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    Impact of Social Media On Business

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    Anshul Choudhary
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    Impact of Social Media On Business

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    Anshul Choudhary
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    Impact of business

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    Impact of Social Media On Business

    Uploaded by

    Anshul Choudhary
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    Impact of Social Media on Business

    Introduction

    Sustainable development and increased uncertainty in business environment are forcing


    companies to impose as a strategic goal a constant reconstruction of a broad infrastructure. This
    renewal based on more flexible organizational structure including the introduction of modern
    technologies for implementation of relationship marketing and renovation of technological
    innovations.

    Technology has with the sensation of the internet and mobile networks changed the way in
    which our society communicates and socializes. Technology is no longer the domain of
    developers and users, but is becoming a central democratic element which allows for continuing
    presence of society.

    Role of Social Media

    Social media plays a vital role in all aspects of business now days. It has helped turning
    communication into interactive dialogues among organizations, communities and individuals
    which has led to much proper propagation of information. It may include web based or mobile
    based and their existence has in various forms has made it become necessary in today’s business
    world.

    Why we should take into account social media in business include:

     Brand advertisement through facebook, twitter.


     Conduct market research.
     Relationship building with customers.
     Tracking the needs and demands of customers.
     Expansion of business.

    Advantages

    There various advantages of social media which are as follows:

     Gain valuable customer insights- through social media we can gather relevant customer
    data who are actively engaged in using social media.
     Increase brand awareness and loyalty- having presence of the brand in social media
    makes easier to connect with customers to connect with that brand.
     Running targeted ads with real time result- social ads are not so expensive to promote the
    business, also helps in powerful targeting options to reach out maximum right people.
     Generating higher leads- social media helps in increasing the sales and customer retention
    through regular bases interaction and customer services.
     Providing more customer experiences.
     Gaining traffic
     Increased sales
     Competitor’s observation.

    There is a saying by Don Crowther-

    “People want to do business with you because you help them get what they want. They don’t do
    business with you to help you get what they want.”

    Conclusion

    With the expansion of social media during contemporary economy there have been increases in
    communication and transmission of information. Social media is valuable tool for business
    globally and socially. There are some ethical concerns and issues with social media usage by
    business. Every aspects has two faces one is brighter side and one is darker side same as social
    media too have the same good and bad impact. Business can be benefitted significantly and
    increase in effectiveness of social media if they addresses the issues are relating to the use of
    same.

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