A. Business Concept: Partner Network Customer Relationship
A. Business Concept: Partner Network Customer Relationship
A. Business Concept: Partner Network Customer Relationship
Introduction
A. Business Concept
We the Kapa Food Corp (KFC) decided to give SIC personnel, students, and other people
in the school campus a product which is mouthwatering and delicious, introducing dynamite and
smores. Dynamite is a product composed of lumpia wrapper filled with Ham, cheese and the
spicy siling labuyo while smores is a product that melts in your mouth that is made from grilled
marshmallows sandwiched using graham crackers and topped with melted chocolate. We
proposed this food business venture since what we have observed, there were lots of students
from the past years who bought these kinds of products because of their interest or cravings. In
fact these products are affordable and swak sa budget. In accomplishing this business venture we
the Kapa Food Corporation decided to have a budget of 500 pesos and sell the dynamites at 1 for
8 pesos or 3 for 20 pesos and the smores will be sold at 1 for 7 pesos or 3 for 18 pesos. To attract
our customers, we planned to advertise our products by posting or giving flyers around the
school as well as a room to room delivery or direct selling.
B. Business Model
Partner Network Customer Relationship
Mission
A high profit business developed by entrepreneurs with greatly valued customers which
then leads to a successful venture.
Objectives
Performance Targets
A. Management Team
Lincelle R. Sumido
Finance Officer
Finance Officer - Conducts periodic financial analysis to identify and resolve issues,
gaps or variances. Manage cash controls as well as maintain book keeping up-to-date.
Ensure maintenance of the general and subsidiary ledgers.
Operation Head - Is the key part of a management team and oversees high-level
HR duties, such as attracting talent and setting training standards and hiring procedures.
They also analyze and improve organizational processes, and work to improve quality,
productivity and efficiency.
Asst. Operation Head – assist and/or take charge in the absence of the operation
head
Asst. Marketing Head – assist and/or take charge in the absence of the marketing
head
IV. Marketing Plan
A. Target Market
Kapa Food Corporation also known as KFC focuses on students, teachers and
personnel’s of San Isidro College. These market segments consume the majority of the
food products specifically the Dynamite and Smores. Kapa Food Corporation (KFC)
wants to establish a substantial regular customer base. This will establish a wholesome,
consistent revenue base to ensure stability of the business.
B. Business Offerings
C. Justification
The crispy outer shell with the juicy bits of ham and cheese inside a finger chili
pepper (siling haba) makes the dynamite lumpia a delicious treat. Although dynamite
lumpia is an adaptation of the eggroll, which originated in China, the appetizer-sized rolls
are primarily known as a food popular with Filipinos. One of the attractions of dynamite
lumpia is its low price, so in order for us to make a reasonable profit we will be
producing high volume of products. Smores on the other hand is a campfire treat popular
in the United States and Canada, consisting of a marshmallow and a layer of chocolate
placed between two pieces of graham cracker or cookie.
KFC wants to establish a huge consumer base in which it concentrates its business
and marketing mainly on the people within the campus. This will begin a healthy and
consistent return of investment as it ensures the constancy of the business. Moreover, it is
expected to cover approximately 60% of the revenues. High visibility and viable products
and services are critical to capture this segment of the market. As per observations,
customers are craving for a delicious and unique taste of product that is of high quality
and would satisfy their taste buds. With our delectable and affordable food products we
are assured to cater to the cravings of the customers.
D. Marketing Strategy
Emphasize Deliciousness
Our goal is to establish a reputation for Smores and Dynamites that will give a
solid satisfaction towards our customers. In order to cross-promote our products, our
foods will have different tastes. It will offer our customers an option to buy something
sweet after eating something juicy and spicy. This allows our customers to buy more of
our products frequently and more word would spread about how good our product will
be.
Additionally, to help promote our foods verbally, our product will have a page on
some social media like Facebook, Twitter and Instagram. So, the customers can spread
their feedbacks and invite more of their friends or acquaintances to try and buy our
products.
