ANNA NAGAR

“IN ORDER TO BE
Our Design Inspiration
The Madras Check, bright, lively
and instantly recognisable, has
been internationally fashionable
since the 18th century. Retaining
IRREPLACEABLE ONE MUST
its popular appeal the pattern
evolved and developed over the ALWAYS BE DIFFERENT.”
years, like the city from which it
takes its name. –
COCO CHANEL
 A NE W
ME TROPOLITAN
CENTER FOR
CHENNAI

Owned, developed and managed by

CONTENTS

09 / DESIGNED
FOR RE TAIL
INNOVATION

27 / E XPERIENCE
A LIFEST YLE
BE YOND RE TAIL

37 / LO C ATION
AT THE HE ART
OF IT ALL

47 / IT’S NOT JUST
SHOPPING, IT’S
VIRTUOUS RE TAIL
 DESIGNED
FOR RETAIL
INNOVATION
VR CHENNAI | DESIGN 11

CONTEMPOR ARY
DESIGN, INSPIRED
BY CHENNAI
Inspired by the soaring Gopurams of the temples of Chennai,
and the technicolor of Madras Check, Virtuous Retail,
collaborating with international architects Broadway
Malyan, have designed the retail destination for Chennai.

Offering 1 million sq ft of high quality retail opportunities,

this 1.84 million sq ft LEED Gold certified centre, forms the
strategic focus of a 42 acre mixed-use development.

This striking contemporary addition to Chennai's rich

heritage will redefine the city's landscape.
VR CHENNAI | DESIGN 13

THE HOLY GARDEN

A PERFECT BLEND
OF RETAIL CONCEPTS
WITH CLE AR
CONNECTIONS
AND BR ANDING
OPPORTUNITIES

Building on successful Virtuous Retail centre layouts, the interior of

VR Chennai offers a long curved interior for exceptional visibility,
circulation, and ample space for events and eye-catching branding.

Punctuating this journey are three significant spaces, The Sanctum,

The Sacred Precinct and the Holy Garden (shown here).

With thoughtful design and careful selection of high quality materials,

each of these areas engages visitors and provides a distinct rhythm to
the retail experience, resulting in longer dwell times.
VR CHENNAI | DESIGN 15

DESTINATION
RETAIL
At VR Chennai, whatever the retail question,
there is an answer to be discovered among
high-gloss fast fashion, speciality shops and
trend-setting boutiques.

A MAGNET FOR SHOPPERS,

FASHIONISTAS, CO OL
HUNTERS AND THEIR FANS
VR CHENNAI | DESIGN 17

THE SACRED PRECINC T

COMMUNIT Y SPACE
FOR FRIENDS AND FAMILY
VR CHENNAI | DESIGN 19

GLOBAL MEETS
LOCAL INTERNATIONAL FASHION
BR ANDS INTERWOVEN WITH
LO C AL HERITAGE MARQUES
CRE ATE A COMPELLING MIX
VR CHENNAI | DESIGN 21

THE INNER SANC TUM

RE TAIL IN THE ROUND:

SPACE, LIGHT AND
SUBLIME SHOPPING AT THE
HE ART OF VR CHENNAI
VR CHENNAI | DESIGN 23

CONVENIENCE
MAT TERS
LIVELY HE ART OF
THE COMMUNIT Y –
A ONE STOP SHOP FOR
E VERYDAY NECESSITIES

VR Chennai includes a leading supermarket

and DIY superstore that, along with a multitude
of service outlets, will ensure the wide primary
catchment area is never caught short
for essentials.
VR CHENNAI | DESIGN 25

AT THE CENTRE
OF CHENNAI LIVING

A HOP, SKIP AND JUMP

FOR 2,500 FAMILIES

VR Chennai is unique in that it offers direct access from

multiple entrances, reached by beautiful landscaped
walkways. Surrounding residents are drawn into the
main retail spaces through a generous and energised
public realm with a distinct high street feel.
 EXPERIENCE
A LIFEST YLE
BEYOND RETAIL
 VR CHENNAI | AMENITIES 29

SOMETHING
DIFFERENT
ON EVERY LEVEL
VR CHENNAI OFFERS MORE THAN
BR ANDS AND BE VER AGES TO
AT TR ACT CHENNAITES AND TOURISTS
OF E VERY AGE AND ASPIR ATION

Features abound at VR Chennai and its not

just shopping and great food that will draw
the crowds.

