A PROJECT REPORT ON

“A STUDY ON CUSTOMERS ENGAGEMENT IN DIGITAL ERA

WITH REFRENCE TO PATANJALI AYURVEDA”

A Project report submitted in partial fulfillment for the Award of the

Master of Business Administration (MBA) 2017-2019
(MARKETING)
SUBMITTED BY
ANMOL KAPIL

UNDER THE GUIDANCE OF

Dr. KIRTI LONGANI
(Professor of MBA Dept.)

SAVITRIBAI PHULE PUNE

UNIVERSITY IN PARTIAL
FULFILLMENT OF
MASTER OF BUSINESS ADMINISTRATION
(MBA) THROUGH

SURYADATTA INSTITUTE OF MANAGEMENT &

MASS COMMUNICATION, PUNE – 411021.

1
 Declaration

I, the undersigned MR. Anmol Kapil , declare that the Project Report titled as
“A STUDY ON CUSTOMERS ENGAGEMENT IN DIGITAL ERA WITH

REFRENCE TO PATANJALI AYURVEDA”, submitted by me for partial

fulfillment of Post-Graduation Master of Business Administration is the original record of the
project work carried out by me during the period , under the able guidance of Prof. Dr. KIRTI
LONGANI Same has not formed the basis for the award of any degree, diploma, association,
Fellowship, titles in or for any other Statutory University or Autonomous Institutions
functioning in India or abroad imparting higher education in Management.

Date: ANMOL KAPIL

Place: Pune
MBA

2
 ACKNOWLEDGEMENT

I would like to express my deep gratitude to Dr. KIRTI LONGANI who in their busy
schedule provided me with full support and encouragement, their whole hearted co-operation
throughout the progress and the completion of the project.

I would also like to express my thanks to our director Dr. Sanjay B. Chordiya of SIMMC for
extending his support.

Last but not the least I would like to thank God and my friends for their encouragement and
direct or indirect support in completion of the project.

Place: Anmol kapil

Date: MBA.

3
SR no. PAGE
TOPICS
NO.
Chapter 1. 8 to 13
Executive summary

Chapter 2. 14 to 17
Introduction

Chapter 3. Industry and Company Profile 18 to 27

Chapter 4. Research objectives & Methodology 28 to 31

Chapter 5. Data analysis & findings 32 to 38

Chapter 6. Findings , Conclusions & Suggestion 39 to 42

Chapter 7. Scope of further research 44

Bibliography

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EXECUTIVE
SUMMARRY

5
 EXECUTIVE SUMMARY

TITLE OF PROJECT

A STUDY ON CUSTOMERS ENGAGEMENT IN DIGITAL ERA

WITH REFRENCE TO PATANJALI AYURVEDA

NAME AND PLACE OF THE FIRM

Patanjali Ayurved Limited Unit-III

 corporate Office Address:
Patanjali Food & Herbal park
Vill – Padartha, Laksar Road
Haridwar 249404, Uttrakhand – 247663

OBJECTIVES OF THE PROJECT

1. To study the buying behavior of Patanjali customers.

2. To study the most sold product.
3. To study about why customers prefer online shopping .
4. To study about which site customers prefer the most.
5. To study about problems faced during online shopping or reasons why customers
don’t prefer online shopping.

6
RESEARCH METHODOLOGY

The data collected was primary data. Research was conducted with custoers , 70 customers
answered to the questions of questionnaire .

The research was conducted in Haridwar and pune .

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INTRODUCTION

8
 1. INTRODUCTION

Customer engagement in the digital age provides exceptional new opportunities to

engage, nurture, and maintain customer value and loyalty. Transformation is an imperative in
your growth strategy that expands your ability to reach and inform prospects and customers
and to drive differentiation, specialization, and expertise.

Best Approach to Effective Customer Engagement

 Engage throughout the customer lifecycle: Understand the stages of customer

engagement for digital solutions and develop strategies to move your prospects and
customers through their transformation journey. Engage technical pre-sales in addressing
customer pain points and envisioning new technological solutions. Leverage technology to
engage, nurture, and maintain your customer relationships and develop deeper customer
lifetime value.

