Slide Layout &

Opportunity Recognition Market Research Promotion & Sales Business Financials

Presentation Skills

Student Name:
Business Plan Presentation Rubric
FINAL SCORING
Slide Layout &
Opportunity Recognition Market Research Promotion & Sales Business Financials Total Score
Presentation Skills
/28 /16 /16 /20 /20 /100

Student is able to: Indicator 4 – Exceeds Expectations 3 – Meets Expectations 2 – Below Expectations 1 – Little or No Value
Identify a business idea Slide 2 – Problem/ Clear and engaging description Clear and engaging description Unclear description of a want Want or unmet need is not
fulfills a want or need that Unmet Need & of a want or unmet need in the of a want or unmet need in the or unmet need in the market described at all.
is not being met by existing Student’s remarks market using data to support market
businesses claims. (7-8 points) (5-6 points) (3-4 points) (1-2 points)
Slide 3 – Solution/ Idea is clearly and persuasively Idea is clearly and persuasively Idea is described but not linked Idea is not described and not
How Business Fills described and linked to solving described and linked to solving to solving the problem or linked to solving the problem
Need & Student’s the problem or unmet need the problem or unmet need. unmet need in a persuasive or unmet need.
remarks and includes an explanation manner.
for idea inspiration.
Explain the relationship Slide 9 – Clear and compelling Clear description of 3 reasons Clear description of 3 reasons Description of 3 qualifications
between themselves, their Qualifications & description of 3 or more why the student is qualified why the students is qualified that are irrelevant or not
business, and their Student’s remarks reasons why the student is and connected to running the but not connected the specific to running this
community qualified to run this business. business. business. business.
Communicate how their Slide 4 – Product or service is clearly Product or service is clearly Product or service is clearly Product or service is not clearly
product or service benefits Description of described, includes detailed described and includes described but does not include described and does not include
members of their target Product or Service product/service features and detailed product/service detailed product/service any product/service features
market & Student’s benefits to target customers in features and benefits to target features and benefits to target and benefits to target
remarks an engaging manner. customers in an engaging customers. customers.
Explanation of production/ manner.
delivery.
(7-8 points) (5-6 points) (3-4 points) (1-2 points)
Demonstrates a clear Student’s slides & Clear and compelling narrative Clear narrative that integrates Clear narrative that integrates No clear narrative or
presentation of unit remarks that seamlessly integrates all most opportunity recognition some opportunity recognition demonstration of opportunity
concepts that supports the (aggregated for important opportunity concepts from the written plan concepts from the written plan recognition concepts from the
rationale/development of unit) recognition concepts from the into the presentation to into the presentation. written plan in the
the business story/plan written plan into the legitimize business claim. presentation.
presentation to legitimize
business claim.
Section Total /28

All young people can find their path to success

 Slide Layout &
Opportunity Recognition Market Research Promotion & Sales Business Financials
Presentation Skills

Student is able to: Indicator 4 – Exceeds Expectations 3 – Meets Expectations 2 – Below Expectations 1 – Little or No Value
Determine the market size Slide 6 – Market Market and market size are Market and market size are Market and market size are Market, target customer and
for their business by using Analysis & clearly explained using both clearly and persuasively described but do not show market size are not described
primary and secondary Student’s remarks primary and secondary market explained to show business is business is profitable or that and there is no evidence there
sources research tools to persuasively profitable and there is a there is a market. is a market or the business is
support that the business market. or will be profitable.
is/will be profitable

