Internship Report
Internship Report
Internship Report
CHAPTER 1
INTRODUCTION
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Type of company:
Daily Newspaper
Reference to internship acceptance communication
26 June 2019
Period of internship
45 days
1.1 Objectives of the Internship
To work as an intern and to get familiarized in the Marketing Functions
of the circulation and advertisement Department of the organization.
To get an idea about the structure of the organization.
To study how the organization motivates its employees.
To study the promotional tools used by the industry.
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INTRODUCTION
Newspapers are the mostly accepted media of transmitting information to the
people .They are the cheapest and informative means that carry an important
role in the development of a country. The fastly growing information
technology has greatly helped the newspapers in improving their quality and
receiving and transmitting the news quickly to the reader's world. Today, the
world had shrinked to the fingertips of human beings. By a `click' we can see,
control and participate in the activities happening around the world. Johannas
Guttenberg used a press to print and the significance being the mass
production of print products, ushering in an era of newspapers, magazines and
books.
The first newspaper in India on modern lines appeared in Calcutta on
27th January, 1780. This was the Bengal Gazette, published in English by an
Englishman, J.A.Hickey. Hickey's Gazette as it was popularly called was a
political and commercial weekly and he says that "opens to all parties but
influenced by none." By 1500, the genesis of a pestle system can be seen in.
France, while book publishing becomes popular through out Europe and the
first paper mill can be found in England. Zeitung (newspaper) is a news report
published in Germany in 1502.
Newspapers are closely related with the society. They carry the news and
present it before the society in an understanding and attractive style. The
contents of this important media are very easier to read and understand for a
layman. Once read, the reader will become an addict for that newspaper. It
may be because of this reason that the newspapers are becoming an important
part of the routine of the society.
Madhyamam is the most spectacularly grown newspaper in kerala
after independence. It has seventeen years excellence performance of
industry. Now it is one of the largest dailies in terms of circulatation and
advertisement. Madhyamam flourished in to five editions and ensured its
reach throughout Kerala. It is the largest circulated Malayalam newspaper in
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the Gulf. This has been achieved by quality, truth and credibility.
Madhyamam, run by a charitable trust, is not linked to any other interest group
or business house Madhyamam sticks to a strict code of ethics. Madhyamam
has established beyond doubt that value based journalism will attract people
support.
The Indian daily press started off on its dynamic growth phase in the 1920s,
though by then many newspapers that came to field significant influence on
the social and political realms in the late colonial period had begun their
publication. This acceleration in growth can be explained in terms of the
general political awakening and heightened political activism as well as the
emergence of in-whatever stunted fashion- an indigenous capitalist class, who
had accumulated considerable wealth through the collaboration with the
foreign capital and the colonial government. This period also witnessed a
relatively more liberal approach from the British government towards the
indigenous press.
Newspapers and news paper advertising has been the most important tool in
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shaping the growth and development of any society in the modern world.
More than anything, they have been very instrumental in bridging the
communication gap between people that contributes to the air of awareness
in a society. The newspaper industry in every country stands out as an
influential body contributing to the development of the modern society by
acting as one of the most potential platform for exchange of thoughts and
opinions. Moreover, by covering a wide range of topics that are relevant to
the daily lives of the people in a society, it promulgates the identity of the
society, and acts as the dispenser of public opinions. One of the most crucial
tasks of the newspaper industry is its contribution towards the economic and
industrial development of a country through its assimilation of the people's
voice.
The Indian newspaper industry has passed various stages of evolution to
reach the status that it enjoys today — that of a leading press arena in the
world. There are hundreds of newspapers that reach out to the people of this
vast country in enormous numbers every morning. A typical Indian daily
newspaper is the staple diet for a typical Indian, bringing him/her news from
all over the globe. Since daily newspapers succeed in attracting more
readerships, an Indian daily newspaper is the order of the morning for eager
news hungry readers across the country. The growth in the circulation of
newspapers in the country results in the overall economic prosperity of the
country, evaluating it to higher levels. An Indian daily newspaper strikingly
places a significant role in the structural shaping of the country's economical
development. In fact, the newspaper industry of any country for that mater
spreads knowledge and awareness amongst the people by propagating itself
as medium for a wide area of topics such as politics, sports, social issues,
medicine, entertainment, advertising marketing and so on.
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Table 1.2
TOP INDIAN DAILY NEWS PAPERS
Newspaper Language
AJ Hindi
Enadu Telugu
Sandesh Gujarati
CHAPTER 2
ORGANIZATIONAL ANALYSIS
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Madhyamam daily began its journey in 1987 at silver hills near Calicut; It
was inaugurated by Kuldip nayar, veteran Indian journalist. Vaikom
Muhammed Basheer, the doyen of modem Malayalam literature, saw it in the
birth of a silver star. A prophecy that lent substance to the evolution of the
paper. The paper was led in its infancy by luminaries like K C Abdullah, P K
Balakrishnan and KA Kodungallur.