 Make the right investments: To compete in a digital world, focus more investment
on digital marketing staff and capabilities, customer success staff, and automated systems
such as CRM and LinkedIn. Harness technology and the data insights available through
analytics to better understand customer needs and their purchasing behavior. Combine online
marketing and data insights to make informed decisions and optimize your leads and solution
offerings.
By analyzing response data to your digital content, you can track prospects through a
customer relationship management (CRM) tool, from first engagement to the close of any
business. Use lead scoring to assess metrics such as website visits, content downloads, and
opened e-mails or newsletters; then use these metrics to optimize timing for contacting
prospects.
Access massive data stores in the cloud and modern intelligent technology to analyze buying
behavior and adjust interactions based on online activity, purchase history, and your own

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 sentiment analysis. Leverage tools or design apps like chatbots to enable real-time
interaction, deliver a quality experience, and improve the overall customer engagement.

 Embrace social selling and marketing: Identify key personas and immerse your
business in the process of social selling and marketing. Clearly define your strategy and
internal and external messaging of how your strategy addresses the digital requirements of
your customers. Convey a strong profile and brand that draws a range of potential prospects
into your content.

 Build credibility with industry focus and specialization: Transforming your own

business builds trust in your ability to shepherd customers through a similar transformation.
Demonstrate your expertise and leadership through your own success. Specialize in vertical
industries and horizontal functional solutions to deliver unique value and differentiate
yourself as an expert. Work with your technical and sales teams to refine your business focus
and demonstrate success with marquee customers
To drive profitability, build success and increase customer acquisition, offerings must be
differentiated in this digital age. We must have Focused and specialized offerings that address
industry.

 Ensure customer success Provide a high level of customer engagement in the form of
technical pre-sale and customer success managers. Anticipate needs and address barriers to
adoption in a programmatic way to expand consumption.

1.1. DEFINITION OF TERMS

Ecommerce

Ecommerce, also known as electronic commerce or internet commerce, refers to the buying
and selling of goods or services using the internet, and the transfer of money and data to
execute these transactions. Ecommerce is often used to refer to the sale of physical products
online, but it can also describe any kind of commercial transaction that is facilitated through
the internet.

Digital marketing

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Digital marketing is the marketing of products or services using digital technologies, mainly
on the Internet, but also including mobile phones, display advertising, and any other digital
medium.[1]
Digital marketing's development since the 1990s and 2000s has changed the way brands and
businesses use technology for marketing.[2] As digital platforms are increasingly incorporated
into marketing plans and everyday life,[3] and as people use digital devices instead of visiting
physical shops,[4][5] digital marketing campaigns are becoming more prevalent and efficient.

Digital Era

 Digital Era is characterized by technology which increases the speed and breadth of
knowledge turnover within the economy and society. Evolutionary theory, as an explanation
of the system we live in, states that sustainability relies on knowledge turnover. In parts of the
system which are relatively stable, knowledge turnover is low, and new variation, when
produced, is rarely retained. In other, less stable parts of the system, faster knowledge
turnover is advantageous as new knowledge is produced more frequently allowing for
adaptation to the changing surrounding environment. Mixing and matching rates of
knowledge turnover makes for a dynamic but ever-lasting world. The Digital Era can be seen
as the development of an evolutionary system in which knowledge turnover is not only very
high, but also increasingly out of the control of humans, making it a time in which our lives
become more difficult to manage. For example, in the second generation Internet, ‘the
semantic web’, functionality, which understands meaning, replaces the search function of
unknowingly matching words, which often have multiple meanings

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 INDUSTRY &
COMPANY PROFILE

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 CHAPTER - 3

INDUSTRY AND COMPANY PROFILE

PATANJALI AYURVEDA LTD.

Introduction:

Patanjali Ayurveda Kendra Ltd was officially inaugurated by Pram Yoga Rishi Swami
Ramdevji & Ayurveda Shiromani Rishikalpa Acharya Shree Balkrishnaji on 27 September
2007 (2064/6/10 B.S.) and started its operation as an Patanjali Ayurveda Kendra Ltd at
swoyambhu, Katmandu, Nepal with the ultimate aim of providing holistic, natural and
effective Ayurveda treatment.

Profile:

Establishing Date 27September2007

Company Patanjali Ayurveda Kendra Pvt.Ltd.

Promoters Mr. Babukaji Shrestha, President

Mr. Raju Shrestha, Managing Director
Mr.Pawman Subedi, Director

Type of Business Sole Distributor of Ayurvedic Product of Divya Pharmacy ,

Divya Yoga Sadhana, Divya Prakashan& Patanjali Ayurveda
Ltd., Haridwar, India

Head Office Patanjali Ayurveda Kendra Pvt.Ltd

Swotantramargh,Swoyambhu
Chakra path, Kathmandu, Nepal
 Tel: +977-1-4674666 / 4674777
Fax No.: +977-1-4033557
Email: [email protected] / [email protected]
www.patanjaliayurveda.com
Number of employees
Kathmandu Office 25 Nos.
Butawal Office 7 Nos.

