Module

Principles of Communication and Learning

Written By: Muhammad AsifNadeem. [email protected]

M.Phil Education, M.A English

Sana Qazi, M.Phil (English, Literature)

Department of Education
The Islamia University of Bahawalpur

1
 Introduction to Module
Time: 48 hours

Abstract

This module for communication is set for the learners to Communicate in their daily
lives. It provides students with rudimentary knowledge that can be applied in real life
situation. Through these Modules teachers can easily develop better communication
among the learners. These modules cover all language processes (speaking , listening,
writing, reading, viewing, and representing) and considers communication from the
communicator's and the receiver's points of view. It is hoped that through these
modules learner can easily develop better language skills, better performance in
interviews, enhance competency level of the learners and make them a better
communicator in the social set up.

Purposes

 to convince students of the importance of effective communication in all

aspects of their lives
 to provide an opportunity for students to apply their communication skills and
abilities in a project that relates in some way to their own lives and interests

Foundational Objectives

To develop interactive communication skill of learners and to provide help to the

teachers so that both of them impart objective based education.

Specific Learning Objectives

These modules would make them able to:

 participate in describing and refining their skill in communication

 participate in defining tasks, products, and assessment and evaluation
procedures
 participate in setting timelines
 Work independently.

Suggested Resources
2
  Academic discourse for Masters level
 Teachers and community members
 Appropriate books, articles, videos, etc.
 Appropriate computer hardware and software
 Internet
 Other, depending on individual projects

Suggested Topics

 Communication project with a mentor

 Work study project
 Participation in a community-based or school-based communication activity
(e.g., debating society or club, Toastmaster Club, storytelling group)
 Promotional project (e.g., of a recreation site)
 Teaching and learning process
 Organization and management of a panel discussion or forum
 Creation of a manual
 Other student-generated and teacher-approved project

Audiovisual Resources

 Examples of various types of technical writing

 Recorded speeches and guest speakers
 Internet
 Examples of visual, audio, multimedia aids

3
 Session 1
Introduction to Communication
Communication is a two-way
Origin of communication process of reaching mutual
understanding, in which
The word communication is derived from the Latin participants not only exchange
verb communicare, which means "to share" or "to make (encode-decode) information but
common". also create and share meaning.
Communication is a key element

Channels of Communication Types of Communication

There are two types of Communication. Verbal and Non
Verbal

Components of Communication Barriers in Communication

4
Effective Ways to Communicate Ethics in Communication
Ways to Communicate Effectively in the Workplace

Be Appreciative
Encourage Feedback
Communication via
Open Meeting
Training
Display Confidence and
Emails
Seriousness
Listen to Your Team
One on One
Members
Act Out Your Message
Use Presentations

Avoid Unnecessary Use The Appropriate

Repetition Tone of Voice
Use Simple Words
Use Visuals

Use Body Language Create a Receptive

Atmosphere
Be Articulate
Be Humorous
Gesticulate
Avoid Mumbling

5
 Ethical principles in Communication

 Be truthful.
 Prepare adequately.
 Give credit to original sources.
 Become familiar with the term "intellectual
property".
 Do what you can to be a participant in the
"global village".
 Do all you can to foster potential in yourself
and others?

6
Session I Outline

Competent Communication: Effective and Appropriate

I. Benefits of Communication Competence

A. Social Connection: Communicating with Others
B. Personal Well-Being: Staying Alive
C. Workplace Benefits: Positions, Performance, and Promotion
D. Communication Improvement: All Can Benefit
II. Communication Myths
A. Myth 1: Communication Is a Cure-All
B. Myth 2: Communication Is Just Common Sense
C. Myth 3: Communication Quantity Equals Quality
III. Defining Communication Competence
A. Effectiveness: Achieving Goals
1. Degrees of Effectiveness: From Deficiency to Proficiency
2. We-Orientation: We-First Not Me-First
B. Appropriateness: Communicating By the Rules
1. Rules: Explicit and Implicit
2. Rule Violations: Consequential Effects
IV. Achieving Communication Competence
A. Knowledge: Learning the Rules
B. Skills: Showing Not Just Knowing
C. Sensitivity: Developing Receptive Accuracy
D. Commitment: Acquiring a Passion for Excellence
E. Ethics: Determining the Right and Wrong of Communication
V. Creating a Communication Climate
A. Types of Climates: Constructive and Destructive
B. Communication Patterns and Climates: Competition and Cooperation
C. Drawing Clear Distinctions: Conceptual Clarity
D. Competitive and Cooperative Communication Climates: Consequences
1. Interpersonal Relationships: Stress and Strain
2. Group Effects: Teamwork/Cohesiveness
3. Achievement and Performance: Not What You Might Think
VI. Summary

7
 Allied Material

Chapter Summary

Communication is the transactional process of sharing meaning with others. The communication
competence model acts as a map that can guide your transactions with others. Studying the
human communication process increases your knowledge of how to behave appropriately and
effectively in a specific context. Communication skill development allows you to use your
knowledge of communication in useful ways. Knowledge and skills, however, don’t
automatically improve relationships. Being sensitive to your social environment by detecting,
decoding, and comprehending signals increases effective communication. Sensitivity means
monitoring your communication so you can improve. Being committed to improving your
communication by investing time, energy, feelings, thoughts, and effort is also necessary. The
communication competence model of knowledge, skills, sensitivity, commitment, and ethics will
serve as the map directing your journey into a variety of communication environments that will
be explored in later chapters. Developing a constructive communication climate is a first step in
this journey.

Key Terms

Key Term Definition Key Term Definition

Empathy thinking and feeling what you perceive Sender-receiver not only a speaker in a conversation but
another to be thinking and feeling a receiver of information

Communication a transactional process of sharing meaning Communication engaging in communication with others
with others competence that is perceived to be both effective
and appropriate in a given context

Channel lean text-only communication Receiver decoder of a message

Message stimulus that produces meaning Ethics system for judging moral correctness
by using an agreed upon set of
standards to determine what constitutes
right and wrong behavior

Feedback the receiver’s verbal and nonverbal

responses to a message

8
 Activity Sheet

Session 1- Activity. 1 45 min

What is Communication? Give At least one definition of your own and share it with other.

Activity 1.1 Complete the following sentences with the words given in bracket: (Meaning,
Process, Comprehending/meaning, Understanding/sharing meaning)

1. An activity, exchange, or set of behaviors is considered a ______________.

2. A shared understanding of the message is the definition of _____________.

3. Communication is a process of __________ and ___________.

4. Understanding means perceiving, interpreting, and ____________ the __________

of verbal and nonverbal behavior of others.

Activity 1.2 Complete the Sentence with what comes to mind first:

1. I am _______________________________________________________

2. I am _______________________________________________________

3. I am _______________________________________________________

4. I am _______________________________________________________

5. I am _______________________________________________________

6. I am _______________________________________________________

7. I am _______________________________________________________

8. I am_______________________________________________________

9. I am _______________________________________________________

10. I am _______________________________________________________

9
Activity 1.3
Channels of Communication can be counted as:

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Activity 1.4
Enlist some of the major components of Communication.
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Activity 1.5
List some of the barriers which you feel while communicating

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Activity 1.6
Paste some ways of effective communication
Be Appreciative

Communication via Training

Open Meeting

Emails

One on One
Act Out Your Message

Avoid Unnecessary Repetition

Use Body Language

Be Articulate

Gesticulate
Avoid Mumbling

10
 Quiz on Communication Skills

1) Identify the word that clearly defines the word communicate.

a) To share b) To make common c) a & b d) to think
2) A two way process of reaching mutual understanding is said to be
a) Personal process b) communication c) Impersonal d) Fatal
3) Identify components found in narrative process of communication
a) Participatory b) cause effect c) Summary report d) personal Expression
4) Identify major component of effective communication out of which communication
remains incomplete.
a) Message b) Sender c) Receiver d) Feedback
5) Major barrier that occurs while communication may be
a) Noise b) Sender c) Receiver d) Feedback
6) Give the one that is not necessary ethics in communication

a) Be truthful c) Give credit to original sources

b) Prepare adequately d) Clarity

7) Identify factor without which a message would not be conveyed clearly

a) Conciseness b) Clarity c) courtesy d) completeness
8) Identify factor without which a message would not be conveyed precisely
a) Conciseness b) Clarity c) courtesy d) completeness
9) Identify factor without which a message would not be conveyed concretely
b) Conciseness b) Clarity c) courtesy d) concreteness

10) We should do all to make a global village what type of communication this thinking
would denote.
a) Regional b) International c) Country d) Ethical

Explanatory Questions:

1- 7 C’s of communication are the most effective in developing communication skills.