Madhyamam daily in Calicut is located at Silver Hills Calicut 12, that is
approximately six kilometers far from Kozhikode city.
LANDMARKS OF MADHYAMAM
1987-Starting of Madhyamam daily newspaper from Calicut
1993-Madhyamam Cochin edition started
1996-Thiruvananthapuram edition started
1998-Madhyamam weekly published
1998-Kannur edition started
1999-Gulf Madhyamam started at Bahrain
2002-Bangalore edition started
2002-Malappuram edition started
2003-Gulf Madhyamam started at Dubai
2003-Madhyamam online editions started
2003-Mangalore editions started
2004-Gulf Madhyamam started at Qatar
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A JOURNEY FORWARD
The growth of Madhyamam in quantitative terms and in qualitative terms
has been impressive. A mere two decades, it has grown in to nine editions-at
Kochi Thiruvananthapuram, Kannur, Malappuram, Kottayam, Trichur,
Bangalore besides Kozhikode and six overseas editions for Gulf
Madhyamam, at Bahrain, Dubai, Qatar, Kuwait , Jeddah and Damam.
Figure 2. 1
2.Madhyamam Weekly
3.Varadhya Madhyamam
4.Kudumba Madhyamam
6.Madhyamam Annual
8. Vividha
A weekly pullout featuring up-to-date information on various fields like
careers, education,agriculture,business and information.
SERVICES
The firm has a workforce of over 800 qualified and dedicated professionals
committed to the principles and common goals of the organization. There are
thousands of news correspondents and distribution agents for their
publications all over in India.
2.4 STRENGTH
COMPETITORS
Malayala Manorama
Mathrubhumi
Chandrika
Editorial Department
Editorial department has a great role in success of newspapers. They accept
the news and reports collected by the strangers and reporters. The chief news
editor select the news item and forward those news to various sub editors.
Editorial department has the responsibility to arrange news in column wise
according to its value.
Circulation Department
Circulation Department has the direct contact with the outside society. The
main aim is to increase the circulation of the daily as well as other
publications. Circulation Department is entrusted with the responsibility of
watching up the sales target for various publications of Madhyamam.
Advertising Department
has the main duty to collect the advertisement for external parties and the
advertisement for the same daily or publication with it.
Production Department
Work department mainly looks after the DTP scanning and photo composing,
film development, page make-up, plate making, printing etc. It requires
effective supervision and control over the workers and their workings. The
production manager is to regulate the production of newspaper in a well
manner.
Finance department
Financial management is concerned with the managerial decisions that result
in the acquisition and financing long term and short term assets for the firm.
It deals with the acquisition of specific assets, the selection of specific liability
as well as size and growth of an enterprise.
Finance department deals with finance matters including salary, bonus,
medical reimbursement etc. It is the finance department which forecast the
financial requirements, raising of necessary funds and control over the
utilization of available finance.
It is paid when an employee works for extra hours over and above his
normal hours of duty. It is usually enjoyed by the press workers or other non-
staff workers.
(c) Educational Allowance
These are given to the children of confirmed staffs. They include circulation
inspectors, sub editors, reporters, technicians etc.
(d) Festival Allowance
Festival allowances are given at the time of festival seasons. The film pays
festival allowances during Eid, Vishu, Onam, 'X'mas.
(e) Marriage Allowance
The firm also gives marriage allowance to its employees. They are given at
the time of marriage of employees or his family.
BENEFITS
LEAVE
The firm provides following types of leaves to its employees. Three types of
leaves are offered to the employees.
(a) Casual leaves
Casual leaves are those, which an employee can take at any time.
Salary will be given to those leaves.
(b) Earned Leaves
Earned leave allows employees to take a leave for every 18 days. If he
does not take the leave, he will get the remuneration.
(c) Medical Leaves
In case of sickness an employee can apply for medical leave duly
supported by medical certificate. Medical leave is allows for 12 days.
ALLOWANCES
Retirement benefit
Retirement benefit is available to the employees who have retired from
the services of Madhyarnam Daily. They have the benefit of Provident Fund
and Gratuity.
These are also paid by the firm to its employees. These are allowed to meet
the cost of travel on tour.
