A Study On Customer'S Satisfaction Toward'S Himalaya Product To Thiruthuraipoondi Town
A Study On Customer'S Satisfaction Toward'S Himalaya Product To Thiruthuraipoondi Town
A Study On Customer'S Satisfaction Toward'S Himalaya Product To Thiruthuraipoondi Town
Abstract
This study is to identify the customer’s preference and satisfaction towards Himalaya products and to investigate
the influence of product dimension on customer satisfaction and customer loyalty as well as to understand the
Himalaya effect of the product. Himalaya products are part of the knowledge of indigenous cultures and marginal
societies across the globe which has stood the test of time.
Key words: Product, satisfaction, Marketing, demand, distribution.
INTRODUCTION:
The essence of marketing is an exchange or a transaction, intended to satisfy human needs or wants. That is, marketing
is a human activity directed at satisfying needs and wants, through an exchange process. A demand is a want for which
the consumer is prepared to pay a price.
Marketing occupied an important place in all stages of economic life, even from barter system. But today, marketing is
a complicated state. Modern marketing possesses special characteristics. Modern marketing covers all business activity
in order to ascertain the demand, product planning, distribution and facilitating the entire marketing process. The
modern marketing emphasizes the need for integrated and well co ordinate marketing programme
REVIEW OF LITERATURE
PURI and SANGERE (1989) conducted a survey to know the consumption pattern of processed products in
Chandigarh.
ROOK (1987) impulse buying is relatively extra during extra ordinary and exciting, emotional rather than rational
and likes to be perceived as bad rather than good.
KIWIFI (Fiona) 2009, I expected brilliant cinematography and good information and was not disappointed. The bonus
that really made the difference though, was the character of the present and following him through this journey.
BERGER & WEINBERG (2012) consumer behaviour is other different for different attitudes. It may frequently change
where consumer gross geographic due to acculturation though adaptation and assimilation.
*To find out the opinion about the attributes of Himalayas Product.
*To identify the satisfaction level of customers.
TITLE OF THE STUDY: A STUDY ON CUSTOMER’S SATISFACTION TOWARD’S HIMALAYA
1 Quality 39 39
2 Quantity 26 26
3 Package 13 13
4 Price 22 22
CHART NO-1
SUGGESTION TO IMPROVE THE PRODUCT ATTITUDE
Quality
Quantity
Package
Price
TABLE NO 2
SATISFACTION LEVEL OF THE RESPONDENTS
S.NO Level of Satisfaction No. Of Respondents Percentage
1 Fully Satisfied 40 40
2 Satisfied 30 30
3 Dissatisfied 10 10
4 Neutral 20 20
TOTAL 100 100
CHART NO-2
SATISFACTION LEVEL OF THE RESPONDENTS
45
40
35
30
25
20
15
10
0
Fully satisfied Satisfied Dissatisfied Neutral
SUGGESTIONS
Improvement of quality should be considered but at the same time price equilibrium should be maintained.
Better and improved flavour and taste may increase the sales.
Samples could be provided to rural areas to create a awareness about the product.
There should be regular supply of all brands of Himalaya products.
Most of the respondents suggested that advertisement regarding their new products must be improved.
CONCLUSION
The present study reveals that the customers have a good preference towards Himalaya products. It can be concluded
that it has been very interest and it a useful experience while undergoing this study of customer’s preference and
satisfaction Therefore, Himalaya as the name suggest should satisfy the fast moving people in the would without
compromising quality and standard.
REFERENCE
[1] PHILIP KOTLER: Principle of marketing
[2] W.J.STANTON : Marketing management
[3] RAJAN NAIR : Marketing
[4] PILLAL & BHAGAVATHI: Marketing.