Illustrate your answer with examples.
2- Develop some ethical code for the communicators at global level.
3- Explain some of the major barriers faced while teaching in the classroom, also
devise some ways to overcome those barriers.

11
Session II: Role of Interpersonal Skills in prospective teachers
Interpersonal skills are skills needed to communicate, interact and get along with other people.

12
Chart of teacher’s communicative approach in a class.

Interactive Non Interactive

Dialogic Interactive/dialogic Non interactive/dialogic Dialogic Interactive/dialogic Non

Authoritative interactive/authoritative Authoritative
Interactive/authoritative Non

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 Issues effecting teacher’s interpersonal skills

Characteristics of Interpersonal Skills

1. Collaborative Skills – the capability to jointly complete tasks with others

2. Cooperative Attitude – the willingness to offer and accept input

3. Leadership – recognition by peers as someone to follow

4. Social Influence – an ability to persuade others

5. Social Empathy – an awareness and concern for others

6. Social Connection – a skill for meaningfully relating to others

14
Session II Outline

Power: The Inescapable Interpersonal Dynamic

I. Definition of Power
A. The Nature of Power: No Powerless People
B. Forms of Power: Dominance, Prevention, and Empowerment
C. Power Struggles and Power Sharing: A Comparison
II. Communication Indicators of Power
A. General Indicators: Defining, Following, Opposing, and Inhibiting
B. Verbal Indicators: Language Choices
1. Powerful and Powerless Language: Communicating Status
2. Gender and Cultural Influences: Powerful Language Differences
C. Nonverbal Indicators: Silent Exercise of Power
III. Power Resources
A. Information: Scarce and Restricted
B. Expertise: Information Plus Know-How
C. Legitimate Authority: You Will Obey
D. Rewards and Punishments: Pleasure and Pain
E. Personal Qualities: A Powerful Persona
IV. Problems of Power Imbalance
A. Relationship Failure: Why Share Power
B. Relationship Aggression: Battle for Dominance
1. Aggression Types: Direct and Indirect
2. Solutions: The Communication Link
C. Verbal and Nonverbal Abuse: Expressing Contempt
D. Sexual Harassment: When "Flirting" Is Hurting
E. Commonplace Difficulties: Lighter Side
V. Competent Communication and Balancing Power
A. Dominance Prevention: Competitive Power Balancing
1. Coalition Formation: Pooling Power
2. Defiance: Digging in Your Heels
3. Resistance: Dragging Your Feet
a. Strategic Stupidity: Smart People Acting Dumb
b. Loss of Motor Function: Conscious Carelessness
c. The Misunderstanding Mirage: Confusion Illusion
d. Selective Amnesia: Fake Forgetfulness
e. Tactical Tardiness: Late By Design
B. Empowerment: Exercising Positive Power
1. Developing Assertiveness: Neither Doormat nor Boot Wiper
2. Increasing Personal Power Resources: Expanding Choices
3. Employing Cooperative Argumentation: Deliberations Not Combat
4. Seeking Mentors and Networking: Looking for Assistance
5. Encouraging Leadership That Empowers: Delegating, Not Ordering
VI. Summary

15
 Allied Material
Session II Summary

Power is the ability to influence the attainment of goals sought by you or by others. It is inherent
in all human relationships. There are three forms of power: dominance, prevention, and
empowerment. Power imbalances produce several consequences: relationship failure, physical
violence, verbal and nonverbal abuse, sexual harassment, and commonplace difficulties. Power
imbalances also produce anger, frustration, wariness, and resentment in common everyday
situations. Information, expertise, legitimate authority, rewards and punishments, and personal
qualities are the primary power resources. Coalition formation, defiance, and resistance strategies
are the chief power-balancing approaches employed in dominance-prevention power struggles.
Although dominance and prevention forms of power can produce the "dark side" of interpersonal
relationships, empowerment is a very positive form of power. Becoming empowered is an
important step in becoming a competent communicator. Empowerment is a win-win cooperative
approach to power balancing.

Key Terms

Key Term Definition Key Term Definition

Assertiveness the ability to communicate the full range of Behavioral a general indicator of power
your thoughts and emotions with confidence inhibition
and skill
Charisma personal qualities, such as good looks, an Dominance the exercise of power over others
attractive personality, dynamism, persuasive
skills, warmth, and charm, that draw people
to them and make them positive role models
Empowerment power derived from enhancing the Hedges a way to prevent or hinder someone
capabilities, choices, and influence of else that is usually an indicator of
individuals and groups powerless speech
Hostile an environment that contains discriminatory Mentor knowledgeable individuals who have
environment insults, ridicule, or intimidation achieved some success in their
harassment professions or job and who assist
people trying to get started in a line of
work
Power the ability to influence the attainment of Quid pro quo occurs when the more powerful person
goals sought by you or others harassment requires sexual favors from the less
powerful person in exchange for
keeping a job, getting a high grade in a
class, landing an employment
promotion, and the like

16
 Activity Sheet

Session 1I- Activity. 1 Time: 45 min

Activity 2.1 Define Interpersonal skills developed among you while becoming prospective
teacher in the department of Education
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Activity 2.2 Identify the issues that affect a teacher’s interpersonal skill.

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Activity 2.3 Enlist some of the most important qualities of interpersonal skills.
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Activity 2.4 Devise a Chart of teacher’s communicative approach in a class.

Interactive Non Interactive

Activity 2.5How would you use interpersonal skills in your daily communication in the
class room set up especially with students and with your colleagues.
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
____________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
17
 Quiz on Communication Skills
1) A leader has the ability to influence others through qualities such as personal........., expertise, command of
language, and the creation of mutual respect — all of which require strong interpersonal skills.
a) Aura b) Charisma c) elan d) machismo
2) Interpersonal skills include the ability to ......... and manage the emotions, motivations, and behaviors of
oneself and others during social interactions or in a social-interactive context.
a) Feel b) read c) Suss d) view
3) The challenge is to ......... interpersonal skills not only in face-to-face interactions but in virtual interactions
as well.
A) Perfect b) Perform c) Produce d) Project

4) Those who have interpersonal skills are able to manage their behavior during social interactions and align
their goals to the goals of others during ......... activities.
a) Cohesive b) Collaborative c) Collocation d) concessive
5) They are able to empathize and are sensitive to the needs of others and to the forces that ......... the way that
others feel and behave.
a) Bend b) mar c) Mend d) shape
6) They manage conflict effectively by devising win-win solutions, constructively influencing the behavior of
others, and using effective communication and .........strategies.
a) Enforcement b) evasive c) Performance d) Persuasive
7) Many have wondered how it happens that persons with high IQs don't always......... the top jobs: the answer
often lies in interpersonal skills.
a) Land b) Leave c) sack d) Seize
8) Modern teamwork often brings together individuals from diverse groups who may not share common
norms, values, or ......... but who do offer unique expertise, insights, and perspectives.
a) Accommodations b) cubicles c) salaries d) vocabularies
9) Modern technologies that enable individuals to communicate with each other not only increase the ways in
which individuals can interact but also require a heightened sensitivity to the ......... of interpersonal
interactions.
a) Innuendos b) naivate c) nuances d) repartee
10) This idea is particularly true in the worlds of virtual learning and virtual communication, where one cannot
yet use hand gestures, facial expressions, or body ......... to fully express ideas.
a) Language b) movement c) poses d) positions

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Session III: Illustration of Communication through Body Language
Three elements in any face-to-face communication:
Words = 7% Tone of Voice = 38% Body language = 55%

Describing Communication Through physiognomy

Hands Gestures: Hands and arms are used by most of us to communicate our thoughts.
Dominating palm Gesture

Normal handshake Submissive palm Gesture

Dominant handshake

Authoritative palm gesture

19
Submissive handshake Eye Gestures

The business gaze The Social Gaze The intimate gaze

Leg gestures

The shut others gestures

Cross-leg gestures
leg-cross position leg-lock position

Head Gestures The communication

about this non spoken
communication, which
tells us something
about the relationship
Neutral position
between people, is
called Meta-
Communication:
Communicating about
communication!
Picking Imaginary Lint
Leg clamp Disapproval Position

Summary of Non Verbal Cues: Body language is a form of non verbal communication.

a) Body Language is integral to effective communication. B)Body language is definitely revealing. C)

It facilitates our understanding accompanied with the verbal language. D) it gives us messages
about the other person. E) It is used especially to express feelings. F) Usually body language occurs
unconsciously. g) body language has different meanings in different cultures.