Table #
Equipment/tools/materials Purpose Storage and Requisitions of
Materials
Butane Use to cook the dynamite by To be purchase
its heat
Frying Pan Use when frying the dynamite Provided by the Entrepreneurs
Strainer Use to hold back or fry the Provided by the Entrepreneurs
dynamite
Cupcake Holder Use to be the container of To be purchase
smores
Tongs Use when serving or putting Provided by the Entrepreneurs
the dynamite in the container
to maintain cleanliness in the
product
Plates A round dish that is use to be Provided by the Entrepreneurs
the serving equipment of the
product
Microwave/Oven Use to bake the smores Provided by the Entrepreneurs
Knife Use to slice the ingredients Provided by the Entrepreneurs
Chopping Board Where the ingredients will be Provided by the Entrepreneurs
chopped nor sliced
Pat holder Use to hold the frying pan Provided by the Entrepreneurs
before using to avoid burnt in
the skin
Paper Plate (small) Use to be the container of To be purchase
dynamite
Printed Logo (KAPA) In able that the costumers will Provided by the Entrepreneurs
found out what business
venture name they are going
to buy
Other designs To be able that the stall will be Provided by the Entrepreneurs
attractive in the help of cute
and unique designs
The items above are being enumerated for the owners to operate and supply
product consistently and cater to the possible demands of our clientele.
D. Production Schedule and Process
Processing Procedure
A. Smores
Lastly place
Step 4:
Cut the Place the Place the
Step 1:
Step 2:
Step 3:
grahams into marshmallows grated another
several on the cutted chocolates on graham
pieces. Graham top of the cracker at the
crackers. Marshmallow. top and bake
it inside the
oven.
B. Dynamite
With a small Using a teaspoon, In abowl,
Step 1:
Step 2:
Step 3:
knife, make a slit gently scrape the combined ground
across the length inside of the chili pork,garlic,green
of one side of pepper to remove onions,salt,and
each chili peppers seeds and pith. pepper to taste.
from the stem Rinse under cold Using a teaspoon,
running water to gently stuff each
down to the tip.
remove any stray chili pepper with
Work carefully to seeds. Drain well pork mixture.
keep stems intact. and pat dry.
Step 6:
Step 4:
wrappers and lay on a heat, heat about 2- drain on a wire rack set
flat work surface. Place inches deep of oil. Add over a baking sheet.
one stuffed pepper on prepared peppers in a Serve hot with sweet
wrapper. Fold sides of single layer and cook, and sour sauce or spicy
the wrapper to enclose turning as needed, for vinegar dip.
chili pepper, leaving about 7 to 10 minutes or
stem exposed. Roll until golden and crsip.
tightly to fully cover Adjust heat if wrappers
chili pepper and seal are browning berofre
seam with a dab of meat filling is cokked
water. Repeat with through.
remaining chili peppers.
Ingredients Required
SMORES DYNAMITE
Marshmallow Lumpia Wrapper
Chocolate Cheese
Smores
• The estimated time to bake the Smores 5
minutes.
Dynamite
• The estimated time to deep fry the
Dynamite is 5-10 minutes.
Presents the total number of goods to be produced and expected time to produce them
E. Storage and Inventory Control
The team planned to action every step from making the product up to the
production and selling period.
F. Production Cost
The Kapa Food Corp is giving a variety of delicious treats to SIC personnels, IBED
students and many more. Our products, Smores and Dynamite are composed of the following
ingredients: for Smores, we have Marshmallows, Graham Crackers and Chocolates while,
Dynamite have Siling Haba, Cheese, Ham, and Lumpia wrapper. In achieving our estimated cost
of production for our Smores is PHP 117 while, our Dynamite has an estimated PHP 170 cost of
production. The following materials that we will be needing are Frying Pans, cooking oil,
Spatula, butane, and convertible stove are the key materials needed to produce or fry the
Dynamite while, Smores on the other hand is Baked nor torched (but we prefer baking it) around
3-5 minutes under 320 ºF or maybe lesser depending on the color of the marshmallows and how
melted our chocolates will be since We the Kapa Food Corp aims for presentation band taste.
Lastly, in collecting our by-product or waste from our stalls, we the Kapa Food Corp. will place
3 trash bins under our stalls to ensure cleanliness and an appealing environment fit for our
customers.
Production Cost