVES OF COMMUNICTION
PRINCIPLES OF
COMMUNICATION
• Simple language
• No ambiguity
• Proper medium of communication
• Adequacy of information
• Right climate in the organisation
• Follow up action
• Training to the communicators
• Co-operation of personnel
• Messages should not be mutually conflicting
• Action should be in the line with the message.
PROCESS (OR) COMPONTENTS OF
COMMUNICATION
IMPEDIMENTS (OR) BARRIERS OF
EFFECTIVE COMMUNICATION
IMPORTANCE OF FEEDBACK IN
COMMUNICATION
FORMS OF COMMUNICATION
According to According to
According to Direction
Organisational Structure Expression
• Delay process
• Disturbing discipline
• Efficiency reduces
• Loss or Distortion of information
• Reduces relationships
• Slowness system
• Negligence of superiors
UPWARD COMMUNICATION
ADVANTAGES OF UPWARD
COMMUNICATION
DOWNWARD COMMUNICATION
ADVANTAGES OF DOWNWARD
COMMUNICATION
TYPES OF DOWNWARD
COMMUNICATION
HORIZONTAL COMMUNICATION OR
LATERAL COMMUNICATION
EXAMPLES
ADVANTAGES OF HORIZONTAL
COMMUNICATION OR LATERAL
COMMUNICATION
DISADVANTAGES OF HORIZONTAL
COMMUNICATION OR LATERAL
COMMUNICATION
DIAGONAL COMMUNICATION
ADVANTAGES OF DIAGONAL COMMUNICATION /
CROSS WISE COMMUNICATION