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    Case Study Microsoft-1

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    cyrus1502
    Case Study Microsoft-1

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    Case Study Microsoft-1

    Uploaded by

    cyrus1502
    89 views15 pages
    Case Study Microsoft-1

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    © © All Rights Reserved

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    Case Study Microsoft-1

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    89 views15 pages

    Case Study Microsoft-1

    Uploaded by

    cyrus1502
    Case Study Microsoft-1

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 15
    At a glance
    Powered by AI
    Some of the key takeaways from the design sprint included generating over 1500 ideas to solve problems, creating 64 prototypes, and having very positive feedback and a 99% satisfaction level from participants.

    Microsoft was trying to solve 10 priority areas/focus areas that were agreed upon by management for the upcoming year. They held the design sprint to generate ideas and solutions for challenges across various business units and functions.

    The design sprint was structured into three phases - discovery, ideation, and co-creation. In discovery, teams would analyze problems and redefine them. In ideation, they would generate ideas. In co-creation, the top ideas would be developed into prototypes and pitches. It involved over 800 Microsoft employees across India.

    Scaling a Culture of

    Innovation
    Microsoft Design Sprint:
    A Case Study

    © QGLUE : A QAI Company


    1 | © QGlue : A QAI Company www.q-glue.com
    ‘‘ Design-led
    methods are used
    to solve important
    problems, so we ‘‘
    encouraged them
    to pick a big fight.

    They did!

    2 | © QGlue : A QAI Company


    • Client: Microsoft India
    • Location: Delhi NCR
    • Event: Annual Strategy Retreat
    The • Participants: Pan India Microsoft employees, 800 in total. From
    Context President to Assistant Managers, all collocated and sprinted
    together.
    • Problem areas: From 10 Priority areas/ Focus areas for the year
    as agreed by the Management.

    3 | © QGlue : A QAI Company


    631 Microsoft India Employees in
    65 teams came with
    The Scope 60 Problem Statements/ challenges
    of the Sprint from various SBU’s and functions, assisted
    by 50 facilitators from Microsoft and
    20 coaches from QGLUE.

    4 | © QGlue : A QAI Company


    The largest
    experiment till date,
    on applying Design
    Thinking to move
    the brightest to
    solve the toughest
    problems in shortest
    possible time

    5 | © QGlue : A QAI Company


    And Looks like, we just conducted the world’s largest Design Sprint

    6 | © QGlue : A QAI Company


    Total number of teams 64

    97 insights in the specific problem area selected, averaging 2.2 insights per team

    More than 1500 probable ideas using Idea sprints and Innovation probes

    21 shortlisted ideas, averaging 3.4 shortlisted ideas per team

    The Design 64 working prototypes and concept sketches

    Sprint 69% of the teams have mentioned specific insights gathered during the Discover phase

    Outcome in 91% of the teams have effectively used HMW statement to frame the problem
    statement using the insights.
    Numbers! 80% of the teams have framed the HMW statements from the stakeholders’ perspective
    and used the insights gathered during the Discover phase.

    47% of the teams have articulated the specific actions they would take to analyze
    further and implement the prototype.

    99% satisfaction levels

    7 | © QGlue : A QAI Company


    With over 800
    people under a
    single roof with a
    very clear
    mandate- solve
    problems creatively
    in the shortest
    possible time

    8 | © QGlue : A QAI Company


    “ Super. Feel energized. Positive/ Transformational/
    “
    Ignited. Diverse Ideas/ solve complex problems “ This was a great way to ideate together,
    “
    through cross functional teams. bring the brightest ideas out and co-create.

    “ Insightful/Learnt to visualize the problems


    “ Anewgreatopportunities!
    “
    exercise to unlock

    “
    and solutions. Creative thinking/ Inclusive/

    Participants Empathetic.

    Speak: “ The discovery and ideation phase clearly


    “
    “
    helped in better understanding and articulation
    Awesome exercise. Ideation explosion.
    of pain points.
    The “
    Interesting concept. Exceeded expectations.
    Good team building exercise.
    Feedback in “ Collaboration, team-spirit, deep thinking,

    words! “ Creative and fun. Should do this more often. “ sharing of experiences and wisdom, and
    meeting challenges as a team were the “
    Kudos to the team involved in creating this. important takeaways. Great experience!