20
Session III Outline

Nonverbal Communication: Sharing Meaning Without Words

I. The Power of Nonverbal Communication

II. Distinctions Between Verbal and Nonverbal Communication
A. Number of Channels: Single- Versus Multi-Channeled
B. Degree of Ambiguity: No “Reading A Person Like A Book”
C. Discrete Versus Continuous: Stop and Go
III. Interconnectedness of Verbal and Nonverbal Communication
A. Repetition: Same Message, Different Channels
B. Accentuation: Intensifying Verbal Messages
C. Substitution: No Words Necessary
D. Regulation: Conversational Traffic Cop
E. Contradiction: Mixed Messages
IV. Types of Nonverbal Communication
A. Physical Appearance: Looks Matter
1. Physical Attractiveness: The Beauty Bias
2. Body Shape and Size: Universal Standards of Attractiveness
3. Body Adornments: Tattoos and Taboos
4. Clothing: Not Just for Warmth
5. Hair: Styling
B. Facial Communication: Your Personal Billboard
1. Eyes: Your Personal Windows
2. Facial Expressions: The Look of Emotions
C. Gestural Communications: Bodies in Motion
D. Touch Communication: Hands-On Experience
1. Significance of Touch: Life Changing
2. Types of Touch: Function, Usage, and Intensity
3. Touch Taboos: Keeping Your Hands to Yourself
4. Competence and Touch: Some Suggestions
E. Voice Communication: How You Sound
F. Space Communication: Distance and Territoriality
1. Distance: Defining Relationships
2. Territoriality: Defending Your Space
G. Environment: Creating Atmosphere
V. Communicating Competently With Nonverbal Codes
A. Monitor Nonverbal Communication
B. Resist Jumping to Conclusions
C. Observe Multiple Nonverbal Cues
D. Recognize Cultural Differences
E. Strive for Consistency
VI. Summary

21
 Allied Material

Session Summary

Nonverbal communication affects our communication with others in powerful ways, yet it is often ambiguous and
difficult to read. Much of the advice offered in the popular media on nonverbal communication is incorrect or
overstated because a single nonverbal cue is given too much emphasis. Specific advice on communicating
competently has been offered for each of the numerous types of nonverbal communication (physical appearance,
facial communication, gestures, touch, voice, space, and environment), but general, overlapping advice also has been
offered: monitor your nonverbal communication, resist jumping to conclusions based on a single nonverbal cue,
observe multiple nonverbal cues before drawing conclusions about others, recognize vast cultural differences in
nonverbal communication, and strive for consistency in your verbal and nonverbal communication to avoid mixed
messages.

Key Terms

Key Term Definition Key Term Definition

Facial the idea that facial expressions can Haptics the study of touch
feedback influence emotions
hypothesis

Friendship- the most ambiguous type of touch which Kinesics the study of both facial
war leads to the most misunderstandings communication and gestures
between people

Manscaping removing body hair by having it waxed Nonverbal sharing meaning with others
or lasered off communication nonlinguistically

Oculesics the study of eye contact Paralanguage vocal cues

Proxemics the influence that distance and Discrete not continuous

territoriality have on our communication

22
Session I1I- Activity. 1 Time: 45 min
Activity 3.1-3.4 NONVERBAL VIOLATIONS
Many norms about nonverbal behavior are mentioned in this chapter. Choose one (1) of these norms and deliberately
violate or ignore it. Please be certain that you do nothing to hurt, offend, or otherwise create a problem either for
yourself or any other person. Come to class prepared to discuss the following:

3.1 A description of the situation

___________________________________________________________________________________________
___________________________________________________________________________________________
___________________________________________________________________________________________
3.2 An explanation of the nonverbal norm that was violated
___________________________________________________________________________________________
___________________________________________________________________________________________
___________________________________________________________________________________________
___________________________
3.3 A description of the responses for all those who were involved
___________________________________________________________________________________________
___________________________________________________________________________________________
___________________________________________________________________________________________
3.4 A list of ways that individuals can communicate more competently with their nonverbal behaviors
___________________________________________________________________________________________
___________________________________________________________________________________________
__________________________________________________________________________________________

Activity 3.5-3.8 INVESTIGATING INSTRUCTORS

Choose one of your current instructors. Observe the nonverbal communication of that instructor (e. g. artifacts, body
movement, clothing, eye contact, space, touch, and voice).

3.5 What do these nonverbal messages say about the instructor?

___________________________________________________________________________________________
___________________________________________________________________________________________
___________________________________________________________________________________________
_______________________
3.6 What does the body movement and eye contact of the instructor communicate?
___________________________________________________________________________________________
___________________________________________________________________________________________
___________________________________________________________________________________________
3.7 How does the instructor use space in the classroom? How does this affect the communication of the class?
___________________________________________________________________________________________
___________________________________________________________________________________________
3.8 Does the nonverbal communication of this instructor impact his/her effectiveness?

23
 Statement True False
1. 93% of all communication is nonverbal. F

2. Appropriateness of touch largely depends on understanding which type of touch T

is acceptable in which situation.

3. Members of diverse cultures recognize different intensity of emotion T

communicated by facial expressions.

4. Tecce concludes from his research on blinking rates that the more a person T
blinks the more anxious they are. This conclusion is clearly valid.

5. All cultures consider spatial distances of 0 to 18 inches between people to be the T

intimate zone.

True/False Exercise

India Pakistan China

Use of Gestures

Facial Expressions

Use of Space

Rate of Speech

Conversational Tone

Clothing

Touching

24
Activity 3.9 GOOD NEIGHBORS
Compare and contrast the Pakistan with its neighboring countries on the following nonverbal communication
behaviors. Be sure to include both similarities and differences. Use the back of the paper if needed.

Quiz on non verbal Communication Skill

1. Non-verbal communication is:

a. Linguistic in nature b. Single channeled
c. Less ambiguous than verbal communication d. Continuous
2. The following rules are appropriate for dealing with touch violations:
a. begin by assuming the first touch violation is accidental
b. provide gentle nonverbal signs of rejection for repeat offenders
c. describe your reaction and the behavior that produces the perception of violation to the offender
d. both a and c
3. An obnoxious driver flips you off, gives you the finger, shows you the middle digit. This is an example of
a. an illustrator b. a manipulator c. an emblem d. none of the above
4. Nonverbal and verbal communication are interconnected in which of the following ways?
a. nonverbal cues can repeat verbal messages
b. nonverbal cues can substitute for verbal messages
c. nonverbal cues can contradict verbal messages
d. all of the above
5. Which of the following linguistic characteristics also apply to nonverbal communication?
a. Displacement b) Self-reflexiveness c. Structure d. None of the above
6. To communicate competently with nonverbal communication
a. observe multiple nonverbal cues before drawing any conclusions about a person's communication
b. try to match nonverbal and verbal communication to avoid mixed messages
c. monitor your own nonverbal communication
d. all of the above
7. The following are valid conclusions, based on research, about gestures and cultures:
a. identical gestures always produce identical meaning in different cultures because gestures are natural displays
of feelings
b. illustrators usually come naturally to individuals from all cultures
c. there are no gestures that mean the same thing to members of different cultures
d. every culture uses the thumbs up sign to mean "good going" or "nice job"
8. Differences between verbal and nonverbal communication include
a. verbal communication is multi channeled; nonverbal communication is single-channeled
b. nonverbal communication possesses none of the four essential characteristics of language (verbal
communication)
c. verbal communication is single-channeled; nonverbal communication is multi channeled
d. both b and c
9. Friendship-warmth touch
a. is the least intense form of touching b. is most ambiguous type of touch
c. leads to the most misunderstandings between people d. both b and c
Key
1 D 2 D 3 D 4 D 5 B
6 D 7 b 8 D 9 d 10

