AutoMotu Pitch Deck New Nov'19

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AutoMotu Driving Analytics Pvt. Ltd.

AutoMotu
Pitch Deck
Drive Safe, Earn Rewards!
Table of Contents

01
Problem
02
Product
03
Market
04
Business Model
#1 in Road Traffic Accidental Score Driver Behavior 230 Million Cars, 480 Million Freemium, Affiliate
Deaths And Alter Drivers License Issued Commission & Bumper Prize
Introduction

AutoMotu AI
AutoMotu AI reduces Road
Accident Risk by Scoring Drivers
and Rewarding Good Drivers.

We enable drivers to Alter Driving


Behavior for Personalized Rewards.
Problem
1. India #1 in Road Accidental
Deaths with 150,575 official
and 288,200 unofficial figures*

2. Lack of Driver Education and


Increasing Traffic Fines

3. Lack of R/T Information on


Road Quality
Solution
1. Incentivize Drivers to Alter
Driving Behavior following
Classical Conditioning.

2. Personalized Driver Scoring &


Coaching following Operant
Conditioning.

3. Smartphone Sensing for


Driver Behavior and Road
Quality Measurement
Timing

UN Decade Portable Computing


India is signatory to UN We now hold mini-computers in
Decade of Road Safety 2020 our hands hence reducing the
need for external hardware.

10x increase over


current fines

Reduce deaths Smartphone


by 50% Based Sensing
Increasing Fines
With current MVA, to
reduce road accidents,
traffic fines have been
increased to deter bad
driving.
Product Overview

Score Trips
Summarizes the overall
quality of the ride.

Includes Driver Score, Road Ultimate Saving


Score and Traffic Score. Use our AutoMotu coins, for
every rewards from Lifestyle
to Insurance to Service
Centre Discounts.

Driving Insights
Know your behavior and let
our AI Driver Coach prepare
challenges for the week with
enticing rewards.
Product Demo

Drive, Analyze,
Redeem
Easy to Use, Simply Install
and Start Trip to Analyze and
Redeem.

Complete
Package
AutoMotu is a complete
car care package for the
Smart Driver!
Competitors
Zendrive
Analyzes driver behavior
through smartphone
sensors but lacks reward
programs and require
Auto OEMs additional Fleet S/W.
Through their connect
program show driver
behavior but without Driver
Coaching or Rewards for
behavior changes.
Telematic Devices
Primarily for B2B industries
like Logistics, Cabs for
ensuring tracking of asset.
Not for your everyday
driver!
Them
Zendrive SDK requires the additional use of a fleet mgmt.
Software keeping them out of bounds of regular drivers.

Other offerings require investing in hardware for tasks


rendered obsolete by Embedded Smartphone sensors.

Us
1. No cost of Hardware to Get Rewarded, our Advanced ML Algo and AI
engine enable drivers to simply install app and earn rewards.

2. Our team comprises of PhDs from IITD and Programming


professionals with over 2000+ clients.

3. We have clocked 40+ hours of Driver Data on our platform before


launching our Beta Program
Business Model

Freemium Affiliate Bumper Prize


Premium Subscription on Every purchase entials One Bumper Prize, One
top of free app for more affiliate commission which Game of Skill, Pay per
categories of rewards upto users can redeem in cash Chance!
Rs.20,000/- each week. based on coins.
Target
Drivers across Private
and Commercial
Market Opportunity

$90B 230M 20M

TAM SAM SOM

Legend*

● TAM - Total Available Market (Cost of RTA)


● SAM - Serviceable Available Market (# of cars)
Educated Commercial
Professionals Drivers for Cab ● SOM - Serviceable Obtainable Market (per year)
who drive 20-40 and Logistics
hrs/week
Traction

420
Beta testers onboarded in
1 week for AutoMotu App

Beta Testers on-boarded over 1 week


Thanks
Does anyone have any questions?
[email protected]
+91 8446596949
[email protected]
+91 9711834959

Website
www.automotu.co

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