Section 1

EXECUTIVE SUMMARY

Pan-Cupcake business were made by Chimu Corporation. Our company is a

small front business called Pan-Cupcake. Our product is obviously pancake cupcake

and that is the only product we sell in our store. However our Pan-cupcake are not your

average cupcake but it has different flavors like chocolate, strawberry and vanilla.

We will be the only Pan-Cupcake store in Laguna. We also offer a new product

that no one else in the Laguna has. And we’ll build a franchise in different stop. Our

future opportunities
 Section 2

PERSONAL DETAILS

THE PROPONENTS

Hannah Vanessa M. Deocariza

She was born on September 29, 2003 in

Calamba City Laguna. Her parents are John Albert A.

Deocariza and Riza M. Deocariza. She is studying as a

Grade 10 student in Southhill Montessori School Inc. In the

future, she want to be a successful Doctor. Her Favorite

subject is Mathematics. She loves to play volleyball,

basketball and badminton.

Michael Josh N. Omandam

He was born on September 27, 2003 in

Pagatpat, Zambuanga Delzur. His parents are Ariel Q.

Omandam and Hylene Mae S. Nellas. He is studying as a

Grade 10 student in Southhill Montessori School Inc. in the

future, he will be successful pilot. His favorite subject is

Filipino. He loves to play basketball and badminton.

Ruth S. Barit

She was born August 5, 2004 in Calamba City

Laguna. Her father’s name is Jerick Barit. She is

studying as a Grade 10 student in Southhill

Montessori School Inc. in the future, she will be a

successful Flight Attendant. She loves to play

badminton, volleyball and table tennis.

Reyniel Lian L. Cordovez

He was born on April 5, 2004 in Calamba City

Laguna. His parents are Reynaldo Cordovez and

Annablle Cordovez. He is studying as a Grade 10

student in Southhill Montessori School Inc. In the

future, he will be a successful Engineer. He loves to

play basketball, volleyball, and badminton.

 Jimuel N. Lagura

He was born on November 23, 2003 in

Calamba City Laguna. His parents are David Lagura and

Mylene Lagura. He is studying as a Grade 10 student in

Southhill Montessori School Inc. He will be a successful

Engineer.

The name of the business plan is Pan-Cupcake because its base in our product

the pancake becomes cupcake.

 Section 3

OVERVIEW OF THE BUSINESS

Chimu a cupcakes store brings you brings you the finest products which are

Filipino-made with high quality ingredients. We sell Cupcake-liked Pancake that have a

lot of flavors like chocolate, vanilla, and etc. We believe that simple things makes you

happier.

NAME OF THE BUSINESS

We named our business as “chimu” which means “team”. We offer Pan-

Cupcakes for a cupcakes lover.

 Section 4

Business Plan Proper

The needs

The information below shows the need of the business plan based on the gathered

data.

1. To attract investors. Our business plan is the basis for financing proposals. Our

business plan answers investors’ questions such as: Is there a need for this

product/service? What are the financial projections? What is the company’s exit

strategy?

2. To uncover new opportunities. Through the process of brainstorming and

creative interviewing, you will likely see your business in a different light. As a

result, we will often come up with new ideas for marketing your product/service

and running your business.

Vision, Mission, and Values

The information below shows the mission, vision, and values based on the

prepared product concept.

Vision: Everybody deserves a Pan-Cupcakes

It is our job to create naughty and indulgent treats regardless of what you

can and cannot.

Mission: We aim to innovative the best hand-made Chimu products.

We are brave, bold, and led by compassion.

 Values:

- Customer service- every customer is our friend, we always treat them with love

and respect. We always go out of our way to be as helpful as possible.

- Great Pan-Cupcakes- We only ever provide top-notch products to our

customers. We never serve up food that we are not proud of.

Marketing Plan

The information below shows the marketing plan A, B, and C based on the product

concept and data gathered. It includes the features of the product or service, the target

audiences and the marketing strategies.

Marketing Plan A *

The product we want to implement is about our cupcakes product.

Target Market

Our target market is:

- Student from Southhill Montessori School

-Cupcake lover/fans

-Children/school children

- Families.
Competitors

Massineun Mochi Icecream is the supplier of Mochi Icecream in Southhill

Montessori School Inc. They serve sweet desserts.

They sell gelatin at all cost.

Marketing Plan B *

Comparison Chart of Competitors

Compare

Market Share % Good Good

Quality Good Good

Location Good Good

Size of Facility Large Large

Prices Good Good

Reputation Good Good

Pricing

When it comes to pricing for products such as Pan-Cupcakes, there are no hard

and fast rules, the prices depend on the size and packaging. Generally, the prize for Pan-

Cupcake and similar products like Mochi and jelly are affordable hence there is no need

to employ any detailed strategies when it comes to fixing price.

Advertising

- Through social media ( Facebook, Twitter, Instagram)

Marketing Plan C *
Public relation

To be able to get the attention of the potential customers, we can use the following:

- Flyers

Operational Plan / Production and Technical Plan

The chart below shows our production paradigm based on our product concept:

Input Transformation Process Output

Ingredients of our Manufacturing Finished product:

pan-cupcake the product
Different pan-
cupcakes’ flavor

Figure 1: Production Paradigm

Organization or Management Plan

In this part, you will know our own organizational / management chart based on our

chosen business.
Organizational Chart

Hannah Vanessa Deocariza

President

Michael Josh Omandam

Financial Staff

Ruth Barit
Sales Staff
Contribution in the Business

Positions Duties and Responsibilities

Responsible for fixing prices and signing

business deals.
Responsible for providing direction for the
business.
President Increases management's effectiveness
by recruiting, selecting, orienting, training,
coaching, and disciplining managers;
communicating values, strategies and
providing educational opportunities.
Responsible for preparing financial
reports, budgets, and financial statements
for the organization.
Financial staff
Responsible for financial forecasting and
risks analysis and manage accounts and
business condition.
Develops, executes and evaluates new
plans for expanding increase sales.
Sales Staff
Helps increase sales and growth for the
company.
 Section 5

Sustainability

This part shows the financial plan, projected cost revenue, projected revenue,

projected income statement, and cash flow.