25
Session IV Outline

Informative Speaking

I. Distinguishing Informative from Persuasive Speaking

A. Noncontroversial Information: Staying Neutral
B. Precursor to Persuasion: No Call to Action
II. Types of Informative Speeches
A. Reports: Facts in Brief
B. Explanations: Deeper Understanding
C. Demonstrations: Acting Out
D. Narratives: Story Telling
E. Comparisons: Pros and Cons
III. Guidelines for Competent Informative Speaking
A. Inform: Tell Us What We Don't Know
B. Adapt: Audience Analysis
C. Organize Carefully: Clarity is Critical
1. Basic Structure: The Cultural Challenge
2. Clarify Key Terms: Definitions
3. Make Connections: Signposts and Transitions
4. Clarifying as You Go: Internal Summaries
D. Supporting Materials Revisited: Follow the Rules
1. Choose Interesting Support Materials: Counteracting Boredom
2. Abbreviate Source Citations: Brief Reference Reminders
E. Avoid Information Overload: Don't Drown in Data
F. Tell Your Story Well: Narrative Tips
IV. Visual Aids
A. Types: Benefits and Drawbacks
1. Objects
2. Models
3. Graphs
4. Maps
5. Tables
6. Photographs
7. Drawings
B. Media: Simple to Complex Technology
1. Chalkboard and Whiteboard: All Dinosaurs Aren't Extinct
2. Poster Board: Simplicity Itself
3. Handouts: An Old Standby
4. Video Excerpts: DVDs, YouTube, and Visual Power
5. Projection Equipment: Blowing It Up
6. PowerPoint: Computer-Assisted Presentations
C. Guidelines: Aids Not Distractions
1. Keep Aids Simple
2. Make Aids Visible
3. Make Aids Neat, Attractive, and Accurate
4. Don't Block Audience's View
5. Keep Aids Close to You
6. Put Aid Out of Sight When Not in Use
7. Practice with Aids

26
 8. Don't Circulate Your Aids
9. Don't Talk in the Dark
10. Anticipate Problems
V. Summary

Informative and persuasive speaking

Styles of delivering speeches

27
 Allied Material

Session IV Summary

A key difference between informative and persuasive speaking is that informative speeches attempt to teach listeners
something new, and persuasive speeches, although oftentimes informative, move beyond and attempt to change
behavior. There are five types of informative speeches that sometimes overlap during the same presentation: those
that report, explain, demonstrate, tell a story, or compare pros and cons of a proposal without taking a position.
Competent informative speaking is achieved by considering your audience when choosing a topic, organizing
carefully, avoiding information overload, keeping your audience interested, using supporting materials competently,
and telling stories well.

Visual aids must be both visually interesting and an actual aid to your speech. Sloppy, poorly prepared, and poorly
selected visual aids can bring you ridicule and embarrassment. Always choose and prepare your visual aids carefully.
Visual aids can clarify complicated points, gain and maintain audience attention, enhance your credibility, improve
your delivery, and make your information memorable. You have many types of visual aids to choose from, but make
sure that you don't become enamored with the technologically sophisticated and glitzy aids when you aren't well
versed in their use. If you do, your speech could be diminished by too much flash and not enough substance. Follow
the guidelines for using visual aids.

Key Terms

Key Term Definition Key Term Definition

Speech that a speech that explains problems that exist Speech to a speech that shows the audience
and then compares a variety of potential how to use an object or perform a

28
compares solutions demonstrate specific activity

Speech to a speech that is usually a brief Transitions connect what was said with what
report informative presentation that fulfills a will be said
class assignment, updates a committee
about work performed by a
subcommittee, reveals the results of a
study, provides recent findings, or
identifies the latest developments in a
current situation of interest

Visual aids an aid to a speech that clarifies different Internal restates a key point in a speech
points, gain and maintain audience summary
attention, enhance the speaker’s
credibility, and improve the delivery of
the speech

Posterboard a simple medium for visual aids Signposts organization markers that indicate
the structure of a speech an d notify
listeners that a particular point is
about to be addressed

Activity Sheet

Session 1V- Activity. 1 Time: 45 min

Activity 4 INFORMATIVE SPEECHES: TYPE ANALYSIS

The text identifies three (3) types of informative speeches. Think back over the past week and make a list of all
the informative messages that you have received. Try to sort them out based on the categories listed below.

Activity 4.1 REPORTS

______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________

29
Activity 4.2 LECTURES
______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________

Activity 4.3 DEMONSTRATIONS

______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________

Activity 4.3 WORKSHEET FOR INFORMATIVE SPEAKING

Your assignment is to prepare an informative speech that you will deliver in class. The key to informative speaking is
to present new ideas or information to your audience. Follow the steps contained in this worksheet.
Topic:

Purpose:

Thesis:

Introduction
Attention Getter:

Topic Significance:

Preview:

Body
Main Ideas (limit based on time available to speak):

1.

30
 2.

3.

Conclusion
Review:

Closing Remarks:

Activity 4.4 APPROPRIATE AIDS

For each topic listed below, choose a visual aid that best fits the topic and describe how you would incorporate
that visual aid into the speech.

Topic Visual aid How to use

Flag etiquette

How to cook a hen

Fine juice

What is a listserv?

Big Ben

Coin collecting

How to start your own small business

Photo development

31
Weight loss

How to use PowerPoint

The Minar-e-Pakistan

Iqbal.s poem

Guinness World Records

Examine your list. Which type of informative message was easiest to identify? Which was the hardest? How much
of an impact does informative speaking play in your life?

Quiz on Information speaking

1. "My third reason is . . ." is an example of
a) a transition b) an internal summary c) a purpose statement d. a signpost
2. The benefits of visual aids include that
a. they can clarify a difficult or complex point
b. they can gain the attention of an audience
c. they can increase the speaker’s credibility
d. all of the above
3. To use visual aids effectively, a speaker should
a. face the visual aid b. pass out the visual aid during the speech
c. put the visual aid out of sight when not referring to it
d. make visual aids complicated and detailed
4. "James Jones at Merck notes that a cure for cancer is only a few years away" is a citation of a source that is
incomplete in which of the following ways?
a. missing specific date of statement b. credentials of Jones are insufficient
c. Jones is a questionable source for the statement d. all of the above
5. The limitations associated with using objects as visual aids include that
a. some objects may be illegal b. some objects are too large and bulky
c. live objects such as animals can be difficult to control d. all of the above
6. Drawings as visual aids are ineffective when
a. they are drawn by the speaker
b. they are too small to be seen by listeners in the back of the room
c. they are sloppy and poorly drawn
d. both b and c
e. "So how does this affect us?" is an example of
a. a signpost b. a transition c. an internal summary d. a final summary statement
7. "According to Francine Freederhouser, director of research at Plantonometrics, a manufacturer of computer
chips, global warming will cost $3 trillion worldwide to reverse" is a weak use of a source because the source
is
a. missing a date b. Biased c. cited out of her field of expertise d) both a & c
8. When using video clips during your 10-minute speech,

32
 a. make sure the sound provides good background music
b. be certain the clip is cued up
c. use clips that are at least two minutes in length
d. all of the above
Key
1 d 2 d 3 c 4 d
5 d 6 d 7 b 8 d
9 c

True/False Quiz Exercise

Statement True False
1. Informative speeches do not usually stir disagreement and dissension. F

2. Informative speeches typically tell us what to think, and persuasive speeches F

tell us what to think about.

3. A speech is divided into an introduction, body, and conclusion. T

4. An informative speech may produce a strong desire from listeners to correct T

a problem presented during the speech.