Suppliers Divya Pharmacy , Haridwar, India

Divya Yoga Sadhana, Haridwar, India

13
 Divya Prakashan, Haridwar, India
Patanjali Ayurveda Ltd., Haridwar, India

Bank Details
Name Bank of Katmandu
Address Head Office / Thamel Branch
Swift code BOKLNPKA

Beneficiaries Details
Name Patanjali Ayurveda Kendra Pvt.Ltd
Address Swoyambhu, Kathmandu
A/C Number 470000061438 / 060100061438
Govt. Register Company Registrar Office Tripureshower
On 2063.08.15 BS. Reg. No. 42691.

Tax office on 2063.08.25 BS.

PAN/VAT No. 302445329.

Division Of Drug Administration

On 2063.10.19 BS. Reg. No. 17243.

Division Of Ayurvedic Administration

On 2065.01.30 BS. Reg.No. 1789

PRODUCT CATALOGUE

14
TOTAL INCOME COMPOSITION OF PATANJALI PRODUCTS AND THEIR
CHALLENGES

15
 FIG NO. 2.1

This diagram shows the income composition of patanjali Ayurveda, which shows that 21% of
income is generated from health care ayurvedic products of patanjali, 40% of total income
generated by patanjali is from food and beverages and around 39% of share of income is
generated from cosmetics and home care products of patanjali.

Challenges
HUL and Dabur focusing back on Herbal
Late entrant to Advertising game
Noodle: a risky proposition?
Scaling up and Global expansion

RAMDEV EXPANDS EMPIRE BEYOND YOGA TO FMCG, BUSSINESS POISED

TO TOUCH RS. 2,000cr THIS FISCAL YEAR.

16
Currently, Patanjali is present in almost all categories of personal care and food products --
soaps, shampoos, dental care, balms, skin creams, biscuits, ghee, juices, honey, Atta, mustard
oil, masala, sugar and much more. Going by current turnover projections of Rs 2,000 crore,

This is despite the fact that most of Patanjali's products are priced lower than its competitors.
What gives the company an edge is its very low expenses on advertisements. In comparison,
leading FMCG companies spend about 20-30% of their sales on advertisements.

With the Patanjali brand's growing reach and popularity among consumers, it's now being
discussed in corporate boardrooms as well. This is in sharp contrast to its quiet beginning in
2007. As the demand for his products grew, Baba Ramdev realized the huge scope within the
FMCG sector and started building the range, taking on deep-pocketed multinationals.

17
 1.2. MISSION AND VISION OF PATANJALI AYURVEDA

MISSION:-

1. To reach the great heights

2. To restart the swadeshi movement
3. To produce good quality products at cheaper rates
4. To introduce Indian Ayurveda to this modern world
5. To crack the maximum market share.

VISION:-

1. To be a top Ayurveda company among all MNC’s

2. To Re-introduce the Indian Ayurveda
3. To crack the world’s attraction to our India
4. To work for the welfare of Humanity
5. To reinvent our traditional knowledge of Yoga and Ayurveda

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 1.3. UNIQUE SELLING PROPOSITION (USP)

Constructing a "Disease Free Society - Medicines Free World", embraced dream of BABA
RAMDEV.

It is declared that after comprehensive research of the antique outcome of Pranayama Yoga
during last numerous years, it has been demonstrated now that proper Breathing Technique's
practice can antidote all diseases completely without medicines or surgery.

He claims to have trained 35,000 persons that are well equipped to hold yoga classes in
different regions of the country.

Patanjali Yoga Ashram has set up 535 branches and 15 more centers are in the process of
being entrenched.

This is engaged towards creating a new USP wherein any requirement of the customers can
be fulfilled to without setback.

This is the unique selling proposition of Patanjali Ayurveda.

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PRODUCTION:-

Patanjali Food and Herbal Park at Haridwar is the main production facility operated by
Patanjali Ayurved. The company plans to establish further units in India and in Nepal.

In 2016, the Patanjali Food and Herbal Park was given a full-time security cover of 35
armed Central Industrial Security Force (CISF) commandos. The park will be the eighth
private institute in India to be guarded by CISF paramilitary forces. Baba Ramdev is himself
a "Z" category protectee of central paramilitary forces.

