0% found this document useful (0 votes)
45 views4 pages

Simple Marketing Ideas

Download as docx, pdf, or txt
Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1/ 4

Simple Email Marketing Ideas Anyone Can Use

Not knowing how to build a strong fan base is where a lot of websites fail,
and when people fail they quit and let others take the profits they should be
getting for themselves. If you want to learn what it takes to successfully
build a large fan base through email marketing and become successful, then
this is the article for you.

•You, or someone else, should proofread your email before you send it to
customers. Ensure that it is free from typographical and grammatical errors.
You should also make certain that the message flows easily. By checking
these three issues are addressed, your email marketing will have a
professional appearance.

•Minimize traditional email marketing activities during the holidays.


Customers are preoccupied with family and friends, and are less likely to be
paying attention to business email. Your odds of ending up in the spam box
are considerably higher, which could have longer term implications for your
bottom line. The major exception to this would be a business directly related
to the holiday activities. Otherwise, give yourself a break and enjoy some
downtime yourself. Business will be back on track in a day or two.

Give a thumbs-up to the Author - https://bit.ly/2XduWlB

•Always seek permission before sending marketing emails to potential


customers. Sending unsolicited emails will quickly have you labeled a
spammer. Getting permission to send your messages doesn't have to be
hard; offer something valuable to your customers in exchange for the ability
to email them, such as a discount, coupon, or other sign-up incentive.

•Choose to install a double opt-in feature to make sure that the person
signing up for your emails is truly interested. That may appear to be a large
amount of effort, but you are guaranteed that the person really wants your
emails, which erases the chance that you and your ISP will run into trouble.

•Don't use too many graphics in email marketing materials. Graphics are
block by some email programs, so if you have a lot in your email, your
audience may not be able to see or read the whole email. Too many graphics
can also trigger the junk mail filter present in email programs, preventing
your message from ever being seen.

•When it comes to sending out effective marketing emails, you need to be


your biggest critic. You should read every single email that you add to the
rotation. If you find it hard to finish an email, then how can you expect
potential customers to be inspired by it? Also, keep longtime readers
engaged by adding and updating your emails often.

•Use colors and fonts that reflect your business and are easy to view. Even if
the content is interesting, difficult to read fonts and harsh colors can cause
some customers to reject the email, and possibly future ones as well. Use the
same color scheme and fonts for all of your emails.

•Consider following up with a rumor that a sale is about to end. Insert a


statement that tells your clients to subscribe immediately so that they can
take advantage of this sale. The closing of the email could tell them not to
miss out on this incredible opportunity and to act now.

Hire a CERTIFIED DIGITAL MARKETER today - https://bit.ly/2XduWlB

•Focus on a single message per email you send out. Don't try to cram a
whole bunch of topics into a single email.Too much information can lead to
the recipient not reading over everything carefully and possibly just tossing
the message. Have an informative4 subject line and the gist of your topic in
the email to get them to read it.
•When people opt-in to your email marketing list, you need to let them know
what to expect up front. Tell subscribers how often they can expect to hear
from you and what types of communications you will be sending them. If
they are expecting the volume of mail you will be sending, they are less
likely to get frustrated and unsubscribe.

•When you are following up with your site's clients, a great tip is to include a
free report on your follow-up email. Include a link on your email that invites
your clients to click on it to begin. The ending P.S. could urge them to try out
these samples that are provided.

•When designing your opt-in form, do not pre-check boxes by default.


Leaving boxes unchecked ensures that customers are actively engaged in
the opt-in process, which makes them more likely to sign up only for the
content they truly want to receive. This saves your customers from the
hassle of unchecking boxes that don't interest them, and it boosts your
trustworthiness.

https://bit.ly/2XduWlB

•The emails you send out as part of your marketing campaign should start
out with a welcoming, personalized tone. Include the name of the recipient in
the subject line and the opening of the message. This will make your
customers feel more receptive to your message and be more likely to
patronize your business.

•Use auto responding messages to your advantage in your email marketing


campaign. These can help you stay in touch with your recipients. They can
be effective if your subscribers sign up for emails about various things you
offer. You can tailor these to correspond with the information they signed up
for. It also allows you an easier way to stay in touch.
•Show your subscribers respect by not sending them tons of unwanted
emails. Two or three email messages a month should be all that they receive
from you. If you are flooding their email boxes, not only it will not be
appreciated, but it will be highly unlikely they will buy anything that you are
selling.

•One way to demonstrate your respect for your email subscribers is to ask
them to confirm their subscription after a certain amount of time. They will
appreciate it if you ask them, after six to nine months, if they still want to
receive your emails. You can even use the occasion to remind them of the
value you have provided for them over the past months.

•You have now expanded your knowledge about email marketing and how it
can help you become successful with the subject. So be conscious of what
you have gained today and apply all the knowledge to the best of your
ability, and you should have no problem obtaining the success you hope to
achieve.

With 8+ years of experience in the Digital Marketing field, the Author is


confident that with these tips applied correctly, your business is sure to
become a Brand in demand. Learn more - https://bit.ly/2XduWlB

You might also like