Buildings: Factors Affecting Contractors' Bidding Decisions For Construction Projects in Saudi Arabia
Buildings: Factors Affecting Contractors' Bidding Decisions For Construction Projects in Saudi Arabia
Buildings: Factors Affecting Contractors' Bidding Decisions For Construction Projects in Saudi Arabia
Article
Factors Affecting Contractors’ Bidding Decisions for
Construction Projects in Saudi Arabia
Mohammad Alsaedi 1 , Sadi Assaf 1 , Mohammad A. Hassanain 2, * and Abdullatif Abdallah 3
1 Construction Engineering and Management Department, King Fahd University of Petroleum and Minerals,
Dhahran 31261, Saudi Arabia; [email protected] (M.A.); [email protected] (S.A.)
2 Architectural Engineering Department, King Fahd University of Petroleum and Minerals,
Dhahran 31261, Saudi Arabia
3 Department of Management and Marketing, King Fahd University of Petroleum and Minerals,
Dhahran 31261, Saudi Arabia; [email protected]
* Correspondence: [email protected]; Tel.: +966-13-860-3283
Received: 26 November 2018; Accepted: 23 January 2019; Published: 29 January 2019
Abstract: One of the critical decisions taken by contractors is whether or not to bid for a project.
This is due to the complexity and uncertainty surrounding this decision, which is influenced by
many factors. Given the above challenge, this study aimed to uncover the critical factors affecting the
contractors’ bidding decisions in Saudi Arabia-based construction projects. A questionnaire survey,
which consisted of 31 factors, was distributed to first-, second- and third-grade contractors. In total,
67 responses were obtained. Median and relative importance index (RII) techniques were adopted
for ranking the most critical factors. Based on the received responses, the top six critical factors
were “size of the job”, “type of the job”, “company’s strength in the industry”, “designer/design
quality”, “rate of return”, and “project cash flow”. The least significant factors were “job start time”
and “labor environment (union/nonunion/cooperative)”. The findings of this study show a level of
agreement among all contractors about the critical factors. The findings would benefit contractors
and subcontractors by increasing their understanding of the major factors affecting the bidding
decision process. Contractors armed with such valuable information will be better able to enhance
their bidding decision-making process in terms of efficiency and effectiveness.
1. Introduction
A contractor can secure a job in two possible ways. There is direct negotiation with either
the client, or the client’s representative, and there is bidding [1]. The bidding decision is a vital
activity that contractors have to engage in, on a regular basis [2]. Assuming a decision is made to bid,
the process of preparing a bid package demands considerable time and resources [3]. Owing to this
fact, contractors have to weigh the benefits and costs of preparing a bid. The bidding process is highly
complex and unsystematic, requiring numerous factors to be considered simultaneously [3–6]. Factors
may be internal or external [7] and may pertain to the unique features of a project and the dynamic
changing nature of construction [3]. Added to this already complex situation is the fact that these
factors have a high degree of complicated interrelations [8]. In addition, considering these factors
in a limited time period presents another constraint [9]. This makes the process of considering all
these factors practically impossible for the decision maker [10]. Nevertheless, the bidding decision can
have significant impact on the daily operation as well as the long-term performance of a contractor [4].
The bidding decision, which is the first step in undertaking a project, constitutes a strategic decision
for any construction company [11]. This decision plays a determining role in both the survival and
prosperity of the contractor [12]. Given the high number of competitors nowadays, the successful
execution of the bidding process is very crucial. In developing countries, many medium and small
construction companies discontinue within the initial five years of their establishment [13].
In Saudi Arabia, it is customary for each contractor to obtain a classification certificate, depending
on size of contractor, which is mandatory for bidding on governmental projects. One of the primary
purposes for the enforcement of the classification system is to ensure that contractors bid for projects
that match their capacities [14]. Usually, the bidding process entails two important decisions, namely,
the decision to bid, and bid price determination [1]. The first decision, whether or not the contractor
wants to bid for a specific project, presents the contractor with a dilemma. In particular, a decision of
not to bid might translate to an opportunity loss. This opportunity loss could be in the form of failing to
leverage the chance to generate profit, enhance the contractor’s position in the industry, and establish a
working relationship with the client, among other opportunities [15]. On the other hand, a decision to
bid will require the contractor to prepare estimates for the direct and indirect costs associated with the
project [1]. If the contractor bids for an inappropriate project, significant financial losses could follow
which may, in the worst case, lead to a discontinuation of the contractor [15]. The second decision
is the determination of the bid price. For example, in the cost plus markup pricing, the contractor
prepares the estimate for the direct and indirect cost of the labor, materials, and equipment that will be
used in the project. Then, the contractor will add a percentage to cover contingency, office overhead,
and profit [1,16].
