Random

UNIVERSITI UTARA MALAYSIA
SECOND SEMESTER SESSION 2022/2023
BPME3033
ELECTRONIC COMMERCE
GROUP PROJECT
B2B ELECTRONIC MARKETPLACE (20%)
The project assignment is a COMPULSORY part of the course and will contribute 20% of
the final course score. Therefore, it will require considerable effort in time, input, and critical
thinking from each student. Every group was required to work independently throughout the
project, including information searching, data treatment /analysis, material compiling, and final
reporting. Each student within the group must work actively and contribute to the project work
and report writing.
Specific guidelines are listed below:
1. Students are required to form a group, 4 – 5 members to start a new B2B E-

COMMERCE business model using one of the biggest Internet platforms such as
Alibaba.com, Tencent, and so on.
2. Using all the information you have gathered above; every group is required to develop a
MARKET ANALYSIS on the choice of product/service of your OWN B2B BUSINESS.
This will help the company to understand the needs of existing and target customers
and why they chose your product/service over your competitors.
3. The MARKET ANALYSIS must include the following information:
I. Introduction
a. Overview of B2B e-commerce
b. Importance of online platforms for B2B transactions
II. Group Formation

a. Introduction of group members and roles
III. Business Idea and Industry

A. Description of the YOUR business idea AND YOUR B2B BUSINESS
B. Target market and industry analysis
C. Market size and growth potential
IV. Platform Selection

A. Overview of major internet platforms
1. Alibaba.com
2. Tencent
3. Other relevant platforms
B. Criteria for platform selection
C. Chosen platform and justification
V. Value Proposition
A. Products or services offered
B. Competitive advantage and differentiation
C. Unique selling points
VI. Supply Chain Management

A. Supplier identification and selection
B. Procurement process
C. Inventory management
D. Logistics and delivery
VII. Marketing Strategy

A. Target audience and segmentation
B. Marketing channels
C. Promotion and advertising methods
VIII. Revenue Model

A. Pricing strategy
B. Payment methods and processing
C. Forecasted sales and revenue projections
IX. Risk Analysis and Mitigation

A. Identification of potential risks
B. Strategies to mitigate risks
X. Implementation Plan
A. Timeline and milestones
B. Resource allocation and management
C. Monitoring and evaluation
XI. Conclusion
A. Summary of the B2B e-commerce business model
B. Future growth and expansion opportunities
XII. References
A. The report should contain the following features:

(a) The assignment should be written in ENGLISH.
(b) Maximum 25 pages, minimum 15 pages excluding references and appendix
(c) Margin (left 1.5, right, top and bottom 1)
(d) Font Arial Size 12
(e) One and a half spacing
(f) Paragraphs
(g) Justification
(h) Page number
(i) Table / Chart
(j) Citation
(k) Reference/bibliography
(l) Appendix
# Students are advised to refer to the rubric (Appendix 1) to comprehend the assessment criteria.
B. Late Submission Penalty Clause
Day of submission: Thursday Week 10
The deadline for submitting the assessment item(s) is strictly adhered to. No extension of time
will be allowed except in extenuating circumstances, e.g. medical reasons. Students who
wish to apply for an extension of time to submit the assessment item(s) after the due date shall
write the request with validated documentary evidence to support the application to their
class lecturer. The lecturer may consider and grant such a n extension of the due date for
the assessment item(s) based on the reason(s) provided.
Any assessment item required by the Coursework Assessment submitted after the due date
will be penalised without an approved extension. Assessment item(s) submitted more than
seven (7) days after the due date will be awarded zero (0) marks.
C. Plagiarism
Plagiarism is defined as the submission or presentation of work, in any form that is not one's
own, without acknowledging the sources. That source must be acknowledged if a student
obtains information or ideas from an outside source. Another rule is that any direct quotation
must be placed in quotation marks and the source immediately cited.
Plagiarism is also defined as a copy of all or part of another student's work (s) of the current
or previous batch of this University or another higher learning institution.
F. Mode of Referencing
Students are advised to incorporate proper academic modes of reference. The normally
acceptable mode of academic referencing is the American Psychological Association (APA)
system.
✓ Allocation of marks: 20
✓ Note: You may find some additional information and examples at:
https://www.thebusinessplanshop.com/blog/en/entry/market_analysis_for_business_
plan.
Appendix 1
A222
Entrepreneurship Rubric
Student’s Name: Matric No.:

Lecturer’s Name: Course Code:
Topic:
1 =Below Basic 2 = Basic 3 = Proficient 4 = Advance Marks

Creativity & Trying new ways of Activities could be Activities could be Activities could be executed in a different
Innovation doing activities has not executed in a different executed in a different way has been outlined with some
even been considered way has been way has been outline alternative to measure their efficiency.
considered with some alternative
Self-efficacy Show no capabilities Show little capabilities Show adequate Show exceptional capabilities to succeed
to succeed in to succeed in capabilities to succeed in achieving an outcome or reaching a
achieving an outcome achieving an outcome in achieving an goal
or reaching a goal or reaching a goal outcome or reaching a
goal
Competitive Portray no enthusiasm Portray little Portray adequate Portray outstanding enthusiasm to win or
to win or be more enthusiasm to win or enthusiasm to win or be more competitive
competitive be more competitive be more competitive
Business Unable to understand, Somewhat able to Adequately Significantly understand, interpret,
Acumen interpret, analyze, and understand, interpret, understand, interpret, analyze, and deal with a business
deal with a business analyze, and deal with analyze, and deal with situation professionally
situation a business situation a business situation
professionally professionally professionally
TOTAL MARKS
Entrepreneurship Rubric A222
Scoring Key
Undergraduat Postgraduat
e e
Below basic 1-5 -
Basic 6-10 1-7
Proficient 11-15 8-15
Advance 16-20 16-20

Random

Uploaded by

Copyright:

Available Formats

Random

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Random

Uploaded by

Copyright:

Available Formats

UNIVERSITI UTARA MALAYSIA

SECOND SEMESTER SESSION 2022/2023

Specific guidelines are listed below:

1. Students are required to form a group, 4 – 5 members to start a new B2B E-

3. The MARKET ANALYSIS must include the following information:

II. Group Formation

III. Business Idea and Industry

IV. Platform Selection

VI. Supply Chain Management

VII. Marketing Strategy

VIII. Revenue Model

IX. Risk Analysis and Mitigation

A. The report should contain the following features:

B. Late Submission Penalty Clause

Day of submission: Thursday Week 10

Student’s Name: Matric No.:

1 =Below Basic 2 = Basic 3 = Proficient 4 = Advance Marks

You might also like