Valuation and Negotiation of Technology Step 2 - Create Value From Technologic Innovation
Valuation and Negotiation of Technology Step 2 - Create Value From Technologic Innovation
Valuation and Negotiation of Technology Step 2 - Create Value From Technologic Innovation
STUDENT:
WILMAR CARDENAS CAMACHO
CRISTIAN TRIANA BELTRÁN
OSWALDO TRIANA
HOLMAN ORLANDO NOVOA
PRESENTED TO:
INGRID TATIANA GOMEZ
Concepts and tools seen in the previous phase regarding what was done. This
exercise allows us to understand the current situation of a company from a
strategic perspective, mainly focused on how value is created from technological
innovation. Where we can evaluate the suitability of the different valuation
methods, recognizing the market conditions for the technological innovations that
are available.
OBJECTIVES
GENERALS
The student analyzes the importance of valuing technology:
SPECIFIC
Valuation of intangible assets
Income approach • Real options
Cost focus
Market focus as a differentiating factor to stand out in competitive markets.
Background image
Contenido
COVER PAGE.................................................................................................................................1
INTRODUCTION.............................................................................................................................2
OBJECTIVES..................................................................................................................................3
1 Genially Video Presentation for each student (Activity 4)...........................................5
2 YouTube link for each student (Activity 4)......................................................................5
3 Analysis of the article chart for each student (Activity 5)...........................................6
4 Research Justification Description Diagram one per group (Activity 7).................8
5 Bibliography...........................................................................................................................9
1 Genially Video Presentation for each student (Activity 4)
https://view.genial.ly/5e77b2b32dc19c0de004c31d/video-presentation-
genially-sin-titulo
OSWALDO TRIANA
https://view.genial.ly/5e7573852dc19c0de0fc7bb6/video-presentation-
untitled-genially
https://view.genial.ly/5e82634d3eb3280e67ca783b/video-presentation-
genially-sin-titulo
https://www.youtube.com/watch?v=LcmrYnNRXI8&feature=youtu.be
OSWALDO TRIANA
https://youtu.be/CTpOUZJg_eM
References
https://www.dinero.com/opinion/columnistas/articulo/innovar-para-crecer-por-
camilo-diaz/278661
Relation of the Under the changes that are taking place in the so-called fourth industrial
article with the
or industry 4.0 revolution, the value of companies lies in their ability to
problem of
digital innovate and create new ways to deliver services, or to produce more
transformatio
efficiently, as well as assets Knowledge has become more valuable in the
n in
Colombian form of knowing how or knowing how it is done, now companies seek to
enterprises
store knowledge instead of traditional assets such as property, equipment,
and cash. Certainly in industries 4.0 the determining factor of the income
is not properly the expansion through the purchase of more and more
assets.
References https://www.elespectador.com/mtalks/la-transformacion-digital-un-
reto-para-las-empresas-en-colombia-articulo-911319
Relation of the From microenterprises to large companies in Colombia,
article with the they are taking on the challenge of digital transformation, a
problem of strategy that is making them profitable; while helping to
digital position Colombia as the leading country in the region, in
transformation terms of digitization and technology.
in Colombian
enterprises The biggest barriers and challenges companies face to
achieve a successful digital transformation are: budget
(59.2%), lack of culture (57.1%), ignorance (55.4%), and
lack of a business model clear (36.5%), among others.
Global justification
oganizations that see digital transformation primarily as a technology difference from traditional transformation with business process engineering
will end up losing the power of digital transformation. Digital collapse processes In today's world, companies are built through processes, trying to
develop high-level processes. Six Sigma and other tools are designed to refine and improve those processes to create efficiency, focus, and quality
improvement. In contrast to this, digital transformation reduces the processes that a company currently does or could do, automates the work that
people do, and turns the process into software. What remains is data. Digital converts processes into data. This allows organizations to view their
business through the lens of data rather than the goal of the process. Suddenly, the data makes it clear that people matter and that the customer
experience matters. For example, instead of viewing customer service as a set of processes initiated by the customer or the organization, it is
customer data that forces the organization to think about the customer experience.
As data emerges and the ability to associate that data with indicators or problems, an organization may not only be more efficient, but also change
what it does. The commercial impact that results from viewing the world through a data lens rather than a process lens is very powerful.
National justification
212032_87
References
5 Bibliography
Cohen, J. A. (2005). Intangible Assets : Valuation and Economic Benefit (pp 84-87). Hoboken,
N.J.: Wiley. Retrieved from http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=130922&lang=es&site=eds-live&scope=site&ebv=EB&ppid=pp_C1