The findings of this study will benefit both the industry and the research community. With respect
to the industry, contractors would gain an increased understanding of the major factors affecting the
bidding decision process. Contractors in possession of this information will be better positioned to
make more informed bidding decisions, taking into account the most critical factors. This should
pave the way to a more efficient and effective bidding process. In addition, this will further help
them in selecting projects that match their capacities, leading to higher profits and better performance,
in addition to avoiding the possibility of losses from ill-advised decisions. With respect to the research
community, the findings will provide valuable information for creating more realistic decision models,
which consider the context and the size of the contractors as key variables. The objective of this
study, therefore, is to identify and assess the main factors affecting contractors’ bidding decisions for
construction projects in Saudi Arabia.
2. Research Methodology
The research methodology adopted in this study consisted of the following activities:
• Reviewing previous studies to identify the main factors influencing contractors’
bid/no-bid decisions.
• Developing a questionnaire survey to assess the level of importance of the identified factors.
The questionnaire survey consisted of two main sections. The first section served to obtain
general background information related to the respondents and their respective companies,
such as position, years of working experience, educational qualification background, number of
employees, and size of projects. The second section, constituting the main part of the questionnaire
survey, sought to obtain the respondent’s perception of the identified factors, with respect
to the extent to which these factors influenced the bidding decision. The respondents were
solicited to provide their evaluation of the factors. The questionnaire survey employed to
evaluate the factors was a 5-point Likert scale, where 1 represents “insignificant” and 5 represents
“extremely significant”.
• Distributing the questionnaire survey to contractors based in the Eastern Province of Saudi Arabia.
The sample population consisted of professionals working for contractors and subcontractors
classified under first, second and third grade. A total of 67 responses were obtained.
• Collecting and tabulating the responses to determine the relative importance index (RII) of these
factors based on the ratings given by the contractors, and hence their ranking.
Buildings 2019, 9, 33 3 of 13
• Developing conclusions and providing recommendations based on the findings of the study.
3. Literature Review
The literature abounds with previous studies that have addressed the topic of bidding strategies.
Many of these studies have attempted to identify the main factors affecting the contractors’ bidding
decisions. In Nigeria, Oyeyipo et al. [17] conducted a study to identify the main factors influencing
contractors’ bidding decisions in construction projects. Based on the findings of the study, the most
significant factors affecting the bid/no-bid decision were “financial capability of clients”, “availability
of capital”, and “availability of material”.
In the UK, Shash [1] conducted a study to identify the factors affecting the bidding and markup
decisions of contractors. The study identified 55 factors affecting the decision maker throughout the
bidding process. Of the 55 factors, three factors were ranked most significant, namely, “the need for
work”, “number of competitors tendering”, and “amount of experience on such projects”. Furthermore,
it was observed that a majority of the contractors based their decision of bidding and markup size on
subjective assessments.
In the US, Ahmad and Minkarah [16] conducted a study that aimed to identify the factors affecting
the contractors’ bidding decisions. The study identified 31 factors. It was concluded that the bidding
process was greatly affected by subjective decisions such as “type of job”, “size of job”, “the need
for work”, “owner”, “historic profit”, “degree of hazard”, and “location”. However, despite the
importance of “profitability” and “competition”, they were not ranked among the top factors.
In China, Chen et al. [18] looked at how a contractor’s “risk perception and risk propensity”
influenced the bidding decision. It was found that there existed a significant negative relationship
between “risk perception” of the decision maker and the decision to bid. On the other hand, there
existed a significant positive relationship between “risk propensity” of the decision maker and the
decision to bid. “Risk perception and risk propensity” were affected by the decision makers’ past
experiences in the outcome of their decisions.
In Australia, Fayek et al. [19] conducted a questionnaire survey to investigate the bidding practices
adopted by Australian contractors. The results of the survey showed that the five most important
factors affecting the bidding decisions were “project type”, “availability of resources and people”,
“experience”, “need for work”, and “location of project”. Further, based on the results, it was found that
most of the bidding practices were subjective and relied on experienced-based judgment. Moreover,
the assessment of competitors was always performed in an informal manner, without any objective
references to historical data.
