FORMS TABLES & GRAPHS

YOU CAN USE THIS TO CREATE A VISION DOCUMENT

ON WHICH TO BUILD YOUR BUSINESS
WHERE AM I GOING?

WHY AM I GOING THERE?

WHO IS GOING WITH ME?

HOW WILL I GET THERE?

WHAT WILL I DO WHEN I GET THERE?

 YOU CAN USE THIS TO DEFINE THE VALUES AND
PEOPLE THAT YOU WANT IN YOUR ORGANIZATION.
WHAT DO YOU WANT IN A TEAM MEMBER?
(VALUES, TRAITS ETC.)

WHAT DO YOU NOT WANT?

(LITERALLY DESPISE IN A TEAM MEMBER)

WHAT DO YOU NEED TO BE IN ORDER TO

ATTRACT AND KEEP THE TYPE OF TEAM YOU WANT?
CUSTOMER PROFILE TEMPLATE ECO-CONSCIOUS MOM

WHO?
Age 25-40

Gender Female

$75K+ household income

Income
(Potentially stay-at-home mom)

Handmade goods; parenting issues;

Interests healthy eating; yoga and running

Online: (Etsy, Zulily)

Shopping habits/locations In-Store: (Zara, Nordstrom)
Brands: (Burt’s Bees, Honest
Company, California Baby, etc.)

Social media, email promotion,

Communication preferences
and digital promos

WHAT?
High-quality products that look trendy,
What’s important to them in
but are also safe for baby, home, and the
a product or vendor? environment.

Knowing where (and having the time) to

What challenges do they look for natural or handmade products
have in getting that? not distributed at scale

Soft, high-quality infant clothing made

What can you offer this
with water-based inks, using organic
customer that will meet
m a te r i a l s— d i s t r i b u te d o n l i n e fo r
their goals/solve challenges? convenience
 WHY?

What’s the value you can Products they can feel good about
offer this customer? buying, and love showing off.

Products that are certified organic,

How will your offering endorsed by leading media outlets
be differentiated from and public figures, shipped straight
the competition? to their home.

HOW?
We offer custom-made, all-natural infant
clothing that’s healthy for your baby,
and the earth. Our clothing is made
What’s your marketing with certified organic free trade cotton;
value proposition? manufactured in the USA, and screen
printed by hand using water-based
inks that create a soft and safe print
for your child.

There’s a reason why celebrities like

X are choosing XYZ Infant Apparel,
What’s your competitive the #1 rated store on Etsy for Organic
differentiation statement? Infant Apparel. Visit our online store
to choose a custom print that fits your
little one and your life.
CUSTOMER PROFILE:

SUMMARY

VALUE PROPOSITION & DIFFERENTIATION STATEMENTS

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CORE PRODUCT OFFERINGS

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 SPIN QUESTION TYPES

Situation Uncover the customer’s current situation

Problem Reveal the client’s problems (and needs)

Probe into the impact of these issues and

Implication
underscore the need for a solution

Prove the value, importance or benefit of the

Needs-Payoff
solutions you can offer
 PHASE QUESTIONS

* What kind of shirts do you want?

* How many shirts do you need?
* What colors are you interested in?
* Do you have artwork either completed or in mind?

Situation * When do you need your final products by?

* Do you have a budget in mind?
* Have you ordered shirts in the past?
* What do you want your shirts to look like?
* What do you want your shirts to feel like?
* How much are you going to sell your shirts for?

* How have your previous orders for shirts gone?

* What would be an example of a bad ordering experience?
Problem
* What issues have you had in ordering or purchasing shirts?
* What reasons might cause your customers to not buy these shirts?

* What are your customers going to say if the shirts feel rough?
Impact * What would happen to your reputation if the ink washed off?
* What’s would be the impact of receiving these shirts late?

* How many shirts would you sell if everything went perfectly?

* What would it do for you if customers loved their shirts so much

Needs-Payoff they told others to buy them and wanted to order more?

* Imagine your shirt being your customers FAVORITE shirt and them
wearing it ALL the time, what would that do for your brand?
 Here’s a simple outline we use at Ryonet, to get you going.

ITEM EXPLANATION EXAMPLE

A creative concept, or wrapper,

Theme for your campaign. Can be based Ryonet Weekend Warrior
on a seasonal event

Timeline When the campaign will start and end Ongoing

Artist
Which customer profile(s) your Entrepreneur
Segment campaign will target within your niche Craftsman
Capitalist

* Increase sales
What you’re trying to accomplish: over the weekend
* Introduce plus
* Get new customers
products and reward
Objective * Increase sales with existing * Drive down
customers
overstock inventory
* Win back customers you’ve lost * Introduce new
Sell aging inventory
products
* Introduce website
and Ryonet Plus

* 1 product

Reasons for customers * Only available

Hook/Offer to engage (and buy) that weekend
* Steeply
discounted
 ITEM EXPLANATION EXAMPLE

Digital:
• Email
Marketing Where and how you’ll • Social (Instagram)
Channels market the cvampaign screenprinting.com
• SEM/Pay-Per-Click
• Online classes/forums
• Outbound calls

Sales Where you’ll drive

Screenprinting.com
Channels customers to purchase

Customer Care Support:

Sales How your team will
Strategy support the campaign • Morning tele-support
• Classes/Training

How you’ll measure the • Product sales

Measurements • Weekend sales
effectiveness and ROI of
of Success
the campaign • Total week sales
• Order size

