Impact of Social Media On Business
Impact of Social Media On Business
Impact of Social Media On Business
Introduction
Technology has with the sensation of the internet and mobile networks changed the way in
which our society communicates and socializes. Technology is no longer the domain of
developers and users, but is becoming a central democratic element which allows for continuing
presence of society.
Social media plays a vital role in all aspects of business now days. It has helped turning
communication into interactive dialogues among organizations, communities and individuals
which has led to much proper propagation of information. It may include web based or mobile
based and their existence has in various forms has made it become necessary in today’s business
world.
Advantages
Gain valuable customer insights- through social media we can gather relevant customer
data who are actively engaged in using social media.
Increase brand awareness and loyalty- having presence of the brand in social media
makes easier to connect with customers to connect with that brand.
Running targeted ads with real time result- social ads are not so expensive to promote the
business, also helps in powerful targeting options to reach out maximum right people.
Generating higher leads- social media helps in increasing the sales and customer retention
through regular bases interaction and customer services.
Providing more customer experiences.
Gaining traffic
Increased sales
Competitor’s observation.
“People want to do business with you because you help them get what they want. They don’t do
business with you to help you get what they want.”
Conclusion
With the expansion of social media during contemporary economy there have been increases in
communication and transmission of information. Social media is valuable tool for business
globally and socially. There are some ethical concerns and issues with social media usage by
business. Every aspects has two faces one is brighter side and one is darker side same as social
media too have the same good and bad impact. Business can be benefitted significantly and
increase in effectiveness of social media if they addresses the issues are relating to the use of
same.