1. PRODUCTS:
Patanjali Ayurved produces products in the categories of personal care and food.The
company manufactures 444 products including 45 types of cosmetic products and 30 types of
food products. According to Patanjali, all the products manufactured by Patanjali are made
from Ayurveda and natural components.  Patanajali has also launched beauty and baby
products. Patanjali Ayurvedic manufacturing division has over 300 medicines for treating a
range of ailments and body conditions, from common cold to chronic paralysis.

Patanajali launched instant noodles on 15 November 2015. Food Safety and Standards

Authority of India slapped a notice on the company as neither Patanjali nor Aayush, which
are the two brand names under which Patanjali got licenses, have got any approval for
manufacturing instant noodles.

In 2016, Patanjali has announced to enter the textile manufacturing centre. The company is
reported to manufacture not only traditional clothes such as Kurta Payjama but also popular
western clothes such as jeans.

On November 5, 2016, Patanjali announced that it will set up a new manufacturing plant
Patanjali Herbal and Mega Food Park in Balipara, Assam by investing ₹1,200
crore (US$180 million) with the manufacturing capacity of 1,000,000 tones (2.2×10 9 lb) of
goods per year. The new plant will be the largest facility of Patanjali in India and will be
operational by March 2017. Patanjali already has around 50 manufacturing units across India.

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 2. PERSONAL CARE:

 Skin care , Dental Care , Hair Care , Body Care , Eye care , Shishu Care , Shaving
Cream

3. Health Care Products:

 Digestives , Health and Wellness , Chyawanprash , Badam pak , Ghee , Honey ,

Health drinks , Fruit Juice

4. Food Products:

 Biscuits and Cookies , Spices , Candy , Herbal tea , Jam , Murabba , Soan papdi ,
Natural Sugar , Broken cereals Dalia , Gram flour (Besan) , Pickle , Mustard Oil , Corn
Flakes , Dal Pulses , Rice , Noodles , Oats , Papad ,Namkeen , Bura

5. Home Care Products:

 Agarbatti , Dish Wash bar , Herbal Gulal , Hawan Samagri , Detergent Powder

6. Medicines:

 Packages for Diseases , Vati , Bhasma , Churna , Guggul , Parpati / Ras , Pishti ,
Arishta , Asava , Godhan Ark , Oil , Lep , Balm , Syrup , Inhaler , Tablets

21
Research Objectives
and Methodology

22
 RESEARCH OBJECTIVES

To study this project is to know about the distribution channel of Patanjali Ayurveda.

The main objective is:-

1. To study the buying behavior of Patanjali customers.

2. To study the most sold product.
3. To study about why customers prefer online shopping .
4. To study about which site customers prefer the most.
5. To study about problems faced during online shopping or reasons why customers
don’t prefer online shopping.

4.3. RESEARCH SCOPE

To conduct this research the target population was middle age men’s and women’s.

Targeted geographic area of Haridwar and pune, sample size of 70 customers were taken .

70 customers answered to the questions in questionnaire regarding the distribution channel of

patanjali.

Some digital marketing specialist were also asked questions during the research.

Finally the collected data was analyzed and complied to arrive the conclusion and suggestion.

23
 4.2. RESEARCH METHODOLOGY

Attaining accuracy in any research requires in depth study regarding the subject. As the prime
motive of the project if the project is to know the buying behaviour of Patanjali Ayurveda
custoers and how much they get indulged in online shopping.

RESEARCH DESIGN

TYPE OF RESEARCH:-Descriptive research

Descriptive research includes Surveys and fact-finding enquiries of different kinds. The main
characteristic of this method is that the researcher has no control over the variables; he can
only report what has happened or what is happening.

DATA SOURCES

There are two types of data. Source of primary data for the present study is collected through
questionnaire and answered by customers.

The secondary data is collected from journals, books and through Internet search.

SECONDARY DATA 

For the company information I had used secondary data like brochures, websites , etc. 

PRIMARY DATA 

The data that is collected first hand by questionnaire filled by the patanjali customers for the
purpose of facilitating the study is known as primary data. So in this research the data is
collected from customers through questionnaire.

RESEARCH INSTRUMENT

Selected instrument for Data Collection for survey is Questionnaire.

SAMPLE UNIT

24
70 respondents were customerss in Haridwar & pune .

