SUMMER PROJECT REPORT

“Digital marketing”

Submitted to:
Rashtrasant Tukadoji Maharaj Nagpur
University, Nagpur

Submitted by:
Dilsha Nair

Company Guide:
Prachi

Faculty Guide:
Prof. Geeta Naidu

Department of Management Sciences and Research,

G.S. College of Commerce & Economics, Nagpur
NAAC Accredited “A” Grade Institution Academic
Year 2020-21
 CERTIFICATE

This is to certify that the investigation described in this report titled

“Digital marketing” has been carried out by Dilsha Nair during the summer

internship project. The study was done in the organisation, Deeesha Tech in

partial fulfillment of the requirement for the degree of Master of Business

Administration of R. T. M. Nagpur University, Nagpur.

This work is the own work of the candidate, complete in all respects and is of

sufficiently high standard to warrant its submission to the said degree.

The assistance and resources used for this work are duly acknowledged.

Dr. Ashwini Purohit

(Director)
 ACKNOWLEDGEMENT

It is a matter of pride and privilege for me to have done a summer internship

project in “Digital Marketing” and I am sincerely thankful to them for
providing this opportunity to me.

I am thankful to “Ms. Prachi" for guiding me through this project and

continuously encouraging me. It would not have been possible to complete this
project without his / her support.

I am also thankful to all the faculty members of Department of Management

Sciences and Research, G S College of Commerce and Economics, Nagpur and
particularly my mentor “ Prof. Geeta Naidu” for helping me during the
project.

Finally, I am grateful to my family and friends for their unending support.

Dilsha Nair
 Index (Table of Contents)

Sr. No. Particulars Page No.

1 Introduction
2 Company profile
3 Terminologies
4 Objective of study
5 Scope of study
6 Need of study
7 Contribution during SIP
8 Limitations
9 Research methodology
10 Findings
11 Conclusion
12 Suggestion
13 Bibliography
 Introduction

What is meant by Digital marketing?

Digital marketing is the component of marketing that

utilizes internet and online based digital technologies such as desktop

computers, mobile phones and other digital media and platforms to promote

products and services. Its development during the 1990s and 2000s, changed the

way brands and businesses use technology for marketing. As digital platforms

became increasingly incorporated into marketing plans and everyday life, and as

people increasingly use digital devices instead of visiting physical shops, digital

marketing campaigns have become prevalent, employing combinations of search

engine optimization (SEO), search engine marketing (SEM), content

marketing, influencer marketing, content automation, campaign marketing, data-

driven marketing, e-commerce marketing, social media marketing, social media

optimization, e-mail direct marketing, display advertising, e–books, and optical

disks and games have become commonplace.

What is meant by social media marketing?

Social media marketing is the use of social media platforms and websites to

promote a product or service. Although the terms e-marketing and digital

marketing are still dominant in academia, social media marketing is becoming more

popular for both practitioners and researchers. Most social media platforms have

built-in data analytics tools, enabling companies to track the progress, success,

and engagement of ad campaigns. Companies address a range of stakeholders

through social media marketing, including current and potential customers,

current and potential employees, journalists, bloggers, and the general

public. On a

strategic level, social media marketing includes the management of a marketing

campaign, governance, setting the scope (e.g. more active or passive use) and the

establishment of a firm's desired social media "culture" and "tone."

Deeesha’s key focus is to help you with taking a FOCUSED DIRECTION during 3 crucial stages of

your professional life cycle by giving you an opportunity with a practical hands-on experience

in the direction of your choice, in addition to the theory – whether you need a direction for

building your CAREER or a direction for finding a suitable JOB or a direction for starting your

own BUSINESS.

In short … EDUCATE final year school & college going students:

We provide practical hands-on experience/training for final year school/college student that

will give you a taste of industry/sector in which you aspire to make your career, in addition to

giving you a most advanced career self-assessment Report

EMPLOY the final year students into industries of the future such as Solar, LED, Home

Automation, cyber security, etc. by giving them practical hands-on industry-specific training to

make the would-be fresh graduates employable for industries of the future
EMPOWER entrepreneurs and MSME owners that want to make big: support MSME

companies with FREE infrastructure support (e.g. FREE Rent space, FREE back-office staff for

accounting/ finance/ taxation/legal matters etc.), handholding from our in-house

professionals who are equally interested for your growth.

 Project name - Mirrorview360

Project description

● I started as a marketing intern in the marketing research project named

‘Mirrorview360’

● I started from 22nd july 2020 for 45 days internship.

● I had to get the feedback filled by people using online social media marketing to

gather user data.

● I had to build genuine user content ,validation check of data using social platforms like

Linkedin etc

● I had to create regular user reports to highlight successes and failures

Objectives of mirrorview360:

☆ To create a free social platform for all named as Mirrorview360

☆ To create a data base of professionals

☆ To have access to as many feedbacks as possible

My contribution to sip

● Made people aware about the website...through social media platforms like facebook

and linkedin.

● Joined more than 50 groups on fb and linkedin .

● Posted about the website on different groups

● Got the feedback forms filled

● Made professional conatcts

● Made people aware about the website i.e Mirrorview360

● Told them the importance of having feedbacks .

 My tasks -

1st task: To fill the given forms myself first, so that i know what is our

MIrrorview360 product

2nd task : Create a separate linkedin and facebook account of myself

3rd task: Go through the PERFORMANCE GOOGLE SHEET and understand

how the company Deeesha will evaluate my performance
4th task: Reach out to my own personal network on whatsapp and ask
them to fill the form
Objective here is to first feel comfortable asking people to fill the

feedback form, .

5th task - To create 2 LinkedIn Ids1.

From the 1st ID i had to join groups of the company that was allotted to
me that is - Goldman Sachs, New York
2. From the 2nd Id i had to join general company's group in LinkedIn
Learnings

● Communication skills

● Interaction with professionals

● Make google sheets

● How to make a marketing pitch online

● How to avoid being spamed.

● More about digital marketing

Research Methodology

With digital marketing, you have the ability to engage with your ideal customer base on a deeper

level than other methods, directing your efforts to your target customers gaining a more true

understanding of their needs and how you can provide the best service for them.

When it comes to conducting market research, there are two forms of data: primary and secondary

research.

Types of Primary Research Methods

Primary market research begins and ends with your business. This includes all the information

gathered directly from your own company. This can include questionnaires, social

media engagement and personal interactions that your business engages with their customers. A

third-party may be beneficial as they have an objective outlook on your industry and will simply

report the results.

Types of Secondary Research Methods

When conducting market research, using information gathered by other companies in a similar

industry can save you time and money. You will not have to personally conduct the research

yourself but use their results to help you understand your target audience. Utilizing government

agencies, trade association and other businesses within your industry will give a clear insight on

what works best.

Bibliography-

Google. com

Wikipedia

Mirrorview360