EDITIONS LOCATIONS
CENTRAL UNIT SILVER HILLS CALICUT
I
KOCHI UNIT PULLEYPADY,KOCHI
2
TRIVANDRUM UNIT STATUE Rd, TRIVANDRAM
3
KANNUR UNIT THAYATHERU Rd,KANNUR
4
MALAPPURAM UNIT OOTY Rd,
5 PERINTHELMANNA
MANGLORE UNIT NELLIKAI Rd, MANGLORE
6
BANGLORE UNIT RAJAJI NAGAR, BANGLORE
7
GULF MADHYAMAM MEDIA CITY-DUBAI
8
9 TRISSUR UNIT POST OFFICE Rd. TRISSUR
1KOTTAYAM UNIT T.B.ROAD, KOTTAYAM
0
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RECOGNITIONS
ORGANISATION STRUCTURE
Figure 2.8
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Figure 2.9
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Figure 2.10
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CHAPTER 3
RESIDENT
MANAGER
PRESS
CLERKS SME BDO BE
EMPLOYEES
MARKETING
EXECUTIVE
Figure 3.1
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The internship at Madhyamam Daily began on 26th of june 2019. The first week
was mainly focused on providing me a detailed description about the functioning
of the various departments. The circulation mamager took me through the
structure and their functions. This also included interaction with the section staffs
to have a more clear idea about their working. The second week I was assigned
various tasks in the circulation department. This included assisting the section
staff in scheme generation, follow up , report collection, fund collection etc. The
third week we have focused on the advertisement department. The interaction
with an agency provided a brief idea of their working. I have assisted in service
calls, collection follow up and also attended a field staff meeting. In the further
weeks that followed I was able to carry out various tasks that were assigned to me.
We have also made field visits and took part in velicham scheme canvasing.
The experience till now has been enlightening as I have been able to understand
the working atmosphere of an organization as well as be part of its functioning.
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CHAPTER 4
Weekly Report 1
Formed a
Detailed complete picture
27/06 9:30 to introduction about about the
Task completed.
Thursday 5:30 the organization hierarchical
structure. structure of the
organization.
Examined the
Insight into the structure and
28/06 functions and functioning of the
9:30 to
structure of Task completed. circulation
Friday 5:30
marketing department and
department. advertisement
department.
Analyzed the
01/07 Interaction with functions of the
9:30 to the circulation executives and
Monday Task completed.
5:30 department the various
executives. strategies used by
them.
Analyzed the
Interaction with various schemes
02/07 9:30 to the advertisement offered by the
Task completed.
Tuesday 5:30 department organization and
executives. their canvasing
techniques.
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Weekly Report 2
Weekly report 3
The performance of
10/07 Field staff
June analyzed and plan
9:30 to meeting Task completed.
Wednesday for July presented by
5:30 attended.
the field staff.
Observed the
11/07 Various duties of the
9:30 to duties of
Task completed. advertisement section
Thursday 5:30 advertisement
staff explained.
section staffs.
15/07
Advertisement Assisted the section
9:30 to
Monday client collection Task completed. staff in collection
5:30
follow up. follow up.
Weekly report 4
Weekly report 5
Visited 3 clients in
30/07 9:30 to Aluva for canvasing the
Field visit. Task completed. velicham scheme.
Tuesday 5:30
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Weekly report 6
05/08
Visited the stall agency
9:30 to
Monday Stall agency visit. Task completed. near Ernakulam south
5:30
railway station
Studied the departments and their functions. Was able to understand the
departmental segmentation and their functioning.
Report preparation of daily collection follow up. The report of daily collection
given by the SME’s was tabulated using excel.
Scheme creation and follow up. Used the software to create schemes and also
followed up the customers in scheme continuation.
Interaction with agents and advertisement clients. Was able have a proper
talks with agents and advertisement clients and understood their work.
Visited advertisement clients and agencies. Visited stall agencies as well as
advertisement clients like black and white and chakra communications.
Created schemes and ensured its delivery. Called up customers to create new
schemes and made sure they were delivered on time by solving existing
complaints.
Prepared daily work report of circulation field staff. Tabulated the data given
by the filed staff in their work in excel.
Velicham canvasing:
Madhyamam has a scheme of finding sponsors to get the daily subscribed to
schools and other educational institutions under the name “Velicham”. I was
involved in the process of canvasing sponsors to subscribe to the scheme.
The field visits were fruitful in learning how to interact with potential
customers. I also learned many techniques in canvasing customers.
I was able to accomplish all the above objectives. A clear picture could be
build about the various departments and their functioning. The various tasks
performed by each section staff was explained in detail and I also took part
in performing some of them. The product and services offered by
Madhyamam was also analyzed. The various schemes offered by
madhyamam included monthly yearly and also the Velicham schemes for
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The product life cycle of the firm was recognized . It is at the maturity stage
where very limited new subscribers are being found and is using various
techniques to maintain the existing readers. This is the case with all the
newspaper industry.
While making calls to ensure the collection follow up, Scheme expiry
follow up and also scheme renewal follow up I was able to analyze the
customer behavior towards the product and the firm.
CHAPTER 5
CONCLUSION
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The study has helped in gaining practical knowledge and experience about
the functioning of the company and its working environment. It is found that
the company has a good working environment and there is a healthy
relationship is maintained between all departments.
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Reference
http://www.madhyamam.com
http://www.investopedia.com
http://www.wikipedia.com