Cardinal Utility Analysi2

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Cardinal utility analysis

Proposed by Prof. A. Marshall

Main presumption : utility is measurable in terms of money.

1 unit of utility from a commodity = Re 1 spend on it

Total utility (TU) : total satisfaction received from all the


units consumed

Marginal utility (MU) :utility received from consumption of


one additional unit of a good
MU = ∆ TU / ∆ x = TUn – TU n-1
Where x ≡ the good being purchased

Law of diminishing Marginal Utility

The law states that when a person consumes successive units


of a commodity, the marginal utility from each successive
unit gradually diminishes and finally becomes negative. The
total utility first increases and then falls.

Assumptions of the law

1) The consumer is rational.

2) The commodity is a normal good and the consumer’s need


for the good is not satiated.

3) The commodity is finely divisible.


4) The consumer purchases all units successively ,i.e. there is
no time gap between successive consumption.

5) The price of the commodity and the money income of the


buyer remains constant during analysis.

6) There is no improvement in the quality of the product.

Table showing diminishing MU

No. TU MU
of
units
1 8 -
2 15 7
3 20 5
4 22 2
5 22 0
6 20 -2

UTILITY

TU

UNITS
CONSUMED
MU
Figure showing relation between TU and MU
Drawbacks of the law

a) The most important criticism of the law is that utility is a


state of mind and is not measurable.

b)Most of the assumptions of the law are unrealistic and


may not hold usually.

c) The law will not hold in case of items of luxury or snob


consumption.

d)In cases like the water-diamond paradox, the law will not
hold.

e) The law will not hold in case of goods which are durable
or are purchased in single units.
CONSUMER’S EQUILIBRIUM PURCHASE

Up to what level would a consumer consume a particular


commodity ?

A consumer is willing to purchase a unit as long as the utility


from that unit is greater than or equal to the [price paid for it.
If price is fixed or falls for every successive unit, he will
purchase up to that unit when MU = P

units P MU
1 8 12
2 8 11
3 8 9
4 8 8
5 8 6 E P

MU
Equilibrium Purchase of two goods : Law of equi -
marginal utility

When a person with fixed money income purchases 2 goods


whose prices are given, his eqlb purchase of the 2 goods is
determined by the law of equi marginal utility.

The law states that when a person buys 2 goods, then eqlb
purchase is when the MU from each additional unit of
money(i.e.each rupee) spend on each good must be equal.

Let the 2 goods be X and Y

Then eqlb purchase for X is MUx = Px

eqlb purchase for Y is MUy = Py

Utility from Rs. Px expd on X = MUx

“ “ Re. 1 “ “ “ = MUx / Px

Similarly, “ “ “ “ “ Y = MUy / Py

Thus, in eqlb MUx / Px = MUy / Py = MUm

Where MUm = MU of money, i.e. utility from


holding Re. 1

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