CHAPTER 6: Finding Answers Through Data Collection, Analyzing The Meaning of Data and Drawing Conclusions
CHAPTER 6: Finding Answers Through Data Collection, Analyzing The Meaning of Data and Drawing Conclusions
CHAPTER 6: Finding Answers Through Data Collection, Analyzing The Meaning of Data and Drawing Conclusions
Department of Education
ILOCOS NORTE COLLEGE OF ARTS AND TRADES
Laoag City
Data collection is the process of gathering and measuring information on variables of interest, in an
established systematic fashion that enables one to answer stated research questions, test
hypotheses, and evaluate outcomes.
To get information for analysis. The data collected serves as a basis for analysis. Without
analysis no specific inferences can be drawn on the questions under study.
To get idea about real time situation. Data collected serves a purpose to understand and
speculate the current real time position of market, country or anything else.
For comparison between two situations. It may be also used in comparing any two
situations as in by collecting data and doing comparative analysis.
Interviewing Method
Types of Interview
Personal interview method of data collection requires the interviewer asking questions in a
face-to-face contact with the person.
o There is already use of a set of predetermined questions and highly standardized
techniques of recording.
o The interviewer also follows the procedure of asking the questions in the order
prescribed.
Telephonic interviews are conducted when it is not possible to contact the respondent directly.
o It is similar to personal interview. The interviewer also follows the procedure of asking
the questions in the order prescribed.
o It is also used to take feedback from the client about the goods or services provided.
Group interviews started by asking general questions and group members are encouraged to
discuss their answers in some depth.
Individual interviews are partially structured interviews. The main aim of the interviewer is to
extract maximum data possible.
E-mail interviews are sent over the internet. The survey is written within the body of the e-mail
message. E-mail surveys use pure text to represent questionnaire. This type of data collection is
different from the rest as your audience or the target market is sometimes unknown to you.
Interviews, however, are time and cost intensive, which limits the number of respondents
that can be included in the research project. If too few respondents are interviewed, the data are
not likely to represent the population. Researchers, therefore, have to interview at least 30
respondents, which is usually feasible and acceptable in descriptive research.
Interview guide contains question in sequence that a researcher will ask the respondents.
This can include clarifying and probing questions.