Scribd Logo
Upload

Welcome to Scribd!

  • 506 views

    History of Samsung Fridge

    Uploaded by

    Aarthi Aarthi
    Samsung began manufacturing refrigerators in India in 2003 at its facility in Noida, Uttar Pradesh. It was the first company to introduce a frost-free refrigerator with a 4-star energy efficiency rating. Samsung aims to be the leading global company through advancing technology and superior products. It offers a range of refrigerator models at different price points, including side-by-side, top freezer, direct cool, and bottom refrigerators to suit all consumer classes. Samsung uses promotional activities such as advertising, public relations, and sales deals to provide information to customers and build trust among Indian consumers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    History of Samsung Fridge

    Uploaded by

    Aarthi Aarthi
    506 views2 pages
    Samsung began manufacturing refrigerators in India in 2003 at its facility in Noida, Uttar Pradesh. It was the first company to introduce a frost-free refrigerator with a 4-star energy efficiency rating. Samsung aims to be the leading global company through advancing technology and superior products. It offers a range of refrigerator models at different price points, including side-by-side, top freezer, direct cool, and bottom refrigerators to suit all consumer classes. Samsung uses promotional activities such as advertising, public relations, and sales deals to provide information to customers and build trust among Indian consumers.

    Original Title

    History of Samsung fridge.docx

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Samsung began manufacturing refrigerators in India in 2003 at its facility in Noida, Uttar Pradesh. It was the first company to introduce a frost-free refrigerator with a 4-star energy efficiency rating. Samsung aims to be the leading global company through advancing technology and superior products. It offers a range of refrigerator models at different price points, including side-by-side, top freezer, direct cool, and bottom refrigerators to suit all consumer classes. Samsung uses promotional activities such as advertising, public relations, and sales deals to provide information to customers and build trust among Indian consumers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    506 views2 pages

    History of Samsung Fridge

    Uploaded by

    Aarthi Aarthi
    Samsung began manufacturing refrigerators in India in 2003 at its facility in Noida, Uttar Pradesh. It was the first company to introduce a frost-free refrigerator with a 4-star energy efficiency rating. Samsung aims to be the leading global company through advancing technology and superior products. It offers a range of refrigerator models at different price points, including side-by-side, top freezer, direct cool, and bottom refrigerators to suit all consumer classes. Samsung uses promotional activities such as advertising, public relations, and sales deals to provide information to customers and build trust among Indian consumers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    History of Samsung fridge

    Samsung Refrigerators is the next largest manufacturing facility on the planet in terms of charging. Samsung
    Manufacturing unit is within Noida, Uttar Pradesh began its procedure in 2003. It is a enterprise of Samsung
    Gadgets Korea. It had been the first producer to unveiling frost free refrigerator with 4 celebrity energy
    efficiency score.

    AIM: It seeks to become the globe leading company devoting on human resources and technology to set-up
    superior products and services.

    VISSION & MISSION: It presumed in single eyesight that technology advancement today, Samsung fulfilled
    the solutions they have to address the obstacles of tomorrow.

    The Mission of it is the fact to be the best digital company.

    TARGET MARKETTING SEGMENT:

    The markets are not homogeneous. Thus a business cannot connect with all the customers in diverse, large or
    wide markets.

    STP (Segmenting, Targeting and Setting):

    As one of the world leader in using digital technology Samsung is moving forward in the merchandise
    development to be able to build a strong romance and full support from the suppliers and customers utilizing
    their product. The Refrigerators made by Samsung experiences the new freshness utilizing the digital
    technology and impressive design. Samsung "FRESHTECH" selection of refrigerators is developed which has
    unique benefits when compared to others that is it offers keeping the freshness and nutrition value of the fruits
    and vegetables being stored in it. Samsung also start "FRESHTECH ULTIMA" which is the largest '5 Legend'
    graded refrigerator in the Indian market which can be an eco-friendly product. In addition, it contains 'Cool
    Pack' feature which is produced by the Company's R&D team in India. The Cool Load up features in
    refrigerator section, sustains coolness even throughout a power cut/failure and helps prevent food from melting
    or getting spoilt.

    To suit all classes of consumers the Samsung makes comprehensive selection of refrigerators which matches
    certain requirements and expectations. They have various types of refrigerators like Frost-free refrigerators,
    immediate cool refrigerators, Bottom refrigerators and side-by-side refrigerators. Here the Side-by-side
    refrigerators are a premium product which targeted on market it includes huge space to stock different kinds.
    The Frost free series geared to fulfill the needs of middle income consumers and is also loved by them. The
    Samsung targeted on lighter pocket consumers with direct cool series which is a basic refrigerator which don't
    have any partitions. Thus the Samsung is offering pioneering technology which suits all pockets which always
    develop the customer focused products.

    For the sake of aim for marketing the company used the promotional activities which include advertising, pr,
    immediate marketing, motivates the sales team and sales deals to provide knowledge and information to the
    customers. Samsung used promotional activity to establish assurance and trust among Indian consumers. It
    used sales deals to attract new customers, to improve the purchase rates of periodic users and to reward the
    faithful consumers.

    Refrigerators models:
    Fig a: Side-by-side refrigerator Fig b: Top Freezer refrigerator

    Fig c: Direct cooling down refrigerator Fig d: Bottom refrigerator.

    You might also like