5. Demonstrations and lectures are the same type of informative speech. F

33
Session V Listening to others

Receptive vs Expressive listening skill

34
Process of listening

35
Listening stands for Types of listening skills

Active listening skill Effective listening

Session V Outline

Listening to Others

I. Significance of Listening
II. The Listening Process
A. Comprehending: Discriminating for Understanding
1. Discriminating Speech Sounds: Comprehending Phonemes
2. Speech Segmentation: Comprehending Morphemes
B. Retaining: Memories

36
 1. Fallibility of Memory: You Can't Retain Everything
2. Benefits of Forgetting: Curse of Infallible Memory
3. Why You Forget: Inattention, Meaninglessness, and De-motivation
C. Responding: Providing Feedback
III. Competent Informational Listening
A. Information Overload: Too Much of a Good Thing
B. Shift Response: Conversational Narcissism
C. Competitive Interrupting: Dominating Conversations
D. Glazing Over: The Wandering Mind
E. Pseudolistening: Faking It
F. Ambushing: Focused Attention with Prejudice
IV. Competent Critical Listening
A. Skepticism, True Belief, and Cynicism: Differences
B. The Process of True Believing: Uncritical Listening
1. Confirmation Bias: Searching for Support
2. Rationalization of Disconfirmation: Clinging to Falsehoods
3. Shifting the Burden of Proof: Whose Obligation Is It?
C. The Skepticism Process: Exercising Competent Critical Listening
1. Possibility: Could Happen, But Don't Bet On It
2. Plausibility: Making a Logical Case
3. Probability: Likelihood of Events
4. Certainty: Without Exception
5. Self-Correction: Progressing by Mistake
6. Parsimony: Making Fewer Assumptions
V. Competent Empathic Listening
A. Response Styles: Initial Response Patterns
1. Evaluative Response: Making Judgments
2. Advising Response: Telling Others How to Act
3. Interpreting Response: Explaining Meaning
4. Content-Only Response: Ignoring Feelings
5. Probing Response: Asking Questions
6. Supporting Response: Bolstering Others
7. Understanding Response: Paraphrasing and Perception Checking
B. Response Styles and Empathic Listening: Making Choices
1. Empathic Response Styles: Probing, Supporting, and Understanding
2. Nonempathic Responses: Evaluating, Advising, Interpreting, and Content-Only
3. Choosing Competent Response Styles: Frequency, Timing, and Solicitation
VI. Summary

Session V Summary

Listening is the most frequent type of communication any of us do on a daily basis. Listening is first and foremost an
active process. You cannot comprehend information, retain it, or respond appropriately to what you hear from others
without focused attention. Listening is effortful, not effortless. The competent communicator recognizes when
informational, critical, and empathic types of listening are appropriate and effective. Be an informational listener
when the principal focus of the communication is learning or retaining information. Be a critical listener when you
need to find solutions to problems or make decisions that have consequences for yourself and others. Be an empathic
listener when you are trying to build or maintain a relationship with another person and that person comes to you with
a problem or crisis.

37
 Key Terms

Key Term Definition Key Term Definition

Ambushing when we listen for weaknesses and Confirmation the tendency to seek information
ignore strength of a speaker’s message bias that supports one’s beliefs and to
ignore information that contradicts
those beliefs

Competitive when we dominate the conversation by Conversational the tendency of listeners “to turn the
interrupting seizing the floor from others who are narcissism topics of ordinary conversations to
speaking themselves without showing
sustained interest in others’ topics”

Critical the process of evaluating the merits of Cynicism nay-saying, fault finding, and
listening claims as they are heard ridiculing

Speech the ability to discern breaks between Content-only a response that comprehends the
segmentation recognizable words when speakers often response literal meaning of message from
make no apparent pauses to signal others but doesn’t recognize the
distinct words feelings that ride piggyback

Activity Sheet

Session V- Activity. 1 Time: 45 min

Activity LISTENING DIARY

Spend a day charting your listening behaviors. For each hour of the day, indicate how much time you spent
listening and whether it was appreciative, empathetic, or critical listening. If it was more than one type, record
the proportion of each. Then answer the questions to analyze your listening behaviors.
Hour of Day Time spent Listening Appreciative-Empathetic-Critical

7 am

10

11

12

1 pm

38
2

10

11

Activity 5.1 How much time during this day did you engage in listening?

______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________
5.3 Which type of listening did you practice most?

______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
_____________________________
5.4 Which type of listening did you practice least?

______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________
5.5. How can you use the results of this diary to become a more competent listener?
______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
_____________________________
5.6 LISTENING BEHAVIORS: SELF ASSESSMENT

Complete the following questionnaire that measures your listening behaviors. Circle the first response that you think
of.

39
 Rarely Sometimes Always
1. I listen only if the information is 1 2 3 4 5
important.

2. I often jump to conclusions before 1 2 3 4 5

I have listened to all of the message.

3. I listen when I don’t have a lot 1 2 3 4 5

on my mind.

4. I stop listening when a subject is 1 2 3 4 5

difficult to follow.

5. I listen for facts and often ignore 1 2 3 4 5

the rest of the message.

6. I listen as long as the speaker isn’t 1 2 3 4 5

monotone.

7. I use the same listening style for all 1 2 3 4 5

my interactions.

8. I listen until the speaker says 1 2 3 4 5

something that I disagree with.

9. I react emotionally to some words. 1 2 3 4 5

10. I can look like I’m listening when 1 2 3 4 5

I’m not.
Total ________

What do your answers say about your listening behavior?

Quiz on listening others.

1. Listening is composed of which of the following elements?
a. comprehending b. retaining c. responding d. all of the above
2. A shift response is
a. a type of conversational narcissism b. a kind of interrupting response
c. a competitive vying for attention and focus on self by shifting topics d. both a and c
3. What percentage of their time do college students spend listening?
a. 22% b. 33% c. 44% d. 55%
4. Skepticism is
a. a process of seeking evidence that supports accepted beliefs
b. a process of tearing apart and finding fault with the beliefs and values of others
c. a process of examining claims, evaluating evidence and reasoning, and drawing conclusions based on possibilities
d. a process of examining claims, evaluating evidence and reasoning, and drawing conclusions based on
probabilities
5. Which of the following are not criteria for evaluating reasoning and evidence when critically listening
a. credibility b. sufficiency c. relevance d. vividness

40
 6. Mindful listening is
a. a goal we should always strive for b. active listening
c. an easily garnered skill d. all of the above
7. You are asked by a speaker to accept her point of view because most people already do, as indicated on
several national surveys using random samples of more than 1,000 subjects. She has committed a fallacy
called
a. ad hominem b. biased source c. false analogy d. ad populum
8. A friend comes to you with a problem. He has lied to his partner, and he feels terrible about it. Your initial
response is, "That was a lousy thing to do." This response is
a. probing b. evaluative c. interpretive d. advising
1 d 2 c 3 d 4 d 5 d
6 b 7 d 8 b

True/False Quiz
Statement True False
1. Hearing and listening are the same thing. F

2. Cynicism is persistently finding fault with the beliefs and T

opinions of others.
3. We do not usually remember what has not received our focused T
attention.

4. Men interrupt, on average, more than women do in F

conversation.

5. A shift response is interrupting to seize the floor during a T

conversation.

5.7 ACTIVE LISTENING

Choose five times throughout one day to close your eyes and listen. Then open your eyes and, using the space
below, record what you heard. Bring the list to class for discussion.

1.

______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
_____________________________
2.

______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
_____________________________
3.
41
______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
_____________________________
4.