In Canada, Fayek et al. [5] identified 118 factors affecting the bidding decision. These factors were
grouped under 12 categories. In this study, the bidding decision comprised four elements of bidding,
including “the decision to bid”, “the risk allowance”, “the opportunity allowance”, and “the markup
size”. The findings of the study indicated that the five most significant factors were “type of project”,
“potential profit from project”, “experience on similar projects”, “familiarity with market”, and “size
of project”.
In Saudi Arabia, Bageis and Fortune [14] found the most significant factors influencing the
bidding decision to be “the client financial capacity”, “prompt payment habit of the client”, “the project
payment system”, “clarity of the work and specifications”, and “project cash flow”.
In Qatar, Jarkas et al. [11] conducted a study that identified ten critical factors, including “previous
experience with the employer”, “the need for work”, “current workload”, “past experience in similar
projects”, “the size of project”, “reputation and identity of the employer in the industry”, “employer
financial stability”, “availability of other projects”, “the swiftness of the employer in the payment
process”, and “the quality level of tender documents”.
In Palestine, Enshassi et al. [20] investigated factors affecting the bidders’ decisions to bid or not.
Overall, 78 factors were identified from a literature review. These factors were ranked according to
their degree of impact on the contractors’ decisions. It was concluded that the most critical factors
Buildings 2019, 9, 33 4 of 13
were “contractors’ financial capability”, “owners’ financial capability”, “the project values (financial)”,
“the due date of the payments”, “the availability of construction materials in local markets”, and
“the stability of the construction industry”.
Another study by Shokri-Ghasabeh and Chileshe [21] in Australia determined that the highly
significant factors influencing the bid/no-bid decision were “client financial capability”, “project risk”,
and “project future benefits, profitability, and number of competitors/bidders”. The least significant
factors, on the other hand, were “contractors’ financial situation”, “project duration” and “contractors’
material availability”.
On the basis of the above review of the literature it can be concluded that the critical factors
affecting contractors’ bidding decisions in construction projects share similarities in several aspects,
such as “the need for work”, “experience”, “location”, “type of job”, “size of job” and “location”.
ranking them second and first, respectively. However, the remaining factors were ranked twelfth,
twenty-third, twelfth, twenty-second and twenty-fifth, respectively. On the basis of the ranking, the
least significant factors were “job-related contingency”, “portion of the work to be subcontracted”,
“tax liabilities”, “job start time”, and “labor environment (union/nonunion/cooperative)”. For
“job-related contingency”, since contingency cost is estimated as a percentage of the overall project
cost, and is thus not subject to variation/uncertainty, it is not expected to impact contractors’ decisions
to bid. With respect to “portion of the work to be subcontracted”, it is common practice for contractors
to subcontract specialized portions of the project to subcontractors. However, despite the prevalence
of the practice, subcontracting has minimal impact on the contractors’ decision to bid. There are two
possible explanations for this situation. Firstly, because there are a limited number of well-known
subcontractors for performing specialized work in the market, in many cases clients will suggest a
short list of subcontractors to select from. Secondly, contractors receive quotations from prospective
subcontractors prior to bidding. Thus, in these cases contractors possess information relating to how
much expenses will be allocated for reimbursing subcontractors. This cost will then be factored into
the bid. In relation to “tax liabilities”, because the value of tax liabilities is fixed, contractors are able
to consider this figure and factor it into their bids. In terms of “job start time”, if the start time of a
project does not affect the duration of the project, it will not have an impact on the estimated cost of
the project and will therefore not affect the decision to bid. This is because all associated costs largely
depend on the duration of the project and not the starting time. For example, rent, heavy equipment
and manpower costs are a function of the project’s duration. Finally, “labor environment” appeared as
the least significant factor possibly because labor unions are not effective. As a result, contractors will
not assign much weight to this factor.
It can be concluded from the above results that contractors’ decisions to bid or not to bid
are strongly influenced by the degree of cost uncertainty. The more uncertainty surrounding the
determination of a project’s cost, the more likely it will affect the contractors’ decision to bid.
Buildings 2019, 9, 33 7 of 13
Table 1. Overall, third-grade, second-grade and first-grade contractors: RII and rank of factors affecting bidding decisions.
Table 1. Cont.