SAMPLING DESIGN

Convenience sampling.

SAMPLING TOOLS

Pie charts, Averages graphs, Ratio Analysis techniques.

25
 DATA ANALYSIS
&
FINDINGS

CHAPTER -5
DATA ANALYSIS AND FINDING

Q.1 The buying behavior of Patanjali customers.

Out of 70 customers

25 customers buy patanjali goods from patanjali stores

26
20 customers buy patanjali goods from general/medical stores.

25 customers buy patanjali goods from online shopping sites.

Table no. 1

Patanjali stores 25
General/medical stores 20
Online shopping sites 25

GraphNo.1
30

25

20

15

10

0
Long delivery time Online frauds

Q.2 The most sold product -

 The product of patanjali ayurved which is been sold maximum is toothpaste , soap ,
shampoo , facewash .
 In the household products the atta , besan , salt is the good which is been sold most .

27
  Dantkranti is the good which is been sold most .

Most sold product

Table no. 2

TOOTH PASTE 22
SOAP 18
FACEWASH 16
ATTA 14

Graph no.2

30

25

20

15

10

0
Long delivery time Online frauds Lack of knowledge

Data Interpretation:

22 customers told that toothpaste is the product that they purchase maximum.
18 customers told that soap is the product that they purchase maximum.
16 customers told that face wash is the product that they purchase maximum.
14 customers told that atta is the product that they purchase maximum.

28
Q.3 Why customers prefer to do online shopping -

Customers told various reasons behind why the prefer to buy products online like –

Discounted products , time saving , various products on one platform , Direct from
manufacturer .

And the reason told by customers that why they prefer buying Patanjali products are good
quality, affordable, brand image of Baba Ramdev .

USP

Table no.3

Discounted products 5
Time saving 4
Various products on one platform 4
Direct from manufacturer 2
All of the above 10

Graph no.3

30

25

20

15

10

0
e s ge
tim
aud led
y fr
er e ow
eliv lin kn
d O n of
ong ck
L La

DATA INTERPRETATION:

29
According to 5 customers they prefer online shopping as they get productss on discount and
time to time various offers are also there. 4 customers told that its time saving. 4 customers
prefer as they get many products on one click . 2 customer think that online shopping is good
as they are getting products directly from the manufacturer and

10 customers agree with all the above mention reasons behind their online shopping.

Q.4 Site customers prefer the most.-

Out of 70 people , 25 customers prefer online shopping and various options are
available for the customer online also such as patanjaliayurved.net that’s the official
website of patanjali , amazon , flipkart & bigbasket

Retailers Complaints:
Table no.4

Patanjaliayurved.net 10
amazon 7
flipkart 5
bigbasket 3

Graph no.4

30
 30

25

20

15

10

0
Long delivery time Online frauds Lack of knowledge

DATA INTERPRETATION:

10 customers prefer to buy products from patanjaliayurved.net maximum people buy from
this websit as it’s the official website of patnjali

7 customers buy product from aamazon , 5 customers buy the goods from flipkart and 3
customers buy goods from bigbasket.com

Q.5 To study about problems faced during online shopping or reasons why customers don’t
prefer online shopping -

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 There are few reasons mentioned by customers due to which they don’t
prefer online shopping like take long time in delivering goods ,
Problem in replacement of goods , fear of getting card details hacked ,
Don’t know how to order good.

Table no.5
Problems faced during online shopping:

Long delivery time 25

Problems in product replacement 17
Online frauds 18
Lack of knowledge 10

Graph no.5
30
25
20
15
10
5
0
e t s
m en ud ge
y ti
em rf a led
er lac e ow
liv p lin kn
de
t re n of
ng uc O
Lo d ack
o L
pr
n
si
lem
ob
Pr

DATA INTERPRETATION:

32
25 customers don’t buy patanjali goods online as they are daily use goods and for them they
cannot wait for 5 to 6 days , so their main problem is that it takes longer delivery time .

17 customers say that there is problem faced during product replacement that’s why they
don’t prefer online shopping .

18 people are feared due to increase in online frauds , hacking of debit/credit card details.

And 10 people say that they don’t have proper knowledge of how to order goods.

33
 FINDINGS ,
CONCLUSIONS &
SUGGESTION

34
 CHAPTER – 6

FINDINGS

1- Buying behavior of patanjali customers –

A) Patanjali stores – 36%

B) General/Medical stores – 28%
C) Online shopping sites – 36%

2- Most sold product is –

A)Toothpaste - 32%
B)Soap – 26%
C)Facewash -23%
D)Atta -19%

3- Reason for preferring online shopping -.