USE RYONET’S
“MARKETING CAMPAIGN” TEMPLATE
TO PUT TOGETHER
YOUR FIRST CAMPAIGN.
 ITEM EXPLANATION EXAMPLE
THEME CREATIVE CONCEPT

TIMELINE BEGIN/END

SEGMENT

OBJECTIVE

HOOK/OFFER REASON TO BUY

MARKETING CHANNELS WHERE & HOW

SALES CHANNELS HERE TO BUY

SALES STRATEGY

MEASUREMENTS
KPI’S FOR ROI
OF SUCCESS
 2 prepare 1
art
according order
to created
customer
specs

3 2a
send
proof order
to product
customer

2b
4 4a receive
and count
customer rework product
yes approval? no art and
resubmit

5
choose
mesh, coat, 2c
expose customer
screens yes approval? sort/stack
product
for
production

6
no
choose/
deliver
inks 4b

7 7a 8
set-up press print
press for proof yes job
production correct?

9
no count
fold and
box job
7b
review job 10
specs/make
adjustments ship/
deliver to
customer
 THESE ARE AREAS TO FIND WASTE IN TIME, LABOR OR EXPENSE
HOW DO YOU CURRENTLY QUOTE?
HOW MANY STEPS ARE IN YOUR QUOTE?
HOW COULD YOU IMPROVE THIS?

ARTWORK

HOW ARE YOU CURRENTLY DOING ARTWORK?

HOW ARE YOU CURRENTLY STORING ARTWORK?
DO YOU GET YOUR CUSTOMERS TO SIGN-OFF ON ARTWORK? YES NO

HOW COULD YOU IMPROVE THIS?

SCREEN MAKING

HOW MANY PHYSICAL STEPS DOES IT TAKE FOR YOU TO MAKE A SCREEN?
HOW LONG DOES IT TAKE YOUR EMULSION TO DRY?
HOW MANY TIMES DO YOU HAVE TO REBURN A SCREEN, WHAT %?
HOW MUCH WASTED EMULSION DO YOU THROW AWAY PER SCREEN?
HOW COULD YOU IMPROVE THIS?

PRESS SET-UP

HOW LONG DOES IT TAKE YOU TO SETUP UP YOUR PRESS PER COLOR?
WHAT THINGS GET IN THE WAY OF SPEEDING UP YOUR SETUP?
DOES THE PRESS OPERATOR HAVE EVERYTHING THEY NEED TO SET THE PRESS UP? YES NO
HOW MANY PHYSICAL STEPS DO THEY TAKE WHEN THEY SET THE PRESS UP?

PRINTING

WHERE ARE YOUR SHIRTS LOCATED?

WHERE DO THEY COME INTO YOUR SHOP?
HOW MANY SHIRTS PER HOUR DO YOU PRINT?
HOW MANY TIMES DO YOU STOP PRINTING PER HOUR?
WHY DO YOU STOP PRINTING?
BREAK FIND PRODUCT (MIST, SHIRTS, ETC.) INK RELOAD SCREEN FIX REGISTRATION FIX

PACKING

WHAT IS YOUR MISPRINT %?

HOW LONG DOES IT TAKE TO FOLD/PACK A BOX OF 72?
 PROCESSES VS. SOPS

SCREEN MAKING PROCESS SCREEN MAKING SOP

(THE STEPS) (HOW TO PERFORM THE STEPS)
Pull Inventory • New Screen Expose screen post development:

• Degrease Sunny days:

• Dry
• Place a wet screen outside of the
• Coat darkroom to dry in the sun,
• Dry a great source of UV
• Align film • Post expose for 30 minutes on hot days,
• Expose and 60 minutes on cooler days
• Rinse
Overcast days:
• Dry/Post Expose
• When the sun isn’t shining, dry the screen
prior to post exposure
• Use the correct drying rack until
emulsion is dry to the touch
• Ensure wet screens are not put on top of
clean or emulsified screens
• Ensure the dehumidifier is empty
• Once screen is dry, expose it on the
exposure unit for the same amount of time
as the screen was exposed for originally
 PERSONAL DEVELOPMENT PLAN
INSERT YOUR NAME HERE:
VALUE STATEMENT: YOUR WHY IT IS IMPORTANT TO GROW GOES HERE:

THIS TEMPLATE INCLUDES SECTIONS FOR THE FOLLOWING PROCESS:

1 ACCESS YOUR CURRENT STATE.

2 IDENTIFY AREAS OF OPPURTUNITIES.

3 SKILLS AND EXPERIENCE NEEDS.

4 DEVELOP AN ACTION PLAN.

ACCESS YOUR CURRENT STATE

1 EXAMPLE: KNOWLEDGE OF ACCOUNTING

2 EXAMPLE: ORGANIZATION

LIST THE FIVE VALUES MOST IMPORTANT TO YOU:

Values are the things in your life that drive you, excite you, upset you, and are core to
Your being you. Reference your values from your annual goal board if you’ve done one.

1 EXAMPLE: INTEGRITY

2 EXAMPLE: FEELING WHAT I DO HAS MEANING

3 EXAMPLE: CONTINUOUSLY LEARNING

LIST YOUR TOP FIVE STRENGTHS

Use these as leverage to help achieve your goals.
(To validate your list, ask yourself if family, friends or coworkers would agree?)

1 EXAMPLE: GOOD LISTENER - FAMILY AND FRIENDS TELL ME

2 EXAMPLE: THINKING STRATEGICALLY - NOTED ON ANNUAL PERFORMANCE REVIEW

3