______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
_____________________________
5.

______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
_____________________________

Session VI
Models and Short Forms of Written Communication
Session Outline
I. Models of communication
a) Aristotle model of communication
b) Berlo’s Model of Communication
c) Linear Models
d) The Shanon Waver Model of Communication
e) Schramma’s Model of communication
f) The transactional model of communication
g) Ecological model of communication
2. Letters
a) Block and modified blocked letters
b) request or inquiry letters
c) letter of refusal
d) Letter to complaint or claim letter
e) Official correspondence
3. Memoranda
4. E-mail
5. Abstracts
6. Executive Summaries
7. Minutes
8. Log or Journal Entries
9. Summary
42
 Allied Material

Chapter Summary
Aristotle model of communication is the golden rule to excel in public speaking, seminars, lectures where the sender
makes his point clear by designing an impressive content, passing on the message to the second part and they simply
respond accordingly. The Berlo’s model of communication takes into account the emotional aspect of the message. In
the block style, every line begins at the left margin. In the modified block style, the date and the
complimentary closing begin at the centre point. The writer of a request letter should make it as easy as
possible for the receiver to answer the request. The main purposes of replying to a letter of inquiry are:
to maintain a spirit of good will. The main purposes of replying to a letter of inquiry are: to maintain a
spirit of good will. The memorandum (memo) is a form of communication used to relay information within a
company, club, or other organization. The executive summary of a report is sometimes called the
management summary or management overview.

Key Terms

Key Term Definition Key Term Definition

Channel medium through which a message travels, Transactional a communication model by definition,
such as oral or written model assumes that people are connected
through communication

Cohesiveness the degree of liking we have for members of Communication engaging in communication with others
a group, and the level of commitment to the competence that is perceived to be both effective
group that this liking produces and appropriate in a given context

Channel lean text-only communication Receiver decoder of a message

Content what is actually said and done Interactive model a communication model that includes
dimension feedback

Linear model communication that is one-way Constructive composed of openness and a pattern of
communication supportiveness
climate

43
Sample letter

44
Reply to Inquiry and Inability to Offer Substitute

Dear

Your letter inquiring about (subject of inquiry) was brought to my attention. While we manufacture a vast assortment
of (products) , none of our models fit the description which you provided. We have never manufactured (subject of

45
inquiry). You may wish to direct an inquiry to the following distributor, whose firm has been in existence for many
years and who may have the answer you are seeking:

____(name of firm)____

___(address)_________
____(city,state,zip)__

I am sorry that I am unable to be of more assistance to

you. Best of luck!

Letter of Refusal
Sometimes it is necessary to refuse a person's request. For example, the person may have asked for information that is
confidential or for a service that cannot be provided.

Reply to Inquiry and Inability to Offer Substitute

Dear

Your letter inquiring about (subject of inquiry) wasbrought to my

attention.While we manufacture a vast assortment of (products) ,none of our
models fit the description which you provided.We have never manufactured
(subject of inquiry).You may wish to direct an inquiry to the
followingdistributor, whose firm has been in existence for manyyears and who
may have the answer you are seeking:

____(name of firm)____
____(address)_________
____(city,state,zip)__

I am sorry that I am unable to be of more assistance to

you. Best of luck!

Models of communication

46
Transactional Model of Communication (Mohan et al, 1989, 42)

47
Modern Model of Communication (Ecological Model of communication)

48
49
50
51
52
53
54
55
56
57
58
59
60
61
Multiple Choice Quiz
1. Ethics in the communication competence model is
a. the successful performance of a communication behavior
b. receptive accuracy, decode, and comprehend signals in your social environment
C. a conscious decision to invest time and energy in improving our communication with others
D. a set of standards for judging the moral correctness of communication behavior
2. Which of the following is not a weakness of the linear model of communication has:
a. it doesn’t include feedback B. doesn't include noise
C. it assumes listeners are passive not active participants
D. it assumes sending and receiving are separate, not simultaneous activities
2. Noise from a communication perspective includes
a. startling sounds b. biases and assumptions c. confusing word choices d. all of the above
3. Fields of experience refer to
a. cultural background b. geographic location c. ethnicity d. all of the above
4. The interactive model provides the following insights about human communication:
a. a communicator is both a sender and a receiver at the same time
b. fields of experience can significantly affect the understanding of messages transmitted
c. communication has an impact on all parties involved in the communication
d. all of the above
5. Meaning is
a. socially constructed b. never perfectly shared, only approximately shared
c. shared both verbally and nonverbally d. all of the above
6. Rules
a. provide a basis for determining the appropriateness of our communication
b. can be both implicit and explicit
c. should never be modified; that would be inappropriate d. both a and b
7. If everyone who works in the office leaves early on days when the boss is not there, but no one reports it. This
represents a:
a. implicit rule b. explicit rule c. rule violation d. Receptive Accuracy

1 d 2 c 3 d 4 b

5 d 6 d 7 a

62
 Activities
6.1 Write official letters as given in the models.
6.2 Give out the models which you wish to follow in future.
6.3 What style of writing would you follow while writing
6.4 In official correspondence what would you keep in mind while writing.
6.5 Official writing is necessary in official routine identify some of the techniques taught to you in this module.

Session VII Presenting Speeches

Speech Anxiety 8 steps to avoid Speech Anxiety

Know your Audience Know your topic Practice B4 Presenting

Prepare your speech Take control Take care of you

Find Friendly Faces Channel your energy

Dysfunctional speech Anxiety

63
Outline
I. Addressing Speech Anxiety
A. Pervasiveness: You're Not Alone
B. Symptoms: Fight-or-Flight Response
1. Basic Symptoms: Responding to Threat
2. Appropriateness of Symptoms: Relevance
C. Causes: Dysfunctional Anxiety
1. Self-Defeating Thoughts: Sabotage
a. Catastrophic Thinking: Fear of Failure
b. Perfectionist Thinking: No Mistakes Permitted
c. Desire for Complete Approval: Trying Not to Offend
2. Anxiety-Provoking Situation: Context
a. Novelty of the Speaking Situation: Uncertainty
b. Conspicuousness: In the Spotlight
c. Types of Speeches: Varying Responses
D. Strategies: Managing Anxiety
1. Prepare and Practice: Novelty to Familiarity
2. Gain Perspective: Rational Thinking
3. Communication Orientation: Reframing
4. Coping Statements: Rational Reappraisal
5. Positive Imaging: Visualizing Success
6. Relaxation Techniques: Reducing Fight-or-Flight
7. Systematic Desensitization: Step-by-Step
II. Gaining and Maintaining Attention
A. Attention Strategies: Involuntary Triggers
1. Novelty: The Allure of the New
a. Unusual Topics: Choosing Creatively
b. Unusual Examples: The Anti-Sedative
64
 c. Unusual Stories: Nothing Like a Good Tale
d. Unusual Phrasing: It's in the Wording
2. Startling Appeal: Shake Up the Audience
a. Startling Statements, Facts, or Statistics
b. Inappropriate Use: Beware Bizarre Behavior
3. The Vital Appeal: Meaningfulness
4. Humorous Appeal: Keep 'Em Laughing
a. Don't Force Humor: We're Not All Funny
b. Use Only Relevant Humor: Stay Focused
c. Be Sensitive to Context: Humor Can Backfire
d. Use Self-Deprecating Humor: "I'm Not Worthy"
5. Intensity: Concentrated Stimuli
III. Competent Presentation of Introductions and Conclusions
A. Competent Introductions: Four Requirements
1. Gain Attention: Focusing Your Audience
a. Begin with a Clever Quotation: Let Others Grab Attention
b. Use Questions: Engage Your Audience
c. Begin with a Simple Visual Aid: Show and Tell
d. Tell a Relevant Story: Use Narrative Power
e. Refer to Remarks of Introduction: Acknowledging Your Audience
2. Make a Clear Purpose Statement: Providing Intent
3. Establish Topic Significance: Making Your Audience Care
4. Preview the Main Points: The Coming Attractions
B. Requirements for Competent Conclusions: Finishing Well
1. Summarize the Main Point: Connecting the Parts
2. Refer to the Introduction: Bookending the Speech
3. Make a Memorable Finish: Sizzle Don't Fizzle
IV. Competent Presentation of Supporting Materials
A. Examples: Appropriateness and Effectiveness
1. Use Relevant Examples: Stick to the Point
2. Choose Vivid Examples: Creating Strong Images
3. Stack Examples: When One is Not Enough
B. Statistics: Quantifying Your Points
1. Use Accurate Statistics Accurately: Be Careful with Statistics
2. Make Statistics Concrete: Clarifying Menaning
3. Make Statistical Comparisons: Gaining Perspective
4. Stack Statistics: Creating Impact
V. Competent Style of Presentation: A Signature Event
A. Oral versus Written Style: An Essay is Not a Speech
B. Standards of Competent Oral Style: The Language of a Speech
1. Clarity: Say What You Mean
2. Precision: Picking the Apt Words
3. Vividness: Paint a Picture
a. Metaphor and Simile: Figures of Speech
b. Alliteration: Several of the Same Sounds
c. Parallelism: Vivid Rhythm
d. Antithesis: Using Opposites
VI. Competent Delivery of Speeches
A. Common Delivery Problems: Distractions
1. Weak Eye Contact: Avoiding Your Audience