For business there are branded offices and

collaborative workspaces for entrepreneurs,
freelancers and start-ups.

Chennaites will appreciate the multitude

of entertainment options, that include: a
10-screen cinema, featuring Gold Class and
IMAX, a fitness centre, luxury spa, roof-top
tennis courts and swimming pool.
VR CHENNAI | AMENITIES 31

SIMPLE TO POP IN
E ASY TO STAY LONGER

WHAT’S FRESH,
WHAT’S SE ASONAL,
WHAT’S HAPPENING
IS ALWAYS CENTRE
STAGE AT VR CHENNAI
VR CHENNAI | AMENITIES 33

EPICURE AN
The F&B offering at VR Chennai is set to
revolutionise the city’s dining landscape.
Reputed names will offer fine dining, quick
service restaurants, casual dining, cafe-culture,

DELIGHTS
both indoors and al fresco, over multiple levels.

The famous Food Box concept will make its debut

in Chennai with 22 kitchens and 4 kiosks serving
both international and local cuisine.

In addition, a themed lounge will offer space to

UNIQUE CONCEPTS AND socialise and unwind.

INTENSE LO C AL FL AVOURS
FUSE TO DELIVER
AN UNFORGET TABLE
DINING E XPERIENCE
VR CHENNAI | AMENITIES 35

EXCITEMENT
EVERY DAY
A PUBLIC RE ALM BUZZING WITH
E VENTS AND ACTIVIT Y DELIVERS
A MEMOR ABLE E XPERIENCE FOR
SHOPPERS AND MA XIMISES TR ADING

At VR Chennai, a carefully curated program of

activities facilitates a social and community hub.

With themed decor and activities throughout the

year, holiday times will always have something
new to see, do and interact with.

Tapping into the city’s rich cultural fabric, visitors

will enjoy an events program that includes: the
best of traditional dance, local theatre, jazz
recitals, rock concerts, book reading clubs, TED
talks, awards shows and much more.
LOCATION
AT THE HE ART
OF IT ALL
VR CHENNAI | LOCATION 39

WHY CHO OSE CHENNAI

THE FOURTH L ARGEST

ECONOMY IN INDIA WITH
HUGE GROW TH POTENTIAL

Chennai is ever evolving and its progress has

been recognised in 2015 when it was featured
in Lonely Planet's ‘Top 10 places to visit’ along
with a National Geographic recommendation
as a ‘Global Top 10 food city’. This is a city that
is making its mark on the world stage.

THE RECOGNIZED GATEWAY TO SOUTH INDIA

5.3M 6TH 2ND

HIGH PROPORTION OF QUALIT Y CONSUMERS
Chennai city population largest Indian city highest literacy rate
CURRENTLY ONLY 4 GR ADE A MALLS IN CHENNAI

ECONOMIC HUB FOR 24%

MANUFACTURING, AUTOMOBILE AVER AGE HOUSEHOLD
AND IT SERVICES E XPENDITURE ON RE TAIL
*a s p e rc e n ta g e o f th e a n n u a l i n c o m e

1.2M 98.6%
HOUSEHOLDS E ARNING O CCUPANCY ACROSS
MORE THAN INR 1,000,000 PA GR ADE A RE TAIL
 41
10km

Affluent
Catchment
A rich immediate catchment area
of 1,400 upscale residential units
Airport
Rail Station
CHENNAI
(that will increase to 3,800 by 2018).
Bus Terminal

A super primary catchment area River Cooum

THIRUMULLAIVOYAL
of Anna Nagar and a primary River Adyar 5km
catchment comprising the upscale Outer Ring Road WASHERMANPET
residential neighbourhoods PATTABIRAM
Inner Ring Road
of Kilpauk, Mogappair and
KORATTUR
Nungambakkam.
ANNANUR
PERAMBUR
Capital values in these areas are
comparable to other wealthy VILLIVAKKAM
catchments across the city ensuring
a high spending hub.
1km
KILPAUK
500m
ANNA NAGAR

VR
Super Primary Catchment MOGAPPAIR
5min drive time, 50,000 people, average
purchasing power INR 181,000 per capita THIRUVERKKADU KOYAMBEDU

NUNGAMBAKKAM
Primary Catchment
15min drive time, 1.2m people average
purchasing power INR 178,000 per capita

Secondary Catchment
30min drive time, 5m people, average
purchasing power INR 231,000 per capita MANGADU

RAMAPURAM

GUINDY
 43

Prime
Location
VR Chennai is strategically
positioned in Anna Nagar which is
part of the prime growth corridor
of the city.