A) Discounted products -20 %
B) Time saving – 16%
C) Various products on one platform – 16%
D) Direct from manufacturer – 8%
E) All of above – 40%

4- Website customer prefer the most –

A) Patanjaliayurved.net – 40%
B) amazon - 28%
C) flipkart – 20 %
D) bigbasket – 12 %

5 – Reasons for not buying products online –

A) Long delivery time – 36%

B) Problems in product replacement – 24%
C) Online frauds – 26 %
D) Lack of knowledge – 14 %

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 CONCLUSION

1. Mostly customers prefer to buy goods from patanjali stores .

2. The most sold product is tooth paste

3. From the official website of patanjali cutomers do the online shopping .

4. Lack of knowledge is still there , some people donot know how to buy online.

5. People also have fear in mind that someone can hack their banking details.

SUGGESTIONS

I here by suggest that more awareness must be spread among the customers regarding online
shopping that will to increase the company sales. Online shopping must be made more simple
so that less educated people can also order . companies must have some improvement in
product replacement process its also a big concern of the customers.

So Patanjali Ayurveda should properly analyse the needs of their customers and should study
the perious searches and should work properly on seo.

36
 CHAPTER -8

SCOPE OF FURTHER RESEARCH

37
 SCOPE OF FURTHER RESEARCH:

1 – Research can be done on Retailers and wholesalers to know and take the reviews about
what is the effect on their business with the growth of digitalization.

2– On wholesalers a research can also be done , to know about the problems faced by
them .
3– Mareting strategies is also a important topic on which also the research can be done.

38
QUESTIONNAIRE

39
 QUESTIONNAIRE

A STUDY ON

“DISTRIBUTION CHANNEL OF PATANJALI AYURVEDA”

I am Anmol Kapil the student of MBA as patial fulfilmnet of my cource curiculam , I need to
under take disertation project

Kindly copertate by filling the questionnaire , so that I can collect data

Data ,thus collected would strickly kept confidensial and would not be utilized for any other
purpose

Tahnking you SIMMC

Your sincerely

Anmol Kapil

Section 1

Personal particulars

 NAME OF CUSTOMER
 PHONE NO.
 EMAIL ID
 LOCATION
 ADDERSS:
Section 2
Techinical particular

 FROM WHERE DO YOU BUY PATANJALI GOODS :

 WHICH PRODUCT DO YOU BUY THE MOST :
 DO YOU BUY GOODS ONLINE IF YES THEN WHY DO YOU PREFER
ONLINE SHOPPING :
 WHICH WEBSITE DO YOU PREFER THE MOST :

40
  PROBLEMS FACED DURING ONLINE SHOPPING OR WHY DON’T
YOU PREFER ONLINE SHOPPING :

(THANKS FOR GIVING YOUR PRECIOUS TIME TO FILL THE QUESTIONNAIRE)

RESEARCH CONDUCTED

41
 RECOGNISED BIBLIOGRAPHY :

BOOKS :

1. Kotler Philip , Marketing Management , Pearson education , 13th edition .

2. Nargundkar Rajendra , Marketing Research , The McGraw-Hill Companies , 3rd
edition .
3. Beri g.c , Marketing Research , The McGraw-Hill Companies , 4 th edition.
4. Albaum Gerald , Research for marketing Decisions , PHI Learning Private Limited , 5 th
edition .

WEBSITES :

 http://www.business-standard.com/article/companies/competition-from-patanjali-
prompts-fmcgs-to-hit-back-116011800008_1.html
 http://download.nos.org/srsec319new/319EL20.pdf
 http://www.easy-marketing-strategies.com/definition-marketing-strategy.html
 http://en.m.wikipedia.org/wiki/marketing
 http://www.marketing91.com/marketing-mix-patanjali/
 http://www.patanjaliayurved.org/about.html
 http://patanjaliayurveda.com/en/company-profile/
 http://www.stellarix.com/fusce/a-report-on-patanjali-ayurveda/
 http://timesofindia.indiatimes.com/business/india-business/Ramdev-expands-empire-
beyond-yoga-to-FMCG-business-poised-to-touch-Rs-2000cr-this-
fiscal/articleshow/45861809.cms
 http://www.youthkiawaaz.com/2016/07/patanjali-ayurveda-why-business-is-booming/

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