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    Bright Idea

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    Azzir24
    The document discusses what makes a bright idea a successful business opportunity. It states that a business idea should add value to customers through a product or service that meets real market demand in a sustainable way. It identifies three main "drivers" that can spark business opportunities: using one's skills or talents (perspiration), solving a problem or modifying an existing idea (inspiration), or addressing a crisis or need (irritation). Some local Philippine examples are given like balikbayan box bags and aircon FX rides that addressed real needs. The document encourages developing qualities like curiosity, daringness, and perfectionism to generate more innovative bright ideas.

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    Bright Idea

    Uploaded by

    Azzir24
    123 views36 pages
    The document discusses what makes a bright idea a successful business opportunity. It states that a business idea should add value to customers through a product or service that meets real market demand in a sustainable way. It identifies three main "drivers" that can spark business opportunities: using one's skills or talents (perspiration), solving a problem or modifying an existing idea (inspiration), or addressing a crisis or need (irritation). Some local Philippine examples are given like balikbayan box bags and aircon FX rides that addressed real needs. The document encourages developing qualities like curiosity, daringness, and perfectionism to generate more innovative bright ideas.

    Original Description:

    Its a very bright idea

    Original Title

    BRIGHT+IDEA

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    The document discusses what makes a bright idea a successful business opportunity. It states that a business idea should add value to customers through a product or service that meets real market demand in a sustainable way. It identifies three main "drivers" that can spark business opportunities: using one's skills or talents (perspiration), solving a problem or modifying an existing idea (inspiration), or addressing a crisis or need (irritation). Some local Philippine examples are given like balikbayan box bags and aircon FX rides that addressed real needs. The document encourages developing qualities like curiosity, daringness, and perfectionism to generate more innovative bright ideas.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    123 views36 pages

    Bright Idea

    Uploaded by

    Azzir24
    The document discusses what makes a bright idea a successful business opportunity. It states that a business idea should add value to customers through a product or service that meets real market demand in a sustainable way. It identifies three main "drivers" that can spark business opportunities: using one's skills or talents (perspiration), solving a problem or modifying an existing idea (inspiration), or addressing a crisis or need (irritation). Some local Philippine examples are given like balikbayan box bags and aircon FX rides that addressed real needs. The document encourages developing qualities like curiosity, daringness, and perfectionism to generate more innovative bright ideas.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 36

    BRIGHT

    IDEA
    When is your bright idea a
    successful business opportunity?
    Theory
    It happens when your idea is anchored on a PRODUCT or
    SERVICE that adds value to the customer (market) where
    demand (sales) is big and sustainable (so that you may earn
    profit).
    • Bright ideas run the world. Can you imagine a world now
    without light bulbs, airplanes, cars, … and more recently cell
    phones, computers and the internet?
    • If bright ideas are responsible for progress, how then can we
    generate more of them and be SUCCESSFUL?
    • The secret to identifying whether an idea can indeed be
    turned into a good business opportunity is triggered by what
    is called “DRIVERS OF BUSINESS OPPORTUNITY”.
    Drivers of Business Opportunity
    can either be one or a
    combination of:
    1. Perspiration (Competence)
    • This driver of opportunity is internal since it come from your
    talents, skills, or hobbies.
    2. Inspiration (Chance)
    • Everyday, you observe something, someone, somewhere and
    the ‘idea bulb’ (AHA) crops up to inspire you to do or
    develop or innovate an ’IT’. The ‘AHA MOMENT’ can either
    be a modified product, a combination, a revival from failure
    or the same product but for different use.
    2. Inspiration (Chance)
    • Some people have a keen eye for grabbing a chance (a
    serendipitous event or what we call an ‘AHA Moment’) that
    seems invisible to some
    • Example of ‘serendipity’ products are:
    1. Coca-cola was a happy ‘accident’ – the bartender
    accidentally ’carbonated’ a drink
    2. Ivory soap was a rejected soap
    3. Post-it was a ‘failed’ glue
    2. Inspiration (Chance)
    • Everyday, you observe something, someone, somewhere and
    the ‘idea bulb’ (AHA) crops up to inspire you to do or
    develop or innovate an ’IT’. The ‘AHA MOMENT’ can either
    be a modified product, a combination, a revival from failure
    or the same product but for different use.
    3. Irritation (Crisis)

    How true is this statement: There’s an


    opportunity in every crisis!

    Activity: Think of a Crisis and mention


    the various opportunities to start a
    business.
    Question: Do we have to wait for a crisis in
    order to have an opportunity?
    What qualities do we need to
    develop to help us generate more
    bright ideas? How do we become
    more innovative?
    Qualities of Innovators
    • CHILDLIKE – They possess a childlike curiosity and a
    questioning attitude – always exploring how things work and
    discovering the principles behind them.
    • DARING – They dare to go beyond the limits and create new
    paradigms. They invest blood, sweat ad tears.
    • NON-CONFORMING – they challenge conventional wisdom,
    like the Wright brothers who pioneered heavier-an-air
    • PERFECTIONIST – They pursue excellence, innovate
    constantly, and strive to perfect results every time.
    To Believe is to see!
    Let us look at some of the local examples of bright ideas
    turned to business or to some extent fads of our Philippine
    economy:
    1. Balikbayan box bags – since the normal luggage of the
    Pinoy cannot fit all the pasalubong for the barangay.
    2. Aircon FX rides – sweat, traffic, smog, and delays from
    normal jeepneys and buses plus expensive tavi fare.
    • Crispy PATA – the love of Pinoys for pork that’s crispy.
    • Lechon manok – an alternative to the expensive lechon
    baboy or KFC.
    • hot pandesal – Pinoys cannot do without coffee and
    pandesal. However, most bakeries did not differentiate nor
    innovate.
    • Water-refilling station – although we have a good filtration
    system, the asbestos and iron pipes are dilapidated.
    • Bottled iced tea – an alternative to high-calorie soda drinks
    • Events organizer – suits the busy host or celebrant who
    wants a hassle-free party
    • Party clowns – when daddy and mommy is busy but wants
    baby and guests enetertained
    What else?
    Writing Activity
    • What are your bright ideas that you can turn into
    product/service that will add value to your target end-user?
    Focus now on which of these ideas you love to do and what
    you’re good at.

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