NH45 J AWA H A R L A L N E H R U R D
Access by car is effortless, enabled
by close proximity to National
Highway 4, 45 and 205.

The development sits a 10-minute

walk from a metro station ensuring
that Chennaites from all over the
city will have access to a unique
retail experience.
1
Connectivity
Motorways

Rivers

Metro line
VR
Key Landmarks CHENNAI
1 Metrozone: captive residential campus

2 School

3 Corporate housing

4 Residential college

5 Hospital

3,800 upscale residential units

Access & Circulation

Pedestrian

Service

Vehicular

Paved walkway

Pedestrial walkway

RIVER
COOU
M
VR CHENNAI | LOCATION

TOWER ROUND KILPARK

ICF COACH THIRUMANGALAM PARK "TANA" CEMETERY
FACTORY METRO STATION
ANNA NAGAR WEST
BUS DEPOT

AYYAPPA
TEMPLE

THIRUMANGALAM CENTRAL GOVT.

FLY OVER STAFF QUARTERS

OVERHEAD TANK
6+2 RESIDENCE
QUARTERS
J.N.
KENDRIYA ROAD
VIDYALAYA PILLAYAR
SCHOOL KOIL ST

IOB STAFF
COLLEGE

METROZONE
ENTRY

METROZONE
RESI. TOWERS
 IT’S NOT JUST
SHOPPING, IT’S
VIRTUOUS RETAIL
VR CHENNAI | CREDENTIALS 49

WHO VR

SITE SELECTION CRITERIA

4 OF THE TOP 9 PREMIUM TRANSPORT DIGITAL

MARKETS MICRO-MARKETS CONNECTIVITY CONNECTIVITY

Economic Catchment Integrated with Modern

Development Potential public transport Infrastructure
VR Chennai, Anna Nagar • • • •
Population Prosperity Captive transport Network Effect
to Spend services •
Powered by new jobs, driven by rising living Founded in 2007, Virtuous Retail has a pan- •
• • Active on Social
standards, India is delivering on its global India presence with 5 lifestyle centres in 4 of Internet Pedestrian access Platforms
retail promise. But unleashing latent demand India’s top cities, totalling approx~ 5 million High Growth
Penetration • •
takes local knowledge. Out of the success of sq ft, delivering international quality retail to Corridors
• Focus on walkability Focus on
Surat and Begaluru comes Virtuous Retail’s affluent communities. •
expertise to match customer profiles with the Retailer Omnichannel
Dense Residential
right offer for Chennai, tailoring the retail Performance Experience
Areas
experience to perfection.

VR Bengaluru, Whitefield Main Road VR Surat, Dumas Road Pune, City Centre Arena, Kanakpura Road, Bengaluru
VR CHENNAI | TOP CREDENTIALS 51

VR DIFFERENT AWARDS & RECO GNITION

The runaway success of VR flagship destinations in Surat and Bengaluru has been
recognised and decorated by the industry.
CO NNECTIN G MA STER PREMIUM ART O F
CO MMUNITIE S RETAILER LIFE ST YLE PLACEMAKING
APPROACH E XPERIEN CE S
Including and celebrating Leading the way, Attracting major User-friendly memorable
RETAIL AWARDS
local culture through innovating and curating international brands destinations
art and events fresh concepts
AWARDS
FOR VR SURAT

AWARDS
FOR VR BENGALURU
69 17
100+
INTERNATIONAL UNIQUE CURATED
39,500 sq ft BRANDS ENVIRONMENTS

CURATED EVENTS SKYDECK

SO CIAL MEDIA E XPOSURE
PICNIC DESTINATION

1ST
ROOF TOP EVENT SPACES DUMAS SQUARE
STREAT: FOOD HAVEN

OPENING IN INDIA
MAGDALLA PLAZA Online activation is core to VR's overall marketing and engagement strategy
FESTIVAL PARK
MUJI and this has resulted in a direct line to a wide group of consumers.
CENTER COURT
COLE HAAN
ADIDAS HOMECOURT THE RUNWAY
THE ARC
FREE PLAY

