The research designs proposed by Shodh are appropriate for this type of project for the following reasons:
1. Shodh proposes collecting both primary and secondary data to estimate demand. Primary data through interviews with experts, consumers and competitors will provide reliable insights directly from key stakeholders. Secondary data can supplement and validate primary findings.
2. Both qualitative and quantitative research methods are proposed. Qualitative methods like interviews will provide an in-depth understanding of consumer and competitor behaviors, motivations and needs. Quantitative methods like surveys can then quantify findings for demand estimation.
3. The sampling approach considers the heterogeneous nature of the target group by segmenting consumers geographically, demographically and psychographically. This will ensure insights are collected from relevant
The research designs proposed by Shodh are appropriate for this type of project for the following reasons:
1. Shodh proposes collecting both primary and secondary data to estimate demand. Primary data through interviews with experts, consumers and competitors will provide reliable insights directly from key stakeholders. Secondary data can supplement and validate primary findings.
2. Both qualitative and quantitative research methods are proposed. Qualitative methods like interviews will provide an in-depth understanding of consumer and competitor behaviors, motivations and needs. Quantitative methods like surveys can then quantify findings for demand estimation.
3. The sampling approach considers the heterogeneous nature of the target group by segmenting consumers geographically, demographically and psychographically. This will ensure insights are collected from relevant
The research designs proposed by Shodh are appropriate for this type of project for the following reasons:
1. Shodh proposes collecting both primary and secondary data to estimate demand. Primary data through interviews with experts, consumers and competitors will provide reliable insights directly from key stakeholders. Secondary data can supplement and validate primary findings.
2. Both qualitative and quantitative research methods are proposed. Qualitative methods like interviews will provide an in-depth understanding of consumer and competitor behaviors, motivations and needs. Quantitative methods like surveys can then quantify findings for demand estimation.
3. The sampling approach considers the heterogeneous nature of the target group by segmenting consumers geographically, demographically and psychographically. This will ensure insights are collected from relevant
The research designs proposed by Shodh are appropriate for this type of project for the following reasons:
1. Shodh proposes collecting both primary and secondary data to estimate demand. Primary data through interviews with experts, consumers and competitors will provide reliable insights directly from key stakeholders. Secondary data can supplement and validate primary findings.
2. Both qualitative and quantitative research methods are proposed. Qualitative methods like interviews will provide an in-depth understanding of consumer and competitor behaviors, motivations and needs. Quantitative methods like surveys can then quantify findings for demand estimation.
3. The sampling approach considers the heterogeneous nature of the target group by segmenting consumers geographically, demographically and psychographically. This will ensure insights are collected from relevant
Presented by:- Arpit Sharma Akash Ojha Akash Kumar Shukla Girish Kumar Singh Nikhil Khariya Rohit Rupani Dushyant Bhauryal Utkarsh Shivam Question 1- Comment on Vaseem's understanding of the client's management decision problem, market research problems, and information needs. Client’s Management Decision Problem
Estimate demand potential
Evaluate the attractiveness of economic housing concept (in selected areas of Bangalore) Understand consumer behaviour Ascertain the feature and prices that consumer are looking for Competitor analysis Market Research Problem
Identification of critical success factors, growth drivers.
Identification of geographic, demographic and psychographic segments Identify target segments, motivations, deterrents and inhibiters of economic housing process Price perception, optimal price structure, price sensitivity and feature preference Product profile, right positioning strategy and marketing mix Information Needs
Location within Bangalore where economy housing was likely to succeed
Project an apartment feature desired by a consumer Prices that consumer are willing to pay Profile of target consumers Description of key variables of consumer behaviour Question 2- How should Shodh collect information on competitor activity and plan? Primary Source Experts interview 10 senior executives and salesmen of rival firm Interviews with foreign players and experts in the market Growth patterns of rivals, consumer insights, product offerings, Salesforce strength and competency Information from brokerage firm Consumer interview Structured quantitative questionnaire about the offering Current practices of house space usage Land prices in urban and sub-urban areas Information available in public domain about the competitor’s current & upcoming projects ex. Prestige's group prestige tranquillity project. Competitor’s bidding Information obtained from government websites for different projects Question 3- How can Shodh estimate estimate demand for economy housing in Bangaluru? There are 4 stages in estimating estimate demand- Primary, Qualitative, secondary and main customer interview Identify the target group of consumers Geographic Demographic Psychographic Pricing methods to gauge price perception and optimal price structure of home/flat Extend of land area, build area offered and overall size of unit offered Factor motivating purchase process, incentives and conviction process Product mix decisions, positioning of client products and selling proposition Identify profile of competitors in terms of pricing strategy, positioning strategy and selling proposition Question 4- Are the research designs proposed by Shodh appropriate for this type of project?
Yes. Reliability of competitor research. Heterogeneous nature of sample group.