65
 2. Monotone Voice: Flat and Uninteresting
3. Vocal Fillers: Um, Know What I Mean?
4. Rapid Pace: Speed Speaking
5. Awkward Body Movements: Physical Distracters
6. Distracting Behaviors: Stop Clicking the Pen
B. Methods of Delivery: The Big Four
1. Manuscript Speaking: It's All There in Black and White
2. Memorized Speaking: Memory, Don't Fail Me Now
3. Impromptu Speaking: Off-the-Cuff Presentations
4. Extemporaneous Speaking: The Virtues of an Outline
VII. Summary?
Allied Material
Summary
The substance of your speech, no matter how well prepared, will make little difference to an audience if presented
poorly. Speech anxiety can significantly interfere with competent presentation. Addressing this potential problem is
critical. Gaining and maintaining the attention of your audience throughout your speech increase the likelihood that
your carefully prepared speech will resonate with listeners. An effective introduction gets your speech off to a good
start, and an effective conclusion ends it with a bang. Style should be clear, precise, and vivid. Delivery should
incorporate strong eye contact, vocal variety, moderate body movements, and be free of distracting mannerisms.
Extemporaneous speaking1 is the type of delivery to master for most occasions.

Key Terms
Key Term Definition Key Term Definition
Adaptation after the beginning of a speech, when the Alliteration the repetition of the same sounds,
phase speaker reaches a comfortable level usually a consonant sounds, starting
within a couple of minutes each word
Anticipation when your symptoms elevate just prior to Cliché a cone-vivid expression that has
phase giving your speech been overused to the point of
seeming commonplace
Dysfunctional occurs when the intensity of the fight-or- Emotional feeling happy or sad depending on a
speech flight response prevents an individual contagion speaker’s voice
anxiety from giving a speech effectively
Extemp a speech delivered from a prepared Functional occurs when the fight-or-flight
speech outline or notes speech anxiety response is managed and stimulates
an optimum presentation
Impromptu a speech delivered without preparation, Rhetorical a question asked by a speaker not
speech or so it seems question intended to be answered out loud

Activity Sheet
Session VII- Activity. 1 45 min
7.1 EFFECTIVE LANGUAGE
The language the speaker uses, in large part, determines his or her credibility. One must consider the appropriateness
of the language for the audience. Language should be clear and specific. Avoid abstract words or words that demean
a person’s worth. For each of the passages below, express the same ideas in language that is more effective.
1. Please find enclosed a bank draft in the amount of $100. In spite of the fact that the device was not usable, we
are reasonably certain we can
repair the damages and use it in the near future.
______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
66
 _____________________________

2. You must go for the simple reason that the present time is correct chronologically.
___________________________________________________________________________________________
___________________________________________________________________________________________
___________________________________________________________________________________________
___________________________

3. At the present time there is no sympathy for a bleeding heart liberal like you.
___________________________________________________________________________________________
___________________________________________________________________________________________
___________________________________________________________________________________________
___________________________

7.2 DUELING DELIVERY

Observe two speakers and record your observations below. Be prepared to discuss the methods of delivery
used by the speakers.

DELIVERY SPEAKER ONE SPEAKER TWO

Type/Style
(Impromptu,
Extemporaneous.,
Manuscript, Memorized,
etc.)

Attention Getter

Vocal Delivery
(Rate, Pitch, Volume)

Corporal Delivery
(Eye Contact, Body
Movement)

67
7.3 PRESENTING SUPPORTING MATERIALS

Listed below are the three types of supporting materials discussed in your text. For each type, list two strengths and
two weaknesses.

Strengths Weaknesses
Quotations/
Testimonials

Examples

Statistics

Explanatory Questions
Use the following questions to demonstrate an understanding of key chapter concepts.
1. Eliminating speech anxiety is not the goal of a competent communicator; rather, managing that anxiety is.
Identify and describe strategies for managing speech anxiety.
2. Public speakers have varying ways to gain and maintain the listener's attention; identify and describe four
distinct strategies.
3. Writing an essay to be read is different from writing a speech to be delivered. Highlight the differences
between a written and an oral style.
4. Public speakers can choose from four distinct delivery styles. Most public speaking course emphasize
extemporaneous style. Discuss the advantages of this style over the other three.
Multiple Choice Quiz
1. Supporting materials for speeches accomplish which of the following purposes?
a. support claims b. amplify ideas c. clarify points d. all of the above
2. Examples used as supporting material for a claim are likely to be effective when they
68
 a. are very vivid b. aren't relevant to the claim that is made
c. are a hasty generalization d. aren't representative of the claim that is made
3. When citing testimony from an expert as supporting material for a claim made in a speech, a complete citation
should include the
a. name of the expert b. expert's specific title or expertise
c. publication in which the expert's statement appears d. all of the above
4. Fredricka states in her speech that "35% of the world's children live in poverty." As credible support for her
claim that poverty is a serious global catastrophe, this statistic as cited
a. is sufficient to establish the credibility of her claim
b. could be dated since no date is provided
c. has no credible source for the statistic d. both b and c
5. "A hypnotic horror that hounded them to hell" is an example of
a. a simile b. a parallelism c. alliteration d. antithesis
6. Credibility of a statistic used to support a claim in a speech is enhanced by
a. citing a credible source for the statistic
b. citing a source of the statistic that is objective (no special interest in an outcome)
c. citing a source of the statistic that has a history of accuracy d. all of the above
7. Manuscript speaking is
a. extemporaneous speaking b. impromptu speaking
c. speaking from a written version of the speech d. microphone speaking
8. Which of the following are common disadvantages of manuscript speaking?
a. weak eye contact with audience
b. changes in content to adapt to audience feedback are difficult to make smoothly
c. speech sounds read instead of natural d. all of the above
9. My old neighbor was French and he was very rude.Thus French people are rude". This is:
a. a hypothetical example b. a testimonial
c. a credible source d. a hasty generalization
10. Which of the following is accomplished by using a well-chosen statistic?
a. supports a claim b. corrects a false assumption
c. amplifies an idea d. all of the above
1 d 2 d 3 d 4 d 5 c

6 d 7 c 8 d 9 d 10 d

True/False Quiz
True/False Quiz
Statement True False
1. "Imagine that you have just entered the on-ramp of a busy
freeway" is the beginning of a hypothetical example to illustrate T
a point.
2. Hypothetical examples are more effective than real examples for F
making points in a speech.
3. Testimony cited on the Internet is usually reliable and credible F
evidence.
4. Oral and written style are virtually the same, so writing your F
speech word for word and reading it to your audience is an
effective way to present a speech.
5. Clarity of style comes from a simple, concise use of language. T

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Session VIII
Interview techniques
Types of Interviews Dress for Professional interview (Male)

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Dress for women

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SAMPLE -C.V.

Use this sample when you do not have a clear idea of what job you are seeking or do not want to limit your
application.

Your Name in bold and/or large

Address

Phone number/e-mail

LANGUAGES

Describe varied levels of fluency according to the following: Fluent, Intermediate, Basic. If you are unilingual, leave
this section out.

English and French (Fluent)

SKILLS

Depending on your skills, this section could also be entitled or subtitled Computer Skills, Technical Skills,
Laboratory Skills, or Research Skills. Include all software and hardware knowledge, lab techniques, equipment and
specific methodologies you are familiar with.

