Valuation and Negotiation of Technology Step 1 - Identify Intellectual Property As An Asset
Valuation and Negotiation of Technology Step 1 - Identify Intellectual Property As An Asset
Valuation and Negotiation of Technology Step 1 - Identify Intellectual Property As An Asset
MAKE BY:
TUTOR:
DANILO CARDENAS
GROUP
COD: 212032_44
CEAD PASTO
MARZO 2020
INTRODUCTION
Through the development of this work, we seek to study the problem of how to
promote digital transformation in Colombian medium-sized companies, their
causes and the effects on companies, the lack of interest and investment in new
digital tools, which are what led to the cuspide of the profitability to the companies.
OBJECTIVES
Overall objective
Specific objectives
Investigate the causes and effects of the lack of interest and investment
in technological innovation in companies
Relate the causes of the problem and its effects on Colombian
companies.
How to promote digital transformation in
Colombian enterprises?
Problem description
In Colombia According to Dinero Magazine in its
publication of November 27, 2018, medium-sized
companies face several digital challenges.
According to its statistics, 58% of companies do not
have trained personnel to carry out ICT work, 12%
do not use any digital tool, 39% express the need to
212032_44
References
Encuesta “Principales Retos Digitales Del Mercado
A Nivel Digital Del Proyecto De Empleabilidad Y
Emprendimiento Digital 2018. Extraído del sitio
Web:
https://www.dinero.com/empresas/articulo/retos-de-
las-pymes-en-colombia-en-2018/264757
CONCLUSIONS
I conclude that all these points seen are very necessary for companies
because they protect brands, creating a more special bond with consumers.
Encuesta “Principales Retos Digitales Del Mercado A Nivel Digital Del Proyecto De
Empleabilidad Y Emprendimiento Digital 2018. Extraído del sitio Web:
https://www.dinero.com/empresas/articulo/retos-de-las-pymes-en-colombia-en-
2018/264757