>20% 336,480
FOODBOX

1 ST

286,575
SKYDECK
I LOVE BLR
EVENT DRIVEN FOOD BOX OPENING IN SOUTH INDIA GARDEN CITY VR SURAT IS RATED AS THE
FOOTFALL UPLIFT CARDS ISSUED SINCE OPENING
TOP ATTRACTION
H&M THE MAGIC CIRCLE
HUNKEMOLLER THE MAGIC GARDEN
THE WHITEFIELD ARMS
SOCIAL MEDIA USERS BY TRIPADVISOR
BENGALURU MURAL

1ST
OPENING IN CITY / REGION
H&M
1,948 282,192
SUPER DRY
TWITTER FACEBOOK
ZARA
MARKS & SPENCER

1,372
SWAROVSKI
+ MANY MORE
OTHERS

https://www.facebook.com/VRBengaluru https://www.facebook.com/VRSurat
*Accurate as of May 2016 *Accurate as of May 2016 https://twitter.com/VRBengaluru https://twitter.com/VRSurat
VR CHENNAI
GROUND FLO OR
Virtuous Retail Services Pvt. Ltd.

truck road
7.00 m wide fire
Y
LOADING BA
40 Vittal Mallya Road 1st Floor

LOADING BAY
[email protected]
For leasing and commercial

METERING TRANSFORMER ROOM

ROOM
enquiries, please contact:

Bengaluru 560 001, India

MEZZANINE
G1-ANCHOR
G0-L1 ad
uck ro
18299 sqft fire tr
G7-ANCHOR wide
7.00 m
G0-L1
23358 sqft NORTH
G3-RETAIL
1205 sqft
G4-RETAIL
1281 sqft
ENTRANCE
G2-F&B 7.00 m wide fire truck road
AHU
AHU
1797 sqft G5-RETAIL G6-RETAIL
Male Toilet 840 sqft 1625 sqft
Female Toilet HC
G6-RETAIL
1765 sqft ELECTRICAL
G9 G10 AHU
RETAIL RETAIL ROOM
M&C G14-RETAIL G15-RETAIL G18-F&B
600sqft 695 sqft G11-F&B G12-F&B G13-F&B 936 sqft 904 sqft 796 sqft
G19-F&B G20-RETAIL G21-RETAIL G22-RETAIL
JN 635 sqft 484 sqft 947 sqft G16-RETAIL G17-RETAIL 1162 sqft 1001 sqft 1001 sqft 1216 sqft
RM 732 sqft 516 sqft
WEST
ENTRANCE
ATRIUM
G50-RETAIL
G41-RETAIL G42-RETAIL G43-RETAIL G44-RETAIL G45-RETAIL G46-RETAIL G47-RETAIL G49-RETAIL
G48-RETAIL 646
549 sqft G51-FLAGSHIP G23-ANCHOR
sqft 1840 sqft
689 sqft 872 sqft 872 sqft 872 sqft 872 sqft 1152 sqft 991 sqft 872 sqft G0-L2
12874 sqft
ATRIUM EAST
G40-RETAIL G58-ANCHOR
495 sqft
G0-L1 ATRIUM
G57-F&B
1300 sqft Female Toilet
Male Toilet G52-RETAIL ENTRANCE
G38-ANCHOR G39-RETAIL G59-ANCHOR 3627 sqft
1109 sqft
G0-L2 753 sqft
G0-L1 G54
9795 sqft G2-F&B
3767 sqft G56-RETAIL G55-RETAIL RETAIL
603 sqft
G53
RETAIL G25-RETAIL G24-RETAIL
1012 sqft 797 sqft 366 sqft 1044 sqft 1475 sqft
958 sqft G26-F&B
1453 sqft
G27-ANCHOR
G36 3735 sqft
MINI ANCHOR
AHU
G0-L1 G28-F&B
4392 sqft G30-RETAIL ELECTRICAL
ROOM G29-RETAIL 1453 sqft
2045 sqft
ELECTRICAL
ROOM G36-ANCHOR G27-ANCHOR
G34-F&B G33-F&B G32-F&B
1765 sqft
G0-L1 1517 sqft 1453 sqft 1453 sqft
6168 sqft
7.00
mw
id e fire
truc HOTEL
k road
SOUTH
ENTRANCE
Anchor Stores
Mini Anchor Stores
Retail Inline Stores
F&B Accurate as of 19 January 2016

dimensions and specifications may be subject to further change pending approval from the relevant authorities and facilities management team.
Images are artist's impressions and are used solely for illustration purposes only and subject to change. Information pertaining to floor plans,
STYLE IS ETERNAL.”
“FASHIONS FADE,

YVES SAINT LAURENT

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