EDUCATION

Bachelor of ____: Major area of study, Minor area of study date - date

McGill University, Montreal, Quebec

• add academic awards and any subjects taken relevant to your career objective

• add research undertaken with results if possible

Diploma of Collegial Studies, Discipline date - date

Dawson College, Montreal, Quebec

• add academic awards and any subjects taken relevant to your career objective

High School Graduation Diploma date - date

It’s usually not necessary to include high school unless:

• it shows that you have studied in another language or you studied abroad or you went

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 • to school in the same town where you would like to work (i.e. you’re a “local”)

WORK EXPERIENCE

List all the paid work experience you have had.

Position Title (in bold) date

Name of company or organization, City, Province

• use “one-liners” to describe your activities and “action verbs” to give more impact

• at least one of the one-liners should describe an initiative you took or an achievement you had with results

• consider using the P.A.R. formula (problem, action, result)

• emphasize your “transferable skills” : leadership, organization, communication, creativity, etc.

• you should specify if the position was contract, part-time or summer

News Editor (summers) date - date

The McGill Daily – McGill University, Montreal, Quebec

• Oversaw and planned the news section

• Researched and compiled news leads, and conceived story ideas

• Edited articles and instructed reporters on effective writing techniques

• Wrote general and investigative articles concerning today’s health issues

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WORK EXPERIENCE (continued)

Field Research Assistant date

N.B. Mammal Institute, St. Andrews, New Brunswick

• Researched marine mammals on-site

• Analyzed the results of the oceanographic factors of the field study

• Studied the biology, taxonomy and social aspects of marine mammals

• Communicated all findings to the research team and participated in group discussions

(Add other positions if applicable)

EXTRA-CURRICULAR AND VOLUNTEER EXPERIENCE

List the positions you have held in student and other voluntary organizations. Treat them like
“regular” jobs.

Position Title (in bold) date

Name of club, council, etc.

• describe what you did in this position

• emphasize your “transferable skills” and any achievements

Committee Member date - d

Students’ Society of McGill University (SSMU)

• Organized social activities and fundraising events

• Responded to student needs at the front desk and via telephone

(Add other positions if applicable)

AWARDS AND DISTINCTIONS

List your awards, scholarships and distinctions here if they are numerous. If you have only
a few awards or if they are prestigious, you may include them under the relevant degree
program, under education.

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 ACTIVITIES AND INTERESTS

This section will include any additional information about activities you are involved in or
interests you have that are not included above. Avoid “reading, sports, films” which is too
general. Be creative and specific. This is often the section where employers look to start an
“icebreaker” conversation. Some activities could include the following:

• Sports Activities – mention levels of competition and any prizes awarded in a particular
sport.

• cuTravel Overseas – mention places traveled, length of stay and any independent trips

• Personal Improvement – mention organizations and what you learned

(Add other activities if applicable)

REFERENCES ARE AVAILABLE ON REQUEST

Do not list references, but prepare a list with all contact information. Be certain to contact
your references in advance and inform them of the position for which you are applying.

Curriculum Vs Resume
C.V Resume

Length Two pages or a little more One page, sometimes two pages
Contents Name, contact information, education, Name, contact information,
work experience and relevant work-related education, work experience and
skills. Includes a summary of academic relevant work-related skills. Focus
background as well as teaching and is on work experience, listed in
research experience, publications, reverse chronological order.
presentations, awards, honors, affiliations
and other details
Purpose In Europe, the Middle East, Africa and Job applications.
Asia, employers expect a CV. In the U.S., a
CV is used primarily when applying for
academic, education, scientific or research
positions.
other personal use Official use
purpose

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Quiz Session 8

1. The interviewer says, “Tell me about your self is the best.” answer? Which of these

a) “I was born in Oregon and moved to the East Coast After graduating from
high school, I attended college and worked a couple of part-time jobs.”

b) I enjoy“ helping people and this drives my desire to master the art
of fundraising. I have been volunteering with American Red Cross for
the past two years and have learned many useful skills about
organizing fundraisers. I think my experiences have prepared me to be
a great Fundraising Coordinator.”
c) “I’m a pretty outgoing person with an open personality and visiting new places. One of
my favorite things to do is spend time with friends.
d) I also like to travel. Last summer, I took a trip to Europe with a couple of buddies. We
had a great time.”

2. You’re asked a really difficult question. You don’t know you:

a) answer,That’s“ a tough.I’mquestionreally” not sure.
b) say the first thing that comes to mind.
c) take a deep breath and think of an answer while paraphrasing the question.

3. Which of the following is okay to do at an interview?

a) Ask the employer questions
b) Answer your cellphone
c) Be a few minutes late
4. You’re asked what your biggest How do you answer a Knesset? is.
a) “I can sometimes be disorganized. I have been tryin creating a calendar for myself
and categorizing things in folders. So far, these methods seem to be working.”
b)Honestly,“ I don’treallyhave one.”
c) “I’m a perfectionist. As a result, I often work very usually at the office for more
hours than the average em
5. Which of these things should you bring to an interview?
a) Copies of your resume
b) A list of references
c) Both a and b
6. How early should you arrive to the interview?
a) 30 minutes
b) 10 minutes
c) 1 minute
7. Your interviewer asks you what you think about your previous boss. You didn’t get alon your
previous boss. You answer:
a) “He goodwasleader and really kept the team focused and on-task.”

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 b) “He was alright, but we weren’t that close.”
c) “We didn’t exactly get along becausedemandsheand wasmade a lot constantly on
the phone.”
8. The secretary who greets you prior to your interview:
a) is only being friendly because it’s his job.
b) is the person you should go to if your interviewer is a few minutes late, if you need a cup
of water, or if you think the room is too cold.
c) will probably be asked his opinion of you by the employer after you leave.
9. Which one of these things should you always try to do during an interview?
a) Ask your interviewer(s) for their business card and/or contact information at the end.
b) Inquire about your salary.
c) Smile and nod at everything the interviewer says.
10. Thank-you notes are:
a) not necessary to send.
b) necessary only if you think your interview went well.
c) something that should be sent within 48 hours of the interview.
11. Your interviewer asks you what your greatest strengths are. How do you respond?
a) By listing five or ten qualities you think are your best ones.
b) Give two or three strengths and concrete examples of them.
c) Say all the qualities and requirements that were listed on the job description.
12. The purpose of an interview is:
a) to match employees with the employer that best suits them, and vice versa.
b) for the job candidate to talk about his achievements.
c) for the employer to test the interviewee by asking tricky questions.
13. When you’re asked longerwhattermyourgoalsare, you say:
a) “Develop my customer service skills by meeting with a
and challenging myself to address a wider set of needs.” b)I hope“ to one day become a
manager.”
c) “I’m not really sure, I haven’t exactly thought about
14. Which of these is not a good reason for wanting to work for a company?
a) Your vision aligns with the company’s mission.
b) The location, salary, and benefits are all great.
c) You have skills that you think will contribute to the
15. Which of these is an example of a good question to ask the interviewer?
a) What is the average salary for somebody in my position?
b) What do you think is this company’s greatest challenge
c) What skills does this job require?
16. Other than your responses, you need to also pay close attention to:
a) your body language.
b) your eye contact.
c) both a and b.
17. You think the employer might ask you for a list of references during the interview. Prior to
the
interview, you:
a) let your references know that they might be contacted, but don’t give them details

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 about the job.
b) let your references know that they might be contacted and tell them about the job you’re
seeking and why you’re a good fit for it.
c) choose to not tell your references that they may be contacted.
18. What should you do research on before the interview?
a) The company you’re interviewing for. b)The industry you hope to work in. c)both
a and b.
19. What’s the safest thing to wear to an interview, if you company’sdress code?
a) A suit.
b) A collared shirt and khakis.
c) A comfortable t-shirt and jeans.
20. When talking about your past experiences, you should:
a) only mention things that occurred at work.
b) only mention your successes.
c) Do not be afraid to mention things that happened outside of work or failures as long as it
provides a good answer to the question.
1 B 2 c 3 a 4 a 5 C

6 B 7 a 8 c 9 a 10 C

11 B 12 a 13 a 14 b 15 B

16 C 17 b 18 c 19 a 20 C

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