Unibic

Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1of 9

A cookie is a baked or cooked food that is typically small, flat and sweet.

It usually contains flour,


sugar and some type of oil or fat. It may include other ingredients such as raisins, oats, chocolate
chips, nuts, etc.

In most English-speaking countries except for the United States and Canada, crisp cookies are called
biscuits. Chewier biscuits are sometimes called cookies even in the United Kingdom.[3] Some cookies
may also be named by their shape, such as date squares or bars.

A dish of assorted cookies, including sandwich cookies filled with jam.


Bakarkhani cookie is part of Mughlai cuisine of the Indian subcontinent

Hearts shaped Valentine's Day cookies adorned with icing.


HISTORY

Cookie-like hard wafers have existed for as long as baking is documented, in part because they deal
with travel very well, but they were usually not sweet enough to be considered cookies by modern
standards.

Cookies appear to have their origins in 7th century AD Persia, shortly after the use of sugar became
relatively common in the region. They spread to Europe through the Muslim conquest of Spain. By
the 14th century, they were common in all levels of society throughout Europe, from royal cuisine to
street vendors.

With global travel becoming widespread at that time, cookies made a natural travel companion, a
modernized equivalent of the travel cakes used throughout history. One of the most popular early
cookies, which travelled especially well and became known on every continent by similar names,
was the jumble, a relatively hard cookie made largely from nuts, sweetener, and water.

Anzac Biscuit – This is an Australian army biscuit, also known as an Anzac Wafer or an Anzac
Tile. They are essentially a hardtack biscuit (see hardtack biscuit below) with a long shelf-life and a
substitute for bread. The biscuits are very hard, and soldiers preferred to grind them up and use
them as porridge. Today, they are known as Australia’s National Biscuit. ANZAC day is celebrated in
Australia and New Zealand on April 25. Around ANZAC Day, these biscuits are also often used by
veterans’ organizations to raise funds for the care and welfare of aged war veterans
UNIBIC is a cookie brand owned by UNIBIC Foods India Pvt. Ltd. For several years, glucose biscuits
was a tough cookie in the Indian market. However, after it lost its energy, cream biscuits and
cookies started becoming a favourite as they were more affordable, and in the process,
toppled glucose biscuits to achieve a larger market share.
In the midst of this shift, Unibic was set up in India by former Britannia COO Nikhil Sen,
Unibic Australia’s Michael Quinn and entrepreneur Dhruv Deepak Saxena in 2004 in
Bengaluru. When Sen met Michael Quinn, who had started Unibic in Autralia, he found that
Quinn wanted to start a biscuits business in India. Together, they aimed to introduce premium
cookies and biscuits in the country. The company made a healthy start with two cookie
brands and initially imported ingredients such as chocolate chips and oatmeal into India, but
later went on to rely on its own resources.

Nikhil Sen, MD

Nikhil Sen, the Managing Director of UNIBIC first joined Britannia as a management trainee in 1980.
He was there for 25 years, rising from a trainee to becoming the Chief Operating Officer (COO) in
2002, and left in 2005.

VISION AND MISSION

Vision

To delight the consumers with unique premium products at reasonable prices

Mission

Offer “superior quality, differentiated products” always and be seen as an innovator


who keeps introducing new variants from time-to-time to cater to consumer's taste
buds
GROWTH

In the face of stiff competition from Parle, ITC and Britannia, the company quickly grew into
an 800-plus member team, achieved a global reach of more than 10 countries, and now has 30
variants of cookies and four production lines. Currently, Unibic is the fastest-growing cookie
brand in the country, clocking an operating income of above Rs 200 crore last year.

The rich experience of the senior management in the industry certainly helped, and so did sustained
growth in the top line on the back of new products and increased promotions. According to ICRA
Limited, Unibic’s relationship with reputed brands such as Café Coffee Day, Indigo Airlines, Art of
Living, Chai Point, Sresta and Feasters for private label products was another factor which worked in
its favour.

.
RANGE

There are a wide variety of cookies ranging from the sense of chocolate to the dry fruit
embedded crunchy and delighted cookies to sugar-free cookies to oatmeal cookies. The
products can be broadly categorised as chocolate, butter, milk, savoury & health. Even in a category
like butter, the choice ranges from the classics like Butter Cookies and Cashew to the unique Doosra
Chilli Butter Cookies.

Unibic’s promise of more is amply demonstrated in every product. For example, Choco Chip has 21%
chocolate, one of the highest in the market while Butter Cookies contain 9.4% real butter, almost
double the nearest competitor.

Innovative Products backed by a strong R&D team

As an innovator, Unibic is second to none. A robust product development process with the
involvement of senior management, marketing and sales along with the R&D team brings the
best of consumer insights and innovating thinking to the creation of new variants. A history
of firsts bears witness to this out-of-the-box approach. The first liquid chocolate centre
cookies in the country – Choco Kiss – were launched by Unibic.
A host of unique variants, Fruit&Nut, Milk Orange, Chilli Butter, Honey Oatmeal are products of a
constant quest to introduce new experiences for the consumers.

HEALTHY COOKIE OPTIONS

Introduced the first Oatmeal Digestive cookie in India. Unibic Oatmeal Digestive provides 26% of
daily fibre requirement of an average person. Unibic launched SugarFree cookies with Maltitol and is
now available in Butter, Oatmeal, Cashew, Multigrain. And, SugarFree Cream cookies launched in
2011. Breakfast gets better with the multigrain breakfast range - unique product offering with
nutritional benefits of 5 cereals - wheat, oats, ragi, rice & corn launched in 2014. The new MyHealthy
range of Ragi Cookies (with pure ghee), Gluten-free Cookies and the health-laden 40% Oats Cookies
are the latest additions to the unique basket.
Expanding geographies and client base

The company exports its cookies to more than 10 countries including across Australia, North
America, UK & Europe, Asia, the Middle East and New Zealand. Unibic manufactures for
private labels – 6 in India and 10 across the world. Powered by a team of over 800 motivated
individuals, Unibic is spreading its brand of delicious richness to new geographies and
welcoming more consumers into the fold every day

SPORTS

Under the leadership of Nikhil Sen, Unibic conducted the first T20 cricket tournament
recognised by the BCCI - the ‘Unibic Twenty 20 Bradman Cup,’ in 2005. According to Sen,
it cost the company a lot of money & resources, but it turned out to be a fantastic opportunity
to gain visibility. In the same year, Unibic entered into a partnership with the Bradman
Foundation and directed two percent of Bradman Chocolate Chip cookies to projects
supporting the cricket dreams of underprivileged children to make their cricket dreams a
reality.

CORPORATE SOCIAL RESPONSIBILITY


3% of proceeds from the sales of Anzac cookies donated to Indian Jawans for limb replacement and
widow empowerment of Kargil War victims

2% of Bradman Chocolate Chip cookies were directed to projects that supported less
privileged children to make their cricket dreams a reality. An initiative in partnership with the
Bradman Foundation

In 2017, Cookies were distributed in schools for the less privileged to celebrate the inauguration of
Line 5 at the Unibic factory

You might also like