    “ Iapproach
    enjoyed the entire journey and the way a focused
    is used to reach to an ultimate goal.
    “

    9 | © QGlue : A QAI Company


    20 QGLUE
    Coaches from
    around the country
    gathered to make
    the Design Sprint
    successful.

    10 | © QGlue : A QAI Company


    KICKOFF
    • Setting context & Inspiration: By Microsoft • Participants and teams discover courseware

    The 1 • Agenda information and Overall Instructions assisted by the team coaches
    from Super coach from QGLUE

    Sprint Flow EXPECTATIONS ARE SET, AND TEAM USES THE SPRINT KIT TO LAUNCH INTO DISCOVER
    PHASE

    PHASE I DISCOVER

    The Sprint had three stages-


    2 • Introduction to problem statement and • Prioritization of the problem statement
    some initial views
    Discovery, Ideation, and • Provocation to the future state
    SELECTION OF ONE TOP PRIORITY PROVOCATIVE HMW AND GATHERING INSIGHTS
    Co-creation. The teams would
    start with a problem
    PHASE II IDEATE
    statement, around a priority 3 • Idea Generation • Prioritization of concept
    area, then go through the • Concept Development
    techniques of discovery to STORY BOARD CONCEPTS ARE DELIVERED

    redefine the problem before


    generating a few ideas, where PHASE III CO-CREATE
    the most promising ones 4 • Improve story board and create prototypes • Closing by Super Coach and Chief Sponsor
    • Present, Iterate and Priority Owner Selects from Microsoft
    would be displayed as Team for Day 2
    models, storyboards, and a FINAL SOLUTIONS ARE RECORDED AND SHARED

    two-minutes pitch.

    5 PRESENTATION
    FINAL PRESENTATIONS BY THE TOP 10 TEAMS!
    11 | © QGlue : A QAI Company
    The Leadership
    team was right
    there to support
    and mentor the
    teams during their
    journey.

    12 | © QGlue : A QAI Company


    HOW TO FRAME A A TEMPLATE FOR
    CHALLENGE? WRITING CHALLENGES
    The initial challenge sets the Teams frame problem
    scope, direction, effort and statements based on the
    more importantly determines framework created by team
    the potential for innovation. QGLUE.

    Artefacts
    Created for
    1 2
    3 4
    HOW TO ASSEMBLE SCALING A CULTURE
    the Sprint YOUR DESIGN
    SPRINT TEAM?
    OF INNOVATION
    A framework of thinking and
    A Design Sprint team should acting, in groups. A DIY
    ideally be a cross/multi- workbook, participants follow
    disciplinary team consisting of during the sprint to come up
    a mix of specializations. with innovative ideas.

    13 | © QGlue : A QAI Company


    Contact us to help
    you solve a business
    problem using
    Design Sprint !

    Team QGLUE

    14 | © QGlue : A QAI Company


    THANK YOU
    Website: www.q-glue.com | Email: [email protected] | Phone: +91-11-47776666

    QAI USA QAI Singapore QAI India QAI China QAI Dubai
    Major Plaza I 391B Orchard Road #23-01, 1010 - 1012, Ansal Towers, Rm. 1211, No. 498 Guoshoujing Unit No: 3O-01-1575 Jewellery &
    5728 Major Boulevard, Suite 602 Ngee Ann City Tower B, 38 Nehru Place Rd. Shanghai Zhangjiang Hi-Tech Gemplex 3 Plot No: DMCC-PH2-
    Orlando, Florida 32819 Singapore - 238874 New Delhi - 110019, India Park, Pudong New Area, Shanghai, J&GPlexS Jewellery & Gemplex
    Phone: +407-363-1111 Phone:+65-6225-8139 Phone: +91- 11- 26219792, China: 201203 Dubai United Arab Emirates
    26220580 Phone : +86-21-51314155

    15 | © QGlue : A QAI Company

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