Identify an appropriate Slide 6 – Market Clear and engaging description Clear and engaging description Description of target market No description of target
target market in terms of Analysis & of target market with of target market with relevant with limited or irrelevant market and limited or
demographics, Student’s remarks extensive and relevant demographic, geographic and demographic, geographic and irrelevant demographic,
psychographics, and demographic, geographic and psychographic information; psychographic information; geographic and psychographic
consumer behaviors psychographic information; linked to product or service’s somewhat linked to product or information; not linked to
linked to product or service’s features and benefits service’s features and benefits product or service’s features
features and benefits and benefits
Differentiate their business Slide 8 – Indirect and direct competitors Indirect and direct competitors Indirect and direct competitors Indirect and direct competitors
from direct and indirect Competition & clearly described including clearly described including clearly described but does not not described at all and no
competitors Student’s remarks strengths and weaknesses for strengths and weaknesses for include strengths and explanation of competitive
each. Engaging and convincing each. Engaging and convincing weaknesses. Unclear and advantage.
explanation of competitive explanation of competitive unconvincing explanation of
advantage to show how advantage to show how competitive advantage.
business is unique with business is unique.
customer
feedback/testimonials.
Demonstrates a clear Student’s slides & Clear and compelling narrative Clear narrative that integrates Clear narrative that integrates No clear narrative or
presentation of unit remarks that seamlessly integrates all most market research some market research demonstration of market
concepts that supports the (aggregated for important market research concepts from the written plan concepts from the written plan research concepts from the
rationale/development of unit) concepts from the written plan into the presentation to into the presentation. written plan in the
the business story/plan into the presentation to legitimize business claim. presentation.
legitimize business claim.

Section Total /16

All young people can find their path to success

 Slide Layout &
Opportunity Recognition Market Research Promotion & Sales Business Financials
Presentation Skills

Student is able to: Indicator 4 – Exceeds Expectations 3 – Meets Expectations 2 – Below Expectations 1 – Little or No Value
Promote their business to Slide 7 – 5 or more promotional 5 or more promotional 4-5 promotional methods 3 or less promotional methods
members of their target Promotions and methods (physical and digital) methods (physical and digital) (physical) clearly described but (physical) and described but
market through multiple Sales & Student’s clearly described with clearly described with do not include any not explained to show they are
modalities (physical and remarks compelling explanations for compelling explanations for explanations for why all effective.
digital) why all promotional methods why all promotional methods promotional methods and are
are effective; supported by are effective. effective.
research.
Create effective strategies Slide 7 – Persuasive presentation of Persuasive presentation of Presentation of sales methods No clear presentation of sales
to sell to and retain Promotions and sales methods are specific, sales methods are specific, are identified, but may not all methods, or methods are
customers in their target Sales & Student’s feasible and tailored to sell feasible to sell and retain be feasible or appropriate for irrelevant to members of
market remarks and retain members of target members of target market members of target market target market
market; innovatively uses
information from the
consumer profile to support
methods
Use primary and secondary Slide 10 – Sales Clear and engaging description Clear description of feasible Description of sales estimates Description of sales estimates
research to realistically Projection & of feasible sales estimates by sales estimates by citing a by citing some market but little or no supporting
forecast future sales Student’s remarks citing substantial supporting large amount of supporting research, seasonality, and full market research, seasonality
market research, seasonality, market research, seasonality, capacity but does not support or full capacity and does not
and full capacity as rationale and full capacity as rationale. or provide rationale for support or provide rationale
and how estimates affect net estimates. for estimates.
profit.
Demonstrates a clear Student’s slides & Clear and compelling narrative Clear narrative that integrates Clear narrative that integrates No clear narrative or
presentation of unit remarks that seamlessly integrates all most promotion/sales some promotion/sales demonstration of
concepts that supports the (aggregated for important promotion/sales concepts from the written plan concepts from the written plan promotion/sales concepts
rationale/development of unit) concepts from the written plan into the presentation to into the presentation. from the written plan in the
the business story/plan into the presentation to legitimize business claim. presentation.
legitimize business claim.
Section Total /16

All young people can find their path to success

 Slide Layout &
Opportunity Recognition Market Research Promotion & Sales Business Financials
Presentation Skills