With respect to the assessment of the factors based on contractor size, for the third-grade
contractors, the factor “type of the job” was the most important, with an RII of 81.53. A possible
explanation for this result might be because third-grade contractors are less flexible in selecting work
as they are highly specialized. In addition, based on the classification system, these contractors are
restricted from bidding for projects that exceed a certain value. Thus, the type of work becomes a
major influence in the decision to bid. For the second-grade contractors, the factors “size of the job”
and “rate of return” were most important, with an RII of 82. It is likely that second-grade contractors
assign a high priority to expanding their business, and thus focus more on the capacity of a project to
generate a healthy income. Finally, for the first-grade contractors, the factor “company’s strength in
the industry” was the most important, with an RII of 81.94. This seems to suggest that as contractors
grow, their expertise in the industry becomes a decisive factor in their decision to bid. Furthermore,
these contractors may be concerned with maintaining their classification status, which among other
factors, depends on the number of completed and ongoing projects [14].
Table 3 presents the RII values of the four categories. For the third-grade contractors, the category
“contractor characteristics” was found to be the most important category influencing the contractors’
bidding decisions. This indicates that third-grade contractors are highly sensitive to internal factors.
This could be attributed to their limited capital, resources, and lack of experience in the market. This
also supports the previous observation where it was noted that the type of job was a principal factor
in their decision to bid. More specifically, because these contractors have many internal constraints,
the type of job greatly affects their decision to bid. The findings agree with those of Ma [28], where
“experience and familiarity of your firm with this specific type of work” and “current financial situation
of the company” were among the most important factors reported by third-grade contractors. On the
other hand, for both the second-grade and first-grade contractors, the category “market characteristics”
was found to be the most important category influencing the contractors’ bidding decisions. Once a
contractor has become established, internal factors become relatively less important in comparison to
external factors, such as the economy and competition.
Table 3. Overall, third-grade, second-grade and first-grade contractors’ RII values and ranks of
categories affecting bidding decisions.
6. Test of Agreement
The rankings of the factors by the different contractor grades were tested for agreement using
the Spearman’s rank correlation coefficient (rs ). The Spearman rank correlation coefficient (rs ) was
computed by using the following formula:
2
∑311 di
rs = 1 − (2)
n ( n2 − 1 )
where rs denotes the Spearman’s rank correlation coefficient; d2i denotes rank difference between the
two variables for each factor; and n denotes the total number of factors in one set of variables (31 factors
in this case). The Spearman rank correlation coefficient value ranges from −1 to +1, representing
strong disagreement and strong agreement, respectively.
Buildings 2019, 9, 33 11 of 13
The test yielded a 57% correlation between second- and first-grade contractors, 42% correlation
between third- and first-grade contractors, and 30% correlation between third- and second-grade
contractors. Although the result of this test indicates a positive correlation among all parties,
the correlation was not strong, with the highest score being 57%. Nevertheless, the results show
a level of agreement among the different grades of contactors in terms of the ranking of the most
important factors affecting the bidding decision.
• Among the five most important factors identified by the respondents, a majority of them belonged
to the “project characteristics” category. Some of the contractors who participated in the study
recommended allocating adequate time for examining the project characteristics before a decision
is made to bid for a particular project. Such characteristics should cover the type, size, and
difficulty of the project. These aspects should be measured against the company’s capability and
area of specialty. Adopting such a practice would ensure that more projects undertaken by the
contractors are successful.
• One of the top five most important factors was “designer/design quality”, which was ranked
fifth. One way of tackling this issue is through increasing the awareness of the significance of
applying the constructability concept. This can be achieved through selecting a project delivery
method, which integrates the design and contractor team. Examples of project delivery methods
that foster this integration include design–build–operate–transfer (DBOT); design–build (DB); and
engineering, procurement and construction (EPC). This will facilitate the early involvement of the
contractors during the design stage. The value of this approach is that it allows the incorporation
of the contractor’s construction experience at an early stage of the project. This should lead to
better design quality [29,30].
• Some of the respondents suggested adding other factors to be investigated in future studies, such
as “progress payments”, “clear information and details about project”, “specifications required
and weather conditions”, “involvement of all departments of companies”, “current market
conditions” and “contractor’s previous experience with other competitors and other projects”.
The findings of this study would increase the knowledge of contractors to understand the
factors affecting bidding decisions in several ways. By improving their bidding decision process,
Buildings 2019, 9, 33 12 of 13
the contractors’ effectiveness will be enhanced. In addition, this will further aid them in selecting the
appropriate project, resulting in better performance and higher profits.
Author Contributions: M.A. collected and analyzed the data, and wrote the original manuscript; S.A. and M.A.H.
developed the methodology and supervised the research; and A.A. reviewed the data, updated the literature and
edited the final manuscript.
Acknowledgments: The authors thank King Fahd University of Petroleum and Minerals for the support and
facilities that made this research possible.
Conflicts of Interest: The authors declare no conflict of interest.
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