Motivation PDF

MOTIVATION
Reported By Group-3
Rajmohan
Yakin
Kirti
Ravikant
Sonam
Nilam
Megha
Sarika
To : Mr. virag Shah
Content
•Definition Of motivation
•Motivation is
•Qualities Of Motivation
•Process of motivation
•Six c’s of motivation
•Basic model of motivation
•Theory of motivation
•Case study
Definition of motivation:
* The driving force within individuals by which they
attempt to achieve some goal in order to fulfill some
needs or expectation.
* The degree to which an individual wants to choose

in certain behavior.
Motivation is…
 Complex
 Psychological
 Physical
 Unique to each and every person
 Context sensitive
 Not fully understood
Qualities of Motivation:
Energizes behavior
Directs behavior
Enable persistence towards a
goal
Exists in varying details
Motivation as a process:
ENERGY DIRECTION PERSISTENCE
It is a process by which a person’s efforts are

energized, directed and sustained towards attaining
the goal.
*Energy- A measure of intensity or drive.

*Direction- Towards organizational goal.
*Persistence- Exerting effort to achieve goal
Six C’s of Motivation..
Challenges Choices
Control collaboration
Consequences Constructing meaning

Basic model of motivation
Needs or Result in Drive force To Achieve

expectations (Behavior or
Action)
Desired Goals
Feedback
fulfillments Which Provides

Early Theories of Motivation:
 Content Theories:
Emphasis on what motivates
individuals.
 Maslow’s need Hierarchy

 Macgregor's Theories X & Y
 Herzberg’s two factors theory
 Process Theories of Motivation:
Emphasis on actual process of motivation.
 Three needs Theory ( McClelland)

 Goal-setting Theory
 Reinforcement Theory
 Designing Motivating theory
 Equity Theory
 Expectancy Theory
Maslow’s Hierarchy of needs theory
Needs were categories as five levels of lower-higher-order

needs.
*Individual must satisfy lower-level needs before they can
satisfy higher order needs.
*Satisfied needs will no longer motivate.
*Motivating a person depends on knowing at what level
that a person is on the hierarchy.
Hierarchy of Needs
*Lover order ( External ) : Physiological and safety needs
*Higher order ( Internal ) : Social, Esteem, and Self-
actualization
Self-Actualization Needs
Esteem Needs
Social Needs
Safety Needs
Physiological needs
McGregor’s Theory X and Y
Theory X
Assume that workers have little ambition, dislike
work, avoid responsibility, and require close
supervision.
Theory Y
Assumes that workers can exercise self-direction,
desire, responsibility, and like to work.
Assumption
Motivation is maximized by participative decision
making, interesting jobs, and good group relation.
Motivational Theories X & Y
SA Theory Y - a set of
assumptions of how to
Esteem manage individuals
motivated by higher
Social order needs
Theory X - a set of
Safety & Security assumptions of how to
manage individuals
Physiological motivated by lower order
needs
McClelland’s Need Theory: Need
for Achievement
Need for
Achievement
The desire to excel and

succeed
for Power
Need for Power –
The need to influence the

behavior of others.
for Affiliation
Need for Affiliation –
The desire for interpersonal

relationship
Herzberg’s Motivation-Hygiene
Theory
Job satisfaction and job dissatisfaction are created y different
factors.
Hygiene factors- Extrinsic ( Environmental ) factors that
create job dissatisfaction.
Motivation Factors- Intrinsic ( Psychological ) factors that
create job satisfaction.
Attempted to explain why job satisfaction does not result in

increased performance
The opposite of satisfaction is not dissatisfaction but rather
no satisfaction.
Motivation–Hygiene Theory of
Motivation
Motivation factors
• Company policy &
increase job satisfaction
administration
• Supervision
• Interpersonal relations
• Working conditions • Achievement
• Salary • Achievement recognition
• Status • Work itself
• Security • Responsibility
• Advancement
• Growth
Hygiene factors avoid
job dissatisfaction • Salary?
Alderfer’s ERG Theory
SA
Growth
Esteem
Love (Social) Relatedness

Safety & Security
Existence
Physiological
Motivational Need Theories
Maslow Alderfer McClelland
Self-actualization Growth Need for
Higher Esteem Achievement
Order self Need for
Needs interpersonal Power
Belongingness
(social & love) Relatedness Need for
Affiliation
Lower Safety & Security

Order interpersonal
physical
Needs Existence
Physiological
Case Study
The manager of A.B.C.Ltd. Realised that the level
of moral and motivation of their employees was
very low and there was dissatisfaction among the
employees. Labour productivity was also found to
be very low. After investigating the causes of
dissatisfaction, the managers decided that if
employees were to be motivated, there was a need to
establish and maintain good interpersonal relation,
over and above good salary, job security, proper
working conditions and supervision.
So they put in sincere efforts to improve all these
factors during one year. Yet, surprisingly, they
came to know that in spite of reduction in the
degree of dissatisfaction, the level of morale and
motivation was low and there was no significant
increase in their productivity. Therefore, the
managers are worried.
•What managerial problem is involved in the above

case? Suggest solution and make argument to
justify your answer.
Thank you

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MOTIVATION

* The degree to which an individual wants to choose

It is a process by which a person’s efforts are

*Energy- A measure of intensity or drive.

Consequences Constructing meaning

Needs or Result in Drive force To Achieve

fulfillments Which Provides

 Maslow’s need Hierarchy

Emphasis on actual process of motivation.

 Three needs Theory ( McClelland)

Needs were categories as five levels of lower-higher-order

The desire to excel and

Need for Power –

The need to influence the

The desire for interpersonal

Attempted to explain why job satisfaction does not result in

Love (Social) Relatedness

Lower Safety & Security

•What managerial problem is involved in the above

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