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Purposive Communication

Chua, Hannah Jennise L.


1 ID-2
1. What are the elements present in the Communication Process?
The elements present in the Communication Process are sender, encoding,
message, decoding, receiver, feedback, and noise.

2. What are the functions of each? Explain.


The sender is the one communicating a particular message. He or she is in
charge of the process of encoding the message. This means he or she would think about what
the message would be and the medium that will be used to communicate it. The verbal
communication and non-verbal communication being used must also be thought of. The sender
must think of ways on how to effectively communicate a particular message. So not only
should he or she focus on the message and how to convey it effectively and clearly, he or she
mt also take into account the profile of their receiver. This would help to know what type of
message must be conveyed and the medium to be used. Now the receiver would be the one to
receive and interpret the message. He or she would be in charge of decoding the message which
is analyzing and breaking it down in order to further understand it. However, sometimes even
though only one message is being delivered, the receiver might interpret it in different ways.
This is because there is something disrupting the message and that is noise. Noise is something
that distracts or interrupts a receiver from being able to understand the message clearly. It could
either be physiological, psychological, physical, or semantic. Lastly, is the feedback. This is
the response of the receiver on the message that was delivered to him or her. The response
could either be verbal or non-verbal depending on the person or the situation. The sender is
usually waiting for the feedback of the receiver to know whether or not the receiver understood
the message.

3. Are the functions of these elements interchangeable in the process of communication?


Explain.
The functions of these elements are not interchangeable because each element has
a specific function that is essential in communication. Each has a distinct function and role in
the communication process. Therefore, the functions of these elements are only suitable for a
certain element and cannot be interchangeable. For example, there must be a sender and a
receiver. If both parties are senders, it could result in a clash of messages and no one would
receive their messages.

4. What are the different theories of communication discussed in the video? Enumerate.
Authentic Theory of Communication
- A good communication should only relay ideas not change or interfere with them.
Reflective Theory of Communication
- We are not completely the authors of what we communicate. Our message doesn’t just
come from ourselves but also from different environments such as conversations from
different individuals. We each have an influence on different individuals.
Artful Theory of Communication
- This states that when people craft their messages, it is not to have a deep and fundamental
way of thinking but rather it is to have a greater effect on different individuals. Personal
style is something you can learn and cultivate.

5. What are the distinguishing features of each communication model? Explain.


Laswell’s Communication Model
The distinguishing features of Laswell’s Communication Model is that it is an action,
linear, or one-way model. It is the most influential communication model since it became the
foundation of all the communication models. It is one-way since it has no feedback loop.
Another distinguishing feature of this model is that it has no noise or barriers. It is also deemed
as easy and simple and suits almost all types of communication.

Aristotle’s Model of Communication


For this communication model it’s distinguishing features is that first it is a linear or one-
way model since it has no feedback loop. It also has no noise which shows that the message
being delivered is always clear. This type of model is only used for public speaking where a
speaker delivers a speech or talk to a certain audience. When delivering a speech, the speaker
must take note of two things: the profile of the audience and the occasion. This is essential in
order to be able to effectively deliver the speech to the audience.

Berlo’s Model of Communication


The distinguishing features in this communication model is that the source and the
receiver must both have the same characteristics. They must have the same educational
background, knowledge, skills, culture, etc. The SMCR Model of Communication also came
from Shannon-Weaver’s Model of Communication. This communication model also have a
process where the sender encodes the message and where the receiver decodes the message. This
helps in conveying a proper message that would be clear and understandable to the receiver. The
receiver also analyzes the message in order to further understand it. However, in this model, it is
still linear since there is still no feedback loop and noise.

Shannon-Weaver’s Model of Communication


This model varies from the rest because it is the first model to give the concept of noise
or barrier. It states that whenever we communicate with each other sometimes there will be a
noise that would distract us from the message being conveyed. The concept of noise helps make
the communication effective since it would show that when conveying a message, noise must be
taken into account. It also has a feedback loop which helps the receiver tell the sender whether or
not the message was clear. This model is a representation of how we have our day-to-day
communication with different individuals.

Schramm’s Model of Communication


It’s distinct feature is that the model is a venn diagram. It shows how communication can
only take place if the receiver and the sender have a similar field of experience. This concludes
that they both must have the same knowledge on a particular field or topic. This would help
make both parties active in the discussion and be able to freely express their opinions since they
both have the same amount of knowledge.

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