Student is able to: Indicator 4 – Exceeds Expectations 3 – Meets Expectations 2 – Below Expectations 1 – Little or No Value
Explain how the business Slide 5 – Business Clear definition of one unit Clear definition of one unit Clear definition of one unit Unclear definition of one unit
defines a unit and how that Model & with a realistic and convincing with a realistic and convincing with a presentation for with no presentation for
unit is produced Student’s remarks presentation for a production presentation for a production production that does not seem production at all.
plan at a price customers are plan. feasible.
willing to pay.
Structure their EOU and Slide 5 – Business Clear and compelling Clear and compelling Clear description one unit and No clear description one unit
variable expenses in an Model & description one unit and of description one unit and of of how product or service is or of how product or service is
accurate and cost effective Student’s remarks how product or service is cost how product or service is cost cost effectively produced. cost effectively produced.
manner effectively produced and at a effectively produced at a value
value to customers; use EOU, to customers.
costs, and break even as
rationale.
Calculate break-even ratio Slide 5 – Business Clear and compelling Clear explanation of the Unclear explanation of the No or incorrect explanation of
and explain the significance Model & explanation of the monthly monthly break even units and monthly break even units and monthly break even units and
in relation to business’ Student’s remarks break even units and significance in relation to the significance in relation to the significance in relation to the
financial health and significance in relation to the business’ feasibility. business’ feasibility. business’ feasibility.
feasibility business’ feasibility.
Determine the amount of Slide 11 – Start Up Thorough and persuasive Thorough and persuasive Description of the start up No description of the startup
capital necessary to start Expenses & description of the start up description of the start up expenses but no clear investment or short term
their business Student’s remarks expenses and how initial expenses and how initial connection to how funds will business goals.
funding will be applied to short funding will be applied to short be used to achieve short term
term business goals. term business goals. business goals.
Presentation of a favorable
ROI to show business is a good
investment opportunity.
Demonstrates a clear Student’s slides & Clear and compelling narrative Clear narrative that integrates Clear narrative that integrates No clear narrative or
presentation of unit remarks that seamlessly integrates all most financial concepts from some financial concepts from demonstration of financial
concepts that supports the (aggregated for important financial concepts the written plan into the the written plan into the concepts from the written plan
rationale/development of unit) from the written plan into the presentation to legitimize presentation. in the presentation.
the business story/plan presentation to legitimize business claim.
business claim.

Section Total /20

All young people can find their path to success

 Slide Layout &
Opportunity Recognition Market Research Promotion & Sales Business Financials
Presentation Skills

Student is able to: Indicator 4 – Exceeds Expectations 3 – Meets Expectations 2 – Below Expectations 1 – Little or No Value
Speak loudly and clearly Student’s remarks Maintains audience interest by Maintains audience interest by Speak clearly but uneven Does not speak clearly, speaks
while presenting speaking clearly and uses speaking clearly and uses some volume and little or no in a low voice and monotonous
fluctuation in volume and fluctuation in volume and inflection to emphasize points tone
inflection help to emphasize inflection help to emphasize
key points key points
Maintain relaxed body Student’s body Relaxed, self-confident and Confident and appropriately Some nervous shifting, Tense and inappropriately
language and eye contact language and eye appropriately dressed and dressed and engages in some somewhat appropriately dressed for audience. No eye
with audience while contact builds trust and holds eye contact with the audience dressed and limited or contact with the audience
presenting attention by direct eye contact occasional eye contact with
with all parts of audience the audience
Answer questions from Student’s remarks Clearly restates the judge Restates the judges questions Provides answers that are Is unclear about the questions
judges with confidence and questions to clarify, provides a to clarify, provides a clear somewhat unclear and at and either does not answer
poise clear, concise well-thought out answer that generally answers times does not answer the question or provides a
answer to the questions the questions questions rambling answer
Create visually engaging Student’s slides Clear concise slides that Clear slides that include few Slides that include many words Slides that include full
slides with limited text (aggregated) include minimal words, no words and sentences and no and 5 lines with sentences sentences and paragraphs that
sentence and no more than 5 more than 5 lines distract the audience
lines
Create slides that reflect Student’s slides Slides include many strong, Slides include some images Slides include some images Slides include some images on
their brand identity in color (aggregated) relevant images, color choices, and limited animations on and animations on slides that slides that do not complement
scheme, design, and tone and limited animation on slides that complement the do not complement the brand the brand with varied fonts,
slides that all complement the brand with easy to read font with varied fonts, background background colors that is hard
brand with easy to read font size and color choices. colors that is hard to read. to read, and animations that
size and color choices. distract the audience.

Section Total /20

All young people can find their path to success