The Ultimate Facebook Ad Template Library
The Ultimate Facebook Ad Template Library
The Ultimate Facebook Ad Template Library
TEMPLATE LIBRARY
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The past year was a big one for us at DigitalMarketer.
We learned a lot and made big strides in growing our
audience through a more strategic use of Facebook ads.
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geographic targeting… but lately, we’ve gotten a better
understanding of where our core customer segment is
located. And we’ve used those new insights to hone
in our geo-targeting to our primary areas (the United
States, Canada, Australia, and the United Kingdom). That
improved targeting has really helped us to scale our ads
more efficiently.
What do I mean?
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We developed an automated system for acquiring new
leads/customers and monetizing our existing customers.
T H E U LT I M AT E FA C E B O O K A D T E M P L AT E L I B R A R Y 5
1. NEWSFEED AD TO A LEAD MAGNET
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We’ve tested a lot of different Lead Magnets over the past
year. And without a doubt, one of our most consistent
performers is the “10-Point Blog Post Audit.”
T H E U LT I M AT E FA C E B O O K A D T E M P L AT E L I B R A R Y 7
is something we didn’t always have). As a result, we’re
able to keep on-brand and give users a more consistent
experience with DigitalMarketer across all channels.
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These extra questions allow us to qualify our leads, learn
more about them, and segment them accordingly. As a
result, we can deliver more relevant content and do a
better job of helping them to achieve their goals.
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2. RETARGETING TO FREE LAB+ TRIAL
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The second ad on our list is a retargeting ad for a free trial
of Lab+:
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The new and exciting thing about this ad is the offer we
were able to make.
That strategy has worked really well for us! But this past
year we’ve been able to improve it even more.
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feature. Well, we updated our system and were able to
offer new prospects a Lab+ trial for free.
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3. TOP OF FUNNEL (TOFU) VIDEO AD
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In the past, we had a tendency to focus on bottom-of-
funnel (BOFU) content with our paid traffic. Our strategy
was to target people who were closer to making a
purchase with a sales-oriented message because those
campaigns tend to convert at a high rate.
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This is a smart, quippy ad that generated a lot of views
and engagement. It’s actually FUN to watch (at least if
you’re a marketer), which makes it a great choice for a
TOFU campaign.
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In short, we generated more traffic from TOFU campaigns
than ever before. In the past, we used to see around
1,000-2,000 sessions a day. But with TOFU ads like this
one running, our sessions jumped up to 5,000/day.
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4. NEWSFEED AD TO BLOG CONTENT
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Keeping with our theme of sending paid traffic to TOFU
content with the goal of driving awareness and expanding
our audience, here’s our next ad:
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Then we got creative with the ad itself and created a
hilarious infomercial-style video ad that’s intended to make
people smile and convince them to come check out the
post.
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5. SOCIAL PROOF AD
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Here’s an example of a video ad we ran for our on-demand
workshop, “Script a High-Converting Video Sales Letter
(VSL)”:
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First, we had to figure out what the problem was. And
what we discovered was that the low relevance score was
due to a lack of social proof.
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Then, AFTER the ad had already accumulated a good
amount of social proof, we converted it to an ad with the
“Conversions” objective. And when we did, the relevance
score was much improved and the conversion rate
skyrocketed. In 6 months, the ad campaign generated 231
new registrations for the workshop.
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This is an important lesson for anyone doing Facebook
marketing. Social proof, in the form of engagement, is
crucial for 2 reasons:
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6. CAROUSEL AD TO APPLICATION
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Carousel ads are awesome. Not only do they stand out
in the newsfeed, they’re also versatile! You can use each
panel to feature a different product or to talk about several
different benefits of one specific offer (all of them clicking
over to the same landing page).
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Because it’s a high-ticket item, we want to make sure that
the leads we’re generating are both highly qualified and
really excited about the potential benefits that they can
experience if they sign up.
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In the second panel, another Partner explains how this
program has helped their agency to double in size…
TWICE.
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In the third, another one of our Certified Partners talks
about how helpful it is to have access to the same tools we
use here at DM.
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In the next video Pat tells us how the Certified Partner
program has helped to grow not only her business, but her
clients’ as well.
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And as usual, the final panel just shows our logo and a call
to action:
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• We prioritized the videos that focused on RESULTS—
such as our Certified Partners who talked about
doubling their business.
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7. NEWSFEED AD TO PERPETUAL
PRODUCT LAUNCH
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This ad sends traffic to a perpetual launch for our
Copywriting Mastery Course and Certification.
And when you have an offer your audience wants (like this
certification course), you can effectively sell it in a variety
of different ways.
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Another features a 6-second video that just says: “How
much are you being held back by poor copywriting skills?
Craft persuasive copy that flat-out sells.”
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A third variation on this ad featured another short video
highlighting the 80% discount:
T H E U LT I M AT E FA C E B O O K A D T E M P L AT E L I B R A R Y 37
Our certification programs are a big part of our business
here at DigitalMarketer. And we encourage our customers
to seek our training in more than one digital marketing
disciplines and become a “full-stack” marketer (basically, a
marketer who can do it all).
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With that in mind, part of our strategy with these ads is to
get more marketers in the door with a popular certification
(like copywriting). Then, after they experience the high-
quality of the training, they’ll be more likely to pursue
other certifications.
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7. NEWSFEED AD TO WEBINAR
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The theme for a lot of these ads has been using Facebook
ads with TOFU content to increase awareness and grow
our brand and company.
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This ad features a candid video of Ryan Deiss.
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First of all, he’s wearing a casual t-shirt (any time Ryan
wears a t-shirt to the office, we affectionately call him
“T-shirt Ryan”) and standing in his office with a full
bookcase in the background. He doesn’t promise that you
will make millions, and he insists that building a successful
business requires having an offer people actually WANT. In
short, he comes across as authentic, real, and honest.
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This was another high-performing ad, generating 393
webinar registrants in the past 6 months.
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WHAT’S NEXT?
T H E U LT I M AT E FA C E B O O K A D T E M P L AT E L I B R A R Y 45
• Our curated weekly DigitalMarketer Newsletter
• PLUS: The Ultimate Guide To Digital Marketing (the
ideal starting point for all new subscribers!)
T H E U LT I M AT E FA C E B O O K A D T E M P L AT E L I B R A R Y 46