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    Messages Facebook Ads Worksheet

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    Tsada Deal
    This document provides a worksheet for planning a Facebook advertising campaign. It includes sections to identify business goals and target audiences, develop compelling ad creative including images or videos and copy, and tips for creating effective ads such as making the call to action easy to click. The overall purpose is to help users strategize and prepare the key elements needed to set up and run a successful Facebook ads campaign.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Messages Facebook Ads Worksheet

    Uploaded by

    Tsada Deal
    235 views6 pages
    This document provides a worksheet for planning a Facebook advertising campaign. It includes sections to identify business goals and target audiences, develop compelling ad creative including images or videos and copy, and tips for creating effective ads such as making the call to action easy to click. The overall purpose is to help users strategize and prepare the key elements needed to set up and run a successful Facebook ads campaign.

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    Messages Facebook Ads Worksheet

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    This document provides a worksheet for planning a Facebook advertising campaign. It includes sections to identify business goals and target audiences, develop compelling ad creative including images or videos and copy, and tips for creating effective ads such as making the call to action easy to click. The overall purpose is to help users strategize and prepare the key elements needed to set up and run a successful Facebook ads campaign.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    235 views6 pages

    Messages Facebook Ads Worksheet

    Uploaded by

    Tsada Deal
    This document provides a worksheet for planning a Facebook advertising campaign. It includes sections to identify business goals and target audiences, develop compelling ad creative including images or videos and copy, and tips for creating effective ads such as making the call to action easy to click. The overall purpose is to help users strategize and prepare the key elements needed to set up and run a successful Facebook ads campaign.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6

    Messages

    Facebook Ads
    Worksheet

    FACEBOOK ADVERTISING SEMINAR


    resomarketingsolutions.com

    THE FACEBOOK ADVERTISING SEMINAR BY ROWIL RUELO


    What are you trying to solve for your client/customer?

    What is the most profitable aspect of your business?

    What do you want to achieve in your ad campaign? (likes, app downloads,


    direct sales, chatbot subscribers, inquiries, etc.)

    Who do you want to talk to?

    Location

    Specific Interest What books do they read?

    What brands do they follow? Demographic Details

    What products do they buy? Values, Attitude

    THE FACEBOOK ADVERTISING SEMINAR BY ROWIL RUELO


    Who are your top 6 competitors? (Local and International)

    Who do NOT you want to talk to?

    Location

    Specific Interest What books do they read?

    What brands do they follow? Demographic Details

    What products do they buy? Values, Attitude

    At what part of the buyer experience are they in?

    Cold Warm Hot

    THE FACEBOOK ADVERTISING SEMINAR BY ROWIL RUELO


    Give them a reason to CHOOSE you over your competitors using an ETHICAL
    BRIBE.

    Or at the very least, give them a reason to give you their phone number or
    email address

    LEAD MAGNET IDEAS

    THE FACEBOOK ADVERTISING SEMINAR BY ROWIL RUELO


    Describe 5 video or image ideas that should come with your ads

    _______________________________________________________________
    _______________________________________________________________
    _______________________________________________________________
    _______________________________________________________________
    _______________________________________________________________

    Create a captivating and straightforward Ad Copy

    Sample Ad Copy Template:

    Hello {Connection Trigger}


    {State the Problem in a Question Format}
    {Company Name} is {Winning Offer}
    {State the scenario of the customer after availing your offer}
    {Add Urgency Lines – Promo Valid Until ____ or Limited to __ Slots Only}
    {Final Call To Action}

    10 Tips To Help You Create An Effective Ad Copy

    1. Put Yourself In Your Customer’s Shoes


    2. Ask Questions then position your offer as the solution
    3. Present a Unique Selling Point / Value Proposition
    4. Use Emojis
    5. Be Bold. Give a guarantee
    6. Simplify Your Call To Action
    7. Borrow Credibility / Use Testimonials
    8. Add Scarcity / Add Urgency
    9. Make it exclusive Make it special

    Write 3 Variations of Your Ad Copy based on the guides above

    THE FACEBOOK ADVERTISING SEMINAR BY ROWIL RUELO


    _______________________________________________________________
    _______________________________________________________________
    _______________________________________________________________
    _______________________________________________________________
    _______________________________________________________________
    _______________________________________________________________
    _______________________________________________________________
    _______________________________________________________________
    _______________________________________________________________
    _______________________________________________________________
    _______________________________________________________________
    _______________________________________________________________
    _______________________________________________________________
    _______________________________________________________________
    _______________________________________________________________

    The Technical “How to” is available in our Private Facebook Group! If you have
    any question on how to implement these and start creating your own
    campaign, feel free to ask me via pm or email.

    Bonus Tips – 4 Sure Fire Steps To Make Sure Your Ad is Awesome

    1. Make It Pleasing to The Eye – Understand that Facebook is a Social


    media platform and people are using it to chat, get entertained and
    consume content.
    2. Make It Relevant to Your Target Audience – Do your market research
    and use that as a basis for what you use on your ad (Headline,
    Image/Video, Ad Copy, Offer and Call to Action)
    3. Guarantee Something of Value. Make a promise that only you can give
    them.
    4. Make The Call to Action Easy To Click – Even instruct your audience to
    click on the CTA or mention it on the video or image

    THE FACEBOOK ADVERTISING SEMINAR BY ROWIL RUELO

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